This week, I tested a Bluetooth earpiece that also can be made smarter with apps: Aliph’s $100 Jawbone Icon (http://us.jawbone.com). Like many other wireless earpieces, it connects to your Bluetooth-enabled phone so you can talk, hands-free. Unlike other Bluetooth earpieces, the Jawbone Icon can be plugged into a computer and loaded with different settings and apps. This works using Aliph’s Web-based software platform called MyTalk (http://mytalk.jawbone.com) and some apps enable more than hands-free talking.

For now, there are only two apps that truly expand the functionality of the earpiece, in my opinion. But MyTalk is a good start in making this tiny Bluetooth device more sophisticated and encouraging more hands-free productivity.

The idea of connecting an earpiece to a PC is helpful in two respects. First, it turns the Jawbone into a dynamic product that can be updated and enhanced over time, rather than never changing from the day you buy it. Second, it lets users more easily adjust the settings of a device that’s too tiny to have its own screen, thus eliminating the need for more confusing buttons on the device. Over time, these earpieces could become even simpler and smaller as more of their settings are adjusted on the computer.

Since the Jawbone Icon and its MyTalk software platform launched this week, only five “dial apps” and 10 “audio apps” are available for synching to the earpiece. The former are apps that perform functions by dialing out on your phone, like hands-free text messaging; the latter are settings to adjust the voice making announcements in your ear, like telling you that the battery needs charging. As of now, only one of each app category can be synched onto the Jawbone Icon at any given time. Aliph plans to make the Icon capable of simultaneously running multiple apps sometime this year.

If you ever used one of the earlier Jawbone models and thought you weren’t hip enough to remember how its hidden earpiece buttons worked, the Jawbone Icon’s refreshingly simple design will bring a sigh of relief. It uses two easily detected controls. One is an obvious button on the top of the earpiece that controls the earpiece’s functions. The other is a tiny on/off switch on the inside surface that couldn’t be easier to use.

The Ace model personified

The Icon comes in six models with catchy names that match the “persona” of the audio apps: The Hero, The Rogue, The Ace, The Catch, The Thinker and The Bombshell—each literally has its own distinct voice. Each device weighs less and has a wider and shorter design than previous Jawbones. The Icons come in shades of black, silver, white, red and gold, depending on the model’s persona, and resemble handsome jewelry.

Each earpiece has a short, gray bendable USB connector that allows for easy access to a PC’s USB port. This is used for synching and charging the earpiece, though a separate wall charger also comes in the box.

I tested my Jawbone Icon by plugging it into both an Apple MacBook Pro and a Dell (DELL) running Windows 7. I logged onto http://mytalk.jawbone.com and requested an invitation to use the MyTalk software by sending Aliph my email since it’s still in a “private beta” or experimental phase. You’ll have to do the same until MyTalk comes out of its private beta stage sometime in the next few months.

After setting up an account using my email and a password, I followed on-screen instructions to get started with synching apps to my earpiece.

MyTalk’s dial apps include five programs that help you do more with your voice, so you don’t need to look down to type on a mobile device. Once synched with your Jawbone Icon, the app will activate as soon as you press and hold the earpiece button.

For now, only two of the five dial apps are really helpful for the headset: Jott and Dial2Do. Both let people use their voice to send themselves reminders, send tweets on Twitter, and send text messages—assuming the programs correctly interpret what is dictated. I had pretty good luck with this, though one test of the text-messaging function thought I said “needle” when I really said “noodle” and another interpreted “blinds” as “blind.”

Of the two, I found Dial2Do a little easier to use. Its Basic Account is free but is limited to sending yourself reminders, while a Pro Account costs $40 a year or $3.99 a month, and offers social-networking, emailing and text-messaging, among other things. Jott can only be used free for one week, but requires a credit-card number for signing up and will charge $2.95 a month after the trial week is over.

MyTalk’s remaining three dial apps aren’t too exciting: “Directory Assistance 411″ and “Voice Dial,” a feature that only works if your phone has built-in voice-dial capability, which most do now. Another app called 1-800-FREE411 lets users get 411 information without being charged carrier fees.

MyTalk’s audio apps include six playful voices, three in different languages (German, Spanish and French) and one plain, unaccented English voice. Each of the playful voices has a coinciding photo and name when you’re picking settings on the Web site. One called “The Bombshell” is represented by an attractive, blonde woman who speaks in a sexy voice. A voice called “The Rogue” says, “I am ready for my assignment,” when the earpiece is turned on. During most of my testing, I kept my Jawbone Icon set on “The Ace,” represented by a woman with a smart British accent who said, “They can wait,” when I declined calls.

The chosen audio app voice speaks every so often, like when the device is turned on, when you query the headset’s remaining battery life (an indicator light also tells you the remaining charge), when an incoming call is received or when you turn the headset off. But the Voice Dial app uses the standard voice that comes with your device’s voice-dialing capability—not the fun audio app voice you’ve chosen.

Another downside to the headset is that it isn’t yet able to tell you the name of whoever is calling even if you have them as a contact in your phone; instead, it only reads the phone number aloud. If you’re like me, you don’t know have many numbers memorized anymore, so this isn’t helpful. Instead, it forced me to look at my phone for the caller ID, defeating the purpose of a hands-free earpiece. Aliph hopes to fix this problem within a year.

The Jawbone Icon is the first earpiece to use a software platform for adding apps, and MyTalk makes synching easy. Although Aliph plans to offer more apps and software updates for the Jawbone Icon (and subsequent devices), there will likely always be some activities that are simply too difficult to perform using voice alone. But MyTalk is a good first step toward making the Bluetooth earpiece more useful.

Email mossbergsolution@wsj.com

Write to Katherine Boehret at mossbergsolution@wsj.com

http://allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/ http://allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/#comments Tue, 18 Aug 2009 23:00:52 +0000 Katherine Boehret http://solution.allthingsd.com/20090818/lost-in-immersion-speaking-french-on-the-web/

The home page of Totale shows your learning progress and options for playing language games by yourself or with other students.

Totale costs a whopping $999, so if you aren’t serious about learning a language it’s a tough sell. Rosetta Stone says this program is comparable to an in-country language-immersion school. The company’s most expensive offering before Totale was a set of CDs (lessons one, two and three) that cost $549, included about 120 hours of course work and had no online components.

The Totale Package

Since Totale is Web-based it doesn’t come loaded onto several disks in a yellow box like the company’s previous products. But despite this digital transition, buyers of Totale will still receive Rosetta’s familiar yellow box, now filled with a USB headset and supplemental audio discs for practicing away from the PC—mostly while in the car.

I’ve spent over eight hours learning French in Totale throughout the past week, and I have to say that I’m surprised by how much I feel I’ve already learned. I realized this when I spent a 30-minute car ride listening to one of the supplemental audio CDs. I mentally identified and translated practically every vocabulary word and phrase, and I repeated the words aloud with what I thought sounded like a pretty decent French accent. This was after just four hours of work online.

Totale users can speak with a coach and three others in studio sessions.

Intensive Coursework

The core of Totale is the time-intensive online coursework. But even though this takes a lot of effort, its layout is attractive and each screen has only a few things on it so it doesn’t feel overwhelming. Lessons include identifying photos of objects or situations as they are described aloud, writing phrases (my least favorite part), and using deductive reasoning to construct and dictate your own sentences about a photo. Totale’s headset comes in handy during exercises that require you to repeat words or sounds out loud into the microphone.

Activities in Rosetta World—including solo, two-person and group games—were addictively fun. One game plays like Bingo: I listened to someone speaking French and marked words on the board as I heard them, racing to get five words horizontally, vertically or diagonally before my opponent beat me to it. I waded into these games cautiously at first, playing alone before I got familiar enough to challenge another Totale user.

Helpful indicators show how many people are available at any given time for each type of game in Rosetta World—meaning that person is logged into Totale and studying the same language as you. I never saw more than five people in the community, and it gets a little old playing (or worse, losing) to the same person after a while. Since Totale was only recently released, this community should grow over time.

A chat window at the bottom left of the browser window reminded me of Facebook’s built-in instant-messaging program, listing users against whom I competed in online games. But unlike when I’m on Facebook, I didn’t feel comfortable instant messaging with these people.

No Flashcards

Rosetta Stone’s methods, while natural and easy to pick up, aren’t what my brain expects when learning a different language. I minored in Spanish in college, learning in traditional classroom style by studying verb conjugations on flashcards and vocabulary definitions in English. So at certain times throughout Totale’s French-only lessons, a part of me wanted to know the exact definition of a phrase or the reasoning behind why something was the way it was.

The moment of truth came when I attended a real-time, 50-minute studio session online with one of the live coaches—all of whom are native speakers—and two other students (four students is the maximum allowed per class).

Rosetta Stone recommends that students complete an entire unit before joining one of these studio sessions, and the only language you are permitted to speak during the studio is the one being studied. I proudly remembered all of my new vocabulary words as our coach pointed the cursor to animals, colors and clothing, asking us questions and prompting us to ask one another questions. The coach kindly corrected us when we made mistakes, made jokes about words and used an on-screen tool to type out a few of the harder phrases.

But I fumbled around trying to remember the correct phrases and grammar to go along with my vocabulary.

I frustratingly realized that I didn’t even know how to ask my coach in French, “Why is that blanc and not blanche?” Our coach eventually answered that question and some others without anyone’s prompting because it was obvious that none of us knew what forms of some words were right or why; Totale’s coursework doesn’t include explanations. A few of the phrases our coach explained still puzzled me and I was starting to miss my flashcards from Spanish class.

Team Effort

Rosetta Stone is determined to make sure you don’t feel like you’re alone as you work through the Totale program. A “Customer Success Team” representative calls you within a day of your product purchase to answer any questions or concerns about how everything works. And this team keeps calling or emailing (you tell them which contact method you prefer) whenever you have passed a milestone in the program—or to encourage you to pick it up again if you haven’t logged on in a while.

Even for $999, you can go back in and re-use every feature in Totale, but only for one year. You can reset your scores and completely start over, attending online studios again and playing games in Rosetta World as many times as you like. But once a year is up, you’re finished with the program.

Rosetta Stone Totale works on all major Mac and Windows PC browsers, though participating in a studio session while using some browsers requires you turn off their pop-up blockers.

I still have work to do in Totale, but I’m looking forward to it—even though I find some aspects to be a bit vague. This program does a terrific job of immersing you in a language and may be the next best thing to living in a country, surrounded by native speakers. Best of all, unlike my semester abroad in Spain where college friends gave me my daily fix of the English language, Totale never lets you slip out of using the language you’re studying.

Edited by Walter S. Mossberg. Email Katherine Boehret at
mossbergsolution@wsj.com.

http://allthingsd.com/20090714/the-new-york-times-gets-out-of-the-radio-business-collects-45-million/ http://allthingsd.com/20090714/the-new-york-times-gets-out-of-the-radio-business-collects-45-million/#comments Tue, 14 Jul 2009 18:34:52 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=9226 The New York Times (NYT) is getting out of the radio business. Did you know the New York Times was in the radio business? Exactly.

Anyway, now it’s not. The cash-strapped publisher has sold WQXR-FM for $45 million, carving up the asset into two packages for different buyers–local NPR affiliate WNYC and Spanish-language broadcaster Univision Radio, a unit of Univision Communications.

The money will be used to chip away at the paper’s $1 billion debt (the terms of the $250 million loan it took out from billionaire Carlos Slim pretty much require that the paper do that whenever it sells off anything significant). It’s not much, but it may end being more than the paper gets for the Boston Globe, which it bought for $1.1 billion in 1993.

The Times has owned the station since 1944; it sold off its AM sibling to Disney (DIS) in 2006.

The deal involves a swap of licenses and equipment between multiple stations, but that won’t be of interest to you unless you listen to classical music or Spanish-language programming on New York City radio stations. If you do, the details are in the release.

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http://allthingsd.com/20081208/kara-visits-friendfeed-now-in-six-new-languages/ http://allthingsd.com/20081208/kara-visits-friendfeed-now-in-six-new-languages/#comments Mon, 08 Dec 2008 14:00:59 +0000 Kara Swisher http://kara.allthingsd.com/?p=7389

This morning, FriendFeed, which is a kind of content delivery version of Twitter, went international, launching in six new languages–German, French, Spanish, Japanese, Russian and simplified Chinese.

Now live, the move is a natural extension for the Mountain View, Calif.-based start-up–which was founded earlier this year by a small gang of ex-Googlers: Bret Taylor, Paul Buchheit, Jim Norris and Sanjeev Singh. The company says that one-third of users already use FriendFeed in languages other than English.

More languages are planned, said the company, which specializes in super-aggregating updates of all kinds for social-networking and news items in an ongoing feed from places like Facebook, YouTube, Digg, Twitter and Flickr.

Given all the dissipated ways people communicate on the Web, FriendFeed lets users collect all these links, some of them in rich media and some just text messages, to share publicly or privately.

I find the service very useful and compelling, so I paid a visit to its HQ last week to chat up Taylor and Buchheit.

We talked about a range of topics, including–my favorite–monetization, or lack thereof, of a lot of terrific Web 2.0 services like FriendFeed and Twitter.

The pair, in a less overt manner than Twitter’s CEO Evan Williams, did acknowledge the focus on growth over revenue, although they did seem intent on figuring out a true business plan sooner than later.

FriendFeed certainly has time to do so–it is a small and inexpensive start-up with a dozen employees, funded with only $4 million from Buchheit and Singh and $1 million from Benchmark Capital.

Here’s the video (excuse my gruff-cold-and-cough voice):

[ See post to watch video ]

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