The effort marks the Internet company’s first full-fledged effort to design and market consumer electronics devices under the Google brand, and represents a sharp shift in strategy. Google has up to now mainly focused on developing the Android software that powers devices such as smartphones and tablets and allowing other companies to build and brand the hardware that uses it.

Read the rest of this post on the original site »

We’ll have a liveblog commenting on the game, the commercials, the apps and more, brought to you by tech-and-sports enthusiast Ina Fried, with possible contributions from other staffers, if they can be pried away from the game.

Our coverage will kick off just before the game does. In the meantime, check out our techie guide to the Super Bowl with info on apps, streaming and more.

2:17 pm: It’s still more than an hour to go until game time, but if you want to watch, NBC is streaming the pregame show. http://nflstream.nbcsports.com/

2:23 pm: Sharing a few of my friends’ comments re: The Super Bowl:

“The Super Bowl … keeping Roman numerals alive for 46 years.”

and

“so I heard there’s a Madonna concert on today, with some strange pre-show and post-show entertainment …”

Feel free to email me your observations on the game, the tech and more to ina@allthingsd.com, and I will add in some of them, as well.

2:32 pm: Here’s what NBC’s streaming of the pregame show looks like:

2:35 pm: The NBC app also allows, among other thing, reviewing the ads and switching of camera angles.

2:43 pm: Getting my gear all ready for the game, and to monitor the apps. So far, I have at the ready a MacBook Air for the blogging and, to see the coverage, a Verizon/Motorola Droid Razr Maxx with NFL Mobile. And an iPad. May dig out one or two more gadgets, as well.

2:46 pm: My colleagues at The Wall Street Journal note that there is a traffic jam with folks trying to get to the game — an air traffic jam. I hate when I can’t park my private jet:

3:07 pm: Another shot of my setup as we get ready for the big game.

Meanwhile, it’s time for the starting lineup. Some guy named Manning is starting for the Giants.

The Patriots have some guy named Brady.

3:11 pm: It’s time to meet the players for both teams. And/or heat up the five-layer dip.

3:12 pm: On the commercial front, meanwhile, it’s an ad for Hulu Plus. No Baldwins or aliens, though.

If you miss a commercial, by the way, NBC says you can rewatch it on their site.

Not sure if the same goes for key plays.

3:16 pm: “America the Beautiful,” with Miranda Lambert and Blake Shelton. I missed who was singing on the TV. Luckily, NFL Mobile on Verizon Droid Razr Maxx is running about 10 seconds behind. Homegrown instant replays.

3:18 pm: Meanwhile, “American Idol” alum Kelly Clarkson is singing the National Anthem. So far I’d put “Idol” up by a touchdown over “The Voice.”

3:20 pm: Cut to commercial for Sacha Baron Cohen’s new film “The Dictator,” followed by a Verizon Wireless add for the Droid Razr, which now comes in colors. AJ’s excited: “You know me, I love colors,” he said.

As for me, I’m more excited by the Maxx and its extra battery life. Should have charged it up ahead of time to see if it could make it through the whole game.

Twitter is doing an interesting special Super Bowl page, monitoring how both teams are doing, tweet-wise:

3:26 pm: Meanwhile, on the field, New England won the coin toss and deferred to get the ball in the second half.

3:29 pm: As a reminder to all those enjoying the free livestreaming of the game by NBC, be thankful they have the game rights and not ESPN.

ESPN boss John Skipper told me at our D: Dive Into Media conference that he totally would have charged fans if he had the game rights.

3:38 pm: Quick game update: Giants will have to punt. Patriots will get it back, but deep in their own zone.

3:39 pm: Nice spot for Audi, touting the vampire-crushing power of its headlights.

3:41 pm: Whoa, intentional grounding call. Since Brady was in the end zone, it’s a safety. For you techie, non-sports fans, that’s two points for the Giants, plus they get the ball.

3:45 pm: Twitter is taking note of the fact that hashtags are everywhere in the Super Bowl ads, so far. Hashtags are the new URLs, says Gartner’s Michael Gartenberg.

3:50 pm: It was a catch and a fumble, but more importantly, the Patriots had an extra player on the field, so it’s just a penalty.

3:52 pm: Touchdown Giants, meaning Team Mossberg is off to a rough start, now down 9-0. Sorry, Walt.

3:54 pm: Best Buy just showed their cellphone ad — featuring, among other tech folks, Philippe Kahn, talking about the first cellphone camera. Also featured: Ray Kurzweil, the creators of Shazam, Instagram, Words With Friends and more.

It’s a fun spot.

3:56 pm: Also fun: The spot with a Chevy truck surviving the 2012 Mayan-predicted apocalypse. A bunch of guys in their trucks reunite, along with the Twinkies, which also survived. Not so lucky: The guy driving a Ford.

4:02 pm: Oh boy. Go Daddy at it again.

4:06 pm: Patriots kick a field goal to make it 9-3.

Meanwhile, colleague Joe Brown has dug up some most excellent Super Bowl related tweets, I’ll sprinkle in here:

@TheTweetOfGod notes this will be the last Super Bowl before the Apocalypse; @AndyBorowitz notes that porn sites are seeing a drop in traffic; while @JimGaffigan aptly points out that “The Super Bowl is like the Super Bowl of Super Bowl references.”

Borowitz also hypothesizes that Madonna’s halftime show will provide “a sneak preview of Lady Gaga’s halftime show in 2032.”

See something you like, send it my way to ina@allthingsd.com.

4:15 pm: Nice Volkswagen commercial mixes cute dogs and “Star Wars” to capture two key demographics.

4:20 pm: Aiming for equal time after that Go Daddy ad, there’s one that consists of just David Beckham in his underwear for 30 seconds.

4:23 pm: Interesting playbook for the Patriots, so far. I think it is the BlackBerry PlayBook.

4:28 pm: There are all these apps for making a game out of watching the Super Bowl. Hopefully, there is one that makes the Patriots make a game out it.

4:30 pm: Giants have to punt again, but they pin the Patriots deep again. New England will have it on their own four-yard line.

4:32 pm: It’s retro time, with Lucasfilm touting the 3-D version of “Star Wars,” and NBC touting the 53-year-old version of Madonna.

4:37 pm: Breaking: Teleflora steals ad team from Go Daddy. Then a funny ad from Sketchers, with a dog in tennis shoes.

4:38 pm: Wow, that Cars.com ad was creepy. With a capital “C” and a capital “REEPY.”

4:41 pm: Another tech note: NBC’s livestreaming is being aided by Vertigo, whose CEO, Scott Stanfield, asks everyone to help make the game the biggest streaming event ever.

4:43 pm: Grandma in wheelchair steals back Doritos bag by slingshotting baby to get it. Now it’s Etrade baby and pal “speed dating” in a hospital nursery. Babies are taking over.

4:46 pm: As for that football game thing, it’s almost halftime, with the Patriots in striking distance at the three-yard line, with 18 seconds to go.

4:47 pm: And Mossberg scores. Well, technically speaking, it was one of the Patriots on the field. Anyhoo, touchdown Patriots.

4:51 pm: And it’s halftime.

Or “game time” for many of my friends, who don’t understand why they are playing football at a Madonna concert, anyway.

5:00 pm: Hulu Plus gets another plug. Touts the ability to watch shows on all kinds of devices. Now it’s an evil(er) plan to take over the world.

Meanwhile, Shazam gets a shout-out in a Bud Light ad.

5:01 pm: And now, the moment you have all been waiting for … 1982.

5:04 pm: On the plus side, the wardrobe is fully functional.

5:06 pm: Meanwhile, if you Shazam the halftime show, you get a free LMFAO remake of Madonna.

5:11 pm: Dude, Madonna just stole the football field. We’re going to want that thing back.

5:16 pm: Here’s the Shazam app in action during the halftime show:

5:17 pm: And here’s how Madonna wrapped up her act, as seen on the one screen I haven’t talked about. It’s called a TV — people used to watch stuff on them:

5:23 pm: And, with some final halftime ads from Betty White and Clint Eastwood, we’re back to football. Brady and the Patriots have it just past their own 20.

5:28 pm: Walt carries it in again, as the Mossbergs extend their lead to 17-9.

5:31 pm: Just checked. RIM hasn’t made any personnel moves during this game.

5:36 pm: Some more great tweets curated by our fabulous Joe Brown:

@michaelianblack: Joan Rivers did an amazing halftime show.

@PFTompkins: That oughtta do it. World peace should be here by the next GoDaddy commercial.

@TheTweetOfGod: Patriots 10. Giants 9. Madonna 53.

5:39 pm: Giants did a kick-y thing. Now 17-12 Patriots.

5:39 pm: Update: Fiat also knows how to use sex to sell.

5:42 pm: I want to grab a beer, but I am afraid I might miss a commercial. Or accidentally grab a Bud Light Platinum, whatever that is.

5:43 pm: Meanwhile, NBC is plugging an NBC Sports Talk app.

Madonna gets a shout-out from her peers:

5:52 pm: It’s easy to miss, in all the tweets and ads and Madonnas, but there is actually a pretty good football game going on.

5:56 pm: It’s almost the moment you have all been waiting for … Samsung’s Galaxy Note commercial. It’s kind of like a futchdown.

6:06 pm: Loving the “Ferris Bueller” revamp Honda CR-V commercial with Matthew Broderick. #bueller

First Madonna, now Ferris Bueller. Glad my generation now runs all the companies. Or at least their ad agencies.

6:13 pm: Bud Light gets some “awww” points with its last ad, promoting the beer-fetching rescue dog, “Weego.”

6:21 pm: Woo Hoo. Careerbuilder monkeys. I’ve missed those guys.

6:21 pm: Fourth quarter, 9:24 left to go. You can text your vote to for Super Bowl MVP. Personally, I’ll need another 9:24 to give you my answer.

6:25 pm: Futchdown! Goofy ad for Samsung’s Galaxy Note phablet now on.

Not a lot of stylus fans on Twitter, as Samsung ad is getting roundly panned, as is the product.

6:29 pm: Dow Jones colleague Ian Sherr reports his stream of the Super Bowl is decidedly subpar. “None of the TV ads, and it doesn’t even break at the same time as TV.”

Of course, only at the Super Bowl does one complain there are not enough ads in Internet streams.

“I’ve missed several plays, and they keep playing the same ads with Dwight from The Office and “Act of Valor” over and over again,” Sherr said in a Twitter post.

6:32 pm: Meanwhile, it’s a two-point game, with 3:46 to play.

Giants have the ball, down two on their own 12.

6:34 pm: Throw to the sideline at 50-yard line ruled a catch. Patriots challenge, but looks pretty good. First key use of instant replay this game.

Yep, ruling on field confirmed, and will cost the Patriots a time-out.

6:37 pm: As for that Samsung ad, it was a first-ever commercial for director Bobby Farrelly, who is known for “There’s Something About Mary,” “Dumb & Dumber” and “Kingpin.”

If you need to re-watch it, it’s here.

I recommend doing so now, as there is another Go Daddy.com ad playing.

6:44 pm: Giants score, but likely would have rather used a little more clock.

New England will still need a touchdown, and have less than a minute to get it.

It’s now 21-17, Giants.

Sorry, was watching the game. First down, but clock clicking. Just 17 seconds left, though.

6:51 pm: Just nine seconds left now, with Patriots near midfield.

6:52 pm: Okay. Five ticks left, so this is probably it for both the Patriots and this liveblog. Hope you were at least entertained!

Incomplete. Giants win, 21-17.

6:55 pm: Disneyland or Disney World? That’s the only question that remains.

It’s not a big surprise that the giant and perpetual-motion online news site would do this.

After all, in the new age of media, newspaper Web sites are turning more toward streaming and on-demand video, attempting to take text-driven reporting and present it in rich, feed-it-to-me news packages.

But whether consumers want to tune in on schedule or call up news videos when they feel like watching is still up for debate.

In the HuffPost’s case, the video will be streamed to its flagship site, as well as to other AOL Web sites.

Jeff Bercovici of Forbes had the scoop on this a couple weeks ago, laying out Arianna Huffington’s ambitions to meet the increasing demand — at least, on the part of advertisers — for good video content.

Ambitious is probably the right word, since the Huffington Post and AOL plan to stream 12 hours a day, five days a week, with eight hours of content produced in New York and the rest out of Los Angeles.

Eventually, Huffington Post founding editor Roy Sekoff said that the network is aiming to reach 16 hours a day of live daily programming. With 2012 elections looming, the network will also feature lots of political reporters from Washington, he added.

The plan will also be costly — with the AOL media unit putting a hundred employees behind the streaming video effort, culling from the current HuffPost-AOL editorial staff of 320, as well as new hires with video-specific skills.

Will it work?

There’s little question that Web video viewing is on the rise. According to a 2011 Nielsen report, U.S. consumers now spend an average of four hours and 20 minutes per month watching video on the Web, an hour and 10 minutes more than the amount they watched in early 2010.

But Huffington and Sekoff believe that, despite the fact the HuffPost is mirroring the cable TV model and a lot of the programming will be live, consumers still aren’t all that interested in watching on a set schedule.

What Huffington Post is doing is not unlike what the Wall Street Journal Digital Network has been building over the last few years.

(Full disclosure: The WSJ, for those who aren’t aware, is owned by News Corp.’s Dow Jones, which also owns this Web site. I also previously worked at the WSJ’s video unit.)

Like WSJ’s video product, HuffPo will offer on-demand clips in addition to the live-streaming, deploying in-house staff as talent, plus Patch local reporters and sources in from the field using Skype video. It will also distribute the news video content on mobile phones and tablets.

The New York Times has also gotten into the streaming video game with its latest effort, Business Day Live, which launched yesterday.

Sekoff dismissed the idea that HuffPost was mimicking other news organizations, or even cable.

“No offense to the WSJ, but I think we got more comments this month than the WSJ did last year,” Sekoff said, referencing the more than six million comments on the main HuffPost site in January alone. “People don’t want to be talked to when they get their news; they want to converse with.”

And he said that HuffPost has no plans to become a cable TV network, although they’re open to potentially sharing the video content with interested networks. In terms of revenue generation, Huffington Post currently doesn’t have advertisers committed to the streaming network, but is seeking a handful of partners for launch.

Right now, there are no plans for a set schedule of programing, said Sekoff, because he feels that Web video consumers ultimately don’t care when the video is on.

“People don’t come home from work and say, ‘Oh it’s 9 pm, I think I’ll watch sports on the Web now,’” he said. “We just don’t think it’s there yet.”

Huffington concurred and said her own casual Internet video-watching habits — which include bouts of “Saturday Night Live,” Comedy Central and “The Good Wife” — reflect this.

“We don’t think Web video is about appointment-watching.” she said. “But just because people are watching Web video one way, doesn’t mean it’s the end of other kinds of consumption.”

But at least as important are the company’s subscriber numbers and guidance, which should give us a much better sense of whether consumers have forgiven/forgotten its missteps of 2011. Netflix has already warned investors that it would lose money through much of 2012, largely because of its international expansion plans.

Q4 Domestic streaming: 22 million subs
Q4 Domestic DVD: 11.17
Q4 International: 1.86 million

Outlook: The company had already warned that it may not turn a profit in 2012, and it is now being more explicit about that, citing expansion costs and diminishing DVD revenue: “We expect modest quarterly losses, as well as losses for the calendar year.

Netflix ended the year with 24.4 million U.S. subscribers. That’s up 25 percent from the previous year, and — crucially — up from the previous quarter’s total of 23.79 million subs. That doesn’t mean its customer base has completely forgiven the company, but at the very least it means it is growing again.

Investors are pleased, and are pushing the stock up 10 percent in after-hours trading.

This is a case where the cheat sheet that Citigroup’s Mark Mahaney provides is particularly useful (click to enlarge).

Here’s a very interesting note on competition from Amazon: Netflix agrees with a New York Post report this morning which says Amazon will offer a standalone video service: “We expect Amazon to continue to offer their video service as a free extra with Prime domestically but also to brand their video subscription offering as a standalone service at a price less than ours.”

Hope to hear more about that from CEO Reed Hastings during the company’s conference call, which starts at 6 pm ET.

Just as the annual Consumer Electronics Show kicks off this week, according to a report from the NPD Group: Consumer electronics sales during this past holiday period dropped six percent from last year.

That should be some not-so-welcome news for the vendors at the Las Vegas gadget confab, which is seeking to show off new wares to excite said consumers.

Those offerings had better step it up, from a look at the NPD Weekly Tracking Service, which noted that the decline was coming off another decline from a year ago.

While 2011′s drop was not as bad as 2010′s, it’s not the right direction, although the tally did not include some of the more explosive device categories being prominently featured at CES, such as tablets.

Said NPD: “Total consumer technology sales (excluding cell phones, tablets, e-readers, and video games) fell 5.9 percent to around $9.5 billion for the 5 weeks ending December 24, a slight improvement over the 6.2 percent decline in 2010.”

Sales of personal computers and televisions fell 4 percent, with flat unit volumes.

“2010 was the first year in quite awhile where the real drags on the core CE marketplace were not TVs and PCs,” said Stephen Baker, VP of industry analysis at NPD, in a press release. “Revenue for those two segments outperformed while the rest of the market dropped by more than 7 percent. The accelerated rate of decline in older technology categories such as DVD, GPS and MP3 players put a ceiling on how well the industry could perform during the holiday.”

Consumers did snap up flat-panel TVs, with screen sizes of 50 inches and higher rising by 32 percent in unit sales.

And the rocky 3-D TV business also grew by more than 100 percent, with TVs with “3D capability accounting for more than one in every five dollars spent on TVs during the holiday.”

Also up: Home theater systems (10 percent) and stand-alone streaming devices (65 percent).

But those increases did not stem the overall negative tide.

For other sectors, here’s the damage to holiday revenue in percentage change from 2011 dollars spent:

Blu-ray players: Down 17 percent.

Camcorders: Down 42.5 percent.

Digital picture frames: Down 37.5 percent.

GPS: Down 32.6 percent.

HDD: Down 25.1 percent.

Mice and keyboards: Down 7.1 percent.

MP3 players: Down 20.5 percent.

Multifunction printers: Down 9.9 percent.

Point-and-shoot cameras: Down 20.8 percent.

MORE CES NEWS:

• Complete coverage
• HP’s Former CTO: Ultrabooks Are Nothing New, webOS Still Has Life Yet
• Walt Shows Off CES Gadgets for Fox Business News (Video)
• What Kind of Web Video Plans Does Sony Have? (Video)
• Fujitsu Seeking Way Into Crowded U.S. Smartphone Market
• Why Rhapsody Is (Probably) Bigger Than Spotify — In the U.S.
• Microsoft Beefing Up CeBit Presence Even as It Pulls Back on CES
• Inside the CES Lost & Found
• FCC Chairman Has New Tablet, but Same Script: More Spectrum!
• Verizon Wireless: We Want to Connect Five Devices for Every Subscriber
• Ultrabooks From HP and Lenovo That Are (Kinda, Sorta) Different
• Walt and Katie Take a Tour of CES (Video)
• Schmidt-Storm Alert: The Google Chairman Didn’t Like Your Question
• T-Mobile Expands Bobsled Messaging Service
• Intel Shows Just How It Plans to Get Into Phones (Video)
• Motorola CEO: We’re Going to Release Fewer Phones This Year
• Kinect Helps Keep Aging Xbox at the Top of Its Game
• More From T-Mobile CEO: On Pricing, LTE and That Ever-Elusive iPhone
• Exclusive: New Boss Acknowledges Windows Phone Still Has “Awareness Problem”
• And You Thought Jawbone UP Was Going to Miss the CES Party!
• Interview: T-Mobile CEO Says No Second AT&T Deal Out There
• Grover Is at CES and I Am Missing It
• BlueStacks Bringing Android Apps to Windows 8
• Why the Future of TV Won’t Be Here Soon
• Nvidia’s Tegra 3 Tries to Save Battery in All Sorts of Different Ways
• Dynamic Dual Coverage: Ballmer’s Last Act in Vegas and the BCS Championship in 3-D
• Microsoft Phoning In Its Last CES Keynote
• Myspace — Yes, Myspace — Says It’s Going to Sell You Web TV
• Samsung Unveils “Super” 55-Inch OLED TV
• Nokia Unveils That LTE Windows Phone It’s Been Dying to Share
• Steve Ballmer Gives Ralph De La Vega a Very … Vigorous Greeting (Video)
• Interview: AT&T’s De La Vega on LTE, Tablets and Life After T-Mobile
• AT&T’s De La Vega: Shared Data Plans Still in the Works
• LG: 55-Inch Glasses-Free 3-D Screen Is on the Way
• LG Pushes 4G Smartphone Through Verizon: The LG Spectrum
• Live: AT&T’s Vegas Act Stars LTE and, Making Her Return to the Stage, Nokia
• CES Notebook: The Constant Search for Power and Vegas’ Worst-kept Secret
• Belkin Bringing Mobile TV to Lots of Cellphones, Will Anyone Tune In?
• Acer Introduces “World’s Thinnest” Ultrabook and a “Me-Too” Cloud Service
• There Better Be Some Cool Stuff at CES, Because CE Holiday Sales Data Bytes!
• CES 2012: Snooki and Bieber Are In, Gaga Is Out!
• Coming to a Smartphone Near You: Gorilla Glass 2
• RIM Hopes Next PlayBook OS Will Impress at CES
• Ultrabooks, the Ultra-Fancy New Name for Laptops
• At CES, Expect More Gadgets Telling You to Get Off the Couch
• Intel to Detail Its Phone Plans at CES Next Month
• Microsoft Pulling Out of CES After Upcoming Show
• Intel to Detail Its Phone Plans at CES Next Month
• Dell Will Drop the Flashy Vegas Act for CES This Year
• Ultrabook Conga Line Preps for CES 2012

The deal will also give Comcast customers more ways to watch those shows, including the ability to stream some of the programs live, on the go, on laptops, iPhones and iPads.

I’ve published the full press release below, but here are some of the quick takeaways:

THE WALT DISNEY COMPANY AND COMCAST CORPORATION ANNOUNCE A LONG-TERM, COMPREHENSIVE DISTRIBUTION AGREEMENT THAT ADVANCES THE SUCCESSFUL MULTICHANNEL BUSINESS MODEL

DEAL PROVIDES XFINITY TV CUSTOMERS BROAD ACCESS TO TOP SPORTS, NEWS AND ENTERTAINMENT CONTENT ACROSS MULTIPLE SCREENS IN AND OUT OF THE HOME

PHILADELPHIA AND BURBANK –– JANUARY 4, 2012 –– Comcast Corporation (Nasdaq: CMCSA, CMCSK) and The Walt Disney Company (NYSE: DIS) today announced a long-term, comprehensive distribution agreement that will deliver Disney’s top quality sports, news and entertainment content to Comcast’s Xfinity TV customers into the next decade on television, online, on tablets and handheld devices. The new agreement enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms using the latest technology and cloud innovation. For the first time ever, Comcast’s Xfinity TV customers will be able to watch ESPN, ABC or Disney shows live or on demand and across multiple screens. The companies also agreed to collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.

The networks and services covered by the agreement include: ABC, ABC Family, Disney Channel, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS, ESPN Classic, ESPN Goal Line, ESPN Buzzer Beater, ESPN 3D, ESPN GamePlan, ESPN FullCourt and ESPN3; retransmission consent for seven ABC-owned broadcast television stations (WABC-TV New York, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, KTVD-TV Raleigh-Durham, and KFSN-TV Fresno) as well as more than 10 high-definition networks. Additionally, Comcast will launch Disney Junior, a new 24-hour basic channel for preschool-age children, parents and caregivers. Comcast will also provide its Xfinity TV customers with broad access to a suite of live Disney networks on an authenticated basis and expanded Xfinity On Demand content through Disney’s comprehensive TV+ initiative. In total, 70 services are covered by the broad scope of this new agreement. License fee schedules for different services under the deal will be phased in over time.

“Comcast was the first video provider to create technology that enabled us to deliver content to customers where and when they want it across any viewing experience,” said Neil Smit, President and Chief Executive Officer, Comcast Cable. “We are very pleased to have reached this unprecedented and innovative, long-term agreement with Disney which embraces the future of entertainment and allows Comcast to continue to bring our vision of TV Everywhere to Xfinity customers whether at home or on the go.”

Anne Sweeney, Co-Chairman, Disney Media Networks and President, Disney/ABC Television Group, added, “This landmark deal is a great example of what can be achieved when programmers and distributors collaborate and innovate together to meet the ever-evolving needs of consumers and enhance the viewing experience. By combining the best news, sports and entertainment content available today with cutting-edge technologies, we’re able to fully realize our comprehensive TV+ initiative, and introduce a brand new suite of authenticated services to Comcast subscribers.”

Added George Bodenheimer, Executive Chairman, ESPN, Inc., “Given the scope of assets Comcast and Disney/ABC/ESPN are making available to consumers, this agreement is unprecedented in our industry. It reinforces the value of the multichannel subscription and takes full advantage of new technologies, which serve all of our viewers.”

The extensive and expanded rights package for Comcast’s Xfinity TV customers includes rights across multiple platforms for:

· Comcast’s Xfinity TV customers will receive more ABC, ABC Family, Disney and ESPN content through their set-top-box and, at this time, Disney and ESPN content online, including:

o ABC On Demand, ABC’s fast-forward-disabled On Demand service, which currently features a selection of top-rated primetime entertainment programming, including episodes of such popular current ABC shows as “Castle,” “Grey’s Anatomy,” “Once Upon A Time,” “Private Practice” and “Revenge.” Full current seasons will be made available on a number of shows. Additionally, Xfinity TV customers will have access to a variety of ABC News programming as well as some local ABC owned-station content.

o ABC Family On Demand, which features a variety of top-rated full episodes, refreshed monthly, from such popular millennial favorites as “The Secret Life of the American Teenager,” “Switched at Birth,” and “Melissa & Joey.” Full current seasons will be made available on a number of shows. ABC Family original movies like “12 Dates of Christmas” will also be available.
o Disney-branded On Demand offerings, including Disney Channel On Demand, Disney Junior On Demand, and Disney XD On Demand. Refreshed each month, the Disney Channel On Demand offering will include episodes from such series as “Handy Manny,” “Mickey Mouse Clubhouse,” and “Jake and the Never Land Pirates” for preschoolers, as well as variety of episodes from “A.N.T. Farm,” “Good Luck Charlie,” “Wizards of Waverly Place,” and other popular series for older kids. Select episodes featured on Disney Channel On Demand will be available in innovative new offerings, such as playlists and monthly programming blocks, in addition to a number of episodes available in multiple languages. Disney Channel Original Movies such as “Lemonade Mouth,” “Geek Charming” and “Phineas and Ferb: Across the Second Dimension” will also be available. Disney XD On Demand features a variety of episodes from such series as the Emmy Award-winning animated hit “Phineas and Ferb.”
o Disney Channel’s subscription Video On Demand service, which offers on demand access to select episodes before they air, will now be available to Xfinity TV customers who receive Disney Channel, a service that Comcast will offer to these customers for no additional fee.
o Expanded on demand content from ESPN, including content from ESPN Deportes and ESPN’s award-winning original content from ESPN Films.
o The subscription On Demand service “Disney Family Movies,” which features a selection of classic and contemporary feature films and animated shorts from The Walt Disney Studios.
Xfinity TV customers will receive broad access to existing authenticated products like WatchESPN, as well as upcoming authenticated products, including WatchDisneyChannel, WatchDisneyXD and WatchDisneyJunior. These services will give Comcast’s Xfinity TV customers more opportunities to access live and video on demand content, both in-home and out-of-home, on their computers, smartphones, tablets and gaming consoles.
Xfinity TV customers will also receive the recently announced Disney Junior, a new 24-hour basic channel for children ages 2-7, parents and caregivers. Upon its debut in 2012, the new channel will feature animated and live action programming that blends Disney’s unparalleled storytelling and beloved characters with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast’s Xfinity Sports Entertainment Package.

Today, the company is unveiling plans for its Roku Streaming Stick, a flash-drive-sized dongle that plugs into the back of television sets to enable the same streaming capabilities as a Roku box.

The Streaming Stick will deliver HD streaming video and feature Wi-Fi capabilities, a processor and upgradable software. The Stick won’t require any cables or a separate remote. It will, however, work only on TV sets with HDMI ports that are enabled for Mobile High-Definition Link (MHL).

Roku founder and CEO Anthony Wood said the company plans to continue making Roku set-top players. But as the television industry shifts more toward smart TVs that connect to the Internet without use of an additional device, Roku wants to be the solution that TV manufacturers look to in the interim.

The connected TV category is forecast to grow at a 30 percent compound annual rate between now and 2014 — up to more than 123 million shipments, according to a report from DisplaySearch earlier this year. The report also predicts continued complexity in the market, with a variety of streaming video services available to consumers, and tech giants like Apple, Google, and Microsoft — in addition to smaller companies like Roku and Boxee — offering boxes for streaming Internet media.

Wood points out that despite the growing number of smart-TV shipments, Roku believes the actual connectivity rate on those TVs is still relatively low. Consumers, he said, are still looking for devices that can be easily upgraded when it comes to getting the Internet on their television sets.

Roku hasn’t yet determined the price of its Streaming Stick, but Wood said it would likely cost between $50 and $100, and will ship in the second half of 2012. While Roku hopes to partner with television manufacturers to bundle the dongle with TV purchases, the Streaming Stick will at first be sold individually, as well as alongside Insignia brand TVs from Best Buy.

California-based Roku launched in 2008 with the introduction of the first Netflix streaming player. Its lineup of devices now includes the Roku LT, the Roku 2 HD, the Roku 2 XD and the Roku 2 XS, which have around 400 channels and apps, including Netflix, Pandora, HBO GO, Vimeo, Hulu Plus, and Amazon’s streaming video service. The Roku 2 XS also offers Angry Birds, which can be played using a Roku XS remote.

Wood said sales of Roku players are up 300 percent over last year, with around 2.5 million Roku devices sold. He added that the company has been focused recently on casual games, with the introduction of Pac-Man and Jeopardy game apps on Roku, in addition to Angry Birds. Roku is also broadening its retail presence to more than 13,000 storefronts across the U.S.

Roku isn’t the only small set-top box maker shifting its strategy to adapt to the growing market for smart TVs. Boxee, maker of the Boxee Box, recently said it would offer a Live TV dongle for watching TV programming through the Box. Shortly afterward, the start-up also said it would be releasing its last software update for its PC-based application, as it focuses more on TV-compatible devices.

An expected software update on a slow day at the end of December is hardly big breaking news. But for start-up company Boxee, it signals a shift away from its software for PC browsers and a focus on Internet-connected TVs: The company says version 1.5 of the software will be its last Boxee update for PCs, Ubuntu and Mac computers.

It will be launched along with a Live TV dongle for the Boxee Box later in January.

Version 1.5 of the downloadable software on the Web will include better file support, a new onscreen display, search functionality, HTML5 WebKit-based browser, and will support multiple languages. It will run on Windows XP, Windows Vista, Windows 7 (32 bit and 64 bit), Mac OS X 10.6 and higher, Linux Ubuntu 11.10, and will be available on Boxee.tv through the end of January.

And for those who would rather develop their own software for Boxee: The company is also releasing an open source version of its software.

The update won’t, however, offer PC users access to the same apps that are available on the Box, such as Netflix, Pandora and VUDU.

Boxee first launched in January 2010 as a Web application for watching Internet video online. In November 2010, it launched its awaited Boxee Box device, which came with a nifty Qwerty-style remote and offered a variety of apps — but it launched amid a growing market of Internet-connected TV boxes, including Apple TV, Google TV, Microsoft’s Xbox and the competitively-priced Roku box. At the time of the Boxee’s hardware launch, about 1.5 million people were using the Boxee software.

Boxee explained its shift away from Web software by saying it believes the future of TV will be driven by Internet-connected boxes, connected TVs and second screen devices like tablets. “While there are still many users who have computers connected to their TVs, we believe this use case is likely to decline as users find better alternatives,” Boxee wrote.

The company also said that the lack of premium apps on the downloadable version of Boxee was due to extensive DRM and certification requirements.

That means that high-performance games, previously only able to run on top-notch hardware, will now be able to stream over the Internet to comparatively low-end mobile devices.

The Palo Alto, Calif.-based company has been selling its gaming service for a little more than a year. Up until now, consumers could stream games to their TV, or to a PC or Mac. The games can be purchased, rented for a few days or paid for via a monthly subscription. The mobile version will work the same way.

The apps will be available as soon as today in both the iTunes Store and the Android Market in the U.S. and the U.K. The app will also be coming to other devices, include the Kindle Fire.

OnLive founder and CEO Steve Perlman said an iPad would never have enough memory to play a 10 gigabyte game.

But OnLive’s service works because the game runs on the company’s server and then streams a compressed version to the device. The service is so efficient, in fact, that it will work not only on Wi-Fi but also on high-speed 4G wireless networks, like AT&T’s or Verizon’s LTE. OnLive worked closely with AT&T, which is one of its investors, to ensure its service would operate seamlessly.

At launch, the mobile app will have a catalog of about 25 games, including one of this year’s top sellers, Rockstar’s L.A. Noire, which is a 1940s Hollywood crime thriller.

Perlman said three categories of games will be available on mobile devices. The first category will be games like L.A. Noire that have been adapted to use the touchscreen. The second will be games that will use a virtual controller that appears on the tablet’s screen. And the third category will require an OnLive wireless controller, because the games require too many buttons to control. The controller will cost $50.

The number of games that have been fully adapted will be limited initially, but nearly all of OnLive’s 200 titles will be playable on a mobile device in some manner.

Because OnLive’s service is stored in the cloud, users will be able to pause a game on one platform, and then pick up on a mobile device where they left off.

One inconvenience of the iPad app is that all games will have to be bought on the PC, because of Apple’s policies on in-app purchases.

Perlman said it’s unclear what the demand will be for a mobile service like this, but that it has the potential to disrupt the way console games are traditionally sold.

“Before OnLive, games were a form of software and a type of application,” he said. “They were subject to piracy and hardware requirements, but now it’s music or movies. It doesn’t matter what the performance of the device is.”

But this version of SoundTracking isn’t just another Android app launch: it also integrates other, bigger streaming music services in a way that allows users to listen to full streams of songs rather than short snippets.

SoundTracking will incorporate music services Spotify and Rdio into its Android app by showing a small “add” button in the upper corner of the screen that will direct users to listen to full songs on those apps — provided the user is already signed up for Spotify and Rdio. The ability to listen to full song streams is one notable feature; the ability to move seamlessly back into the SoundTracking app by pressing the Android phone’s back button (and not having to relaunch the entire app) is another.

As my colleague Peter Kafka recently reported, industry sources think it’s possible that services like Spotify may eventually let third-party developers tap into Spotify’s music library and make it available to their own users — as long as those users are already paying for Spotify. Otherwise, things could get very sticky with the music labels.

While, technically, SoundTracking users will be navigated to the Rdio and Spotify apps, the ease with which users can listen to the songs within them is one step closer to tapping into an expanded API and music library of another service.

Through its iOS app, SoundTracking currently gets a tiny cut of purchases it prompts in the iTunes store. With the Android app, it also stands to make some (very incremental) revenue from the arrangement — should users sign up for Rdio, which has a referral program by which it pays affiliates 3 percent of the total value of a lifetime customer driven to subscribe from another service. Spotify currently doesn’t offer an affiliate program.

SoundTracking, created by Bay Area-based incubator Schematic Labs, first launched in March 2011, and claims about a million downloads to date. The SoundTracking Android app officially launches Wednesday, and will be available for free in the Android Market.

Investors are yawning, though, and perhaps even frowning a bit — they’ve knocked a few cents off the company’s share price in after-hours trading, and it’s now down 3 percent, to $11.50.

For the record: The streaming music/Web radio service generated $75 million and non-GAAP earnings of 2 cents, topping street estimates of $71 million and a one-cent loss. It bumped up revenue and earnings predictions for both the next quarter and all of 2012.

And while the initial earnings report doesn’t disclose the breakdown, Pandora CEO Joe Kennedy says that mobile streams — Pandora is huge on the iPhone, and very big on Android — once again constituted about 70 percent of the music the company pumped out in the last quarter. Mobile ads made up about half the company’s ad revenue, he said.

So what about competition from new services like Spotify, which launched in the summer and got a huge boost from Facebook this fall, and Clear Channel’s “iheartradio” service? Nothing to see here, Kennedy said during his prepared remarks: “We have seen no impact on our growth trends from any of the activities of other digital music services.”

(Image from animal-space.net)

Netflix will foot at least part of the bill for an unspecified number of new episodes, which will be produced by News Corp.’s 20th Century Fox studio (News Corp. also owns this Web site) and will start running in 2013. The new shows will be exclusive to Netflix streaming video subscribers, at least for its initial “window.”

That fits the content strategy CEO Reed Hastings has been laying out for a while: He wants to create an $8-a-month version of HBO, delivered over the Web, stocked with stuff you can’t get anywhere else.

That’s why Hastings has spent the last year or so cobbling together a slate of exclusive movie deals (like a recent DreamWorks pact) and TV shows (like a recent deal with CW), and that’s why he’s already committed to a deal to produce “House of Cards,” a new Kevin Spacey/David Fincher miniseries next year. At the same time, he is losing a Starz deal that gave him access to movies from Sony and Disney.

Netflix has been noodling with the notion of using digital distribution to revive dormant TV shows or extend the life of ones that are about to be canceled, for some time.

Others are contemplating the same thing: Producer Jeff Kwatinetz, for instance, is trying to get financing to film new episodes of two ABC soaps — “All My Children,” which went off the air in September; and “One Life to Live,” which goes off the air in January.

Saving old shows that couldn’t generate enough viewers to justify a broadcast network’s support, but which still have a loyal following, has particular appeal to Netflix. The company’s executives believe they can “algorithmically bring an audience to a show,” using recommendation engines, over an extended period of time.

In this case, the company is bringing back a show that’s been off the air for five years, but which still has a very vocal fan base. In October, show creator Mitchell Hurwitz said that “nine or 10″ new episodes of “Arrested Development” were in the works, which would function as a prelude to a to-be-filmed movie.

Bingo! Your service gets a lot more users.

We’ve seen and heard this story several times since Facebook’s most recent redesign, launched in September, which autoshares what users are reading, watching and hearing.

So services that are hooked into Facebook’s new “ticker” are seeing an influx of traffic — the same way you’d get traffic if you put up lots and lots of signs on a highway used by a half billion people per day.

Still, it continues to bear repeating, and it turns out that music subscription service MOG wants to share.

Here’s the growth for monthly active users plugged into MOG via Facebook, plotted by Inside Network’s AppData Facebook tracking service. The Facebook redesign kicked in just about a month ago, and sure enough, so did MOG’s traffic. It’s now at 160,000 monthly users, up 4x:

So that’s good, right? “This is the best distribution platform we’ve ever had,” says MOG CEO David Hyman.

He projects that if these growth rates continue, his service will have racked up 2.1 million monthly users by the end of the year. For context, Spotify, Facebook’s first among equals when it comes to music service partners, is on an even faster tear, with much bigger numbers. It already has 7.1 million monthly active users via Facebook, up from 1.1 million pre-Facebook redesign.

This is precisely what MOG was hoping would happen when it overhauled itself to offer free music to new users without requiring a credit card or any other commitment. (Competitor Rdio made a similar move, as did Spotify).

What we don’t know is how many of them will stick around. It’s entirely possible that MOG’s graph could trend down again, like it did in mid-October.

And what we really don’t know is how many of these new prospects will eventually start paying a monthly fee for access to features like mobile music. All of that free music costs MOG and its peers quite a bit, and they need to convert a minority of their users to make the model work.

There’s also a flip side to the redesign story, where some big Web sites/services that had counted on Facebook for traffic saw it drop dramatically after the overhaul. This week I chatted with a publisher who saw Facebook referrals drop by more than a third after the redesign, due to changes in the way the service surfaces shared stories from users’ friends.

That drop is similar to the effect some publishers noted after Google’s “Panda” overhaul. But the publisher I talked to this week says their sites at least were able to claw back much of that referral traffic by manually tweaking their sharing mechanisms.

But now we’ll get Reed Hastings’s own report card, when Netflix announces its quarterly earnings this afternoon.

As Citigroup’s Mark Mahaney notes, the key numbers to look for aren’t the Q3 metrics — the company has already preannounced that its subscriber numbers are going to be lower than it initially thought — but its guidance for the rest of the year.

That’s where we’ll be able to see the impact of its many stumbles — the price hike, the broken Starz deal, Qwikster’s New Coke moment — or at least what Netflix thinks the impact will be. If Netflix subscribers are really bailing out — and not just threatening to do so on Hastings’s Facebook page — you should be able to see that reflected in its expectations for the next three months.

Remember that shortly after Netflix dropped its first bomb this summer — a 60 percent price hike for many of its customers — management predicted that it would suffer a subscriber blip in Q3, but would recover by Q4. Let’s see if they’ve hung on to that confidence.

Here are Mahaney’s best guesses for Netflix’s Q3 results and Q4 guidance, along with Wall Street’s estimates (click image to enlarge). I’ll be covering the results live at 4 pm ET.

Netflix CEO Reed Hastings delivered the news via a blog post this morning, reversing a decision he announced via a blog post three weeks ago. Though the Web site for Qwikster, the would-be DVD-only service, said Sunday night that it was “launching soon,” it will never launch at all. The URL now directs visitors to the main Netflix site.

While Netflix had to use some strained logic to explain its decision last month, this one is straightforward: It’s not going to force customers to use two different services to rent DVDs and streaming video, because customers hated that idea.

Wall Street didn’t like it, either. After Netflix unveiled its Qwikster plans, its stock, which had been tumbling since July, fell another 25 percent — from $155 on Sept. 16 to $117 last Friday.

So presumably today’s announcement will appease at least some disgruntled customers and/or investors.

But not all of them: Netflix still hasn’t changed the pricing plans it announced this summer, which amount to a 60 percent price hike for about half of its customer base. And that price hike is what kicked off the company’s tumble from a peak of $300 a share.

Stock moves aside, the about-face — three weeks after an announcement that itself seemed rushed* — is a little hard to square with the aura that used to surround Netflix, and Hastings in particular: Super smart, able to see around corners, not afraid to run against the herd.

Because if Netflix really thought that “over time, both DVD and streaming will be much better, because they’re separate,” as Hastings put it in a much-unloved video message last month, why reverse the decision after some squawking?

Just a week ago, Ted Sarandos, Netflix’s man in Hollywood, told an industry conference that he was “very convinced” the split was “good for the long-term health of the business. And the long-term clarity of the brand.”

“But,” he added, “we also hear our customers, and we want to make sure we react to that,” promising that Netflix would have some news on the Qwikster front soon. (Thanks to Rich Greenfield for spotting; registration required at BTIG Research site.)

If you want to let your mind drift to dark thoughts, you could theorize that the reaction to the Qwikster announcement was so forceful that Netflix could see the results in its subscriber numbers.

If that’s the case, we might be able to see the effect in the Q3 subscriber numbers Netflix releases Oct. 24. Those numbers will include two weeks of operations post-Qwikster announcement, so the reaction would have to be quite severe to show up. But we’ll see.

Bear in mind that a few days before the Qwikster announcement, Netflix had already cut its Q3 guidance, citing reaction to the price hike.

The positive spin is that Hastings gets credit for recognizing a bad decision and fixing it before he caused more damage. You won’t be able to lump Qwikster in with New Coke and other bad-idea brands that never should have made it to market.

Again, here’s a reminder of how difficult it was for Hastings to pitch Qwikster last month:

*For the record, Jason Castillo, who owns the @Qwikster Twitter handle, wants the world to know that just because his avatar used to feature a pot-smoking Elmo, he’s not stoned himself. Left unanswered: Why couldn’t the Netflix guys find a brand name that someone hadn’t already claimed?

[Image credit: Konmesa/Shutterstock]

Milyoni, the Bay Area company that was going to handle the payment and streaming of the show via the social network, says that’s not going to happen anymore because of “legal challenges brought by the music labels that own the rights to Michael Jackson’s lyrics.”

I’m not exactly sure what that means, but the most logical translation would be that Mijac, the company that owns the publishing rights to Jackson’s songs, has complained. Then again, since Mijac is owned by Jackson’s estate, and the concert is theoretically being produced with the estate’s blessing, that wouldn’t make any sense.

Then again, since we’re talking about the Michael Jackson estate, subject to much legal wrangling, anything might go. The “Michael Forever” concert itself has been … troubled from the start.

Not sure how much more time to devote to this, though I’m a bit interested in general about what kind of rights a Web site needs to secure to broadcast a live concert. Off the top of my head, I’m assuming that those rights vary considerably from country to country, which could be a problem for a show like this.

In any case, here’s the statement from Milyoni CEO John Corpus. If I hear from him or anyone else who can shed light, I’ll update:

Due to legal challenges brought by the music labels that own the rights to Michael Jackson’s lyrics, we have been notified by concert promoters Global Live Events and Ridgeline Entertainment that the live Facebook broadcast of the Michael Forever tribute concert has been cancelled. As the technology provider behind the live Facebook broadcast, Milyoni will fully refund all customers who prepurchased access to the concert using Facebook Credits or PayPal.

While social media presents a new opportunity for artists and concert promoters to reach global audiences, it is still a new and disruptive frontier ripe with challenges. Milyoni will continue to work closely with our music and entertainment partners to pursue this new channel of distribution, beneficial to both artists and fans worldwide.

UPDATE: I talked to Milyoni’s Corpus, who couldn’t shed much more light about the issues that killed the livestream — that’s between the concert promoters and one or more rightsholders. But he did note that Milyoni and others have in the past been able to stream concerts globally over the Web, so this stuff is doable. Milyoni says it had pre-sold “hundreds” of tickets in the two days its preconcert Web page was up and running.

But here’s a reason to be bullish (or just less bearish) about Netflix: Amazon’s new tablet is also going to promote Netflix.

The video service is one of four big developers — along with Pandora, Facebook and Twitter — that should have apps ready for the Kindle Fire at launch, Amazon has said over and over again.

Here, in this Bloomberg Businessweek curtain-raiser, for instance. And throughout yesterday’s press event, like during my interview with Kindle content boss Russ Grandinetti.

Why would Amazon welcome Netflix when it’s building a competing video service? That one’s easy: Because even after all the blowback, lots of people like Netflix.

Reed Hastings and company should have 24 million customers at the end of this quarter, and 22 million of them will be streaming video. If you’re trying to sell a new gadget, you want to make sure you can include those folks as potential customers, by making sure they can use the service they like after they give you $200.

There’s also a larger question about how directly the Amazon video service will end up competing with Netflix, anyway. The two services seem similar enough at first glance, but lots of smart folks seem to think Amazon is most interested in using its service as an incentive to sign up for Amazon Prime, its express shipping service.

That is: Amazon wants to use digital video to sell physical goods, while Netflix wants to be in the digital video business, period.

In the video industry, Amazon has a rep for being unwilling to pay top dollar for content. For now, at least, it seems instead satisfied to fill its virtual shelves with not just old stuff, but very old stuff — stuff that’s from shows that don’t appear on TV at all anymore.

Netflix has plenty of that stuff, too, but it has has recently made a point of paying up for much fresher stuff — like episodes of “Mad Men” — and stuff that’s so fresh it hasn’t aired yet, like Kevin Spacey’s “House of Cards.”

To be fair, Amazon’s aims could change. It could happen over time, as it cobbles together enough assets and subscribers to make a real run at Netflix. Or it could be overnight: The company is one of the handful of serious bidders still looking at Hulu, and if it landed that service, things could get very interesting very fast.

But for now, Amazon is going to have enough work convincing people who’ve spent a lot of time and money on Apple’s platform to switch to its own cloud service. No reason to make it harder by pissing off millions of Netflix customers, too.

But here’s the most important thing to think about: Will it help Amazon sell more stuff?

Because that’s the thing that’s truly going to separate this tablet from every other one on the market, including the iPad — it comes to us from a retailer, not a hardware company.

That heritage gives the tablet the best chance to offer Apple credible competition, and also its reason for being.

Think of all of those potential customers who have been buying stuff from Amazon for years. And all of those vendors who have been selling their stuff via Amazon for years.

We’ve seen this work once before, of course. In 2007, Amazon introduced the Kindle and essentially created the e-book market. Fast forward to last May, when Jeff Bezos announced that his company was selling more digital books than ink-and-paper versions.

And this one should be designed to help Bezos move more inventory, too.

There doesn’t have to be a direct analog to the Kindle and books. It’s possible, for instance, that the new tablet’s killer feature won’t be access to digital goods, but a free subscription to Amazon Prime, the service that gives subscribers faster access to the physical stuff they order.

But if there isn’t something about the new gadget that makes buying more music or movies or … something more attractive, then something will have gone wrong.

Meanwhile, here’s what we do know:

• It’s going to have a seven-inch screen — considerably smaller than the iPad’s 10 inches, though everyone expects a bigger model next year.
• It will run on a modified version of Google’s Android operating system.
• It’s going to have support from the content companies from the get-go: Amazon has at least three big magazine publishers signed on to port their titles to the device. And the company has been steadily accumulating a virtual warehouse full of video titles – not as many as Netflix, but getting closer — it will be able to stream to the tablet, too.

More shortly! Amazon’s unveiling kicks off at 10 am in New York, and I’ll be there for the blow-by-blow. Check back before then for a link to a liveblog. While you’re waiting you can read Ina Fried’s piece on potential patent issues for the Amazon tablet. UPDATE: Here you go, with the relevant details, via Bloomberg: $200, wifi-only, 30 days free Amazon Prime.

The company held a 40-minute press conference in San Francisco to unveil its new Blockbuster branded service, and by the end, many folks, including myself, were left scratching their heads.

But best as I can tell, this is a service that might appeal to some Dish satellite TV customers who are paying for Netflix and want to save some money — they can get more or less what Netflix offers, at the price Netflix used to charge before its 60 percent price hike.

That’s not a terrible thing for Dish to offer. And if it does cost Reed Hastings and company some subscribers, then that’s certainly not a good thing for Netflix.

But Netflix — and its investors — have known for a long time that they’d be fighting new entrants in the streaming video game. If this is as tough as the competition gets, they’ll be quite happy.

Though Dish is trying mightily to differentiate between the two, they seem quite comparable, except that:

1) The service is only available to Dish customers, and only to a subset of the satellite service’s 14 million subscribers, those who have the correct boxes/tech connecting their sets.
2) The Dish service will give people the ability to pick up movies directly from a Blockbuster store instead of waiting to get it in the mail box.
3) Dish will offer a much smaller selection of titles for on-demand streaming than Netflix: 3,000 movies available for streaming to TVs, and 4,000 for streaming to PCs; Netflix has roughly 20,000 movie and TV titles.
4) The service will include videogame rentals via mail, which Netflix doesn’t offer yet but plans to roll out via its new/old Qwikster spin-off.
5) It costs $10 a month. That’s $6 less than a comparable Netflix disc + DVD combo, but $2 more than the Netflix streaming-only package. (Like DirecTV and its Sunday ticket package, Dish will also use the service as a promotional freebie for new sign-ups.)

I think as we have a little more time to delve into this, we’ll get a better sense of how the services really stack up: Does Dish/Blockbuster have access to the same kind of “long tail” content that Netflix says its customers value? What about Apple and Android apps? Etc.

But so far, at least, investors have taken a look at what Dish has to offer and shrugged: NFLX shares up 1.73 percent for the day.

[Image via rick seeney / Shutterstock.com]