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	<title>AllThingsD &#187; Sirius XM Radio</title>
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		<title>Sirius Subs Rise on Strong Auto Sales</title>
		<link>http://allthingsd.com/20110503/sirius-subs-rise-on-strong-auto-sales/</link>
		<comments>http://allthingsd.com/20110503/sirius-subs-rise-on-strong-auto-sales/#comments</comments>
		<pubDate>Tue, 03 May 2011 14:10:39 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[earnings]]></category>
		<category><![CDATA[Sirius XM Radio]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=61828</guid>
		<description><![CDATA[Sirius XM Radio’s latest quarter turned out to be a decent one for the satellite radio operator. Posting first-quarter financials before market open today, the company reported net income of $78.1 million, or 1 cent per share, up 88 percent from $41.6 million in the same period a year earlier and in line with analyst estimates.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/sirius-150x150.png" alt="sirius-150x150" width="150" height="150" class="alignright size-full wp-image-28263" /><br />
Sirius XM Radio’s latest quarter turned out to be a decent one for the satellite radio operator. Posting <a href="http://investor.sirius.com/releasedetail.cfm?ReleaseID=573905">first-quarter financials</a> before market open today, the company reported net income of $78.1 million, or 1 cent per share, up 88 percent from $41.6 million in the same period a year earlier and in line with analyst estimates. Revenue rose 9 percent to $723.8 million from $663.8 million&#8211;a bit less than the $736.3 million analysts had been expecting.</p>
<p>That disappointment, however, was tempered by strong auto sales that helped drive subscriber growth. Sirius added 373,064 net subscribers during the quarter, ending it with a new high of 20.6 million customers. That&#8217;s up 9 percent from 18.9 million a year earlier, and it likely would have been higher were it not for recent calamities in Japan.</p>
<p>&#8220;Consumers are buying cars again and demand for our product is strong,&#8221; CEO Mel Karmazin said in a statement. &#8220;Were it not for the OEM supply chain uncertainty resulting from the tragedy in Japan, we would be in a position to raise our subscriber guidance today.&#8221;</p>
<p> At $2.00, Sirius shares are up 4.71 percent as I write this.</p>
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		<title>A Loss for Sirius</title>
		<link>http://allthingsd.com/20110215/a-loss-for-sirius/</link>
		<comments>http://allthingsd.com/20110215/a-loss-for-sirius/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 14:30:53 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=57829</guid>
		<description><![CDATA[So much for that new 52-week high Sirius XM Radio hit on the eve of its fourth-quarter earnings Monday. Shares of the satellite-radio operator slid nearly 8 percent this morning, after it posted an unexpected loss.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/06/sirius-150x150.png" alt="sirius-150x150" width="150" height="150" class="alignright size-full wp-image-18845" />So much for that new  52-week high Sirius XM Radio hit on the eve of its fourth-quarter earnings Monday. Shares of the satellite-radio operator slid nearly 8 percent this morning, after <a href="http://investor.sirius.com/releasedetail.cfm?ReleaseID=550111">it posted an unexpected loss.</a></p>
<p>Analysts had been calling for Sirius to break even in its fourth quarter on revenue of $740 million. Instead it reported a loss of $81.4 million, or two cents a share, on revenue of $735.9 million. The reason for the miss: An increase in operating expenses and $85.4 million in debt-extinguishment losses.</p>
<p>Unfortunate. Still, the company&#8217;s latest financials weren&#8217;t without some good news. Sirius added 328,789 new subscribers in the fourth quarter, up from 257,028 in the fourth quarter of 2009. And it ended 2010 with 20.2 million subscribers, 8 percent more than the 18.8 million it claimed at the end of 2009, and well above its target of 20.1 million.</p>
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		<title>A Beat for Sirius, But No Stern Deal&#8211;Yet</title>
		<link>http://allthingsd.com/20101104/another-beat-for-sirius/</link>
		<comments>http://allthingsd.com/20101104/another-beat-for-sirius/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 14:05:43 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=51954</guid>
		<description><![CDATA[Another strong set of financials for Sirius XM Radio. Posting third-quarter earnings this morning, the company reported a profit of 2 cents a share, besting analyst estimates for a break-even quarter.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/mel-karmazin-smilejpg-150x150.jpg" alt="mel-karmazin-smilejpg" title="mel-karmazin-smilejpg" width="150" height="150" class="alignright size-thumbnail wp-image-17668" />Another strong set of financials for Sirius XM Radio. Posting <a href="http://finance.yahoo.com/news/SIRIUS-XM-Radio-Reports-Third-prnews-1508953015.html?x=0&#038;.v=1">third-quarter earnings</a> this morning, the company reported a profit of 2 cents a share, besting analyst estimates for a break-even quarter. Revenue rose to $717.5 million from $618.7 million. Sirius ended the quarter with 19.8 million subscribers, thanks to the net addition of 334,727 subscribers, more than triple the  102,295 it gained in the quarter a year earlier.  “Today, we are stronger than ever,” CEO Mel Karmazin said during a call with analysts. &#8220;We are in a position to soon surpass 20 million subscribers.&#8221; </p>
<p>That should be an easy thing to pull off, particularly if the company manages to renew its deal with Howard Stern, whose contract expires at the end of the year. But it hasn&#8217;t done that yet, according to Karmazin. “We had hoped that prior to this call we would have an update on the status of Howard Stern with Sirius XM,” he said this morning. “We do not have any update today, other than to say discussions continue.&#8221;</p>
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		<title>Sirius Tunes In Subscriber Gains</title>
		<link>http://allthingsd.com/20100707/sirius-tunes-in-subscriber-gains/</link>
		<comments>http://allthingsd.com/20100707/sirius-tunes-in-subscriber-gains/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 13:24:14 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[satellite radio]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=44292</guid>
		<description><![CDATA[Just about this time a year ago, Sirius XM Radio was up a certain creek with nary a paddle in sight. Its shares were trading at around 35 cents, it was hemorrhaging money, and anemic car sales had just led it to post its first-ever decline in net subscriber additions. Which makes the satellite-radio operator’s announcement of a nice spike in subscribership today all the more sweet.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/05/siriuscash.jpg" alt="" title="siriuscash" width="150" height="136" class="alignright size-full wp-image-40762" /></p>
<p>Just about this time a year ago, Sirius XM Radio was up a certain creek with nary a paddle in sight. Its shares were trading at around 35 cents, it was hemorrhaging money, and anemic car sales had just led it to post its first-ever decline in net subscriber additions. The company ended its June 2009 quarter with 18.6 million subscribers&#8211;up 3.5 percent from a year earlier but down 404,000 subscribers from the preceding quarter. And though it added 1,338,961 new customers, <i><a href="http://digitaldaily.allthingsd.com/files/2009/05/sirisubs.jpg">Sirius lost 1,743,383</a>.</i> </p>
<p>Which makes the satellite-radio operator&#8217;s announcement of <a href="http://investor.sirius.com/releasedetail.cfm?ReleaseID=485479">a nice spike in subscribership</a> today all the more sweet.</p>
<p>Sirius (SIRI) said this morning that it added 583,000 net subscribers in the second quarter, bringing total subscribership to 19,524,448&#8211;a new record. And with that as a backdrop, the company raised its forecast for net subscriber additions for the third time, boosting this year&#8217;s projected growth to 1.1 million subscribers from 750,000.</p>
<p>&#8220;Our subscriber results mark the best quarter of gross additions, deactivations and net additions since the merger of Sirius and XM in July 2008,” CEO Mel Karmazin said in a statement. “The strong execution in both adding subscribers and retaining them resulted in our record-high 19.5 million subscriber milestone, despite continued economic uncertainty. The further improvement in our guidance reflects the attractiveness of satellite radio but maintains a cautious outlook for continued improvement in the economy.&#8221;</p>
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		<title>Sirius Posts a Profit</title>
		<link>http://allthingsd.com/20100504/sirius-posts-a-profit-2/</link>
		<comments>http://allthingsd.com/20100504/sirius-posts-a-profit-2/#comments</comments>
		<pubDate>Tue, 04 May 2010 12:01:08 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=39750</guid>
		<description><![CDATA[Sirius XM Radio’s latest quarter turned out to be a decent one for the satellite radio operator. Posting first-quarter earnings this morning, the company reported a profit of $41.6 million, or one cent a share, compared with a year-earlier loss of $52.6 million, or seven cents a share.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/sirius-150x150.png" alt="sirius-150x150" width="150" height="150" class="alignright size-full wp-image-28263" /> Sirius XM Radio’s latest quarter turned out to be a decent one for the satellite radio operator. <a href="http://investor.sirius.com/releasedetail.cfm?ReleaseID=466135">Posting first-quarter earnings</a> before market open today, the company reported a profit of $41.6 million, or one cent per share, compared with a year-earlier loss of $52.6 million, or seven cents a share. Revenue rose 13 percent to $663.8 million. </p>
<p>Analysts polled by Thomson Reuters had expected the company to break even on revenue of $671 million. Sirius added 171,441 net subscribers during the period and reiterated its view that it expects to add more than 500,000 subscribers this year.</p>
<p>With quarterly net subscriber additions of 171,441, Sirius (SIRI) ended March with 18,944,199 subscribers. Quite an improvement over the year-ago quarter, when it lost 404,422 subscribers. </p>
<p>&#8220;Continued positive subscriber growth, double-digit growth in revenue, and a sharp focus on costs resulted in the highest quarterly adjusted operating income in the company&#8217;s history,&#8221; Sirius CEO Mel Karmazin said in a statement. &#8220;The continuing recovery of the automotive sector and expanding signs of increased consumer spending are encouraging signs for the company&#8217;s growth prospects.&#8221;</p>
<p>Still more good news for the company, which <a href="http://digitaldaily.allthingsd.com/20100427/run-blue-dog-run-sirius-avoids-delisting/">last week avoided delisting from Nasdaq</a>. That said, at $1.14, Sirius shares are trading down 7.32 percent this morning. Evidently, the revenue miss didn&#8217;t go over too well with investors.</p>
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		<title>Run, Blue Dog, Run: Sirius Avoids Delisting</title>
		<link>http://allthingsd.com/20100427/run-blue-dog-run-sirius-avoids-delisting/</link>
		<comments>http://allthingsd.com/20100427/run-blue-dog-run-sirius-avoids-delisting/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 22:11:13 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=39399</guid>
		<description><![CDATA[Looks like Sirius XM Radio will not be booted from NASDAQ. As of market close today, the company’s shares have traded above $1 for 10 straight days, putting it back in compliance with NASDAQ’s minimum bid requirement.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/11/sirius-150x150.png" alt="sirius-150x150" width="150" height="150" class="alignright size-full wp-image-28263" /><br />
Looks like <a href=”http://finance.yahoo.com/news/SIRIUS-XM-Regains-Compliance-prnews-2145757933.html?x=0&#038;.v=1”>Sirius XM Radio (SIRI) will not be booted from NASDAQ</a>. </p>
<p>As of market close today, the company’s shares have traded above $1 for 10 straight days, putting it back in compliance with NASDAQ’s minimum bid requirement</a>. As a result, the NASDAQ Listing Qualifications Panel hearing Sirius was to attend Thursday has been canceled and the company is no longer in danger of being booted to the Pink Sheets &#8212; <a href="http://digitaldaily.allthingsd.com/20100318/sirius-well-just-put-this-delisting-notice-in-the-circular-file/">not that it ever was, really</a>.</p>
<p>More good news for Sirius whose shares were trading at a new 52-week high of $1.20 yesterday.</p>
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		<title>Sirius Back Above a Buck</title>
		<link>http://allthingsd.com/20100217/sirius-back-above-a-buck/</link>
		<comments>http://allthingsd.com/20100217/sirius-back-above-a-buck/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 18:59:02 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=35024</guid>
		<description><![CDATA[Sirius  XM Radio is a penny stock no more. Shares of the satellite radio company rose above $1 this morning, the first time they crossed that threshold since September 2008. As I write this, Sirius shares are trading at $1.07, up 11.46 percent for the day.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2010/02/siri.jpg" alt="" title="siri" width="200" height="202" class="alignright size-full wp-image-35025" />Sirius XM Radio (SIRI) is a penny stock no more. Shares of the satellite radio company rose above $1 this morning, the first time they crossed that threshold since September 2008. As I write this, Sirius shares are trading at $1.07, up 11.46 percent for the day. </p>
<p>Why? Well, sentiment about the company and its prospects are clearly improving now that it has its finances in order. The unexpected increase in subscriber growth the company recently reported is obviously helping as well. Also presumably fueling the rally is <a href="http://digitaldaily.allthingsd.com/20100203/karmazin-paley-center/">increasing confidence that Howard Stern will stick with Sirius</a>, rather than <a href="http://digitaldaily.allthingsd.com/20100121/stern-empty-threats/">bail for terrestrial radio</a> when his contract expires next year. Beyond that, I’m not entirely sure.</p>
<p>In any event, it seems there’s no longer a need for a reverse stock split to push Sirius above the $1 per share minimum for Nasdaq trading.</p>
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		<title>Sirius Turns a Corner?</title>
		<link>http://allthingsd.com/20091105/sirius-turns-a-corner/</link>
		<comments>http://allthingsd.com/20091105/sirius-turns-a-corner/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:00:34 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<description><![CDATA[[ See post to watch video ]]]></description>
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		<title>Sirius XM: Cash for Clunker</title>
		<link>http://allthingsd.com/20090806/sirius-investors-losing-cash-on-clunker/</link>
		<comments>http://allthingsd.com/20090806/sirius-investors-losing-cash-on-clunker/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 14:19:27 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=22919</guid>
		<description><![CDATA[This week has been a good one for Sirius XM Radio. The company's shares spiked, rising about 20 percent to 54 cents on news of the government’s expanded “Cash for Clunkers” program and the positive impact it should have on new car sales and, by extension, new Sirius subscriptions. That analysts had been predicting a second-quarter loss for the satellite radio company, along with the loss of thousands of subscribers, did little to temper enthusiasm.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/08/siri.jpg" alt="siri" title="siri" width="200" height="200" class="alignright size-full wp-image-22920" />This week has been a good one for Sirius XM Radio.</p>
<p>The company&#8217;s shares spiked, rising about 20 percent to 54 cents on news of <a href="http://www.google.com/hostednews/ap/article/ALeqM5i_J2CDMBIZhobnHhGIYFCzqvR52wD99T3LKG1">the government&#8217;s expanded &#8220;Cash for Clunkers&#8221; program</a> and the positive impact it should have on new car sales and, by extension, new Sirius subscriptions. That analysts had been predicting a second-quarter loss for the satellite radio company, along with the loss of thousands of subscribers, did little to temper enthusiasm. Though it seems to have done so today, now that those predictions have proven true.</p>
<p><a href="http://investor.sirius.com/releasedetail.cfm?ReleaseID=401682">Reporting second-quarter earnings this morning</a>, Sirius posted a net loss of $157.3 million, or four cents a share on revenue that rose one percent to $590.8 million. Excluding one-time charges, though, Sirius lost only a penny a share, matching analyst estimates.</p>
<p>As analysts had foreseen, subscriber count slipped again. Sirius ended the quarter with 18.4 million subscribers&#8211;a one percent drop from a year ago. All told, the company lost 185,999 net subscribers during the period. And that&#8217;s prior to <a href="http://digitaldaily.allthingsd.com/20090605/fee-increase-coming-for-sirius-xm-subscribers-internal-doc/">the addition of a $2 royalty fee</a>.</p>
<p>Looking ahead, the satellite radio operator raised its outlook for the year, cautiously optimistic that the car sales that drive subscriptions will pick up in the second half of this year.</p>
<p>&#8220;Based on these results we are increasing guidance again and expect to exceed over $400 million in adjusted income from operations during 2009,&#8221; CEO Mel Karmazin said in an earnings release. &#8220;Growing our revenue in the face of broad declines in the advertising and automotive markets is a remarkable accomplishment, and we are well positioned for a rebound in auto sales.&#8221;</p>
<p>Shares in Sirius are trading down 7.41 percent at 50 cents as I write this, which is still 10 times their 52 week low. And, to be fair, they are up almost 10 cents in last 10 trading days and up about 320 percent year-to-date.</p>
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		<title>By the Time SIRI Hits $4.72 Per Share, I’ll Be Dead Anyway</title>
		<link>http://allthingsd.com/20090514/by-the-time-siri-hits-472-per-share-i%e2%80%99ll-be-dead-anyway/</link>
		<comments>http://allthingsd.com/20090514/by-the-time-siri-hits-472-per-share-i%e2%80%99ll-be-dead-anyway/#comments</comments>
		<pubDate>Thu, 14 May 2009 14:40:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17667</guid>
		<description><![CDATA[Sirius CEO Mel Karmazin says his decision to forfeit 30 million company stock options is a generous enhancement to the company’s stock incentive plan, one that will help it “attract, motivate and retain key employees.” An altruistic move were it not for the fact that the options had an exercise price of $4.72 per share and Sirius’s stock is trading at about 35 cents.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/mel-karmazin-smilejpg-150x150.jpg" alt="mel-karmazin-smilejpg" title="mel-karmazin-smilejpg" width="150" height="150" class="alignright size-thumbnail wp-image-17668" />Sirius XM Radio CEO Mel Karmazin says his decision to <a href="http://investor.sirius.com/secfiling.cfm?filingID=930413-09-2656">forfeit 30 million company stock options</a> is a generous enhancement to the company’s stock incentive plan, one that will help it “attract, motivate and retain key employees.”</p>
<p>Quite the altruist, that Karmazin.</p>
<p>But let’s be honest here. Given that the options, of which 24,000,000 were vested and 6,000,000 unvested, had an exercise price of $4.72 per share and that <a href="http://www.google.com/finance?q=siri">Sirius’s stock is trading at about 35 cents</a>, they really weren’t worth anything. So a nice addition to the company’s incentive plan, but an ironic one in that Karmazin had little incentive to keep the Sirius (SIRI) options he’s forfeiting.</p>
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		<title>Sirius Subscribership Injured in Chrysler, GM Bankruptcy Pile-Up</title>
		<link>http://allthingsd.com/20090511/sirius-subscribership-injured-in-chrysler-gm-bankruptcy-pile-up/</link>
		<comments>http://allthingsd.com/20090511/sirius-subscribership-injured-in-chrysler-gm-bankruptcy-pile-up/#comments</comments>
		<pubDate>Mon, 11 May 2009 16:12:59 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17353</guid>
		<description><![CDATA[If you thought the decline in subscribers posted by Sirius XM Radio in its first quarter was ugly, you ain’t seen nothing yet. With the souring economy weighing heavy on the auto industry--a mainstay of Sirius's business--and partner Chrysler navigating bankruptcy, the struggling company is bracing itself for continued subscriber losses in its second quarter.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/siri_baddogjpg1-150x150.jpg" alt="siri_baddogjpg1" title="siri_baddogjpg1" width="150" height="150" class="alignright size-thumbnail wp-image-17354" />If you thought the decline in subscribers Sirius XM Radio posted in its first quarter was ugly, you ain’t seen nothing yet. With the souring economy weighing heavily on the auto industry&#8211;a mainstay of Sirius&#8217;s business&#8211;and partner Chrysler navigating bankruptcy, the struggling company is bracing itself for <a href="http://digitaldaily.allthingsd.com/20090507/sirius-subscriber-losses-getting-serious/">continued subscriber losses in its second quarter</a>.</p>
<p>“Chrysler’s bankruptcy and announced factory shut-down will impact second quarter numbers by reducing the number of prepaid bundled subscriptions associated with the production and shipment of new cars,” <a href="http://seekingalpha.com/article/136158-sirius-xm-radio-q1-2009-earnings-call-transcript?page=-1">Jim Meyer, Sirius’s President of Operations and Sales, said during a conference call last week</a>. “There will be a noticeable hit to subscribers in the second quarter, as a result of these production halts.”</p>
<p><em>A noticeable hit.</em> What does that mean? Sirius didn’t say at the time, but a filing the company made with the SEC today gives us a clearer picture&#8211;and it’s not a pretty one. Chrysler sent quite a bit of new business Sirius’s way. From the Risk Factors item in the company’s <a href="http://yahoo.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6592539-1095-403543&amp;type=sect&amp;dcn=0001193125-09-105734">10-Q filing</a>:</p>
<blockquote class="memo"><p>
We do not expect to generate a significant number of new subscribers from Chrysler while its plants are closed. During the year ended December 31, 2008, Chrysler produced approximately 900,000 vehicles which included a satellite radio and a prepaid subscription to our service. These subscribers represented approximately 16% of our gross subscriber additions in 2008.”</p></blockquote>
<p> <br />
Now, there’s no telling how long the Chrysler factory shutdown will last, so it’s impossible to know how much of an impact it will have on Sirius. That said, if the company’s bankruptcy proceedings drag on for any length of time, it obviously does not bode well for Sirius, especially since XM is potentially facing a similar scenario with General Motors (GM). Again, from the Sirius 10-Q:</p>
<blockquote class="memo"><p>
There is also significant uncertainty surrounding General Motors’ future and potential filing for bankruptcy protection. A bankruptcy filing by General Motors could have similar effects on our subsidiary, XM.</p></blockquote>
<p>And that would be grim news indeed. Because while Sirius has stopped counting on its auto partnerships to drive sales, it hasn’t yet established other means of driving subscriptions.</p>
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		<title>Sirius Subscriber Losses Getting Serious</title>
		<link>http://allthingsd.com/20090507/sirius-subscriber-losses-getting-serious/</link>
		<comments>http://allthingsd.com/20090507/sirius-subscriber-losses-getting-serious/#comments</comments>
		<pubDate>Thu, 07 May 2009 14:24:28 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=17124</guid>
		<description><![CDATA[Good thing Sirius XM Radio resolved the debt issues that threatened to drag it into bankruptcy earlier this year; the company’s clearly got other things to worry about. Like fleeing subscribers. Reporting a first-quarter net loss of $236.6 million this morning, Sirius said that anemic car sales had led to its first-ever decline in net subscriber additions. And it was a nasty decline.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/flee.jpg" alt="flee" title="flee" width="200" height="200" class="alignright size-full wp-image-17130" />Good thing Sirius XM Radio <a href="http://digitaldaily.allthingsd.com/20090217/sirius-give-me-liberty-or-give-me-dish/">resolved</a> the debt issues that threatened to <a href="http://digitaldaily.allthingsd.com/20090210/a-bankruptcy-filing-mel-surely-you-cant-be-sirius/">drag it into bankruptcy</a> earlier this year; the company’s clearly got other things to worry about. Like fleeing subscribers (see table below; click to enlarge). Reporting <a href="http://finance.yahoo.com/news/SIRIUS-XM-Radio-Reports-First-prnews-15162981.html">a first-quarter net loss of $236.6 million </a>this morning, Sirius (SIRI) said that anemic car sales had led to its first-ever decline in net subscriber additions.</p>
<p>And it was a nasty decline.</p>
<p>The company ended the quarter with 18.6 million subscribers&#8211;up 3.5 percent from a year earlier but down 404,000 subscribers from the preceding quarter. Sirius added 1,338,961 new customers. But <em>it lost 1,743,383.</em></p>
<p><a href="http://digitaldaily.allthingsd.com/files/2009/05/sirisubs.jpg" rel="lightbox"><img src="http://digitaldaily.allthingsd.com/files/2009/05/sirisubs-250x169.jpg" alt="sirisubs" title="sirisubs" width="250" height="169" class="aligncenter size-medium wp-image-17133" /></a></p>
<p>Given that and the state of the auto industry on which the company is so dependent for new subscribers, how will it ever attain CEO Mel Karmazin’s goal of <a href="http://online.wsj.com/article/SB123690730815914801.html">20.6 million subscribers by end of &rsquo;09</a>? Hard to say, especially when Sirius expects to see another <a href="http://www.reuters.com/article/marketsNews/idUSN0728461820090507">&#8220;noticeable hit&#8221;</a> to its subscribers in its next quarter. That didn’t stop the company from raising its 2009 forecast to $350 million, adjusted from more than $300 million. Karmazin said that “satellite radio is now a cash flow growth story.”</p>
<p>Tell that to your subscribers.</p>
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