Southland

It's Now Official: Yahoo Hires Ross Levinsohn to Head Key Americas Unit

Kara Swisher in News on October 27, 2010 at 3:54 pm PT

As BoomTown reported yesterday as likely, Yahoo has finally hired former News Corp. digital exec Ross Levinsohn. He replaces Hilary Schneider as EVP of the Americas region, the Silicon Valley Internet giant’s most critical unit. That means Levinsohn will be in charge of both Yahoo’s powerful media properties and also its advertising business. He just signed and here is the official Yahoo press release.

The Jay Leno Effect: Eyeballs Bail on Broadcast for Cable

Peter Kafka in Media on December 22, 2009 at 9:32 am PT

When you sit down to watch TV at night, you don’t distinguish between shows that are on broadcast TV and those on cable. You just want to watch TV. But TV executives and advertisers haven’t caught up with you. Maybe Jay Leno will help them figure it out.

Los Angeles Times Outsources Reporting to NBC, and Hopes You Notice

Peter Kafka in Media on April 9, 2009 at 4:43 am PT

Remember when the New York Times started selling off part of its front page to CBS earlier this year, generating a brief bit of buzz? The Los Angeles Times does, and now it’s trying to one-up that stunt: Instead of just running an ad on the paper’s front page, it’s running an ad that’s masquerading as one of the paper’s news stories.