2 posts and columns on Subaru

News Byte

Time Inc. Hires Ad Industry Trade Head Randall Rothenberg for Digital

in Media on December 13, 2010 at 8:20 am PT

Time Inc. has a newish boss, and now Time Warner’s publishing unit has a new head of digital, too: Randall Rothenberg, who has been heading up the Interactive Advertising Bureau trade group since 2007. Technically, CEO Jack Griffin has created a new EVP position for Rothenberg; more practically, he’s replacing Monica Ray, who ran digital for Time Inc. until August, when she jumped to Condé Nast. Side note on Rothenberg: I highly recommend “Where the Suckers Moon,” his 1994 book that went behind the scenes of a Subaru campaign.

Pessimists: Web Ad Growth Ground to a Halt Last Year; Optimists: Web Ad Growth Still Exists!

in Media on March 30, 2009 at 3:04 pm PT

Ad dollars are still moving from offline venues to the Web, which makes sense, because that’s where people’s eyeballs have moved. But they’re moving much more slowly: U.S. Web ads increased by a mere 2.6 percent during the last three months of 2008, to $6.1 billion. The year before, they had grown at a 24 percent clip.
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