Voices

Smartphone Apps Fuel Business

Between documenting expenses and processing credit cards from just about anywhere in the U.S., smartphone applications have changed the way many small businesses operate. Now, more firms are turning to these apps to enhance the way customers interact with their products and services–and even boost their bottom lines.

Can Web Sites Make More Money Selling Fewer Ads?

It’s a classic seller’s gambit: Increase prices by cutting supply. The online publishers’ version: Make your ads more valuable by selling fewer ads. That ought to be tough to do on the Web, where the more ad inventory gets created every day. But SmartMoney.com says it’s figured out how to do it.
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