Rather than focusing on extreme discounts, the San Francisco company has decided to offer extreme adventures.

Today, it is launching Zozi Guru, which sells high-end adventures taught and organized by professional athletes.

For example, you can go skiing with Olympic gold-medal skier Jonny Moseley, or go running with barefoot runner Eric Orton, or learn to kayak with Tao Berman, a three-time world-record holder for extreme whitewater kayaking.

Unlike typical daily deals, these offers are full price, and the merchants and celebrities involved will surely make money, which is in steep contrast to lots of sites that blast emails out to a list of subscribers on a daily basis.

“We don’t want to be a deals site. You won’t hear us use the word ‘deal.’ It’s all about experiences. We try to offer the best prices, but it’s about the adventure and exploration component,” said TJ Sassani, Zozi’s CEO and founder.

That hasn’t always been the case for Zozi.

It started off as a daily deals site, selling international trips in 2008. But Sassani said the opportunity wasn’t as big as the company had hoped, and Zozi shifted to local adventures. Intially, it used the Groupon model to grow membership, but now that it has some scale, it is shifting to full price.

Typical offers on the site range from bungee-jumping sessions to kiteboarding lessons, but Sassani said the business won’t ever reach Groupon’s scale. He said he definitely doesn’t aspire to have an initial public offering; however, he does believe that it could be a $1 billion to $2 billion opportunity.

So far, Zozi has signed up close to one million subscribers and is in 20 cities, up from only one market in 2010. It has just started moving into Canada, and other locations are coming soon.

“Groupon is much more like Wal-Mart, where they offer low-cost, low-quality items to discount seekers,” Sassani said. “But our average purchase price ($60) is more than double Groupon’s, and we target someone who would shop at REI. It’s a sophisticated customer, who is less price-sensitive.”

To help with the rollout of Zozi Guru, the company raised a small undisclosed inside round with investors last week. Previously, it had raised $10 million from Dave McClure’s 500 Startups, Launch Capital, ZIG Capital and others.

This week, Zozi is launching the new service with six celebrity athletes, but Sassani said the company has signed deals with 20 to 30 people, who will do a combination of 100 programs over the next year.

Sticking with its goal of offering premium experiences, the programs start at $1,000, and can go as high as $10,000, depending on the celebrity’s status and the event, which could include luxurious accommodations — one example might be a five-night visit to Hawaii, where you would learn how to surf from a professional, and stay at the Four Seasons.

The deal will also give Comcast customers more ways to watch those shows, including the ability to stream some of the programs live, on the go, on laptops, iPhones and iPads.

I’ve published the full press release below, but here are some of the quick takeaways:

THE WALT DISNEY COMPANY AND COMCAST CORPORATION ANNOUNCE A LONG-TERM, COMPREHENSIVE DISTRIBUTION AGREEMENT THAT ADVANCES THE SUCCESSFUL MULTICHANNEL BUSINESS MODEL

DEAL PROVIDES XFINITY TV CUSTOMERS BROAD ACCESS TO TOP SPORTS, NEWS AND ENTERTAINMENT CONTENT ACROSS MULTIPLE SCREENS IN AND OUT OF THE HOME

PHILADELPHIA AND BURBANK –– JANUARY 4, 2012 –– Comcast Corporation (Nasdaq: CMCSA, CMCSK) and The Walt Disney Company (NYSE: DIS) today announced a long-term, comprehensive distribution agreement that will deliver Disney’s top quality sports, news and entertainment content to Comcast’s Xfinity TV customers into the next decade on television, online, on tablets and handheld devices. The new agreement enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms using the latest technology and cloud innovation. For the first time ever, Comcast’s Xfinity TV customers will be able to watch ESPN, ABC or Disney shows live or on demand and across multiple screens. The companies also agreed to collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.

The networks and services covered by the agreement include: ABC, ABC Family, Disney Channel, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS, ESPN Classic, ESPN Goal Line, ESPN Buzzer Beater, ESPN 3D, ESPN GamePlan, ESPN FullCourt and ESPN3; retransmission consent for seven ABC-owned broadcast television stations (WABC-TV New York, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, KTVD-TV Raleigh-Durham, and KFSN-TV Fresno) as well as more than 10 high-definition networks. Additionally, Comcast will launch Disney Junior, a new 24-hour basic channel for preschool-age children, parents and caregivers. Comcast will also provide its Xfinity TV customers with broad access to a suite of live Disney networks on an authenticated basis and expanded Xfinity On Demand content through Disney’s comprehensive TV+ initiative. In total, 70 services are covered by the broad scope of this new agreement. License fee schedules for different services under the deal will be phased in over time.

“Comcast was the first video provider to create technology that enabled us to deliver content to customers where and when they want it across any viewing experience,” said Neil Smit, President and Chief Executive Officer, Comcast Cable. “We are very pleased to have reached this unprecedented and innovative, long-term agreement with Disney which embraces the future of entertainment and allows Comcast to continue to bring our vision of TV Everywhere to Xfinity customers whether at home or on the go.”

Anne Sweeney, Co-Chairman, Disney Media Networks and President, Disney/ABC Television Group, added, “This landmark deal is a great example of what can be achieved when programmers and distributors collaborate and innovate together to meet the ever-evolving needs of consumers and enhance the viewing experience. By combining the best news, sports and entertainment content available today with cutting-edge technologies, we’re able to fully realize our comprehensive TV+ initiative, and introduce a brand new suite of authenticated services to Comcast subscribers.”

Added George Bodenheimer, Executive Chairman, ESPN, Inc., “Given the scope of assets Comcast and Disney/ABC/ESPN are making available to consumers, this agreement is unprecedented in our industry. It reinforces the value of the multichannel subscription and takes full advantage of new technologies, which serve all of our viewers.”

The extensive and expanded rights package for Comcast’s Xfinity TV customers includes rights across multiple platforms for:

· Comcast’s Xfinity TV customers will receive more ABC, ABC Family, Disney and ESPN content through their set-top-box and, at this time, Disney and ESPN content online, including:

o ABC On Demand, ABC’s fast-forward-disabled On Demand service, which currently features a selection of top-rated primetime entertainment programming, including episodes of such popular current ABC shows as “Castle,” “Grey’s Anatomy,” “Once Upon A Time,” “Private Practice” and “Revenge.” Full current seasons will be made available on a number of shows. Additionally, Xfinity TV customers will have access to a variety of ABC News programming as well as some local ABC owned-station content.

o ABC Family On Demand, which features a variety of top-rated full episodes, refreshed monthly, from such popular millennial favorites as “The Secret Life of the American Teenager,” “Switched at Birth,” and “Melissa & Joey.” Full current seasons will be made available on a number of shows. ABC Family original movies like “12 Dates of Christmas” will also be available.
o Disney-branded On Demand offerings, including Disney Channel On Demand, Disney Junior On Demand, and Disney XD On Demand. Refreshed each month, the Disney Channel On Demand offering will include episodes from such series as “Handy Manny,” “Mickey Mouse Clubhouse,” and “Jake and the Never Land Pirates” for preschoolers, as well as variety of episodes from “A.N.T. Farm,” “Good Luck Charlie,” “Wizards of Waverly Place,” and other popular series for older kids. Select episodes featured on Disney Channel On Demand will be available in innovative new offerings, such as playlists and monthly programming blocks, in addition to a number of episodes available in multiple languages. Disney Channel Original Movies such as “Lemonade Mouth,” “Geek Charming” and “Phineas and Ferb: Across the Second Dimension” will also be available. Disney XD On Demand features a variety of episodes from such series as the Emmy Award-winning animated hit “Phineas and Ferb.”
o Disney Channel’s subscription Video On Demand service, which offers on demand access to select episodes before they air, will now be available to Xfinity TV customers who receive Disney Channel, a service that Comcast will offer to these customers for no additional fee.
o Expanded on demand content from ESPN, including content from ESPN Deportes and ESPN’s award-winning original content from ESPN Films.
o The subscription On Demand service “Disney Family Movies,” which features a selection of classic and contemporary feature films and animated shorts from The Walt Disney Studios.
Xfinity TV customers will receive broad access to existing authenticated products like WatchESPN, as well as upcoming authenticated products, including WatchDisneyChannel, WatchDisneyXD and WatchDisneyJunior. These services will give Comcast’s Xfinity TV customers more opportunities to access live and video on demand content, both in-home and out-of-home, on their computers, smartphones, tablets and gaming consoles.
Xfinity TV customers will also receive the recently announced Disney Junior, a new 24-hour basic channel for children ages 2-7, parents and caregivers. Upon its debut in 2012, the new channel will feature animated and live action programming that blends Disney’s unparalleled storytelling and beloved characters with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast’s Xfinity Sports Entertainment Package.

Shares rose 4 percent to $9.95 after hours on the stronger-than-expected results. The stock had climbed 11 percent this year through the close.

Read the rest of this post on the original site »

New research was released today by Forrester on Groupon’s second day of trading on the public markets. In midday trading, the daily deals giant was down 17 cents, or less than a percentage point, to $25.94.

In the report, Forrester’s biggest dig on the space is that it has created “deal-hunting gremlins,” who are getting a discount on services they would normally be willing to pay full price for. Additionally, analyst Sucharita Mulpuru finds that the daily email model is expensive to scale and that consumers will ultimately unsubscribe as offers fill up their inboxes.

Other findings:

• 29 percent of subscribers of coupon and flash sales sites have unsubscribed because they don’t want to receive so many emails
• 49 percent don’t sign up because they don’t want to receive more email
• 83 percent receive emails from Groupon
• 41 percent receive emails from LivingSocial
• 26 percent of subscribers have purchased more than four offers.
• 36 percent have never made a purchase.

The survey was conducted from June 11 to 21 and had a total of 9,449 respondents.

(Image courtesy of Groupon’s Flickr page.)

The largest U.S. cable operator and its peers have struggled with stalling industry-wide growth in pay-TV subscribers as consumers cut back on services and the weak housing market means fewer people signing up for services when they move into a new place. Comcast, though, has improved its TV customer retention of late while also accelerating growth in broadband subscribers.

Read the rest of this post on the original site »

The daily deals giant cut back on marketing expenses and still showed it could make a profit in North America, plus it delivered on a number of other key metrics.

Marketing costs are the primary way Groupon gets subscribers to sign up for its email list that offers a deal every day and therefore is the lifeblood of its growth engine.

But it is also costly and unsustainable.

In today’s filing with the SEC, it showed it could continue to grow despite reducing its marketing expenses by 20.4 percent during the quarter in the U.S. alone.

Here are some key takeaways from the quarter as compared to the prior quarter on a worldwide basis:

• Revenues before the merchant’s cut: $1.16 billion vs. $929 million
• Subscribers: 142.9 million vs. 115.7 million
• Paying Customers: 29.5 million vs. 23 million
• Participating merchants: 78,649 vs. 78,466
• Groupons sold: 33 million vs. 32.5 million
• Average revenue per subscriber: $3.30 vs. $3.90
• Average revenue per Groupon sold: $13 vs. $12.1
• Groupons sold per paying customer since 2009: 4.2 vs. 4
• Total unique paying customers: 16 million vs. 12.1 million

Wireless carriers have agreed to send warnings to consumers in danger of exceeding their monthly subscriber minutes or data plans under a deal with the Federal Communications Commission. The companies will provide the alerts to consumers within 12 to 18 months, FCC officials said.

Read the rest of this post on the original site »

The investment round values two-year-old One Kings Lane at $440 million, said Chief Executive Doug Mack. The San Francisco start-up, which is unprofitable, is on track to bring in more than $100 million in revenue this year, he said.

One Kings Lane sends its more than two million subscribers emails and other notifications offering discounts of about 50 percent on designer furniture and other home goods. The discounts are available on the site for just 72 hours. Unlike traditional e-commerce sites that serve shoppers on the hunt for something, flash sites appeal to serendipity.

Read the rest of this post on the original site »

The music service is designed to work with RIM’s BlackBerry Messenger, the company’s proprietary instant-message system, according to people who have discussed it with RIM executives. These people said that BBM Music, as the service is to be known, could launch as soon as next week.

Read the rest of this post on the original site »

Already, this year it has doubled its subscriber base to 115 million, up from 50.58 million at the end of December.

But has the daily deals company been good at getting people to buy?

For the first time, Groupon has provided some insight into that question as part of its second-quarter results released today in its amended S-1 filing, which also deemphasized a controversial accounting method that subtracted its marketing costs from the bottom line.

Here’s the deal:

• Groupon had 115.7 million subscribers at the end of June.
• Of those subscribers, only about 20 percent — or 23 million — have ever made a purchase. Those are called cumulative customers.
• The average subscriber (not customer) spent $18 in the first half of the year, down from $21 last year.
• The average customer over the lifetime of a membership has purchased four Groupons, up from three a year ago.
• The average revenue per Groupon sold in the first half of the year was $25, up from $23 in the same period 2010.
• The number of merchants Groupon worked with in the first half of 2011 increased to 135,247, up from only 12,468 in the first half of 2010.

Converting subscribers into customers will be key for Groupon in order to justify its high marketing costs.

But with only two and a half years of operating results, it’s difficult to ascertain if things are headed in the right direction. Not to mention that the averages easily get weighed down by the massive numbers of subscribers who are signing up.

For instance, the average revenue per subscriber fell by $3 year over year, which may sound bad, but at the same time, the number of subscribers skyrocketed by 1,007 percent.

It’s also hard to draw any conclusions about the number of subscribers Groupon has been able to convert into paying customers.

For example, as of the first half of the year, 20 percent of subscribers had ever paid for a Groupon, down from 22 percent for the first six months of 2010. For the full year 2010, the number was even lower, when only 17 percent of Groupon’s 50.6 million subscribers were considered paying customers.

Groupon just rolled out a promotion today that could get these numbers really moving by the end of the month. If a subscriber buys any two Groupons by August 31, the company will give him or her $10 to spend on an offer in the future.

So much money, in fact, that it wanted to exclude those costs from its financial results — by some calculations — in order to downplay the impact to its bottom line.

However, due to regulatory pressure, Groupon is expected to amend its S-1 document to remove those figures from its next filing, coming as soon as this week, according to an exclusive report by AllThingsD’s Kara Swisher.

Setting the controversy aside for a moment, however, it appears that, while expensive, those marketing efforts have done a good job of getting millions of users signed up for Groupon’s daily deal as quickly as possible.

Groupon has already doubled its subscribers to 115 million this year, up from 50.58 million at the end of last year, Reuters reports. That’s also up 38 percent from just five months ago, when it reported having 83.1 million subscribers at the end of the first quarter.

Groupon is now triple the size of LivingSocial,  its closest competitor at 40 million subscribers.

Groupon likely paid considerably for those users, if its marketing budget in the first and second quarters was anything like last year’s.

In 2010, Groupon reported that it lost $413.4 million using standard accounting practices. When it excludes some costs from its calculations — including online marketing expenses to attract new customers — it recorded a profit of $60.6 million in 2010.

Photo Credit: Groupon.

“We continue to believe it would be appropriate for us to increase our pricing to be able to continue investing in and delivering the best audio content in the world,” Karmazin said. “Early next year, for the first time since the merger, we will be able to price our service as we see fit.”

He offered no further details beyond that and said nothing about the size of the increase the company is mulling. But the company’s clearly aware it’s treading toward dangerous territory here. As CFO David Frear observed during the call, higher prices could result in subscriber attrition, something the company would prefer to avoid.

“Generally, when you raise prices you tend to dampen demand,” Frear said. “But I think you’ve heard us say that pretty clearly that overall, for this business, that we think that price increases make a lot of sense, given the programming we’re delivering and given how long we’ve left the price unchanged. It just makes a lot of sense to increase it in the future.”

I’m sure it does. With aggregate subscriber levels that exceeded 21 million this quarter, Sirius is by far the most popular music subscription service in the world (Spotify isn’t even a distant second with a self-reported 1.6 million). With the federally mandated freeze lifted, it’s time to milk it for all it’s worth.

The news weighed on MetroPCS’s second-quarter results and erased as much as 35 percent of the company’s market value Tuesday. Rival Leap Wireless International Inc., which reports its results Wednesday, saw its shares fall up to 18 percent.

Read the rest of this post on the original site »

Now, the publicly held company is starting to look a lot more like Groupon.

The company, which has a market cap just shy of $1 billion, has released an iPhone app that will allow its subscribers to find deals for restaurants, travel and entertainment on the go.

I have heard from multiple sources that track sales in the space that Travelzoo could be the third-largest group-buying site on the Web after Groupon and LivingSocial.

In terms of number of subscribers, it easily falls behind the two leaders in the space. Groupon has 83.1 million subscribers, LivingSocial has 40 million and Travelzoo claims to have 23 million. Of its subscribers, a third are outside the U.S., and as of March 30, it delivered its one millionth deal.

As of the end of the first quarter, Travelzoo said revenues from its local deals doubled in the past three months to total $16.2 million. It’s ramping up its local sales team quickly, and is forecasting $312 million in annual revenue if it can grow to two deals a week in 100 markets with 20 million subscribers. It is currently live in 75 markets, and posted local deals revenue of $26.2 million in the second quarter.

For now, the iPhone app will only be available in North America, and will launch later in other countries.

Like the Groupon and LivingSocial apps, the Travelzoo app will allow users to browse current offers, search for deals that can be redeemed nearby, or search for deals in other cities when traveling. The app can also be used to manage and redeem vouchers that have been purchased.

Travelzoo is slightly different from others in the daily deals space because its emphasis is on vacation packages, including air and hotel discounts. Also, the company’s offers are often featured on the site for more than a day.

The company’s stock fell 31 cents yesterday to close at $58.01, which is significantly lower than its 52-week high of $103.80.

Beginning in mid August, new episodes of Fox shows, including “Glee” and “Family Guy,” will no longer be available to watch for free on Fox.com or video site Hulu until eight days after they debut, Fox says. To watch before that, viewers will need to prove they subscribe to a participating TV service, or watch through Hulu’s paid subscription service, Hulu Plus. Programs will be available to paying subscribers the day after they air.

Read the rest of this post on the original site »

The concerns were expressed in a letter released Thursday by Rep. Joe Barton (R., Texas) and Rep. Edward Markey (D., Mass) after the lawmakers asked the four main U.S. wireless carriers to explain their policies for collecting and storing location data.

The carriers–AT&T Inc., Verizon Wireless, Sprint Nextel Corp. and T-Mobile USA–said they seek subscribers’ consent before tracking their location, but said they can’t control how applications developed by third parties use location information that the carriers don’t provide.

Read the rest of this post on the original site

Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data—in some cases, prescription-drug records obtained from insurers—and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.

At the same time, cable and satellite companies are testing and deploying new systems designed to show households highly targeted ads.

The goal: emulate the sophisticated tracking widely used on people’s personal computers with new technology that reaches the living room.

One of the most advanced companies, Cablevision Systems Corp., has rolled out a system that can show entirely different commercials, in real time, to different households tuned to the same program. It can deliver targeted ads to all the company’s three million subscribers concentrated in New York, Connecticut and New Jersey.

Read the rest of this post on the original site

Analysts had been calling for Sirius to break even in its fourth quarter on revenue of $740 million. Instead it reported a loss of $81.4 million, or two cents a share, on revenue of $735.9 million. The reason for the miss: An increase in operating expenses and $85.4 million in debt-extinguishment losses.

Unfortunate. Still, the company’s latest financials weren’t without some good news. Sirius added 328,789 new subscribers in the fourth quarter, up from 257,028 in the fourth quarter of 2009. And it ended 2010 with 20.2 million subscribers, 8 percent more than the 18.8 million it claimed at the end of 2009, and well above its target of 20.1 million.

Criterion specializes in classic movies from the canon of great directors–Ingmar Bergman, Jean-Luc Godard, Federico Fellini, etc.–and has about 800 titles digitized so far, many of which are also available via Hulu competitor Netflix. [UPDATE: I'm told that this will be an exclusive deal, and that the Criterion titles that Netflix does offer will expire this year].

Hulu Plus subscribers will initially get access to 150 Criterion films, including “The 400 Blows,” “Rashomon” and “Breathless.” Hulu says the movies will run without ad interruptions, but may feature ads before the films start; the free Hulu.com service will offer a handful of Criterion titles, which will run with ads.

Hulu, owned by Comcast’s NBC, Disney’s ABC and News. Corp.’s Fox (News Corp. also owns this Web site), introduced the Hulu Plus pay service last year. Hulu CEO Jason Kilar says the $7.99-per-month offering is on track to reach one million subscribers in 2011.

Posting fourth-quarter earnings this morning, Sprint said it added 1.1 million total wireless subscribers, 58,000 of them two-year contract customers. Quite a milestone for a company that hasn’t seen a gain in postpaid subscribers in 13 quarters and a sign that Sprint may finally be turning a corner. Another good sign: Postpaid churn fell to 1.86 percent from 2.11 percent in the third quarter, and prepaid churn fell to 4.93 percent from 5.32 percent. And another: For the quarter, Sprint added almost 1.1 million wireless subscribers, its best showing in nearly five years.

All welcome news, even if Sprint is still losing money. The company reported a fourth-quarter loss of $929 million, or 31 cents a share, on revenue of $8.3 billion, up from $7.9 billion a year ago. Analysts polled by Thomson Reuters most recently forecast a loss of 30 cents a share on $8.15 billion in revenue. Said Bernstein analyst Craig Moffett, “Sprint CEO Dan Hesse might be forgiven for the temptation to hang a “Mission Accomplished” banner on the aircraft carrier that is Sprint. To his credit, he expressly declined to do so. Still, the company has at last achieved post-paid and total subscriber growth, customer service levels have improved, churn rates have been brought under control, and revenues were up.”

At $4.41, Sprint shares are up 1.15 percent in early trading as I write this.

HP has agreed to let Time Warner’s publishing unit provide subscriptions for magazines on the device maker’s new tablet, due out this summer, according to a Time Inc. source.

Time Inc. will initially sell four magazines via the HP device: Sports Illustrated, Time, Fortune and People.

HP is about to show off the new device, built using Palm’s webOS platform, at an event today, so we should get a few more details then.

But for now the deal means that HP is the only tablet maker to give a big publisher the subscription terms it wants. Time Inc. and other publishers had expected to sell subscriptions via Apple’s iPad/iTunes ecosystem last summer, but those plans fell apart, and negotiations haven’t gone far since then. The crucial sticking point was control and access to subscribers’ billing information and other data that are crucial to publishers’ business model.

Publishers are also expecting to work with Google and its Android platform, but have yet to announce anything.

It’s worth noting that this arrangement is between HP and Time Inc., and not Next Issue Media, the joint venture that is also supposed to represent publishers in their discussions with tablet makers.

It’s indisputable that Verizon is going to sell a lot of iPhones when the device finally arrives on its network. The question is how many? And the answer is as varied as the research houses trying to pinpoint the number. On the low end, analysts have been calling for nine million, and at the highest end, 12 million.

Until today, when R.W. Baird & Co. analyst William Power reset those parameters with a bullish new potentiality: 23.8 million iPhones sold to Verizon subscribers in the first year.

That’s about double the top end of the range I mentioned (it’s also more than a quarter of Verizon’s current subscriber base). But according to Power–who cautions that this is a “directional number” and not a forecast (there are constraints around how many devices Apple can actually ship)–a recent Baird survey of 1,000 smartphone users supports it. From the survey:

• 29 percent of current Verizon feature phone owners said they will “probably” or “definitely” upgrade to the Verizon iPhone in the next three months. The carrier has roughly 64 million postpaid feature phone users, so that’s 19 million potential iPhone upgrades, assuming eligibility.
• 25 percent of Verizon’s current smartphone users said they will “probably” or “definitely” switch to the iPhone. That’s 4.8 million additional potential iPhone sales, again assuming eligibility.

Grand total: 23.8 million potential Verizon iPhone sales–from the carrier’s installed base alone. Add to that the 5.6 percent of current AT&T iPhone users who told Baird they planned to switch to Verizon and that number rises to nearly 25 million.

Which sounds fantastical, seemingly even to Power, who is standing by his current forecast of 10 million iPhone activations at Verizon. But it does suggest, strongly, that demand could be far greater than anyone has anticipated.

That’s great for Verizon (though perhaps less so for its network) and even better for Apple. Not too bad for AT&T, either. Doesn’t bode well for Android handset makers like Motorola Mobility, though. As CEO Sanjay Jha said during an earnings call yesterday, the company has already seen a slowing of device shipments around news of the Verizon iPhone. “Since the announcement of the iPhone, we have seen some slowdown in our sell through of devices at Verizon,” Jha said. “There was anticipation of devices coming to Verizon even prior the announcement of the iPhone.”

Below, a carrier-by-carrier breakdown of interest in the Verizon iPhone. Each pie chart represents the base of subscribers at each carrier who plan to purchase a smartphone in the next three months. Note: the 25 percent / 29percent numbers above refer to the percentage of the total base of Verizon respondents (i.e. Verizon respondents who plan to purchase a smartphone in the next three months plus those who don’t).

The numbers themselves were lackluster, with Verizon Communications reporting per-share earnings, excluding pension and other items, of 54 cents on revenue of $26.4 billion. The earnings were a penny short of expectations, Bloomberg said, with revenue about in line with what analysts predicted. After initially dipping, Verizon shares were trading recently at $36.35, up about 3 percent.

Once again, though, much attention focused on the Verizon iPhone, which goes on sale next month.

Ahead of the company’s earnings conference call, Verizon Chief Operating Officer Lowell McAdam told The Wall Street Journal that the company would offer a $30 unlimited data plan, similar to what it offers for other phones.

“I’m not going to shoot myself in the foot,” he told the Journal. AT&T used to offer a similar plan, but switched to usage-based pricing for new customers last year; plenty of the subscribers that Verizon is courting, however, have been able to keep their unlimited plan with AT&T.

Verizon has announced it will sell the iPhone at prices similar to what AT&T charges for the iPhone, so its service pricing has been one of the big remaining unknowns. Verizon is also likely to charge an extra fee for customers who want to take advantage of the device’s ability to act as a wireless hotspot. AT&T’s iPhone doesn’t have such a feature.

The iPhone also impacted Verizon in other ways last quarter, McAdam said, noting that it appeared to hold back subscriber growth, although the company did add some 870,000 new customers.

“It wasn’t what I hoped it would be,” he told the Journal.

Verizon’s earnings report suggests an opportunity to sell some iPhones to its existing customer base; only about a quarter of its contract subscribers have smartphones.

The company said it expects that, with the addition of the iPhone and devices running on its new LTE network it expects that number to roughly double this year, with smartphone penetration accounting for more than half of customers by year-end.

PREVIOUSLY:

• Verizon to iPhone Users: You Will Buy The $30-Per-Month, Unlimited Data Plan and You Will Like It
• Verizon iPhone to Debut With Unlimited Data Plan

Not only will the Verizon iPhone likely draw new wireless subscribers away from Sprint (and T-Mobile, for that matter), it will boost its churn rate as well. Compounding that effect will be AT&T’s reaction to its loss of iPhone exclusivity and its efforts to hold on to subscribers it fears might defect to Verizon. As Bernstein Research analyst Craig Moffet noted today, AT&T’s not going to stand idly by as Verizon woos away its customers.

“Already in 2Q and 3Q 2010, AT&T partially pre-empted Verizon’s iPhone introduction by upgrading a massive number of its iPhone subscribers, so as to lock them into new 2-year contracts,” Moffet observed in a note to clients today. “This amounts to a massive re-subsidization of existing subscribers, sacrificing margins for subscriber retention. When the actual iPhone introduction at Verizon occurs, AT&T is likely to react further, with more aggressive phone subsidies, incremental advertising, the introduction of other compelling devices, and possibly with price cuts.”

And when it does, Sprint’s share of industry gross additions will inevitably decline.

There’s a wild card here, though: The special event that Sprint has planned for February. If what the company shows off there truly is the industry first it’s promising (and let’s be clear: It’s almost certainly not going to be another CDMA iPhone), perhaps it will indeed make the “impossible possible”–helping Sprint limit subscriber churn in the face of the Verizon iPhone.