7 posts and columns on Sugar Inc.

Sweeet!: Sugar Gets $15 Million More in New Funding From IVP and Sequoia

in News on April 12, 2011 at 9:00 pm PT

Sassy women-focused content site, Sugar Inc., has raised another $15 million in late-stage venture funding from new investor Institutional Venture Partners, as well as its original one, Sequoia Capital. The San Francisco-based site, which has now raised a total of $46 million, said it would “use the funds for brand extensions, acquisitions, and international growth…”

News Byte

Sugar Inc. Goes Shopping, Buys MyPerfectSale

in News on October 14, 2010 at 12:47 pm PT

Sugar Inc., the San Francisco-based, women-focused network of content sites, just keeps stretching its legs. The company announced today that it has acquired MyPerfectSale, an online shopping service for high-end fashion, which will join its ShopStyle network of shopping sites. Last month, CEO Brian Sugar spoke with Kara Swisher about a couple of other recent expansion moves–its first foray into local in June and its first foray into Facebook in July, with the launch of a shopping game called Retail Therapy.

(Ladylike) Fun and Games: BoomTown Visits Sugar HQ for an Update!

in News on September 21, 2010 at 11:42 am PT

It’s been a dog’s age since BoomTown revisited Sugar Inc., the scrappy women-focused content start-up run by Brian and Lisa Sugar. I first paid a visit to the San Francisco headquarters of Sugar three years ago to check out the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home) and YumSugar (food) sites. Since then, it has moved into a range of other arenas that could be changing what it means to be a content company online.

Sugar Inc. Goes Local With FreshGuide Acquisition

in News on June 7, 2010 at 9:28 pm PT

San Francisco-based women-focused online media site Sugar Inc. has made it first significant move into the local market, by announcing its purchase of FreshGuide. The locally focused FreshGuide makes women-aimed city guides that show off daily offers in a wide range of arenas, such as beauty, health and fitness. Another FreshGuide offering, BookFresh, does online booking for spas and salons.

Shine On, Shine On Yahoo Soon, Before the Buy

in News on March 31, 2008 at 3:39 am PT

As BoomTown argued yesterday in a piece on the landscape of Yahoo if Microsoft completes its purchase of the Internet portal, Yahoo certainly knows how to make online content. As we wrote: “For all its history, right down to today, even with all these dumb widgets competing for users’ attention, Yahoo continues to natively understand how to to entertain, inform and serve up their own and others content to consumers.” Case in point, an attractive new site it launched today called Shine, which is aimed at women from their mid-20s to their mid-50s.

Sugar Is Sweet?

in News on September 26, 2007 at 9:20 am PT

And on the seventh day, at least we did not get another lump of Sugar. After a year of manic site creation, Brian Sugar actually bought his first company, rather than extend his name further in the online women-focused arena. Yesterday, Sugar’s San Francisco-based Sugar Publishing–which includes the flagship PopSugar (celebs), GeekSugar (tech), CasaSugar (home), [...]

Gimme Some More Sugar!

in News on September 26, 2007 at 9:15 am PT

Here is another video I took of the offices of Sugar Inc. (the network of women-aimed blog sites) in San Francisco, including meeting yet another Sugar. That would be Katie Sugar, the adorably sweet (of course) daughter of Lisa and Brian Sugar.