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	<title>AllThingsD &#187; Stanley B. Prusiner</title>
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		  <title>All Things Digital</title>
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		<title>YouTube and Mike Homer</title>
		<link>http://allthingsd.com/20080616/youtube-and-mike-homer/</link>
		<comments>http://allthingsd.com/20080616/youtube-and-mike-homer/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 11:10:14 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Bill Campbell]]></category>
		<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[brain]]></category>
		<category><![CDATA[Chad Hurley]]></category>
		<category><![CDATA[Creutzfeld-Jacob Disease]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Memory and Aging Center]]></category>
		<category><![CDATA[Mike Homer]]></category>
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		<category><![CDATA[Ron Conway]]></category>
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		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Stanley B. Prusiner]]></category>
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		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Today, Mike Homer, as well as many others suffering from incurable degenerative brain disease and dementias, will get a new video-sharing channel on YouTube, along with a Web site and an interactive widget.

Unfortunately, Homer continues to suffer from Creutzfeldt-Jakob Disease (CJD), for which he is under treatment at the University of California at San Francisco.]]></description>
			<content:encoded><![CDATA[<p>Today, Mike Homer, as well as many others suffering from incurable degenerative brain disease and dementias, will get a new <a href="http://www.youtube.com/UCSFMemoryandAging">video-sharing channel on YouTube</a> (GOOG), along with a <a href="http://memory.ucsf.edu/cjd">Web site</a> and an <a href="http://www.clearspring.com/widgets/4845b6ad5d5f1484">interactive widget</a>.</p>
<p><img src='http://kara.allthingsd.com/files/2007/06/images7.jpeg' alt='homer' /></p>
<p>Last year, BoomTown <a href="http://kara.allthingsd.com/20070615/the-fight-for-mike/">wrote about the struggle of Homer</a>, the longtime Silicon Valley entrepreneur (pictured here; I met him in the mid-1990s, when he was an exec at Netscape).</p>
<p>Unfortunately, Homer continues to suffer from Creutzfeldt-Jakob Disease (CJD), for which he is under treatment at the University of California at San Francisco.</p>
<p>&#8220;The Fight for Mike&#8221; has raised $7 million for CJD at UCSF, where Dr. Stanley B. Prusiner&#8211;who was awarded the Nobel Prize in 1997 for discovering the prion protein that causes CJD&#8211;is working on a major project aimed at defeating neurodegenerative diseases.</p>
<p>Now comes a unique collaboration between YouTube and the UCSF Memory and Aging Center, organized by two well-known Silicon Valley entrepreneurs, Ron Conway and Bill Campbell, with the help of YouTube Co-Founder Chad Hurley.</p>
<p>Conway and Campbell, along with the Homer family, have led the efforts to help find a cure for Homer.</p>
<p>Naturally, given Homer&#8217;s background, a digital initiative was inevitable.</p>
<p>Thus, the new project is the kick-off of the Memory and Aging Center&#8217;s &#8220;Defeat Dementia&#8221; campaign at UCSF, which is trying to use the Web and other digital technologies to help find new ways to get information out about public health issues.</p>
<p>Along with CJD, the YouTube effort will also focus on Frontotemporal Dementia (FTD), Parkinson&#8217;s, ALS and Alzheimer&#8217;s and try to engage the public and the medical community in a search for the causes and cures of these debilitating neurodegenerative conditions.</p>
<p>On the channel: videos of clinical-researchers and physicians discussing characteristics of the diseases; personal stories of patients and family members; and videos featuring advice and coping strategies from health-care professionals.</p>
<p>There is also now a <a href="http://www.facebook.com/group.php?gid=15060128066">Defeat Dementia Facebook group</a> on the topic, and UCSF also has a <a href="http://www.veodia.com/site/index.php">partnership with Veodia</a>.</p>
<p>Here is a video I did with Conway this week about the effort:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1608852296}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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