The San Francisco-based company is somewhat similar to the teen-oriented book series by Ann M. Martin, in which a group of middle-school students help parents find babysitters.

But in this version, instead of an elaborate phone tree, it uses modern communication tools like Facebook. The UrbanSitter site helps parents find sitters based on their availability, and even on their experience working for Facebook friends and friends of friends.

UrbanSitter has secured $1.75 million in seed funding from First Round Capital. Rustic Canyon Partners, Menlo Ventures and several angels also participated.

In September, AllThingsD’s Liz Gannes reported that the company had launched in one market, and had assisted with 300 babysitting bookings.

Since then, it has expanded to San Diego, Napa and Sonoma Valleys, Seattle, Boulder and Lake Tahoe. Next month, it will roll out in New York, Chicago, Denver and St. Louis.

The funding will be used for product development, such as mobile bookings, and new features, including online payments to sitters. The capital will also go toward expansion into new cities.

Double snaps to Jesse Draper, whose kookified online interview show, “The Valley Girl Show,” managed to get a very decent interview with Facebook COO Sheryl Sandberg.

And by decent, I mean that Draper actually elicits some very unusual just-us-girls moments from the typically unflappable Sandberg. No IPO news revealed, but this is almost better.

From experience, I am telling you it is not easy to get Sandberg to talk about leg warmers and say “I’m … like … Sheryl Sandberg” in Valley Girl speak.

I’m … like … impressed, and would now pay to see Draper take on the social networking giant’s co-founder and CEO, Mark Zuckerberg.

Enjoy:

The company, which plans to launch soon in the U.S., has created a way for people to easily give gift cards to their friends through social channels such as Facebook.

Greylock will contribute $5 million to the company’s first round, increasing the total to $10.5 million. Creandum — along with Atomico, which was founded by Skype co-founder Niklas Zennström — invested in the round last year.

“The gift card industry has grown to a $100 billion industry, and yet very little innovation has been done around social networks and smartphones,” Hoffman said in an interview. “You put those two things together and suddenly you get a much easier way to give.”

The funding will be used to launch the service in the U.S. and the U.K. this quarter, with other markets following.

The social gifting service has three components:

First, people can learn about their friends’ birthdays or other occasions on Facebook, or through notifications on their mobile phones.

Second, users will be able to give friends gift cards that mutual friends or family members will be able to contribute to on Facebook.

Third, Wrapp is partnering with retailers and merchants which will also contribute $5 or $10 to the card.

The logic is that if many people are willing to contribute to a gift card, the gift becomes more meaningful. Retailers are willing to participate because it might drive traffic to the stores and get consumers to buy something that they normally may not have bought.

Wrapp was started 2011 by Hjalmar Winbladh and others, including Andreas Ehn, Spotify’s founding CTO, and Carl Fritjofsson, an advisor to Groupon.se.

Wrapp is currently growing more than 30 percent every week in Sweden, where it is working with more than 25 merchants. Already, 2 percent of the nine million residents there are considered active users of the service.

“It’s certainly showing a great early curve in Sweden, and we have every expectation the curve will be replicated in other places, like the U.S.,” Hoffman said.

According to multiple sources, the long-anticipated public offering of Facebook is now likely to come in the third week of May.

That means that the company must file its IPO documents within the next month, given that the review by the Securities and Exchange Commission usually takes about three to four months.

That’s if there are no issues, of course, such as a turbulent market or thornier-than-usual questions from regulators that require amending the filing.

Groupon, for example, filed for its IPO in early June, but did not go public until five months later in November.

The usual caveat on the late-May timing (even though I called 143 people on this one): This IPO planning could all change, in a New York minute, to another month.

In any case, the Facebook IPO is expected to be one of the largest Web offerings ever — with some reports saying the company will be raising $10 billion on a $100 billion valuation. (The valuation and raise, sources tell me, will be much lower.)

That amount is presumably to match its huge consumer growth and revenue explosion. Users now number 800 million — a figure that is likely to hit one billion this year. And revenue, which was reportedly close to $4 billion in 2011, is expected to be higher by another third in 2012.

Facebook will need such oomph if it is to impress investors, although the social networking site’s leadership is still warning that its focus is products over dollars.

In an interview with The Wall Street Journal last week, for example, co-founder and CEO Mark Zuckerberg hedged the point, even as he sang his same familiar strategic tune of the last few years.

“The thing to take away isn’t that we don’t care [about business]. People for years were asking me why aren’t we trying to make more money,” he said. “I would say I’m trying to build a business for the long term and it was clearly the right strategy.”

While admirably I’ll-row-my-way in tone, Zuckerberg needs a public offering heft more than ever, as Facebook’s battles with rivals — most especially Google — escalate.

Just last week, the monocratically-inclined search giant ham-handedly shoved its own social networking service, Google+, into its results, in a move that could severely disadvantage Facebook.

Thus, into the Wall Street breach, to get a giant pile of dough to fight back!

But, unlike Google’s more kookified 2004 IPO, sources said Facebook’s is probably going to hew to a more traditional offering script.

That is likely to include a hefty consortium of irksome investment bankers — think firms like Goldman Sachs and Morgan Stanley on top of the filings, and a spate of smaller ones (Allen & Co.) below, and you have the approximately accurate idea.

And, while shot-caller-in-chief Zuckerberg will be the one key voice in the IPO, the man to watch has been and will be CFO David Ebersman.

The longtime Genentech exec, who came to Facebook in 2009, has been doing all the heavy lifting in preparation for the IPO, said sources, and will continue to do so.

Facebook declined to comment (but I would too, if I were them).

That task falls to Chief Executive Mark Zuckerberg, 27, who built Facebook out of his Harvard College dorm room in 2004, and Chief Operating Officer Sheryl Sandberg, 42, a former Google Inc. executive.

Read the rest of this post on the original site »

This week, I took a fresh look at this and several other gems from my family history with help from a company that has led the charge in online genealogy for 15 years: Ancestry.com. Thanks to mobile apps, other users and a new ability to synchronize content between the Web and desktop software, Ancestry has grown into a robust tool.

The World War I draft card for the author’s great grandfather.

Since I last tested Ancestry in 2006, the company has revamped its desktop software program, Family Tree Maker, so the program can synchronize with Web-based data on Ancestry.com. It’s now available as a mobile app for the iPhone, iPad and Android phones. And the site holds over eight billion records, including content from a partnership with the Holocaust Memorial Museum in Washington, D.C.

The addition of mobile apps plus the syncing feature make Ancestry.com more useful and will bring me back to the site more often. I found several new things on Ancestry this time around, including more census data, ship manifests for two cruises an aunt took, and more suggested family-tree data from other users.

I tested Ancestry.com, its iPhone and iPad apps and the Family Tree Maker desktop software on a Mac. I found a computer to be the best tool for inputting family information like names, birth dates, death dates and locations using Ancestry.com and the Family Tree Maker software. The iPad app was the most enjoyable way of exploring my family-tree records. The site’s pricing can be confusing given the various membership and access levels.

A simple right-to-left swipe on the iPad screen shifted my view of the tree from one branch to the next. In four swipes, I dove back in time to read about my mother’s father’s mother’s mother, Florence Antonia Ford, and her family in the 1910 Census record. Using the iPad on my lap, related records from Ancestry felt more personal than seeing them on a computer. A pinch-to-zoom gesture let me clearly read names and details in each record. (Records can be magnified on a computer screen as well, which is helpful when studying small cursive writing or type, like a 1935 passenger list for a cruise to Bermuda that included my Great Aunt Romayne’s name.)

I was delighted to find data I entered on Ancestry.com six years ago was still in my account, which saved me the trouble of inputting everything again. A new feature called TreeSync let me synchronize all of my family-tree information over to my Family Tree Maker desktop software, and vice versa. After using the Ancestry app on my iPad and adding records to my family tree, I easily synced that data with my desktop software by clicking a top-right button when I next opened the Family Tree Maker.

Users who have spent years on Family Tree Maker software, which has been around for 23 years, will be able to sync data from their PCs to the Web version of their family trees. They can now opt to make their trees public for all Ancestry users to access, thus growing the online database.

I found the desktop software to be more heavy-duty than the website and mobile apps, but its interface is a bit antiquated in comparison.

Winston Churchill’s family tree seen via Ancestry.com’s app on the iPad.

Whenever Ancestry.com has a “hint” to show you about a name you entered on your tree, a green leaf appears beside that name. Selecting that leaf lets you see anything in the Ancestry database that may be associated with that name. These could include paper records scanned in by Ancestry.com or content entered by other people. You can view these hints and, if applicable, merge that data with your own after viewing a side-by-side comparison of your information and the new information.

You can share your findings with friends via Facebook, Twitter or email. When I saw my grandfather’s signature on his World War I draft card, I clicked one button and shared this digitized memento from 1917 with friends and family on Facebook. Content shared from Ancestry.com can be seen by other people, even if they don’t have an account, for up to 14 days. You also can keep everything private.

I know quite a bit about my family history, thanks to work my grandfather did years ago, and this helped me with entering names and knowing which hints were relevant or not. For example, an Ancestry-suggested hint that a record for Florence Ladley was for Florence Antonia Ford in my tree wasn’t accurate. I made the most progress when I called my parents for more names and dates.

Ancestry.com offers a free 14-day trial, after which fees range from $13 to $35 a month, depending on six-month or monthly memberships and whether a person is paying for U.S. Discovery (all records in the U.S.) or World Explorer (unlimited access, including records from other countries) access. The Family Tree Maker software, which starts at around $32, can be downloaded to Macs or Windows PCs or bought in stores. Combined pricing for the desktop software and access to the website starts around $40.

Email katie.boehret@wsj.com.

As I reported late last night, Yahoo said it had named PayPal President Scott Thompson as its new CEO. The exec is currently in charge of the large eBay online payments unit.

He’ll start next week, but there are staff conference calls today and also an all-hands meeting on Yahoo’s main Silicon Valley campus (meet at URLs, troops!) tomorrow.

Yahoo shares are down almost three percent on the news so far, as Wall Street has been hoping for a big sale of some sort and not another turnaround.

Yahoo will be holding a 7 am PT press conference about the move and presumably to swan around Thompson.

(Welcome, Scott! I hope you were informed — please do not listen to what co-founder Jerry Yang says on this important issue — that you are supposed to send all internal memos to me! Also, as one of my Twitter followers, Mike Dudas of Google just tweeted: “If Thompson leads companies as well as he grows a moustache, Yahoo made a great CEO choice!!” I concur.)

A Yahoo PR person confirmed the hire very cordially in a phone call early this morning and the Internet giant also put out a press release.

So did I, of a sort, last night. Given I am too tired to rewrite myself, here is what I had reported:

The company fired its last CEO, Carol Bartz, in September, and Yahoo has been run by the board and also by interim CEO Tim Morse, who had previously been its CFO.

After Bartz’s ouster, Yahoo said it was looking at a range of strategic options, including the possible sale of all or part of the company.

That was the focus at first, although Yahoo had simultaneously hired Heidrick & Struggles to look for a new CEO.

The company attracted two partial investment bids from private equity firms, Silver Lake and TPG Capital, but shareholders were unhappy with the low prices of these so-called PIPE — Private Investment in Public Equity — arrangements.

Yahoo then moved to try to strike a tax-advantaged deal with its long disgruntled Asian partners, China’s Alibaba Group and Japan’s SoftBank, to sell back parts of the large stakes it has long owned in Alibaba and Yahoo! Japan.

Those complex negotiations are still ongoing and look promising, which could yield Yahoo billions of dollars in capital to be given to investors, for stock buybacks or to invest in new initiatives.

Since then, the board — long considered one of the more cloddish in tech — has turned its attention to hiring a new CEO, in the hopes of trying once again to revive its flagging fortunes.

Thus, it began looking to hire someone with deep tech experience at a large public consumer Internet company in Silicon Valley.

That narrowed the field, with Yahoo looking at a range of choices with expertise in advertising, technology platforms and more.

There is a lot of that on the deep bench that eBay CEO John Donahoe has assembled at the online commerce giant, including Thompson.

Plus, he is a genuine Internet geek.

According to his eBay bio, Thompson became president of PayPal in early 2008, after serving as its CTO in charge of information technology, product development and architecture.

Before eBay, he worked at Inovant, a subsidiary of Visa formed to oversee global technology for the organization. He was also CIO of Barclays Global Investors and has worked at Coopers and Lybrand on information technology.

And here’s a tasty new wrinkle: Thompson recently “liked” Yahoo on his Facebook page, along with the decidedly more interesting Kickstarter and Splunk.

Again, Scott, thanks for the Facebook tip — I knew the social networking site could come in handy!

(Also, here is an interview I did with him post-announcement.)

And here is Yahoo’s official press release where Yahoo Chairman Roy Bostock says nice stuff about Thompson:

YHOO_News_2012_1_4_General

As compared to other social networking sites, Pinterest’s users are more frequently from the Northwest and the Southeast, with strong presences in states that seem to have large hobby-and-crafting populations, Hitwise said. That’s all very logical, but it makes the growth no less impressive.

Pinterest also shares the wealth, since its pins are linked to content sources, which are often e-commerce sites. Sites like Etsy and Nordstrom say Pinterest is a significant and growing traffic referrer.

Pinterest closed $27 million in funding led by Andreessen Horowitz in October, in a round that many other VCs would have liked to pin down.

Remember when Fortune magazine wrote in September that Facebook co-founder and CEO Mark Zuckerberg had reportedly bagged a bison as part of a “personal challenge” to eat only what he had killed?

Well, proof of that is hard to miss, now that the ginormous mounted head of said dead bison has been hung on the wall of a Facebook conference room used by the social networking site’s COO Sheryl Sandberg.

Zuckerberg placed it there recently as a prank, to surprise his top exec with the installation of the very hairy bison when she was away from Facebook’s Silicon Valley HQ.

And surprised she was when she got back and was faced with the creature, which pretty much takes up the whole room, as you can see above and below.

(And, let me just say on a personal level, like a digital version of the “Murder She Wrote” lady, solving the mystery of this geek-on-bison killing is a whole lot more satisfying than getting a pile of internal Yahoo memos.)

The bison has now been nicknamed Billy and also sports a Facebook-branded baseball cap and occasional hoodie — natch! (My suggestion if you want to use a dead beast metaphor most effectively here would be to clad it all in Google swag.)

While he never confirmed it, Zuckerberg had teased the crowd about the possibility of his hunting prowess at the f8 developers conference this fall in his keynote speech, displaying his Facebook page that had a picture of what he had tagged “Bison Burgers.”

In fact, it’s been quite a lot of bison for the famous entrepreneur since he felled the majestic beast. According to Wikipedia, bison usually weigh 700 to 2,200 pounds, but can be as much as 3,800 pounds. That’s a lot of burgers!

To get them, Zuckerberg learned the most humane approach and then shot the beast in California, after obtaining a hunting license and, presumably, a very big gun.

Clearly, he was serious when he told Fortune in May that “the only meat I’m eating is from animals I’ve killed myself.” Among the early victims, which grew in size, were a lobster, a chicken, a pig and a goat.

At this time, the Winklevii are still roaming the plains — and it would be illegal and just plain mean on Zuckerberg’s part to frag them any more than he already has.

So, he went for the bison, the next biggest beast in his cross-hairs.

Its head will be moved to Facebook’s new headquarters today along with the rest of the company, who will now work in spacious new digs.

Which, I am told, could easily fit a herd of elephants — but let’s not go there.