5 posts and columns on Simulmedia

Simulmedia Raises $6 Million More for Web-Like TV Ads

in Media on April 30 at 9:26 am PT

After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
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Voices

Calculating the Benefit of a Targeted TV Ad

in News on March 7, 2011 at 1:02 pm PT

Companies are racing to build complex systems for targeting TV ads, betting consumers will prefer them and they’ll save advertisers money. Some are starting to spill out interesting data to support their case. One company, Simulmedia, says that set-top boxes that saw a targeted promotion tuned in two to three times more to the show being advertised than set-top boxes that didn’t receive a targeted promotion.

The New York Times, Brought to You–Literally–by Twitter

in Media on September 21, 2009 at 2:51 pm PT

It has been easy enough to be skeptical about Twitter’s influence and staying power–I do it all the time. But there’s no denying that Twitter has become a powerful driver of Web traffic. Just ask the New York Times, which says Twitter is about to become one of the top 10 referral sources to the paper’s site. Impressive. But what exactly does this mean?
new-york-times-building

Congress Readies an “Opt-In” Privacy Bill, and the Web Industry Cringes

in Media on June 23, 2009 at 1:41 pm PT

Here comes the battle the online ad business has been dreading: Congress is drawing up a bill that would require users to sign up to let advertisers track their online behavior–and, if you believe online publishers, more or less destroy the online ad business.
privacy

A Web Ad Guy’s Third Act: Better TV Ads for TV Shows

in Media on March 6, 2009 at 3:00 am PT

Dave Morgan made his reputation, and fortune, by building RealMedia and Tacoda–two pioneering Web advertising technology companies. So it’s no surprise to see him launch another ad start-up. But it is surprising to hear about the market he’s targeting: TV ads for TV shows.
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