Exclusive: Yahoo's Top Ad Money-Maker Bradford Leaving for New Job at Demand Media

According to several sources, Yahoo’s SVP of U.S. Revenue and Market Development Joanne Bradford is planning on leaving the Internet giant to take a new position as Chief Revenue Officer of online content upstart Demand Media. The surprise move is sure to have reverberations throughout the online advertising arena, but more so at Yahoo, where Bradford’s job encompasses a wide range of key revenue-generating duties. She has also been tapped as one of the execs to play a key role in the recently approved search and online ad partnership with Microsoft.

At Giant Ad Companies, Down 6 Percent Is the New Flat

It’s now conventional wisdom to expect advertising declines of 20 percent or more as the big media companies deliver this season’s earnings reports. But the giant ad holding companies that make and place those ads aren’t getting beaten up quite as badly. In fact, they’re all delivering remarkably similar results.

The Shocking Spot Runner Lawsuit Vs. the BoomTown Video of CEO Nick Grouf in Happier Days

As everyone knows by this morning, Spot Runner–the heavily-funded and once-hyped online-offline advertising agency–is being sued by one of its more prominent investors. Ad behemoth WPP essentially paints an ugly picture of Spot Runner as the Bernie Madoff of Web 2.0. It is alleging in a lawsuit that Spot Runner, in a “pump and dump” scheme, sold over $54 million in “secondary” shares to line its own pockets without telling WPP much, all while losing money, running out of funding and not building a sustainable business. Here’s the background and also an interview BoomTown did with CEO and co-founder Nick Grouf in better days.
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Take Me Away From All These … Layoffs

As BoomTown Said, Microsoft's Jeff Dossett Joins Yahoo–As Audience Head

About a month ago, BoomTown reported that MSN executive producer and general manager Jeff Dossett was contemplating joining Yahoo. Microsoft released a statement that day saying Dossett was indeed stepping down from his MSN duties, as I had posted, but noted that he was staying put at the software giant. Oops, it looks like I was right in my report: “The Secret Microsoft Invasion of Yahoo Continues: MSN GM Headed There Soon?” Dossett has accepted a job as SVP, U.S. Audience at Yahoo, Yahoo said this afternoon, while also confirming my previous report that Yahoo Media Group head Scott Moore was departing.

The Secret Microsoft Invasion of Yahoo Continues: MSN GM Headed There Soon?

Jeff Dossett, a longtime Microsoft exec and current executive producer and general manager of MSN, is leaving the company, sources said, and is likely to land at Yahoo soon. A longtime and experienced mountain climber, Dossett has been one of the more senior digital execs at Microsoft. It is an interesting digital-musical-chair trend, in fact. On Monday, another former Microsoft big shot, Joanne Bradford, will start her job as Yahoo’s top U.S. sales exec.

Almost-Yahoo Bradford (and Her New Boss, Schneider) Speak!

After the news broke that former Microsoft exec Joanne Bradford was headed to Yahoo as the head of its U.S. ad sales and more, I got to talk to both her and her new boss, Hilary Schneider, on the phone this morning about the move. Bradford left her job as national ad sales chief at Spot Runner, where she arrived just six months ago, to take the position of SVP of U.S. revenue and market development at Yahoo.

Yahoo Brings In–Drum Roll, Please–a Former Microsoft Exec to Head U.S. Ad Sales

In what is both a surprising and not-so-surprising move, Yahoo has replaced its top U.S. ad sales exec with one from Microsoft. The departure of Dave Karnstedt, who took over last year when longtime Yahoo ad sales exec Wenda Millard left Yahoo in the first of many controversial partings, has been long rumored internally. Karnstedt will join Redpoint Ventures and is being replaced by Joanne Bradford, a longtime and well-known Microsoft exec who decamped from the software giant to helm national ad sales at the trendy start-up Spot Runner just six months ago.

Spot Runner's CEO Nick Grouf Speaks!

On one of my many trips to Los Angeles (what can I say? I like to hang where LoRo* hangs), I dropped in to see Nick Grouf of Spot Runner. As many might know, Spot Runner is an online-offline ad agency play that has gotten big funding and even bigger hype of late. Usually, BoomTown runs screaming from such Web 2.0 dandies, but there is definitely some there there at Spot Runner.

LinkedIn Raises $53 Million at $1 Billion Valuation

In a much-expected financing, LinkedIn has joined the big funding club (Slide, Spot Runner) of late, by raising $53 million at a startling $1 billion valuation. Why go public when you can just pretend? Actually, unlike a lot of Web 2.0 start-ups, the professional-networking site has been profitable since 2006. The new slug of cash comes from new investor Bain Capital Ventures, along with existing investors Sequoia Capital, Greylock Partners and Bessemer Ventures.
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Microsoft's Next Quarry?

Nightmare on Microsoft Street