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		<title>Giving Your Pictures Some Va Va 'Zoom'</title>
		<link>http://allthingsd.com/20100106/giving-your-pictures-some-va-va-zoom/</link>
		<comments>http://allthingsd.com/20100106/giving-your-pictures-some-va-va-zoom/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 23:24:47 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=998</guid>
		<description><![CDATA[When basic point-and-shoot cameras aren't enough any more, go to the next level: megazooms.]]></description>
			<content:encoded><![CDATA[<p>Are you ready to take a step closer to the digital-camera big leagues? Many people who have used a basic point-and-shoot camera for several years are ready to bring it up a notch.</p>
<p>The next logical category of camera after basic point-and-shoots (and before digital single-lens reflex, SLR, cameras) are the so-called megazoom cameras, capable of zeroing in on a subject with around 20x optical zoom strength. They also have fairly high megapixel counts, capturing about 10 to 12 MP each, and offer several automatic and manual settings for capturing photos.</p>
<p><div id="attachment_1010" class="wp-caption aligncenter" style="width: 285px"><a href="http://solution.allthingsd.com/files/2010/01/PJ-AT089A_mosss_G_20100106233414.jpg"><img src="http://solution.allthingsd.com/files/2010/01/PJ-AT089A_mosss_G_20100106233414-275x183.jpg" alt="The Nikon Coolpix P90" title="The Nikon Coolpix P90" width="275" height="183" class="size-medium wp-image-1010" /></a><p class="wp-caption-text">The Nikon Coolpix P90</p></div></p>
<p>Most of the cameras in this category resemble SLRs, with bulkier builds and protruding zoom lenses. But they cost somewhere in the $400 range—significantly less expensive than SLRs, which often cost over $1,000 for the camera body alone (lenses are typically sold separately). If you don&#8217;t want to spend the money or you aren&#8217;t completely sure you want to commit to learning the ins and outs of an SLR, this midrange model is a sound compromise.</p>
<p>Of course, these cameras have some downsides. Serious photographers who have grown accustomed to the high-quality photos of SLRs will point out the comparatively poorer photo quality of megazooms. But for average users like me, the quality of photos captured using a megazoom digital camera is a welcome upgrade from a point-and-shoot.</p>
<p>Another significant difference for point-and-shoot users will be adjusting to the size and overall bulk of megazoom cameras. Users can&#8217;t toss them into a small purse or pocket on the way out the door like they do with compact point-and-shoots. Instead, megazooms are usually seen hanging from neck straps or stowed away in camera shoulder bags.</p>
<p><div id="attachment_1009" class="wp-caption aligncenter" style="width: 285px"><a href="http://solution.allthingsd.com/files/2010/01/PJ-AT104_mossso_G_20100106194446.jpg"><img src="http://solution.allthingsd.com/files/2010/01/PJ-AT104_mossso_G_20100106194446-275x183.jpg" alt="Canon&#039;s PowerShot SX20 IS" title="Canon&#039;s PowerShot SX20 IS" width="275" height="183" class="size-medium wp-image-1009" /></a><p class="wp-caption-text">Canon's PowerShot SX20 IS</p></div></p>
<p>Some smaller cameras are categorized as megazooms, including the Panasonic Lumix DMC-ZS1K and Casio Exilim EX-H10BK, though both look more like thick point-and-shoot cameras. These Panasonic (PC) and Casio models cost between $250 and $300 and offer 12x and 10x optical zooms, respectively. But they aren&#8217;t capable of some of the more advanced features found on expensive megazooms—like 24x optical zoom or some manual settings and shooting modes.</p>
<p>This Christmas, I was fortunate to receive one such megazoom camera, the Nikon Coolpix P90, which costs around $400. Though I&#8217;ve used other cameras in this category, I was especially struck by how the capabilities of this megazoom altered my photo-capturing behavior.</p>
<h5 class="subhed">In the Snow</h5>
<p>Granted, not everyone will react as I did, but I took my camera and set out on photography jaunts around my neighborhood in Washington, D.C., scaling piles of snow to capture just the right angle, and using tree branches to frame shots of the Capitol in the distance. </p>
<p>The details and colors in the photos that my camera captured were so much more vivid than those on my admittedly older point-and-shoot that I wondered what took me so long to make the upgrade.</p>
<p>I spent the first week with this camera using it in its Auto setting—an old habit that carried over from my point-and-shoot days (also because I didn&#8217;t have time to read through the manual). </p>
<p>But even in the automatic mode, photos looked astonishingly good—prompting compliments from family and friends. A week later, I delved into the camera&#8217;s user manual and learned how to use many more features.</p>
<h5 class="subhed">A Downside</h5>
<p>One big downside: Though the Nikon Coolpix P90 weighs only 16.2 ounces, its bulky shape prohibits it from being carried along on a whim. </p>
<p>I brought the camera on a family vacation, but left it in my room rather than trying to fit it in my bag during a trip to the beach and on a zip line ride through the rain forest. A compact point-and-shoot would&#8217;ve easily fit into a pocket.</p>
<p>But then I have my BlackBerry Curve 8900&#8242;s camera—with 3.2 megapixels, auto focus and a built-in flash—for snapping photos on the go. (Plus, I can instantly share the shots via email, Facebook or Twitter.) </p>
<p>As more mobile devices include good quality cameras, like Google&#8217;s (GOOG) new $179 (with T-Mobile) Nexus One super-smart phone with five megapixels and a flash, fewer people will need to carry point-and-shoots for quickly capturing digital memories.</p>
<h5 class="subhed">A Pleasure to Edit</h5>
<p>Editing photos captured by a megazoom is a real pleasure. I cropped and zoomed to my heart&#8217;s content, noticing more details in photos after looking at them on my computer than when I initially took the pictures. When I needed to trim someone or something out of a shot, I didn&#8217;t worry about degrading the photo&#8217;s overall quality. And because of their high resolution, my photos can be enlarged with very little quality or color compromise.</p>
<p><div id="attachment_1008" class="wp-caption aligncenter" style="width: 285px"><a href="http://solution.allthingsd.com/files/2010/01/PJ-AT107_mossso_G_20100106212413.jpg"><img src="http://solution.allthingsd.com/files/2010/01/PJ-AT107_mossso_G_20100106212413-275x183.jpg" alt="The Casio Exilim EX-H10BK" title="The Casio Exilim EX-H10BK" width="275" height="183" class="size-medium wp-image-1008" /></a><p class="wp-caption-text">The Casio Exilim EX-H10BK</p></div></p>
<p>In addition to Nikon, many other companies make cameras for the megazoom category. Some examples are Canon&#8217;s $400 PowerShot SX20 IS, Sony&#8217;s (SNE) $480 Cyber-shot DSC-HX1 and Casio&#8217;s $400 EX-FH20. These offer several shooting modes, as well as scene modes for common settings like sunsets, backlight, night portraits, burst mode and panoramas. They have optical and/or digital-image stabilization to thwart shaky hands, settings for focusing in on a subject manually or automatically, and ways to save frequently used manual settings.</p>
<h5 class="subhed">Flash Features</h5>
<p>Some megazooms have built-in flashes, while others use an external mount so that a flash can be snapped on or off for use. (My Nikon came with a built-in flash.) They often have more than one flash that fits in the mount, leaving users with the choice of which one to use. </p>
<p>The digital cameras include LCD viewing screens as well as optical viewfinders. (The latter is commonly left off of many small point-and-shoot cameras, but it&#8217;s really helpful for people who want to hold the camera up to one eye for steadier shooting.) </p>
<p>Some LCD screens, like the Canon&#8217;s, swing out and swivel around. The Nikon&#8217;s can be adjusted up 90 degrees or down 45 degrees for shooting below or above a subject.</p>
<p>No matter which model, the megazoom category of digital cameras offers a combination of advanced features and affordability that could entice people who are ready to take the next step into a world of more serious digital photography.</p>
<p class="tagline">Email </p>
<p>	mossbergsolution@wsj.com</p>
<p><strong>Write to </strong>                                    Katherine Boehret                 at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>How to Buy Your Next Digital Camera</title>
		<link>http://allthingsd.com/20070509/how-to-buy-your-next-digital-camera/</link>
		<comments>http://allthingsd.com/20070509/how-to-buy-your-next-digital-camera/#comments</comments>
		<pubDate>Wed, 09 May 2007 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20070509/how-to-buy-your-next-digital-camera/</guid>
		<description><![CDATA[Digital cameras have evolved recently to include more capabilities, sharper, larger viewing screens and slimmer builds. The Mossberg Solution offers an overview of what you'll need to know when buying a new camera.]]></description>
			<content:encoded><![CDATA[<p>Digital cameras have evolved much in the past few years to include more capabilities, sharper, larger viewing screens and slimmer builds. So while some people may still be shopping for their first digicam, many others are looking to buy a second, improved version of their current camera.</p>
<p>It&#8217;s a good time to be in the market for such a camera. According to research from Olympus, unit sales for these gizmos has grown about 30% in the past two years, while dollar sales grew at about half that rate, indicating declining prices and improved technology. In fact, digital-camera prices have dropped an average of $30 over the past 12 months.</p>
<p>This guide offers an overview of the basics that you&#8217;ll need to know when buying a digital camera. It also explains many of the fancy features that are popping up on these devices, such as facial recognition &#8212; a camera&#8217;s ability to detect when faces are being captured in photos, thus appropriately adjusting exposure, focus and flash. This guide isn&#8217;t geared toward hobbyists, but rather toward average users who want good quality photos but don&#8217;t want to struggle with confusing product specs and promotions.</p>
<h5 class="subhed">Point and Shoot, or Flaunt and Pocket</h5>
<p>As you begin looking for a camera, selecting a preferred size and shape will help narrow your choices. Like iPods and cellphones, stylish pocket cameras are fashionable accessories; some come in shades like Precious Rose or Noble Blue. These pocket models, designed with emphasis on small size, are as easy to carry as they are to use for taking good photos: most offer seven or eight megapixels each, a 3x or better optical zoom lens and a stunning viewing screen. Good examples include <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=sne'>Sony</a> Corp.&#8217;s $400 Cyber-shot DSC-T100 or <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=7731.TO'>Nikon</a> Inc.&#8217;s $300 Coolpix S50.</p>
<p>If you don&#8217;t mind sacrificing style for a camera that&#8217;s sturdier in your hand but bulkier in your purse, point-and-shoot models will be more your speed. On average, these cost less than their showy cousins. They&#8217;re more likely to have protruding zoom lenses that don&#8217;t collapse entirely into the camera body and often feature larger buttons. More point-and-shoots offer optical viewfinders, which have become practically extinct on pocket digicams where real estate is scarce. Examples of point-and-shoots with optical viewfinders include <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=ek'>Eastman Kodak</a> Co.&#8217;s EasyShare C653 and <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=caj'>Canon</a> Inc.&#8217;s PowerShot A460-both cost $130.</p>
<p>A third category of digital cameras, the single-lens reflex or SLR, continues to be marketed to regular consumers rather than to the photography enthusiasts for whom they were originally intended. SLR prices have dropped a couple of hundred dollars in the past year, but many models still start around $800 and come with detachable lenses and flashes. Average users can steer clear of SLR cameras.</p>
<h5 class="subhed">Megapixels</h5>
<p>Most cameras today offer anywhere between six and 10 megapixels; cameras with four megapixels or fewer are rather rare. But while higher megapixel counts are easy to find for less money, such as <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=hpq'>Hewlett-Packard</a> Co.&#8217;s $300 PhotoSmart R967 with 10 megapixels, such intense resolution is really only necessary if you plan to heavily edit or blow up your photographs for jumbo prints, which most people won&#8217;t be doing.</p>
<h5 class="subhed">Zoom Confusion</h5>
<p>While most camera makers offer clearer marketing strategies now than a year or so ago, some still try to dupe consumers by listing only a camera&#8217;s total zoom &#8212; the optical and digital zoom multiplied together to create a larger, more impressive number. The truth lies in optical zoom, an enhancement made by a physically moving lens, not digital zoom, which instead magnifies a photo using the camera&#8217;s digital circuitry.</p>
<p>This year, companies also created a new category for cameras with 10x or 12x optical-zoom lenses &#8212; these are often referred to as high zoom digital cameras. In reality, a camera with about a 4x optical zoom is sufficient for most people.</p>
<h5 class="subhed">Facial Recognition</h5>
<p>This category is likely to become more popular. Facial recognition makes the camera smart enough to recognize that the subject contains a face and must be captured with the correct balance of color and lighting. Sony&#8217;s Cyber-shot G1 can detect up to eight faces in one image; Canon&#8217;s technology can detect up to nine per shot.</p>
<h5 class="subhed">Image Stabilization</h5>
<p>Image stabilization, or IS, was once only available in high-end SLR cameras. Now, almost all of the top-name consumer digicams offer this because without optical viewfinders, users must shakily hold cameras out to look through viewing screens. Referred to as antishake or vibration reduction by some manufacturers, there are three kinds of IS: optical and mechanical image stabilization, which physically steady a camera even when your hand is shaking, or digital image stabilization, which can improve a shot when the photographed subject is moving.</p>
<p>Some cameras, like the $250 Olympus Stylus 760, offer dual IS. This means the camera is equipped with both digital and mechanical or optical image stabilization, the best of both worlds. If you&#8217;ll be using a camera specifically for shots of moving objects, digital IS will work.</p>
<h5 class="subhed">Storage &#8212; on Your Camera or on a Web Site</h5>
<p>The cost of memory cards has dropped by half compared with last year: one-gigabyte memory cards now only cost about $30, and $50 two-gigabyte cards are even more popular thanks to people who want to record videos for uploading and sharing on Web sites. Data can be transferred from these cards by plugging them into a computer using an adapter or a card slot, or cameras can be connected to PCs with USB cords.</p>
<p>Now, Kodak, Nikon and Sony offer cameras with wireless Internet connection capabilities, or Wi-Fi. This allows you to take pictures and, when connected to a Wi-Fi hotspot, upload them directly to a Web site for sharing or storing, saving you the step of transferring the images to a computer first. These cameras are the $200 EasyShare One from Kodak, Nikon&#8217;s $350 Coolpix S50c and Sony&#8217;s $600 Cyber-shot DSC-G1.</p>
<p>Although using Wi-Fi in a digital camera is a smart idea, it could be a real drain on your camera&#8217;s battery. Wi-Fi is by no means a necessary feature, but some people will find it a useful add-on.</p>
<h5 class="subhed">Battery Tips</h5>
<p>Camera battery life can be affected by new features like extra-large screens &#8212; especially those that can play slide shows of your photographs &#8212; built-in Wi-Fi and even in-camera editing, which requires your camera and LCD screen to be on for longer periods. If you rarely take shots indoors, your flash will likely be used less, which might help your camera&#8217;s battery life. A spare battery is useful, and some cameras will work with drugstore batteries for the sake of convenience.</p>
<h5 class="subhed">In-Camera Editing</h5>
<p>The large, bright LCD viewing screens on cameras &#8212; some of which measure up to three inches or even three and a half inches diagonally &#8212; encourage everyday photogs to share their shots. To make even these images look better, camera manufacturers are incorporating in-camera editing for fixing mistakes on the spot, without a computer.</p>
<p>Cameras from all of the major manufacturers now enable red-eye fixes either as the photo is captured or after the fact. Companies such as Kodak offer zooming, cropping and panoramic shot stitching, while H-P cameras offer touch-ups like blemish-removing and ways to make a subject look slimmer.</p>
<p style="text-align: center;"><em>* * *</em></p>
<p>The digital camera category is exciting right now, as these portable devices become more like computers thanks to in-camera editing, greater memory and built-in Wi-Fi. But remember that your photos come first, no matter how many bells and whistles are added to a camera.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
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<li>Email: <a href="mailto:MossbergSolution@wsj.com" rel="external">MossbergSolution@wsj.com</a></li>
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