Betaworks Hires Former HuffPost Publisher Balis as CRO

The New York-based tech studio is trying to monetize across all its online media platforms.
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AOL Turns Moviefone Over to BermanBraun for Reboot

Press one for a much-needed overhaul of the service that still lives in 1999.
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With Flashy Pogue Deal and Couric Video Show on Deck, Marissa Mayer’s Content Strategy Emerges

The new media mogul will see you now.
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Voices

Online Class Aims to Earn Millions

Two University of Texas at Austin professors this week launched their introductory psychology class from a makeshift studio, with a goal of eventually enrolling 10,000 students at $550 a pop and bringing home millions for the school.

Kevin Spacey Goes All House-of-Cards on Hollywood (Video)

Thus spake Francis Underwood: “There are two kinds of pain. The sort of pain that makes you strong, or useless pain.”
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News Byte

Live From Sunnyvale … It’s Yahoo’s Q2, as Mayer Streams Video of Earnings Call

I cannot seem to recall an Internet company doing this — please illuminate me, if so — but Yahoo will “live stream a video broadcast of the company’s second quarter financial results on Tuesday, July 16, 2013, at 2 p.m. Pacific/5 p.m. Eastern.” The Marissa Mayer CEO show, with sidekick CFO Ken Goldman, will be coming from a studio at Yahoo’s Sunnyvale HQ, and will be available exclusively on Yahoo Finance. (I will so be liveblogging, and am secretly hoping for dancing purple exclamation points.) Wall Street analysts are expecting a meh quarter from the Silicon Valley Internet giant, with a drop in revenue compared to a year ago and worries about Yahoo’s key display advertising business. (Update: I had forgotten, but Netflix will also do so, although it will be a discussion, and not until later this month.)

Exclusive: Microsoft’s Xbox Head Don Mattrick Leaving to Take Top Role — Possibly CEO — At Zynga

A very big hire for the troubled online gaming giant.
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Draw Something From This: Yahoo’s Design Chief Tim Parsey to Depart

After stabilizing the design culture at Yahoo amid much turmoil, the well-known user experience exec leaves the sketchbook to CEO Mayer.
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Ready for His Close-Up: Ross Levinsohn to Join Zefr Board

The former Yahoo exec joins the Venice, Calif.-based video start-up, which is about to celebrate one billion monthly views.
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Dreamworks Animation Names New CTO