The Zynga Abyss

The games themselves aren’t where the action happens; the strategy component is: When do you reach out into your social graph? When are you going to spam that list? How frequently are you gonna do that?

Rob Tercek, moderator of a panel at Seattle’s Casual Connect conference in 2011, referring to Zynga

Facebook Gets in the App Discovery Game With “Graph Rank”

Among its flurry of announcements on Thursday, Facebook announced plans to help users find apps and other content based on how popular those things are with one’s own social circle.
Facebook add to timeline

SCVNGR's Seth Priebatsch Talks About Geolocation Wars, Facebook Places and More!

Last week, SCVNGR integrated its third-party social geolocation game service into the Facebook Places mega-location offering. As it turned out, BoomTown was in Beantown–as in Boston–for a lovely wedding, so I took some prenuptial time to visit SCVNGR’s HQ in Cambridge, Mass., to talk to its founder, Seth Priebatsch.

Google Buys Another Piece of Its Social Puzzle

Another small start-up gets sucked up into the Googleplex. This one is Angstro, which was supposed to help deliver news to users based on their “social graph.” But founder Rohit Khare has shut the service down and is now working at the search giant.

Facebook CEO Mark Zuckerberg in the Privacy Hot Seat at D8

Facebook’s privacy controls and CEO Mark Zuckerberg’s views on privacy figured prominently in his D8 appearance. Zuckerberg thinks his users want to share their information with the world, and he wants to help them do just that.
Mark Zuckerberg

Pre-Gaming Facebook F8

According to popular legend, Facebook founder Mark Zuckerberg once kept two versions of his business card in his wallet–one with the title CEO, the other with “I’M CEO…BITCH.” Seems that before Facebook became the de facto platform of the attention economy, it was a platform for the attention-starved. Well, there will be no shortage of attention for the social networking phenom today as it kicks off its third F8 developer conference in San Francisco.

Yahoo Is Trying to Connect to the Social Boom Without Stepping in It Like Google Buzz

Is there more than one way to skin a social graph? Yesterday, Yahoo took another step in its efforts to play fast catch-up in the social networking arena, by dramatically expanding its relationship with Twitter and integrating the microblogging service broadly throughout its Web site, in much the same way it did recently with Facebook. Some think outsourcing the job to more capable companies is yet another monument to Yahoo’s failure at its own much touted plans to socialize itself. And while this is true to a large extent, BoomTown is not so sure it’s a bad idea, especially compared with the flailing experienced by Google recently from its own attempts to compete with Facebook and Twitter via the rollout of Google Buzz.

Is This That 'Social Graph' Zuckerberg's Always Droning On About?

So much for Facebook’s vaunted “open platform.” Tomorrow, an alliance of companies led by Google will introduce a common set of standards that will do for any Web site that embraces them what the Facebook Platform did for, well, Facebook. OpenSocial, as Google has named it, is a set of common APIs (application programming interfaces) [...]

Is This That ‘Social Graph’ Zuckerberg’s Always Droning On About?

So much for Facebook’s vaunted “open platform.” Tomorrow, an alliance of companies led by Google will introduce a common set of standards that will do for any Web site that embraces them what the Facebook Platform did for, well, Facebook. OpenSocial, as Google has named it, is a set of common APIs (application programming interfaces) [...]

Your Facebook Status Says You're Craving Coffee. Click Here to Find a Starbucks Near You!

Turns out that the “social graph” about which Facebook CEO Mark Zuckerberg so often speaks these days isn’t just a decades-old computer science term, it’s the basis for the monetization platform that will someday justify Facebook’s $15 billion valuation. Or so the theory goes.