Single Ladies (Put A Ring On It)

How to Lose Online Fans and Influence Nobody: A Jonas Brothers' Viral Video Falls Flat, But Facebook Live Today!

Kara Swisher in News on June 4, 2009 at 4:02 am PT

A lot of entertainers have been using the Web increasingly to promote upcoming material, so it comes as no surprise that the Jonas Brothers have turned there aggressively to do a countdown for their latest music release. The new album, which is inexplicably called “Lines, Vines and Trying Times,” is set to debut next week. Thus, the pop trio have been doing a lot of online promotions, such a live Facebook Webcast on their fan page today. Unfortunately, the digital hawking also include a very odd YouTube video, which is due to some fan request that has landed Joe Jonas in spike heels and a leotard, doing a bizarre dance interpretation of Beyoncé’s viral music video, “Single Ladies (Put A Ring On It).”