Turns out there are lots of us, and we’re not just engaged in a new, postmodern behavior. We’re building valuable data sets for marketers, who would like to know what we’re saying and what we’re watching, and what that means.

Eventually they’ll use that data to show us more ads. And perhaps we’ll comment about those, too.

That is the theory, at least, behind a slew of “second screen” start-ups. And Bluefin Labs, one of the most prominent ones, has just raised another $12 million in a B round led by Time Warner’s investment arm and SoftBank Capital. Earlier investors, who have poured in some $8 million, like Redpoint Ventures and Lerer Ventures, have re-upped.

Bluefin has a fancy-pants pedigree — it uses technology hatched at the MIT Media Lab — but the idea is quite simple. It harvests comments we leave on social networks — primarily on Twitter, and to a lesser degree via Facebook, where more of the data is locked up — and analyzes it to see what we’re saying, and when.

That stuff can be used to create cool infographics like the one on the right, about last Sunday’s Giants-49ers game. But TV networks like CBS, and ad guys like Starcom MediaVest, want the data for themselves, for obvious reasons.

Given that Facebook and Twitter are deep in the ad business themselves, it will be interesting to see what kind of access they provide to the Bluefins of the world down the line. If this gets really big, it seems like they’d want a very active role.

And while we’re on that subject, we should note that Bluefin CEO Deb Roy says his company isn’t using Google+ data yet. Which is interesting, given all of those big user numbers.

Down the road, Roy says Bluefin could expand his business in different directions. He could measure other data points that tell us about the way people are watching TV: What are people saying on blogs? What are they saying when they reach call centers? And he could also measure other mass mediums. But for now, TV will keep him busy.

Ohanarama, which is backed with $1.5 million from investors including Softbank Capital and Contour Venture Partners, offers brightly colored quizzes as well as simple single and multiplayer games on its site and through a Facebook app. The idea is to connect families that are separated by physical distance. Parents can create small networks including children age five to 12, their grandparents and others to play together with a common leaderboard.

Of course, like any social gaming service worth its salt, Ohanarama actively encourages users to spam each other so they can play together. But at least this time it’s all in the family.

One of the more interesting pieces of news that got pushed deep down in stories in the noisy swirl around AOL’s $315 million acquisition of the Huffington Post was the move of its CEO Eric Hippeau back to the investor side.

He’ll be going to Lerer Ventures, which is run by HuffPo co-founder, chairman and major investor Kenneth Lerer.

(In case you wondered: Yes, everyone is interconnected.)

Before landing at HuffPo in mid-2009, Hippeau was a high-profile venture capitalist at SoftBank Capital for many years, starting with his involvement in the legendary $100 million investment in Yahoo at its start.

Hippeau went to SoftBank Capital after selling Ziff-Davis to its parent SoftBank Corp. for $2.1 billion in 1995.

Now he is headed to Lerer, where Hippeau has been an adviser. It which has been run by Lerer and his son Ben–as well as VC and entrepreneur Jordan Cooper–as an angel investing at early-stage seed level.

About a year ago, the New York-based investment fund raised $8.5 million, all from friends, and has focused on 35 start-ups in the city.

Those have included GroupMe, a group texting service, and ad service AdKeeper.

Now, with the addition of Hippeau as a general partner, while still spending down the initial fund, Lerer Ventures is considering a second fund of up to $50 million to allow it flexibility to invest in later stages.

That’s an increasingly common strategy of late, most prominently at Andreessen Horowitz.

“I am really glad to be getting back into investing, since the New York area is especially vibrant at the moment,” said Hippeau in an interview today, who noted that Lerer Ventures also has some investments in Silicon Valley. “And we are really determined to look at changing the way funds are organized.”

And now that he’ll not have a job with the AOL buy–”It has a very good CEO in Tim Armstrong,” joked Hippeau–and having just also stepped down from the Yahoo board, he will have plenty of time to consider all that.

Hippeau listed social, mobile and commerce as big investment arenas, as well as companies related to tablet devices.

“At the Huffington Post, we could see the changes happening to how we distribute our content were becoming profound,” Hippeau said. “It’s a completely different experience.”

I also talked to Ken Lerer, who said that the fund–started off pretty simply–will be trying to define itself more in the coming months before fundraising begins.

“Ben and Jordan are especially plugged into the New York scene–these start-ups were created by their friends,” he said. “And Eric and I bring a different skill set and perspective on top of that.”

Lerer also expressed interest in commerce, as well as local and real-time technologies.

“While it is always an interesting time on the Internet,” he said, fresh from the AOL sale of the HuffPo, in which he was the largest individual shareholder. “But right now is a really interesting time.”

In a bold and definitive move, AOL is paying $315 million, mostly in cash, to buy the Huffington Post, one of the Web’s most prominent news and opinion sites.

As part of the deal, Huffington Post co-founder Arianna Huffington (pictured here)–who was derided by some when she co-founded the left-leaning site in 2005 with investor and well-known communications exec Kenneth Lerer–will become president and editor in chief of the Huffington Post Media Group within AOL.

The deal was signed late this afternoon, and the board of directors of each company and shareholders of the privately held Huffington Post have approved the transaction.

In an exclusive video interview BoomTown conducted earlier today in Dallas, just before Super Bowl XLV, both Armstrong and Huffington were jovial that the whirlwind deal, begun in November, actually worked out so quickly.

Perhaps giddy, they hit upon a common motto:

“One plus one equals 11.”

Get it? One and one next to each other is the number 11!

Let’s move on, shall we?

AOL said it is expected to close in the late-first or early-second quarter of 2011.

Once culminated, it will put Huffington in charge of all AOL content and other properties, including well-known names such as Engadget, Moviefone, MapQuest and TechCrunch.

She said she plans to move to New York from Los Angeles, although she will also maintain her longtime Brentwood home there.

And content for all these sites will be integrated deeply into the Huffington Post, giving it a huge new infusion of editorial material.

More to the point, the flashy acquisition–which essentially came together in less than two weeks in January–will become the linchpin of AOL CEO Tim Armstrong’s aggressive, if risky, strategy to focus the long-troubled company as a content and advertising powerhouse.

For AOL, the deal gives it a popular branded site that is very good at generating lots of page views and impressions very efficiently–which is the company’s whole thrust these days.

That means lots more ad inventory to sell and an injection of content talent, giving AOL the scale it desperately needs.

The move also obviously gives AOL a much-needed editorial identity and cohesion, which it doesn’t really have.

In fact, many think AOL needs a rallying point to bring clarity to its hodgepodge of recent acquisitions that all center on the notion that a strong company has yet to emerge in the premium content space.

Here is a mock-up of the front page of AOL tonight (click on it to make it larger):

While it all makes for a riveting narrative by the charming Armstrong, AOL still has not delivered the business turnaround promised after its spinoff from Time Warner in 2009.

Wall Street, which has given Armstrong a lot of rope, has become more impatient of late to see results–especially more robust increases in its display advertising business, as its access business dies off–after AOL spun off from Time Warner in 2009.

In its quarterly report last week, AOL reported earnings of 61 cents a share on revenue of $596 million.

But, as MediaMemo’s Peter Kafka wrote:

The bigger picture is that Armstrong’s turnaround is still in progress. Ad revenue was down 29 percent in the last quarter, although that number is worse than it looks. A big chunk of the decline comes from moves AOL has intentionally made that will cut revenue in the short run in return for more profitable sales down the road.

A more representative data set for Armstrong are his display ad sales, which are down 14 percent overall and eight percent in the U.S..

The bad news is that the rest of the Web ad industry is well into rebound mode; the good news is that AOL has trained Wall Street to expect numbers like these. If you’re waiting to see positive sales numbers, Armstrong said during AOL’s earnings call this morning, wait until the second half of this year.

In any case, the move is a good one for the Huffington Post since it will vault it to the next level of growth.

Other companies, such as Yahoo and NBC Universal, had looked at the company as a purchase target, and many expected it to eventually sell out to a larger company.

Sources close to the Huffington Post said that that outcome seemed the most likely, and the recent expansion of the site and its audience made it a good time to do a deal now.

Talks with Yahoo last year went nowhere, sources said, but Armstrong was not as slow to act.

Indeed, the actual deal happened quickly, said Armstrong and Huffington in a video interview with BoomTown earlier today (which you can see here).

The pair started talking in early November of last year at the Quadrangle Conference in New York and continued their discussions through the holidays.

Armstrong made the official offer to Huffington by phone in January, while she was at the World Economic Forum in Davos, Switzerland, and he was snowed in in New York.

Five time multiple to the Huffington Post’s upward of $60 million in expected revenue for the coming year, and nearly 10 times the $31 million for 2010, the offer was accepted quickly.

AOL used cash for $300 million of the purchase and $15 million in stock for the rest.

“The idea of turning a fire hose of traffic onto our content made enormous sense,” said one person close to the situation. “Everything is changing so fast, it seemed like the time was right.”

An IPO was also considered for the Huffington Post, sources said. But since the site only recently moved into profitability–although barely–such an event would have been farther out.

That’s despite the fact that the Huffington Post has seen fast-growing traffic and influence, spurred in part by Huffington’s larger-than-life persona in both the mainstream media and blogosphere.

The wide-ranging site–which has added a number of content areas in recent years beyond its flagship political offering–currently has almost 26 million unique monthly visitors, according to recent stats, moving in close range to established news organizations such as the New York Times.

That kind of success seemed unlikely when the Huffington Post launched on May 9, 2005, positioning itself as as a liberal counterweight to the popular right-leaning Drudge Report.

But the Huffington Post’s heady mix of celebrity bloggers, personality and voice, as well as aggressive curation of links from other sites, quickly caught on.

To fund its efforts, the New York-based online media company has raised $37 million from angel investors such as Lerer–the largest individual shareholder, followed closely by Huffington–and venture firms such as Greycroft Partners, Softbank Capital and Oak Investment Partners.

The growth has not been without controversy around issues such as lack of payments to bloggers who contribute and accusations that the site uses too much content from other Web sources when linking.

And Huffington herself has also been a lightning rod, which has been both positive and negative for the site.

But, there is no question she is one of the Web’s most prominent players, along with writing books, appearing on television frequently and being a fixture at high-profile events in New York, Los Angeles and Washington, D.C.

That includes a never-ending panoply of parties that feature a potent mix of movie stars, corporate poo-bahs, glad-handing politicians and lots of journalists from all over the media.

In fact, full disclosure, I was at one of those parties this past weekend for actor Colin Firth and others involved in the making of the Oscar-nominated film “The King’s Speech.” (Apropos of nothing, actor Helena Bonham Carter is as smart as you would expect, but much more delicate.)

As part of the AOL deal, CEO Eric Hippeau–who has been integral to professionalizing the business and will be joining Lerer Ventures–and Chief Revenue Officer Greg Coleman will leave the Huffington Post.

Ironically, Coleman was replaced by Armstrong as head of ad sales at AOL after he took over as CEO. Coleman got a big payout and will now apparently get another.

But the rest of the 200 Huffington Post employees are moving over to AOL with Huffington, who Armstrong hopes will be the company’s ace in the content hole going forward.

There are likely to be changes to come too at AOL, within weeks, especially in its content-side management and site staffs.

AOL provided some quotes in support of the deal from prominent Internet figures who know Huffington well.

“Arianna is one of the preeminent authors and editors of our time, and Tim has a remarkable track record of business success,” said Facebook COO Sheryl Sandberg. “Bringing them together creates tremendous potential for AOL.”

And Twitter co-founder Biz Stone said:

“Editorial vision and leadership are essential in order to transmute our shared cacophony of voices into a valuable dialogue. Arianna’s expertise, empathy, and entrepreneurial enthusiasm forms a kind of alchemy turning mere words and phrases into powerful expressions of humanity.”

Inter-Internet harmony: How sweet!

Here is the official press release, with all the details, but there is also an 8 am ET AOL conference call tomorrow:

AOL AGREES TO ACQUIRE THE HUFFINGTON POST

Acquisition Will Solidify AOL’s Strategy of Creating a Premier Content Network With Local, National and International Reach

Arianna Huffington To Lead Newly Formed The Huffington Post Media Group Which Will Integrate All Huffington Post and AOL Content, Including News, Tech, Women, Local, Multicultural, Entertainment, Video, Community, and More

The New Combined Media Group Will Reach 117 Million Americans and 270 Million Globally

Group Uniquely Positioned To Redefine the Future of Brand Advertising and Marketing For an Engaged and Influential Audience

New York, NY–February 7, 2011–AOL Inc. [NYSE:AOL] announced today that it has entered into a definitive agreement to acquire The Huffington Post, the influential and rapidly growing news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors*.

The transaction will create a premier global, national, local, and hyper-local content group for the digital age–leveraged across online, mobile, tablet, and video platforms. The combination of AOL’s infrastructure and scale with The Huffington Post’s pioneering approach to news and innovative community building among a broad and sophisticated audience will mark a seminal moment in the evolution of digital journalism and online engagement.

The new group will have a combined base of 117 million unique visitors a month in the United States and 270 million around the world**. Following the close of this transaction, AOL will accelerate its strategy to deliver a scaled and differentiated array of premium news, analysis, and entertainment produced by thousands of writers, editors, reporters, and videographers around the globe.

As part of the transaction, Arianna Huffington, The Huffington Post’s co-founder and editor-in-chief, will be named president and editor-in-chief of The Huffington Post Media Group, which will include all Huffington Post and AOL content, including Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, AOL Latino, AutoBlog, Patch, StyleList, and more.

“The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers,” said Tim Armstrong, Chairman and CEO of AOL. “Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers.”

Armstrong continued, “Arianna is a singularly passionate and dedicated champion of innovative journalistic engagement, and a master of the art of using new media to illuminate, entertain and enhance the national conversation. Arianna is a remarkable person and she will continue to create remarkable outcomes for the combined company.”

“This is truly a merger of visions and a perfect fit for us,” said Huffington. “The Huffington Post will continue on the same path we have been on for the last six years–though now at light speed–by combining with AOL. Our readers will still be able to come to the Huffington Post at the same URL, and find all the same content they’ve grown to love, plus a lot more–more local, more tech, more entertainment, more finance, and lots more video. We are fusing a legendary and powerful new media brand with a vibrant, innovative news organization, known for its distinctive voice, a highly engaged audience, an expertise in community-building, and a track record for demystifying the news and putting flesh and blood on the data while drawing our audience into the conversation.”

Huffington continued, “By uniting AOL and The Huffington Post, we are creating one of the largest destinations for smart content and community on the Internet. And we intend to keep making it better and better.”

Kenneth Lerer, The Huffington Post’s Co-Founder and Chairman, said, “The Huffington Post team has created a potent brand with the proven track record of knowing how to grow traffic, inform and entertain its readers and build a one-of-a-kind online community. Add that to the powerful scale and resources of AOL and you have the perfect combination for today and the future. Together these two companies will be a premier online content provider. From local citizen reporting through AOL’s Patch, to The Huffington Post’s national reporting on politics, business and culture, consumers will have access to everything they want whenever they want it.”

AOL has agreed to purchase The Huffington Post for $315 million, approximately $300 million of which will be paid in cash funded from cash on hand. The Huffington Post is privately owned by its two cofounders, as well as a group of investors. The proposed transaction is subject to customary closing conditions, including receipt of government approvals. The boards of directors of each company and shareholders of The Huffington Post have approved the transaction. The transaction is expected to close in the late first- or early second-quarter 2011.

The Huffington Post over-indexes on educated, affluent users, reaching the key decision makers in C-suites around the globe. The Huffington Post speaks to this influential audience via a host of prominent voices on its group blog. Among those who have blogged on The Huffington Post are: President Barack Obama, Secretary of State Hillary Clinton, Mayor Michael Bloomberg, Larry Page, Diane Sawyer, Buzz Aldrin, Nora Ephron, Bill Maher, Madeleine Albright, Robert Redford, Katie Couric, Neil Young, Rahm Emanuel, Mia Farrow, Senator Russ Feingold, Senator Al Franken, Ari Emanuel, Harry Shearer, Senator John Kerry, Representative Nancy Pelosi, Madonna, Lawrence Summers, Jamie Lee Curtis, Ryan Reynolds, Craig Newmark, Alec Baldwin, Aaron Sorkin, Natalie Portman, Scarlett Johansson, Russell Simmons, Sean Penn, Bill Gates, Norman Lear, Charlie Rose, Elizabeth Warren, Tavis Smiley, Sheryl Sandberg, George Clooney, and former President Bill Clinton. And the audience speaks back, generating four million comments a month***.

The Huffington Post’s affluent, influential audience, that is growing at a rate of 22 percent (December 2009 vs. December 2010)****, when combined with AOL’s massive scale, video offerings and local expertise, will represent an incredibly desirable demographic for a broad range of advertising partners across the board.

And here is Armstrong’s internal memo to the AOL staff:

AOLers,

We are taking another major step in the comeback of AOL. Today we are announcing that we have agreed to acquire The Huffington Post, one of the most exciting, influential, and fastest growing properties on the Internet. We believe in brands, quality journalism, and the positive role of communities in the world–The Huffington Post shares our values and the combination of the two companies will create the premier global and local media company on the Internet.

Co-founded six years ago by Arianna Huffington and Ken Lerer, The Huffington Post has grown to become an industry leader–one of the Web’s most popular and innovative sources of online news, commentary, and information. Arianna and team have created a brand and a destination that focuses on the consumer experience. By combining The Huffington Post with AOL’s network of sites, thriving video offerings, local expertise and enormous reach, we will create a company that is laser-focused on serving our audiences across every platform imaginable–social, local, video, mobile and tablet.

The Huffington Post is core to our strategy and our 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. The influencer part of the strategy is important and will be potent.

The Huffington Post is a strong influencer brand and it attracts a valuable audience, including a great focus on women’s content. In addition, Arianna Huffington is a world-renowned expert on women’s topics and issues, and has enabled The Huffington Post to grow rapidly by continually developing new audiences.

In the local area, the combination of the two companies will create a scaled connection between global and local communities on one platform. This will create a new way for people to get local and global information in a timely and entertaining way.

The Huffington Post will join the family of AOL Brands that are destinations for an influencer audience, brands like TechCrunch, Engadget, AutoBlog, and Moviefone. Uniquely, The Huffington Post is the platform for influential people–the people that drive trends, commerce, politics, entertainment, news, and information. Adding this strategic platform to our already strong network of sites, including the AOL homepage, has the potential to make AOL the most influential company in the content space.

Arianna Huffington is one of the most successful entrepreneurs in the Internet space and someone that is even more successful in building communities and relationships in every corner of the globe. The Huffington Post and Arianna have created a company that has partnered with the most successful and well-known leaders in all aspects of society that touch important topics to give consumers direct access to the most influential decision makers and community leaders.

This acquisition will create a high-quality and diverse digital ecosystem encompassing local, national and international news, politics, entertainment, technology, fashion, sports, health, personal finance, green, lifestyle, the arts and more. This deal will combine the amazing talent at AOL with the innovative and talented staff of The Huffington Post. Here are just a few high-level points around what this deal brings to market:

* Together, AOL and The Huffington Post will have 117MM unduplicated domestic monthly UVs, and ~270MM monthly UVs worldwide (according to comScore Dec 2010).

* The Huffington Post is one of the fastest growing web properties on the Internet. It grew 22% last year–that’s faster than Twitter, which grew 18% – and 15x as quickly as the Internet grew last year (comScore Dec ’09-’10).

* Both AOL and The Huffington Post count powerful, affluent users among their top loyal visitors, significantly over-indexing in $100K+ income users.

* AOL passed Hulu in unique viewers on video in the fourth quarter of 2010; video views on AOL are up 400 percent year-over-year.

* Between AOL’s innovative Project Devil ad unit, engaging users for 27 seconds longer than traditional display ads, and The Huffington Post’s highly-vocal community, with 4MM+ comments per month, we will marry attention-grabbing content and brand experiences for both advertisers and consumers.

In the local area, the combination of the two companies will create a premier global/local syndication network at scale. This will create a new way for people to get local and global information in a timely, informative and entertaining way.

To maximize the strategic advantage of this great deal, we will be creating a new group at AOL called The Huffington Post Media Group. Within this group will be AOL Media, AOL Local & Mapping, AOL Search and our new friends at The Huffington Post. We will continue operating the towns structure, AOL.com and HuffingtonPost.com.

I’m thrilled to announce that Arianna Huffington will join AOL’s executive team as President and Editor in Chief of The Huffington Post Media Group. We have asked Jon Brod to lead the overall operational integration on the AOL side of the combined entities. Jon will lead the local group integration and work closely with David Eun and the teams in AOL Media. We will work quickly with The Huffington Post to create a combined organizational design to coincide with the deal closing. While we wait for the required regulatory reviews to be completed and the transaction to close before implementing the design, we will move very quickly to plan the details of the integration of the two companies. To this end, we will announce the new organizational structure as soon as possible.

In the meantime, we will continue creating great content and products for our consumers within the town structure and stay laser-focused on the aggressive goals we have set for our winter luge. We are on the right track and will continue our weekly operating cadence and town structure to drive successful results against our company goals.

Here’s a special message for all of you we taped to welcome The Huffington Post and Arianna to our AOL Family:

http://today.office.aol.com/company-news/2011/02/aol-agrees-buy-huffington-post

And of course we wanted to welcome Arianna to our “You’ve Got” video of the day–check her out on AOL.com.

We will be holding a company all hands meeting to address your questions related to today’s exciting news. We will video conference from our New York office on the 6th Floor at 9:30 AM ET and will be joined by Arianna Huffington and key executives from her organization. We will also be holding a call for our west coast offices at 2:00 PM ET and for our Patch offices at 2:45 PM ET. See below for meeting info (conference rooms will be sent out shortly).

AOL is playing to win…and The Huffington Post and AOL will occupy a unique place in the future of the Internet. Let’s go get it done.

–TA

(More full disclosure: As has been previously reported by MediaMemo, All Things Digital had the briefest and most preliminary of discussions with Armstrong about moving to AOL last year, while exploring several other options. All’s well that ended well: We stayed at Dow Jones, which is owned by News Corp.)

Cheezburger was founded in 2007 by Ben Huh, who raised $2.25 million from angel investors at the time to buy the blog “I Can Has Cheezburger.” Huh has run the company as a lean, profitable operation since then, with 50 employees based in Seattle.

“This is a company that’s borne of no one’s expectations, and we’re totally fine with that,” Huh said in an interview Monday, admitting that, yes, “it’s a cat-picture Web site.”

Huh said Cheezburger had fended off multiple funding offers throughout the years, but finally decided to call back some VCs this fall. “If you’re going to do something, you might as well do it well,” he explained.

Today the ad-supported Cheezburger network of humor sites has 375 million page views and 110 million video views per month, with its 16.5 million visitors uploading 500,000 pictures and videos.

“We’re not here to flip,” said Huh, explaining that the company will use its $30 million to ensure it creates a long-term viable business. He said Cheezburger would open up 18 new job listings Tuesday alongside the funding announcement. Huh said his goal is to build “the Disney of the 21st century.”

Image via I Can Has Cheezburger user jasmine.

All I know is that you definitely don’t see this sort of thing when times are tough: Investors with open checkbooks, piled into a room to show off for start-ups and hoping to land the next Twitter, or Foursquare, or Tumblr. Or at least the next GroupMe.

That’s the agenda for next week’s “VC Demo Day,” hosted by AOL and a bevy of VCs and angels in New York. I dropped by the first one of these, in July, and I can’t tell if any checks got written as a result of the pitch sessions.

But it’s definitely a good place to bump into a lot of deal-hungry investors. If you’re into that kind of thing.

On Wednesday’s agenda: Presentations from Polaris Ventures, Softbank Capital, Greycroft Partners, Village Ventures, Redpoint Ventures, Rho Ventures, FirstMark Capital, Bessemer Venture Partners, Flybridge Capital and GRP Partners.

Also, free beer. As I recall, the last one had a keg of something pretty good.

SoftBank Capital forked over $3.5 million in funding to mobile entertainment destination MocoSpace.

SoftBank recently invested $150 million in online gaming powerhouse Zynga and apparently wanted to make a play in mobile browser-based social gaming.

SoftBank joins previous MocoSpace funders, including General Catalyst Partners, Pilot Group and angel investor Michael Dearing, who put in $3 million in funding in 2007

The Boston-based company, which is apparently profitable, said the funding will be used to expand MocoSpace into gaming platforms.

Here’s the official press release:

MocoSpace Gets $3.5M In Strategic Funding from SoftBank Capital to Expand with Mobile Browser-Based Social Games

Company already profitable, adds strategic capital to build out groundbreaking social games platform

Boston–Sept 23, 2010–MocoSpace, the largest social entertainment destination on the mobile web, today announced a $3.5 million round of strategic funding from SoftBank Capital. MocoSpace will use the funds to expand its mobile browser-based social gaming offerings and management team. Previous investors in MocoSpace include General Catalyst, Pilot Group and prominent angel investor Michael Dearing.

MocoSpace is the largest entertainment destination on the mobile Internet, with over 14 million users and three billion page views per month. The company, which is already profitable, plans to use this round of funding for the development of its MocoSpace Games platform. The platform will provide game developers with a robust environment and mobile web reach via smartphone browsers, as well as access to the MocoSpace audience–which already plays one million games on the site per month. MocoSpace will be launching its own browser-based mobile social game, and is currently developing partnerships with mobile web game developers to provide a wide range of game titles on its platform.

Vikrant Gandhi of Frost & Sullivan has followed MocoSpace’s growth over the years, and describes the company’s success: “MocoSpace has demonstrated a rare ability to build a large mobile internet brand and generate profits while appealing to a broad base of consumers. The mobile browser represents the next frontier of social games, and companies like MocoSpace have a great opportunity to lead this nascent market.”

As part of the investment, SoftBank Capital’s managing partner, Ron Fisher, is joining the company’s Board of Directors. As founder of SoftBank Capital, Fisher has over 30 years of experience working with high growth and turnaround technology companies, and serves as a member of the board of directors of SoftBank Corp., Japan, as well as on the boards of several public and private companies, including Desktone, E*Trade Group, GSI Commerce, FooMojo, LiteScape Technologies and Nellymoser, Inc.

“MocoSpace is uniquely positioned for massive growth at the crossroads of powerful trends in mobile, gaming and social, as well as appealing to one of the fastest-growing segments of the U.S. population, the Hispanic market,” said Fisher. “Softbank is excited to be an investor. MocoSpace has done a great job building an industry leading, profitable business, and we’re excited to help the company broaden its entertainment offerings and innovate in the social games space.”

“The chance to work with Ron and the Softbank team was a no-brainer for us. They have a tremendous amount of expertise both here and abroad in all the key parts of our business,” says MocoSpace CEO and co-founder Justin Siegel. “I look forward to working with them in the coming years as we continue to expand our business.”

Beliefnet, the spirituality site bought by News Corp. in late 2007, is being shopped around for sale, according to several sources.

Sources said that the media giant is also considering selling off Berlin-based Jamba/Jamster, a mobile content provider now called Fox Mobile Group. News Corp. (NWS) paid $187.5 million to VeriSign (VRSN) for a 51 percent stake in Jamba in 2006 and bought the rest in 2008.

Founded by Steve Waldman and Robert Nylen in 1999, Beliefnet is a social networking site focused on religious, spiritual and faith-based issues, with $7 million in venture funding from Softbank Capital, as well as an initial angel investor round.

While its users skew Christian, the site offers blogs, news and other services related to Islam, Judaism and many other faiths, in addition to Christianity.

Its motto: “Our mission is to help people like you find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness.”

The site was bought for an undisclosed sum by News Corp.’s Fox Entertainment Group as part of the Fox Digital Media unit. The digital strategy was to distribute some of its religious-based content on Beliefnet.

News Corp. has recently sold off some of the digital purchases it had made several years ago, such as its Rotten Tomatoes site to Flixster in a stock-trading deal.

Interestingly, Beliefnet’s Waldman is now senior adviser on the future of media and information technology to Federal Communications Commission Chairman Julius Genachowski.

Jamba was founded by Germany’s Samwer Brothers. On its Web site, News Corp. said it eventually bought it out entirely and “aligned the company’s business strengths with the global market opportunities in mobile entertainment, enabling it to underline its leadership in mobile content distribution, licensing and production as well as offering its customer a broad and up-to-date portfolio of mobile entertainment content further on.”

A News Corp. spokeswoman declined to comment on either Beliefnet or Jamba.

Yahoo, in a clear attempt to get deep into the social content space and better compete with both AOL and Demand Media, announced the acquisition of Associated Content.

Sources close to the situation said the price was $90 million in cash, which is a solid outcome for Associated Content, a start-up that found itself in an increasingly crowded space for cheaper content.

There are no earn-outs and no restrictions, sources added.

Yahoo (YHOO) declined to provide the financial terms of the deal and said it expected to complete this acquisition in the third quarter of 2010.

In the deal, which the pair have been talking about for some time, the code name for the New York- and Denver-based company was Atlantic.

And, indeed, Yahoo is aiming to garner a massive sea of content by buying the company, which said it has 380,000 contributors and many millions of pieces of content.

It has about 16 million unique monthly visitors, according to recent surveys, and has signed several distribution deals with major media partners.

“This is really about our commitment to providing high-quality content that is relevant to users and also advertisers,” said David Ko, who heads Yahoo’s media efforts, in an interview with BoomTown just before the deal was announced.

For Associated, said founder Luke Beatty, it was a need to get access to Yahoo’s huge pool of consumers for its content, provided by armies of freelancers. It was founded in 2004, he noted, with the tagline: “The People’s Media Company.”

“We invented the category, thinking about this idea that there should be a democratization of content,” he said. “Being part of Yahoo increases our scale to a completely different level.”

Ko said Associated Content was “far superior than any competitor.”

It was a sentiment countered by Demand CEO and co-founder Richard Rosenblatt:

“The fact that Yahoo–which has historically sourced content from storied brands like Reuters, Associated Press and entertainment deals with Hollywood–is now ready to bring user-generated content to its advertisers is fascinating,” he wrote in an email to me. “Demand Media’s approach is certainly different than either AC, Yahoo or the combination. We think that our approach is differentiated due to our large professional content creator network, rigorous editorial processes, strong technologies and algorithms and distribution on a combination of owned and partner sites.”

Yahoo’s Ko also called Associated Content a “pioneer” in the space to make bank from crowd-sourced, search-optimized content efforts for media about more mundane topics like back pain.

And, indeed, that is true.

Yet Associated Content’s efforts have been overshadowed recently by those of Santa Monica, Calif.-based Demand Media, which is heading for an IPO at a multibillion-dollar valuation, as well as AOL (AOL), which has put a lot of muscle behind both its low-cost social content at its Seed unit and higher-priced premium content efforts.

As MediaMemo’s Peter Kafka wrote:

“Associated Content looks and acts a lot like Demand Media, the Santa Monica-based “content mill” that’s drawn a lot of attention in the last year or so–though both companies bristle when you compare the two. It’s also thematically related to AOL CEO Tim Armstrong’s push to automate the production of content at that company.”

And while Beatty had said Associated Content was not for sale, many other sources inside and outside the company said it has been shopping itself for a while now, including to both Demand and AOL, in fact.

It hired Allen & Co. earlier this year, after AOL talks went nowhere.

Ironically, Armstrong was an angel investor in Associated Content, which is also backed by Canaan Partners and SoftBank Capital. It had raised a total of $21.4 million.

Another irony: In the past, Yahoo has taken a look at acquisitions of both AOL and Demand, deeming both too pricey.

In addition, the relationship between Demand and Yahoo has gotten testy of late, with Demand poaching top exec talent from Yahoo, such as U.S. ad sales head Joanne Bradford, among others.

People close to Associated Content say it’s on a $15 million run rate, up from $4 million earlier in the year.

Still, settling in at Yahoo and for a solid price is a good outcome for Associated, whose staff will now be integrated with the Silicon Valley Internet giant.

“Combining our world-class editorial team with Associated Content’s makes this a game-changer,” said Yahoo CEO Carol Bartz in a statement. “Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online.”

Here is a video that Yahoo posted on its Yodel Anecdotal blog of Beatty (good lord, you really don’t need to kiss up to your new bosses with purple socks, Luke!):

And here is the official press release from Yahoo about the deal:

Yahoo! to Acquire Associated Content

Extending leadership in content with the addition of 380,000 contributors

Sunnyvale, Calif.–May 18, 2010–Yahoo! Inc. (NASDAQ: YHOO) today announced it has signed a definitive agreement to acquire Associated Content Inc. This strategic move extends Yahoo’s ability to provide high quality, personally relevant content for the benefit of more than 600 million users as well as tens of thousands of advertisers. As Yahoo! enhances its social, mobile, local, and media offerings, the acquisition of Associated Content reinforces the company’s longstanding promise to offer the best of the Web–by combining Associated Content’s approximately 380,000 contributors who provide rich and varied content on a broad array of passion points, with Yahoo’s leadership in partnering with established content brands and the award-winning team of editors and experts from Yahoo!.

“Combining our world-class editorial team with Associated Content’s makes this a game-changer,” said Carol Bartz, CEO, Yahoo! Inc. “Together, we’ll create more content around what we know our users care about, and open up new and creative avenues for advertisers to engage with consumers across our network. These are important aspects of building engaging consumer experiences on Yahoo!, and one of the reasons why we’re one of the most visited destinations online.”

“The Associated Content team and our 380,000 contributors are looking forward to joining Yahoo! and to the opportunities that being part of a global Internet brand presents,” said Luke Beatty, Associated Content founder and president. “Combining our crowd sourced content with Yahoo!’s distribution, world class editorial team and online marketing leadership will accelerate our growth as we continue to leverage our best-of-breed platform to deliver high quality compelling content on more than 60,000 topics.”

For advertisers, this deal will expand Yahoo! into more topic areas and real-time content generation. The combination promises to offer advertisers even more opportunities to engage groups of passionate consumers in ways they will find uniquely appealing to their interests and tastes. Having insight into user intent through its leading search products enables Yahoo! to identify topics important to advertisers and users. Yahoo! plans to use Associated Content to create content around those topics and leverage Associated Content to contribute content to existing media properties. Associated Content also provides more opportunities for Yahoo! to partner and collaborate with publishers who can help the company shape the tremendous variety of content coming in, into something bespoke and even more engaging.

While current Associated Content content is U.S.-centric, Yahoo! expects to scale the platform globally.

Associated Content was founded by Luke Beatty in Denver, Colorado, in 2004. Associated Content receives more than 16 million unique users per month (comScore) and the editorial staff reviews more than 50,000 pieces of content per month, including articles, images, audio and video.

Yahoo! expects to complete this acquisition in the third quarter of 2010. Financial terms were not disclosed.

Meet the newest batch: Lerer Media Ventures, a new fund run by Huffington Post co-founder Ken Lerer and his son, Thrillist co-founder Ben Lerer.

The two men say they’re closing the fund’s first round in the next few days. When they’re done, they will have around $7 million to put into angel/early-stage investments–primarily in New York tech/media companies, though they intend to play on the West Coast too.

If you want a sense of what the Lerers are looking for, check out deals they’ve already done, like Hot Potato, Paperless Post, and GDGT.

Their investors include a number of bold-faced names, at least by tech/media standards. Among them: Pilot Group’s Bob Pittman, ZelnickMedia’s Strauss Zelnick, SoftBank Capital partner Mike Perlis, Hunch co-founder (and prolific blogger) Chris Dixon, uber-angel investor Ron Conway and Lerer’s Huffington Post co-founder, Arianna Huffington.

The Lerers join the ranks of other investors interested in New York start-ups, including early-stage venture capital shops Union Square Ventures, Spark Capital and First Round Capital, and a set of smaller funds like IA Capital Partners, Betaworks and Founder Collective.

The fact that the last two funds are directly connected to the Lerers–Ken is an investor in Betaworks (and shares office space with it), and Chris Dixon is an investor in Founder Collective–shows just how interlinked the New York start-up scene is. The same players seem to invest in the same deals, and now they’re investing in one another.

For instance: Check out the investor list for Brooklyn-based Hot Potato, which looks a lot like the Lerers’ group.

Or consider the fact that Pittman once worked with Ken Lerer at AOL (AOL) and now funds Ben Lerer’s newsletter company. Or the fact that Perlis, via SoftBank, is a Huffington Post investor and that former SoftBank partner and current Huffpo CEO Eric Hippeau will be an adviser to the new fund. Etc.

If you’re a cynic, you might call such familiarity overly cozy. And you might worry about the chances for a start-up that doesn’t find favor with the collective. If you’re an optimist, you’d say there’s nothing wrong with like-minded investors who like to collaborate.

No surprise what side Ken Lerer is on. And what about the growing number of people who want to invest in Web start-ups again? Not a problem, either.

“In angel investing, you don’t really have competitors. You go ahead and do your thing,” Lerer insists. “I don’t look at Internet or Internet investing as competitive, generally.”

Fair enough. If anyone feels otherwise, sound off in the comments below.

And in the spirit of full disclosure, I’ll note that even I have the faintest of links to this group, though it’s mainly aspirational. Ken Lerer was an early backer of my former employer, Silicon Alley Insider, and I have the tiniest of investments in that company, too.

[Image credit: Tony the Misfit]

In the ongoing game of Internet exec musical chairs, Greg Coleman (pictured here), who has been a top exec at both Yahoo and AOL, is poised to become president of the Huffington Post, as well as chief revenue officer, several sources said.

The deal for Coleman to come on board at the privately held online news site–which has grown significantly over the last year and just added well-known online media exec Eric Hippeau as CEO–came together only recently.

And it is not clear what the role of current Huffington Post Chief Revenue Officer James Smith will be going forward.

The Coleman hiring is most likely the work of Hippeau, who has known him from Coleman’s days as head of ad sales at Yahoo (YHOO). Hippeau has been on the board of the Internet giant for many years.

Hippeau was also a key player in the $5 million investment in the Huffington Post by SoftBank Capital in 2006.

He has also been a director on its small board, which also includes co-founders Arianna Huffington and Kenny Lerer, as well as Oak Investment Partners’ Fred Harman.

Oak recently added $25 million to the funding kitty at the Huffington Post, which is headquartered in New York.

The money will be used to expand the site into the local arena, investigative news, and verticals such as tech, a section set to debut Sept. 21.

It is all being done to build on what has been a strong traffic year for the Huffington Post, which claims it has over 21 million unique monthly visitors.

Nielsen Online has pegged that at the lower figure of 8.9 million, but reported that the Huffington Post was one of the fastest-growing, year-over-year news sites.

Despite that, the site still has not been regularly profitable, despite doubling annual revenue–mostly in advertising–to what some estimate to be about $8 million in 2009.

Presumably, goosing that revenue is what Coleman is being pegged to help do–and he certainly has a lot of online advertising experience, having made stops at a lot of Internet companies in the past few years.

He was head of advertising sales at Yahoo for seven years, after another long stint at Reader’s Digest. Yahoo’s ad business grew strongly under him.

But Coleman ran into Yahoo’s management buzzsaw after trouble hit the company in 2007. He was one of the first in a long line of execs to leave the troubled company, departing in one of its many controversial reorganizations.

He was soon running a Los Angeles-based start-up called NetSeer, which focuses on ad targeting.

He then headed to AOL in February to run its Platform-A division.

But when new management was suddenly put in place by Time Warner (TWX) in the spring, Coleman left after only a few months on the job.

After taking the summer off, several sources said, he has recently been looking at a variety of jobs.

That included MySpace, where former Yahoo colleague Wenda Harris Millard–now with Media Link–was hired recently as an outside consultant to help the News Corp. (NWS) social networking site rejigger its ad business.

The Huffington Post spokesman declined to comment when BoomTown inquired about Coleman’s hiring.

Apparently, if you want to think about the growth of the Huffington Post as a culinary dish, perhaps today’s replacement of CEO Betsy Morgan with longtime online media powerhouse Eric Hippeau might appear under the Emeril Lagasse cooking cliché: Let’s kick it up a notch!

Both co-founders of the online media site, Arianna Huffington and Kenneth Lerer, said as much in interviews I did with them this afternoon, after news of the change got out–even as they praised Morgan for the strong work she had done in the 18 months she had been in charge.

“The deal is that we simply have been growing so fast that we needed more firepower to accelerate in expanding the site and monetizing it,” said Huffington, who is also editor-in-chief of the Web news site (and pictured above).

“Things are going great, but things could be going even greater,” added Lerer, who is chairman of the Huffington Post, noting that a more experienced exec was needed at this juncture to take the business to the next level.

“Eric is a peer at all the big companies we need to partner and deal with…and right now, while things are difficult in the economy, is the time when you can really build a company and we had to take advantage of that opportunity.”

So, ipso facto, Morgan was out in favor of Hippeau, who was the key player in the $5 million investment in the Huffington Post by SoftBank Capital in 2006.

Hippeau is a director on its small board, which also includes Huffington, Lerer and Oak Investment Partners’ Fred Harman. Morgan will be vacating her board seat.

Oak recently added $25 million to the funding kitty at the Huffington Post, money that Lerer and Huffington said had not been used yet.

But it soon will be, both noted, with the site expanding aggressively into the local arena, investigative news and verticals such as tech.

It is all being done to build on what has been a strong traffic year for the Huffington Post, which claims it has over 21 million unique monthly visitors.

Nielsen Online has pegged that at the lower figure of 8.9 million, but reported that the Huffington Post was one of the fastest-growing, year-over-year news sites.

Despite that, the site still has not been regularly profitable, said Huffington, despite doubling annual revenue–mostly in advertising–to what some estimate to be about $8 million in 2009.

Hippeau (pictured here) has a lot of experience working at a panoply of early online media businesses, including as CEO of Ziff-Davis.

He has also been a longtime Web investor, pushing for SoftBank’s early investment in Yahoo (YHOO), where Hippeau remains a board member.

That should not present a conflict for Yahoo, said Hippeau, which had a short-lived publishing partnership with the Huffington Post.

Hippeau, who has been a managing partner at SoftBank, will become a special partner and adviser to the investment firm. In this capacity, he will continue to work with three start-ups–Buddy Media, BuzzFeed and ThumbPlay.

Hippeau, who is now diving back into an operating role for the first time in almost a decade, said it was hard to pass up the chance to run the New York-based Huffington Post.

“I could not pass such an opportunity, especially with the explosion in the delivery of the news and opinion on the Web,” he said. “This is really the place to build the next really big brand.”

To get to that level, Hippeau said that a lot of things have to happen at the site going forward.

“Clearly we have got to make the revenues commensurate with traffic of the site and size of the opportunity,” he said. “At the same time, we have got to make sure we are very community-focused and using all kinds of new tools to increase engagement.”

Hippeau noted that journalism was changing radically, and “what people want to know is what are people thinking and how can I contribute and we are just at the beginning of this phase.”

Of particular interest to him are real-time data and real-time communications–on sites like Twitter–and the growth of smartphone usage.

“We are getting into a situation in the U.S., where it is so much easier to access all kinds of information and so much more portable,” said Hippeau. “Everyone has talked about convergence for a long time and it is finally here and we are poised to take great advantage of that.”

The moves at the Huffington Post were first reported by paidContent.org.

Huffington appeared onstage at the recent D: All Things Digital conference with Washington Post (WPO) publisher Katharine Weymouth.

Here is a highlights video of the interview I did with them:

]]> http://allthingsd.com/20090615/boomtown-interviews-arianna-ken-and-eric-about-huffington-post-exec-changes-bam/feed/ 0 http://allthingsd.com/20090615/iphone-3gs-on-the-way/ http://allthingsd.com/20090615/iphone-3gs-on-the-way/#comments Mon, 15 Jun 2009 18:53:05 +0000 John Paczkowski http://digitaldaily.allthingsd.com/?p=19585

]]> http://allthingsd.com/20090615/iphone-3gs-on-the-way/feed/ 0 http://allthingsd.com/20081201/heres-the-official-huffpost-25-million-funding-release/ http://allthingsd.com/20081201/heres-the-official-huffpost-25-million-funding-release/#comments Mon, 01 Dec 2008 12:06:09 +0000 Kara Swisher http://kara.allthingsd.com/?p=7204

Here’s the official press release from the popular news and blogging site, The Huffington Post, which announced $25 million in funding from Oak Investment Partners this morning.

(BoomTown’s story on the funding is here, along with an interview with Oak’s Fred Harman)

Sources told BoomTown the investment gives the site–which had 4.5 million unique visitors in September, a quadrupling from a year ago–a valuation of “south of $100 million.”

Here’s the official release:

The Huffington Post Announces $25 Million In Funding From Oak Investment Partners

New York, NY (December 1, 2008)–The Huffington Post, a leading news and opinion site, today announced that it has secured $25 million in funding from Oak Investment Partners, a venture capital firm based in Palo Alto, California. The Huffington Post (“HuffPost”) will use the proceeds to invest in the growth of the company and for select and focused acquisitions. The company said it would invest in its technology and infrastructure, increase its in-house advertising capabilities, and continue to expand its content offerings–including a new investigative journalism initiative and a rollout of local versions of The Huffington Post in select cities. The announcement was made by Arianna Huffington and Kenneth Lerer, co-founders of The Huffington Post.

“This commitment from Oak Investment Partners will allow us to accelerate our growth, with more verticals, more video, more citizen journalism initiatives, more cities for our local editions, and a fund for investigative journalism,” said Arianna Huffington. “We are particularly excited to have Fred Harman of Oak join our board; his deep knowledge of the new media landscape will help us to take HuffPost to the next level.”

Said Kenneth Lerer: “We are thrilled to bring on board a partner like Oak to work with Softbank Capital and Greycroft [Partners] as we move forward. Since launching the site three and half years ago, the company has built a strong brand and an audience of millions who rely on the site for its mix of smart news and opinion. The additional capital from Oak will enable us to go full-steam ahead with operations and select acquisitions.”

Fred Harman, general partner at Oak Investment Partners, said, “Much of the news media business needs to be reassembled online around an ad-supported model and the timetable for this has been accelerated, not slowed, by this economic down cycle. We believe that The Huffington Post has built a platform and business model to be among the leaders in aggregating this audience online. Our financing will provide the resources necessary to scale the company, both organically as well as through acquisitions of additional talent and new media companies. We are also very excited to have the opportunity to back Arianna, Betsy, and the company’s strong entrepreneurial team.”

Betsy Morgan, CEO of The Huffington Post, said, “With funding from Oak, The Huffington Post is perfectly positioned to build on its incredible growth. Oak brings to the table a team with enormous experience and insight, and we look forward to working with them to seize the opportunities ahead of us.”

The Series C financing round comes as The Huffington Post continues to experience significant growth following the expansion of the site in 2007, when HuffPost began rolling out a variety of new sections, including entertainment, politics, media, living, style and green. The site also started its first local version, HuffPost Chicago. This year, The Huffington Post received widespread attention for its original reporting on the 2008 presidential race, including the coverage provided by its OffTheBus team of citizen journalists. HuffPost currently has 46 employees.

Harman joins The Huffington Post board of directors, whose members include: Eric Hippeau, Managing Partner of Softbank Capital, Arianna Huffington, Kenneth Lerer and Betsy Morgan.

]]> http://allthingsd.com/20081201/heres-the-official-huffpost-25-million-funding-release/feed/ 2 http://allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/ http://allthingsd.com/20081201/huffington-post-nabs-25-million-in-funding-heres-an-exclusive-boomtown-interview-with-oak-investments-fred-harman/#comments Mon, 01 Dec 2008 11:53:26 +0000 Kara Swisher http://kara.allthingsd.com/?p=7157 The Huffington Post will announce this morning that it has raised $25 million, in a single investment from Oak Investment Partners.

The large round by Oak, which was led by Palo Alto, Calif.-based venture capitalist Fred Harman, will give the popular online news and blog site a valuation of just “south of $100 million,” a source said.

The new funding, the Huffington Post’s third, will be used for expansion of its offerings and the hiring of editorial and business talent.

“There is an inevitable shift from offline to online with people increasingly getting their news media online, and this election proved how powerful the Huffington Post could be,” said Harman (pictured here), in an interview with BoomTown. “And I think the post-election perception of the Huffington Post has changed in the eyes of advertisers to being a key mainstream news site.”

Indeed, the Huffington Post–which is now billing itself as ‘”The Internet Newspaper”–has been hitting on all cylinders during the current election season.

And it hopes to continue building that momentum into the Obama administration, which will give the liberal-leaning site a lot of advantages in coverage.

The Huffington Post has also become a powerful news aggregator, much as the more conservative Drudge Report has, sending traffic all over the Web from its site by linking with a variety of online sites. It also has a strong offering of high-profile bloggers.

But the site’s leaders are also hoping its traffic strength will allow it to be as strong in arenas outside of its flagship political arena, including in business, local, “green” and investigative news.

It will also use the money to make acquisitions, the company said in a press release about the funding, which it put out this morning.

It’s certainly a long way from May of 2005, when its high-profile co-founder, Arianna Huffington, was roundly mocked for launching the site. Today, she has seen her power grow as the site’s traffic and influence have.

The site’s namesake operates out of her California-based office in Los Angeles, while the company has its HQ in New York.

The Huffington Post’s traffic in September 2008, for example, quadrupled from a year before to 4.5 million unique visitors, according to comScore (SCOR). That performance made it the No. 1 “stand-alone political blog and news site,” besting Drudge.

“The cycle of print media is accelerating downward and there are not as many companies with a balance sheet and focus to do it right online,” said Harman, who will join the Huffington Post’s board. “The news market is really up for grabs in a lot of ways…and it is a good time for those who are viewed as authoritative.”

But, like a lot of advertising-reliant businesses, the Huffington Post is also facing a tough market and must show it can compete under more dire economic circumstances and build a sustained and profitable business.

This slug of money should give it a lot of room to do so, said Harman, who has invested in several digital media companies, such as Demand Media and Federated Media. He was also one of the lead investors in aQuantive, the digital advertising business that was bought by Microsoft for $6 billion in 2007.

“Who knows how deep this economic situation is going to be,” said Harman, who noted that he and others kept investing in aQuantive through the last Web downturn. “But strong companies that keep investing through a bad cycle can emerge as winners.”

Previous investments in the Huffington Post have totaled about $12 million. That funding has come from Softbank Capital and Greycroft Partners, as well as seed money from co-founder Kenneth Lerer and former AOL exec Bob Pittman.

Funding reports about the Huffington Post appeared about a week ago in the Times of London, with the post claiming a $15 million investment and expansion into investigative and local news.

But the most detailed posts were done by paidContent, which was the first to name Oak as the new investor and said the round was $20 million.

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