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We always viewed ourselves as competing in a larger entertainment space. It’s not just video games but music, movies, and TV. You, as a consumer, have 1,440 minutes in a day. You work, eat, sleep or go to school. All of the time that’s left is what we compete for. That’s always the way we looked at it.
— Reggie Fils-Aime, President of Nintendo of America, on the release of the new DSi model, which will increase Nintendo’s lead over its closest competitor Sony in handheld gaming devices.The DSi has flash memory, two digital cameras, a web browser and music playback.