2 posts and columns on SmartMoney.com

Can Web Sites Make More Money Selling Fewer Ads?

in Media on March 2, 2009 at 3:00 am PT

It’s a classic seller’s gambit: Increase prices by cutting supply. The online publishers’ version: Make your ads more valuable by selling fewer ads. That ought to be tough to do on the Web, where the more ad inventory gets created every day. But SmartMoney.com says it’s figured out how to do it.
times-square

CBS Thinks Now’s a Great Time to Launch a Finance Site: Meet Moneywatch.com

in Media on January 27, 2009 at 6:00 pm PT

CBS used to have a personal finance Web site, but it sold it after the last boom. Now the company thinks it would be a good time to start another one from scratch, with the help of its recently acquired CNET staff.