Let the E-Reader Price War Begin? Sony Drops to $169.

Sony says it is cutting the price on its entry-level e-book reader, dubbed the Pocket Reader, to $169–perhaps the first in a coming price war for the devices. Sony’s $30 discount only lasts through April 4, just in time for the April 3 arrival of Apple’s $499 and up iPad in stores on April 3.

Sony’s New Reader, Plus Free Library Books, Passes My “Dad Test.” Is That Enough?

Sony started selling e-book readers long before Amazon, but blew its lead. So how can it catch up with its new device, which looks and works much like the Kindle, but costs $100 more? Maybe Sony can do it with the help of free books from your local library. After Sony unveiled its new line of readers this morning, I posed that question to Sony executive Steve Haber, who immediately pointed out that his “Daily Edition” machine has a slightly bigger screen than the Kindle 2 and boasts a touchscreen.
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Sony’s Kindle Competition: Touchscreen Plus AT&T, for $399

Sony did indeed have a bit of news to announce at the New York Public Library: Its most direct challenge to Amazon’s Kindle to date. Like the Kindle, the “Daily” reader will feature a wireless connection–Sony will use AT&T, while Amazon uses Sprint. And unlike current versions of the Kindle, the Sony device will feature a touchscreen. But it will come at a price: The device will retail in December for $399. That’s $100 more than the current price of Amazon’s Kindle 2. And that price point is almost certain to drop in coming months.
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