Specific Media

L.A. Stories: Mike Jones and Peter Pham Talk About the Science of Tech Studios (Video)

Kara Swisher in News on April 4 at 1:27 pm PT

Down in SoCal, there is some serious start-up experimentation going on.

Why the Future of TV Won’t Be Here Soon

Peter Kafka in Media on January 10 at 3:30 am PT

Social TV, Web TV, etc., are all fine. But regular people want to pay less for the stuff they want. And getting that to happen is going to require a lot of work.

Former Myspace CEO Mike Jones Brings the Science of Start-Ups to Los Angeles

Liz Gannes in Social on November 16, 2011 at 6:00 am PT

Perhaps building a tech company is at the point where it’s more of a science than an art.

Exclusive: Here’s Myspace’s New Pitch: Music, Youth Culture and “Steadied” Traffic

Liz Gannes in Social on October 3, 2011 at 6:45 pm PT

Today and tomorrow, Specific Media-owned Myspace is at Advertising Week with Justin Timberlake to sell marketers on its new strategy. Here’s the company’s pitch slides.

New Myspace Owners Set to Finally Unveil Their Strategy Today

Liz Gannes in Social on October 3, 2011 at 2:00 am PT

Instead of a press conference or a product launch, the company will be addressing “CMOs and senior marketers” to tell them about advertising opportunities and show off Justin Timberlake.

Memo to the Vanderhook Clan: Stunt Casting Justin Timberlake Isn’t Going to Get Myspace’s SexyBack

Kara Swisher in News on June 30, 2011 at 9:00 am PT

Oh dear, oh my — with the first move that the new owners of Myspace have made, it’s pretty clear they are taking the worrisome look-at-the-shiny-celebrity approach. The trio of Vanderhook brothers who run Specific Media, which paid $35 million to buy the News Corp.-owned music-focused social networking site, began by swanning around the appealing singer and actor’s name as an investor. Maybe they should focus on making products the star first.

Employees Already Crowdsourcing a Myspace History

Kara Swisher in Social on June 29, 2011 at 1:48 pm PT

Apparently, there is no time lag anymore when it comes to telling the stories of epic fail on the Internet. I got an email this afternoon from an anonymous Myspace employee who wrote about an interesting group writing effort on Google Docs called “Real Myspace Stories.”

Exclusive: Myspace to Be Sold to Specific Media for $35 Million

Kara Swisher in News on June 29, 2011 at 10:51 am PT

Closing another chapter on one of the Internet’s most iconic properties, Myspace has been sold to to Specific Media, an advertising network, for $35 million. Sources close to the situation said the deal is being completed today, although it has not been officially signed. Myspace’s owner, News Corp., will hold on to a very small [...]

Exclusive: Myspace Sale Nearing End Today With Low $30M Price and Buyer You Never Heard Of

Kara Swisher in News on June 28, 2011 at 7:42 am PT

Have you ever heard of Specific Media? What about Golden Gate Capital? One of them is likely to be the new owner of Myspace by Thursday, as the deal to sell the distressed social networking icon goes down to the wire for a $20 million to $30 million price and massive layoffs.

Another Video Ad Tech Buy: Undertone Snags Jambo Media

Peter Kafka in Media on November 7, 2010 at 5:42 pm PT

Another ad network buys its way into the video business: Expect more consolidation to come.