YouTube’s New Subscription Service: Stars Not Included

The world’s biggest video site says its paid service is an experiment. Believe it.
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Yahoo’s Mayer Has Met with Hulu Execs in a Preliminary Look-See at Premium Video Unit

How much is the Silicon Valley Internet giant willing to spend on turbocharging its video prospects?
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Hulu’s Pitch to Advertisers: Four Million People Pay Us to See Your Ads!

Hulu’s ownership structure is up in the air. But it still needs to sell advertising and subscriptions; both seem to be going pretty well.
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Voices

Understanding the New Boom in Subscriptions

Businesses optimize for efficiency. Customers optimize for happiness.
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Time Inc. Braces for Layoffs This Week

They’ve been in the works for a long time, and they could be big.
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News Byte

PureWow Hires New Editor From Real Simple

PureWow, a New York-based lifestyle email and website aimed at GenX women, has hired Real Simple magazine editor Mary Kate McGrath as its first editor in chief. She will be responsible for content strategy for PureWow, which launched in September 2010 with funding from Bob Pittman’s Pilot Group and the founders of the website wowOwow. The site has about 1.5 million subscriptions across its eight editions, and plans to expand to several more U.S. cities this year, as well as topical sites.

Lot18 Sours on Flash Sales, Lays Off 25 as It Shifts to Wine Subscriptions

The online wine seller hopes the two moves will bring it to profitability.
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HBO Hangs On to Universal’s Movies

Translation: You’re not going to see “Ted” on Netflix or Amazon.
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Spotify Up to 5 Million Paid Subscribers

CBS Loves Apple TV, in Theory