Are You Ready for Some Football? A Techie Guide to the Super Bowl.

For those looking for a side of tech to go with their Super Bowl, AllThingsD’s Ina Fried offers a guide to all the apps, streaming and more, designed to make the most of NFL’s championship Sunday.
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News Byte

Amazon Starts Selling Sports Memorabilia; Babe Ruth Cards Only $35,000!

From a $4 Wayne Gretzky trading card to a $34,950 Babe Ruth autographed baseball, Amazon has started to offer more than two million items in a new Sports Collectibles Store launched today. The store’s emphasis will be on authenticity, with professionals vouching for the source and condition of products. The e-commerce giant was rumored to be setting foot into the sports category, but this doesn’t seem to be it. Possibly on Amazon, or through its Quidsi division, the retailer is also planning to get into outdoor-sports apparel and merchandise.

Viacom’s Philippe Dauman Says “Mob Mentality” Doomed SOPA and PIPA

Viacom President and CEO Philippe Dauman says he’s unhappy with how SOPA and PIPA turned out.
Philippe Dauman

With FuelBand, Nike Gets Into the Ultra-Wearable Fitness Game

The big brand already has a full line of fitness devices. So what makes the Nike+ FuelBand different?
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Reminder: It’s Really Easy to Pirate TV. Even Live Sports.

Today’s reminder, courtesy of the NBA, the cable guys and Union Square’s Fred Wilson.
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Don’t Listen to Your Customers

Entrepreneurs need to be reminded that it’s not the job of their customers to know what they don’t. In other words, your customers have a tough enough time doing their jobs.

– From Mark Cuban‘s 2011 book “How to Win at the Sport of Business: If I Can Do It, You Can Do It”

With Labor Issues Settled, NBA Strikes Deal With Sprint

Sprint is forking over millions to become the official wireless company of men’s professional basketball. In addition to bragging rights, Sprint will also offer up a host of hoops content to its subscribers.
Sprint CEO Dan Hesse

CaptainU Builds the Mint.com for Student Athletes

The path from high school sports superstar to college scholarship MVP can be a treacherous one. CaptainU — a start-up built by former collegiate athletes — helps navigate it.
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Yahoo’s Product Runway: Are You In or Out?

I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.
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On The Verge of a New Tech Site, Which Finally Debuts

Tonight at 1 am PT, techies who have nothing else to do — that would be me! — can click onto a brand new tech site called The Verge.
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Bill Simmons Knows How to Fix Twitter