9 posts and columns on Social Ads

Someday, We'll All Look Back on This and Laugh

in Social on December 31, 2007 at 12:02 am PT

Sick to death of year-end look back/look forward pieces, yet? Well here’s another: Digital Daily’s abridged guide to the year in tech news–a fond reminiscence of what was, and our First Annual Year-End List For Year-End List Haters.

Someday, We’ll All Look Back on This and Laugh

in Social on December 31, 2007 at 12:02 am PT

Sick to death of year-end look back/look forward pieces, yet? Well here’s another: Digital Daily’s abridged guide to the year in tech news–a fond reminiscence of what was, and our First Annual Year-End List For Year-End List Haters.

It’s Not an Unpaid Endorsement, It’s a ‘Social Ad,' Redux

in News on November 12, 2007 at 5:08 am PT

Facebook’s Social Ads aren’t endorsements, they’re a “representation” of user activity. This according to Chris Kelly, Facebook’s chief privacy officer, who claims the company’s new Social Ads don’t run afoul of privacy law because those who appear in them have already chosen to publicly associate themselves with the brand featured in the advertisement. Said Kelly: [...]

It’s Not an Unpaid Endorsement, It’s a ‘Social Ad,’ Redux

in News on November 12, 2007 at 5:08 am PT

Facebook’s Social Ads aren’t endorsements, they’re a “representation” of user activity. This according to Chris Kelly, Facebook’s chief privacy officer, who claims the company’s new Social Ads don’t run afoul of privacy law because those who appear in them have already chosen to publicly associate themselves with the brand featured in the advertisement. Said Kelly: [...]

It's Not an Unpaid Endorsement, It's a 'Social Ad'

in News on November 9, 2007 at 11:00 am PT

It’s Not an Unpaid Endorsement, It’s a ‘Social Ad’

in News on November 9, 2007 at 11:00 am PT

Facebook Unveils Social (Class) Actions?

in News on November 8, 2007 at 11:04 am PT

Social actions are powerful because they act as trusted referrals and reinforce the fact that people influence people. It’s no longer just about messages that are broadcasted out by companies, but increasingly about information that is shared between friends. So we set out to use these social actions to build a new kind of ad [...]

Your Facebook Status Says You're Craving Coffee. Click Here to Find a Starbucks Near You!

in News on October 30, 2007 at 12:01 am PT

Turns out that the “social graph” about which Facebook CEO Mark Zuckerberg so often speaks these days isn’t just a decades-old computer science term, it’s the basis for the monetization platform that will someday justify Facebook’s $15 billion valuation. Or so the theory goes.

Your Facebook Status Says You’re Craving Coffee. Click Here to Find a Starbucks Near You!

in News on October 30, 2007 at 12:01 am PT

Turns out that the “social graph” about which Facebook CEO Mark Zuckerberg so often speaks these days isn’t just a decades-old computer science term, it’s the basis for the monetization platform that will someday justify Facebook’s $15 billion valuation. Or so the theory goes.