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strategic 
64 posts and columns on strategic
Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
Done (just like we said).
Jon Rubinstein Joins Board of Qualcomm, as Mobile Chipmaker Ups Its Silicon Valley Cred
The longtime mobile exec is a high-profile appointment.
News Byte
Mango Health App That Games Taking Meds Launches With Target Partnership
San Francisco-based Mango Health — a new mobile app aimed at allowing people to manage their personal health by tracking medications and nutritional supplements they take — is launching after a 16-week pilot program and a strategic deal with retail giant Target. The app rewards users with gift cards or allows them to make charitable donations for correctly following their medical regimens by using game design principles. Consumers can also check for interactions between medications, supplements and foods, and get dosage reminders. Mango has raised $3.1 million in seed funding from venture firms First Round Capital, Floodgate and Baseline Ventures, as well as angel investors Mark Pincus and Keith Rabois.Jerry Yang Is Back (And Investing More Than Ever)
Frankly — and I would know — the Internet pioneer also seems better than ever.
Former CBS Exec Lurie Joins Former Yahoo Levinsohn at Guggenheim Digital Media
What does two deal makers and a pile of investment dough equal?
News Byte
Microsoft Rejiggers Its Yahoo Search Alliance Leadership, Too
Yahoo — which I reported yesterday had named Laurie Mann as the new head of its key search unit — is not the only one making changes in leadership working with Microsoft on its limping search alliance. Longtime Microsoft veteran Greg Nelson is leaving his role as GM of strategic alliances, which includes the search partnership with Yahoo. Yahoo’s new interface at the software giant will be Bob Wyler, who has been with the alliance team since the deal was struck in 2010. Nelson will take on a new job as GM for a unit called “Display + Monetization,” working on digital advertising initiatives across the company in the advertising business group, under Online Services Division COO Rik van der Kooi.Demand Media Says It Wants to Split in Two — Spinning Off Domain Registrar Business From Media Unit
Is two better than one?
Menlo Ventures’ Pishevar and Goldman’s Stanford to Found Sherpa, a Startup Aimed at Making New Startups
Can the pair carry the load for new companies?
Mayer’s 10X Challenge: Yahoo’s Homepage, Mail and Search Traffic Show Significant Year-Over-Year Declines
The reality of traffic falloffs on key properties is a vexing issue.
After Stepping Down as Sybase CEO Last Week, John Chen Joins Silver Lake as Senior Adviser Today
The well-regarded mobile and database enterprise software exec heads to a powerful PE firm.