Facebook Lets Users Earn Credits by Watching Commercials

Advertising start-ups such as SocialVibe, TrialPay and Sharethrough are today announcing they are part of a new Facebook Credits program that will allow users to earn virtual currency by watching video advertising.

What Causes.com Has Learned About Non-Profit Fundraising From Zynga

In many ways, the trajectory of online activism platform Causes mirrors that of social games, the most successful category built on top of Facebook to date. But in some ways games are actually beating Causes at its own game.

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Zynga and Pandora Ad Provider SocialVibe Raises $20M

SocialVibe, the performance advertising network that offers users an alternative to paying for virtual goods on Zynga and subscriptions on Pandora, today announced it had raised $20 million in a Series D round led by Norwest Venture Partners and including previous investors Redpoint Ventures, Jafco Ventures and Pinnacle Ventures. The Los Angeles-based company also operates its own social apps for individuals to spread branded content in order to raise money for various causes.