Spore

Voices

Will Wright’s Future in Toasters

Ben Charny, Reporter, The Wall Street Journal in News on April 9, 2009 at 2:36 pm PT

Videogame creator Will Wright’s employment at Electronic Arts is toast–the very breakfast food that’s helped to inspire the next stage of his career.

EA Announces "The Sims: Will Wright" Expansion Pack

John Paczkowski in News on April 8, 2009 at 1:24 pm PT

Celebrated game designer Will Wright has a new job: doing whatever he damn well pleases. He’s leaving Electronic Arts, the game publisher for which he developed Spore and the wildly successful Sim City and The Sims franchises, to run Stupid Fun Club, an entertainment think tank developing ideas for everything from toys to TV.

EA Announces “The Sims: Will Wright” Expansion Pack

John Paczkowski in News on April 8, 2009 at 1:24 pm PT

Celebrated game designer Will Wright has a new job: doing whatever he damn well pleases. He’s leaving Electronic Arts, the game publisher for which he developed Spore and the wildly successful Sim City and The Sims franchises, to run Stupid Fun Club, an entertainment think tank developing ideas for everything from toys to TV.

Disney to EA: M-I-C (See You Real Soon?) K-E-Y (Why? Because We Could Acquire You!)

John Paczkowski in News on November 3, 2008 at 2:19 pm PT

Electronic Arts is experiencing first hand what it’s like to be on an evolutionary downswing in one of its life-simulation games. Its stock dragged down to its lowest price in seven years Friday after scaling back its earnings forecast and announcing layoffs, EA is on a nasty downward spiral despite strong sales of videogame titles like “Spore” and “Rock Band 2.” And with a market value of about $7.2 billion–down from $19 billion a few years ago–there’s a chance the company may soon find itself cast as the prey to a larger rival’s predator in a nasty mergers-and-acquisitions turn on its Creatiolutionism game “Spore.”