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	<title>AllThingsD &#187; Start-up Whisperer</title>
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		<title>Get Your Zombie-Eaten Brain Ready for Some Big-Think Tech Books</title>
		<link>http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/</link>
		<comments>http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 15:18:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=157560</guid>
		<description><![CDATA[Time for some reading beyond 140 characters!]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/250px-quill_psf/" rel="attachment wp-att-157562"><img src="http://allthingsd.com/files/2011/12/250px-Quill_PSF.png" alt="" title="250px-Quill_(PSF)" width="250" height="212" class="alignright size-full wp-image-157562" /></a></p>
<p>First off: I can reassure all my readers that I will not be coming out with an opus on Yahoo&#8217;s turmoil in 2012. Nor rounding out a trilogy of books on AOL in 2013, for that matter, full of lessons learned and bridges burned.</p>
<p>But that&#8217;s not true for other players in Silicon Valley, including three sure-to-be prominent books coming out in the next three months.</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_0-1/" rel="attachment wp-att-157565"><img src="http://allthingsd.com/files/2011/12/refdp_image_0-1-285x285.png" alt="" title="ref=dp_image_0-1" width="285" height="285" class="alignleft size-medium wp-image-157565" /></a></p>
<p>First off, on Jan. 25, will be the work of Fortune magazine writer Adam Lashinsky, who turned his cover story on the inside workings of Apple into a book called &#8230; &#8220;Inside Apple.&#8221;</p>
<p>The subtitle, &#8220;How America&#8217;s Most Admired &#8212; and Secretive &#8212; Company Really Works,&#8221; promises the &#8220;secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.&#8221;</p>
<p>Apparently, we&#8217;re all about to find out about concepts like the &#8220;DRI&#8221; &#8212; or assigning a Directly Responsible Individual to every task (which I call DYS, or Do Your Story, here at <strong>AllThingsD</strong>); and the Top 100, &#8220;an annual ritual in which 100 up-and-coming executives are tapped a la Skull &#038; Bones for a secret retreat with company founder Steve Jobs.&#8221;</p>
<p>Sadly, not anymore on that retreat, but I am still looking forward to reading more about the management techniques of the late tech visionary.</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_0-2/" rel="attachment wp-att-157566"><img src="http://allthingsd.com/files/2011/12/refdp_image_0-285x285.png" alt="" title="ref=dp_image_0" width="285" height="285" class="alignright size-medium wp-image-157566" /></a></p>
<p>On Valentines Day, well-known VC, entrepreneur and Start-Up Whisperer Reid Hoffman&#8217;s book with co-author Ben Casnocha also comes out, touting lessons from Silicon Valley.</p>
<p>Titled &#8220;The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career,&#8221; it is described as a &#8220;blueprint for thriving in your job and career in today&#8217;s challenging world of work by applying the lessons of Silicon Valley&#8217;s most innovative entrepreneurs.&#8221;</p>
<p>Let&#8217;s hope it&#8217;s not the dudes from Color handing out the advice!</p>
<p>According to the authors, &#8220;the key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.&#8221;</p>
<p>If I were a start-up, I would sell virtual doughnuts. Hey Reid, gimme a badillion dollars!</p>
<p><a href="http://allthingsd.com/20111228/get-your-zombie-eaten-brain-ready-for-some-big-think-tech-books/refdp_image_z_0-3/" rel="attachment wp-att-157567"><img src="http://allthingsd.com/files/2011/12/refdp_image_z_0-285x285.png" alt="" title="ref=dp_image_z_0" width="285" height="285" class="alignleft size-medium wp-image-157567" /></a></p>
<p>Finally, on March 12, the grumpy investor Peter Thiel teams with entrepreneur Max Levchin and chess grandmaster Garry Kasparov for &#8220;The Blueprint: Reviving Innovation, Rediscovering Risk, and Rescuing the Free Market.&#8221;</p>
<p>It&#8217;s funny that they, and also Hoffman, are using the hopelessly analog term &#8220;blueprint,&#8221; but I like the retro feel.</p>
<p>No surprise, Thiel&#8217;s posse is unhappy with the pace of innovation, presumably underwhelmed by &#8220;Plants vs. Zombies&#8221; compared to the internal combustion engine.</p>
<p>&#8220;Challenging the notion that we are living in an age of technological progress, three of the world&#8217;s most original thinkers demonstrate that we have become a risk-averse society, hobbled by tort laws and government regulations, short-term financial thinking, and mind-numbing complacency,&#8221; the book&#8217;s description reads. &#8220;Eager to end &#8216;paper entrepreneurialism&#8217; and avoid another financial meltdown, they propose that we expand research and development in breakthrough &#8216;disruptive technologies,&#8217; create millions of jobs through science-based engineering and genuine innovation, shore up our crumbling infrastructure, stop squandering money on misspent &#8216;horizontal education,&#8217; and restore financial discipline.&#8221;</p>
<p><em>Phew!</em> And here I was very pleased that I can Instagram filtered pictures of my dinner last night around the world.</p>
<p>In any case, before the zombies arrive to steal them, get your brains ready to think big thoughts.</p>
]]></content:encoded>
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		<title>Marc Andreessen vs. Reid Hoffman in Yahoo Savior Face-Off? Not Yet. (But Delicious to Imagine.)</title>
		<link>http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/</link>
		<comments>http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 10:23:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=149087</guid>
		<description><![CDATA[Whoa, Nelly!  How fantastic would it be for Silicon Valley tech legends Marc Andreessen and Reid Hoffman to battle for control of Yahoo? Too fantastic to actually happen. But one can hope.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/andreesen_timecov/" rel="attachment wp-att-149093"><img src="http://allthingsd.com/files/2011/12/andreesen_timecov.png" alt="" title="andreesen_timecov" width="227" height="300" class="alignright size-full wp-image-149093" /></a><a href="http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/reid_hoffman/" rel="attachment wp-att-149094"><img src="http://allthingsd.com/files/2011/12/reid_hoffman-227x285.png" alt="" title="reid_hoffman" width="227" height="285" class="alignright size-medium wp-image-149094" /></a></p>
<p>Last night, the <a href="http://dealbook.nytimes.com/2011/11/30/yahoo-board-leans-toward-selling-minority-stake/">New York Times</a> dropped a juicy little tidbit into its everything-but-the-kitchen-sink daily update of the board mishegas at Yahoo around the deliberations yesterday over two competing private equity bids to buy a partial stake in the company.</p>
<p>No, not the one about Jeff Jordan &#8212; former eBay exec, OpenTable CEO and now VC at Andreessen Horowitz &#8212; possibly taking a big role at Yahoo if the firm&#8217;s bid with Silver Lake prevailed &#8212; which was mysteriously removed very soon after it posted (&#8217;cuz he will not, so good move, NYT!)</p>
<p>I mean the one about the venture firm&#8217;s big-kahuna partner, Marc Andreessen &#8212; who will indeed take a board seat and play a strong role in Yahoo&#8217;s future if his bid wins &#8212; getting a possible competitor in the Silicon Valley savior section of the ongoing show.</p>
<p>That would be in the form of Reid Hoffman, the well-known entrepreneur, VC and angel investor, who the Times said had talked with TPG Capital, Silver Lake&#8217;s rival in the Yahoo bidding, about becoming a possible partner.</p>
<p>Wrote the Times:</p>
<p>&#8220;TPG has held discussions with Greylock Partners, another venture capital firm, about a possible alignment, two people said. TPG is hoping to draw on the expertise of Reid Hoffman, one of Greylock&#8217;s partners and the founder of the professional social network LinkedIn, these people said.&#8221;</p>
<p><a href="http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/attachment/129089107060734642/" rel="attachment wp-att-149113"><img src="http://allthingsd.com/files/2011/12/129089107060734642-380x253.png" alt="" title="129089107060734642" width="380" height="253" class="alignleft size-medium wp-image-149113" /></a></p>
<p>Translation: If Silver Lake has a tech icon of substance on its team to give uber-geek appeal to its offer &#8212; <em><a href="http://dictionary.reference.com/browse/dagnabbit">dagnabbit</a></em> &#8212; then TPG was going to raise with another one, whom the very same Times reporter who wrote last night&#8217;s article <a href="http://www.nytimes.com/2011/11/06/business/reid-hoffman-of-linkedin-has-become-the-go-to-guy-of-tech.html?pagewanted=all">recently nicknamed &#8220;The Start-Up Whisperer&#8221;</a> in a recent glowing profile of Hoffman.</p>
<p>While I am still trying to grok what a start-up whisperer exactly means (and how someone as self-effacing as Hoffman would react to such a twee moniker without snickering), it&#8217;s a move that has likely already irritated Silver Lake.</p>
<p>After all, TPG aiming at nabbing Hoffman is akin to two crazy neighbors trying to one-up each other in holiday-lighting lawn decor. (You have a singing Santa, so <em>I&#8217;ll</em> have a singing Santa &#8212; and I might even add a Lady Gaga-themed crèche for good measure!)</p>
<p>But it&#8217;s not a bad instinct, either, to get your own live-action Silicon Valley legend, even if it is only half true in Hoffman&#8217;s case.</p>
<p>Because, according to sources who know such things, while Hoffman and TPG have had conversations, there have been no commitments, and nothing is close to being agreed on to link the pair.</p>
<p>That could certainly change, and quickly, but Hoffman or Greylock aren&#8217;t currently in TPG&#8217;s proposal to Yahoo.</p>
<p>That&#8217;s in contrast to Andreessen, who is all in (I am not even going to bother with &#8220;sources said&#8221; here, since everyone and my mother has seen the proposal) with Silver Lake on the deal to purchase 19.9 percent of Yahoo for about $16.50 a share. </p>
<p><a href="http://allthingsd.com/20111201/the-golden-geek-vs-the-start-up-whisperer-in-yahoo-savior-faceoff-not-yet-but-delicious-to-imagine/img_0341-feature/" rel="attachment wp-att-149123"><img src="http://allthingsd.com/files/2011/12/IMG_0341-feature-380x285.jpg" alt="" title="IMG_0341-feature" width="380" height="285" class="alignright size-medium wp-image-149123" /></a></p>
<p>As I <a href="http://allthingsd.com/20111130/yahoo-bidders-come-in-at-16-50-to-17-50-with-plan-to-keep-jerry-yang-staying-on-board/">reported earlier this week</a>, for Silver Lake&#8217;s money and expertise in fixing broken things, the bid includes: Silver Lake getting three board seats; cash going to a buyback of stock or granting of a dividend to shareholders; the ability to select a CEO; approval of its strategic plan for Yahoo, and its solution to come to terms with Yahoo&#8217;s unhappy Asian partners; and all the purple wearables you could ever hope for (perhaps Yahoo&#8217;s best asset, IMHO, especially worn by such obviously cool dudes, as seen here).</p>
<p>Also, controversial Yahoo co-founder Jerry Yang gets to stay around on the board (but only if he becomes very, very quiet, so as not to rile the activist shareholders).</p>
<p>TPG&#8217;s bid is less formed, although its price is slightly higher. And the PE firm has yet to check the &#8220;Big Geek Included&#8221; box. </p>
<p>Hence, the floating of Hoffman as a contender to take on Andreessen, who was once dubbed the &#8220;Golden Geek&#8221; by Time magazine.</p>
<p>I hope TPG does, soon, since what a matchup it would be!</p>
<p>But, for now at least, the pair &#8212; who share big investments in a range of Web companies, most especially Facebook (Andreessen is on the board of the social networking giant, and Hoffman was an early investor and adviser) &#8212; are at peace.</p>
<p><em>Dagnabbit.</em></p>
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		<title>Silicon Valley Start-Up Whisperer (And Twitter Investor, Natch) Sacca Speaks!</title>
		<link>http://allthingsd.com/20090504/silicon-valley-start-up-whisperer-and-twitter-investor-natch-sacca-speaks/</link>
		<comments>http://allthingsd.com/20090504/silicon-valley-start-up-whisperer-and-twitter-investor-natch-sacca-speaks/#comments</comments>
		<pubDate>Mon, 04 May 2009 12:28:49 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=13103</guid>
		<description><![CDATA[Since leaving Google several years ago, where he last worked on wireless spectrum issues, it's hard to say exactly what role the digital jumping bean who is Chris Sacca plays.

He's not an entrepreneur, although he seems to know all of them in Web 2.0 world and advises 18 start-ups. He's no longer a big-company exec, although he was one and knows a lot of them too. He's not a venture capitalist, although he is involved in a private equity firm and invests in a lot of the start-ups he advises, like the red-hot Twitter, and knows those guys too.

In any case, here's my chat with the Silicon Valley gadfly, whom BoomTown has dubbed the Start-Up Whisperer.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/05/horse_whispererjpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/05/horse_whispererjpg-230x300.jpg" alt="horse_whispererjpg" title="horse_whispererjpg" width="230" height="300" class="alignright size-medium wp-image-13104" /></a></p>
<p>Since leaving Google (GOOG) several years ago, where he last worked on wireless spectrum issues, it&#8217;s hard to say exactly what role the digital jumping bean who is Chris Sacca plays.</p>
<p>He&#8217;s not an entrepreneur, although he seems to know all of them in Web 2.0 world and advises 18 start-ups. He&#8217;s no longer a big-company exec, although he was one and knows a lot of them too. He&#8217;s not a venture capitalist, although he is involved in a private equity firm and invests in a lot of the start-ups he advises, like the red-hot Twitter, and knows those guys too.</p>
<p>Of course, <a href="http://www.whatisleft.org/">Sacca blogs</a> and <a href="http://twitter.com/sacca">tweets</a> a <em>LOT</em>, even as he travels incessantly to Ethiopia, Dubai, and various places where Bono might be hanging.</p>
<p>(Thus, don&#8217;t miss this very funny mocking of Sacca&#8217;s tweets under the name <a href="http://twitter.com/fakesacca">fakesacca</a>, reportedly done by Googler Dick Costolo, with pitch-perfect tweets like: &#8220;Wow, not sure what city i&#8217;m in. The food says London, the prices say Tokyo, and the women say Los Angeles. I&#8217;m going w/ Hong Kong,&#8221; &#8220;Going over my SXSW talk on &#8216;why I should have equity in your startup.&#8217; Getting inspired just proofreading it&#8221; and, my personal favorite, &#8220;If you&#8217;re pole-dancing &#038; heli-skiing &#038; in the ny times w/in 12hr of each other, something has either gone horribly wrong or horribly RIGHT!&#8221;)</p>
<p>With all this dabbling Sacca does, BoomTown has decided to dub the Silicon Valley gadfly: The Start-Up Whisperer.</p>
<p>Here is my video interview with him, about those start-ups like Twitter and about what&#8217;s next in tech innovation, all while a lovely piano player at San Francisco&#8217;s Zuni restaurant tinkled in the background:</p>
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