I am here at Yahoo HQ in Sunnyvale, Calif., to check out “Product Runway,” which is the Silicon Valley Internet giant’s attempt to show that it can still innovate.

First and foremost is the launch of Livestand, a personalized news reader that is similar to Flipboard and a variety of other rivals, including — soon — Google.

It’s Yahoo’s attempt to present a business-as-usual feel — amidst a long and agonizing and very public strategic overview that might also include the sale of the company (or not!), in the wake of the recent firing of its last CEO, Carol Bartz.

It has caused a lot of trauma inside Yahoo, which can’t help with innovation.

But we press on!

In other words, despite the three-ring circus going on outside, Yahoo wants you to know it is still hard at work.

We begin:

10:35 am: As the strains of U2 die out, Yahoo Chief Product Officer Blake Irving takes the stage, which is actually set up in the company’s cafeteria. I can smell lunch being made nearby and I am hungry.

Apt — Yahoo certainly needs to show off a lot of cool stuff or its fate will be cooked.

No pressure, Blake!

“Personally, I am more bullish on Yahoo today,” he said. “What is Yahoo? Simple. It’s the premier digital media company. Period. Stop.”

Oh, if it were only that easy.

10:46 am: Irving pulls out his favorite slide, which looks like a chemistry test. It lists the various elements of the product strategy, with things like personalization, mobile, premium.

Now to Livestand, which is available on the Apple iTunes app store right now.

Don’t all rush at once!

Irving notes that Livestand is more than just an app — it is a platform.

In other words, Yahoo wants to help publishers publish online. Kind of a Facebook of content.

If Yahoo can pull it off, that is. (And, of course, unless Facebook decides to do the same.)

10:50 am: Livestand is an HTML5 “personalized living magazine.”

“This is the way Web pages are going to look,” declares Irving. Which is to say, heavy on photos, swoopy navigation, a television screen-like interface.

Irving uses the example of Surfer magazine, which is a good idea since waves always look pretty. Especially in a video-in-frame with Kelly Slater in Hawaii.

But, in essence, for anyone who has used Flipboard for years now, none of this is entirely different.

10:54 am: The look of what would be the Yahoo News page is actually much more interesting, since it is clearly a whole lot better than the Web page.

Irving also shows off a “living ad” — in this case, an unusually snuggly couple on a couch. It is cool, but creepy.

When launched, the ad has tap points. Irving — naughtily declaring about what is an ad, “I’ll tap that” — taps the lady’s butt, which would also have been my move. We learn about the jeans, of course.

10:58 am: Irving then shows off the ability to add feeds.

Next, something called “Cocktails.” First up, a developer tool called Yahoo Mojito and Yahoo Manhattan, which is a hosting service. The company will open-source both the technologies in 2012.

Irving brings up Mike Kerns, VP of Personalization & Social, who came to Yahoo when it bought the innovative sports fan site called Citizen Sports.

“We like to ship sh#t,” he notes. I like Mike Kerns immediately.

Kerns intros C.O.R.E. No, it is not a secret government organization that takes out fussy bloggers, who might be more critical than Yahoo execs would like.

In fact, it stands for “content optimization relevance engine.” Of course it does.

Simply put, C.O.R.E. is trying to link the right content or whatever to the right consumers and who likes what. Ladies like this, dudes like this. Apparently, “men of multiple ages” enjoy stories about golden chicken.

11:11 am: Kerns is moving on to social, especially its integration with Facebook. While much touted, sources tell me it has gone slower than expected in terms of use, but that it is improving.

Kerns talks about the idea of matching content to conversations to interests and, well, you know — the now exhausting world of modern media consumption.

The world in which you can no longer simply read an article and enjoy it — you must comment, share, discuss, parse, tweet.

Does anyone remember when you read something cool and just kept it to yourself?

Forget it, pal! It is a full-information society now and you better get on board and start poking your friends about every little thing.

(Personally, I plan on becoming a hermit in 3 … 2 … 1.)

11:18 am: Now Tim Parsey, who is Yahoo’s design head. He is hands down the most delightful exec the company has had in a while, mostly because he loves to smirk adorkably.

He shows off Yahoo’s first original design, which was a dull list. And then another really bad logo. But Parsey loves it! It’s kitschy!

Smirk attack!

Parsey moves into what has to happen now, which is to deliver a much more emotional experience and a much better designed one. He uses words like “humanism.”

Say what? He is right — Yahoo has for too long completely ignored design as an important part of the experience.

That’s why Flipboard was so quickly touted — it was pretty and fun. And it is why everyone is simply forced to love Apple products.

11:22 am: Parsey even has a code for it, called REM — for rational, emotional and meaningful.

He shows off a weather app. People take photos and they can be used in the app. Then Yahoo Mail for the iPad, whic is also handsome with photos and video. Livestand, also pretty.

“Great way to differentiate,” says Parsey. He calls it “one Yahoo!” Indeed.

11:35 am: I’ll admit it. After Parsey-fest, I zoned out for a sec when IntoNow dude, Adam Cahan, comes up.

Donut emergency!

Back to IntoNow, it’s the television indexing service that Yahoo bought in April.

Essentially, more ways to watch the media — in this case, video — and do 53 other things at the very same time. Memo to humanity: We will all be paying continuous partial attention for the rest of eternity.

Like I said: Hermitage!

11:41 am: Product dude Irving is back, making a point that, despite all the public mishegas, Yahoo has been busy at innovating.

A redo of email, better search, social “Facebar” with Facebook, Flickr for Google Android.

Irving is correct — Yahoo’s engineers have been hard at work and deserve kudos for doing so, even with attrition issues, stock declines and questions about the company’s very future being debated daily.

The problem is that too many of these improvements are mostly incremental and essentially table stakes for tech companies, most of whom have introed many more significant innovations in the same time frame as Yahoo has.

Google did Android, Google+ (as well as some notable failures). Microsoft did Kinect, Windows Phone, Windows 8. Amazon did Kindle Fire. Facebook did a range of major updates, as it has grown like a weed.

And there’s Apple. You might have heard of the iPhone and the iPad.

You get my point. Yahoo’s Product Runway today is well done, but what it really needs to be is just the beginning of a take-off.

11:48 am: Now Q&A time.

The first question is what took so long to get Livestand out, the second is why should people use Livestand since Flipboard and others have already been around for a dog’s age.

I ask about design — mostly because I want Parsey to use the word “delicious” a lot — and also about all the turmoil around the company and its impact on product creation. (I decide not to mention that Yahoo blew its acquisition of the bookmarking site, Delicious, and then sold it.)

Parsey delivers on the delicious scale, noting that Yahoo must have one design experience and yet has a lot of different interfaces. In other words, it cannot be Apple, but it can feel a lot more cohesive.

Irving talks a little bit around the obvious elephant in the room — the future of Yahoo — noting that the product staff was trying to focus and forget the storm going on outside.

“We have dreams about what this company can be,” says Irving.

You and me both, brother.

12:04 pm: More questions that are too detailed for my tastes, since they have delivered lunch and I can see it and I am ravenous.

As Parsey might say: It looks deliiiiiccccious.

Now, let’s hope Yahoo can do even more tasty stuff.

Yahoo’s interim CEO Tim Morse penned another weekly email to staff at the Silicon Valley Internet giant today; the only one from the company’s leadership, which sent out two internal memos last week.

It’s below, and again addresses the swirl of news around Yahoo’s plans as part of its ongoing strategery over the company’s future.

“I know there was some more swirl out there this week,” wrote Morse. “You know we don’t comment on rumors or speculation and for now, everything has been just that — rumors.”

Well, not so much, which I will be weighing in on soon via an old-fangled thing called reporting, Tim!

Until then, here is the latest missive:

Short note from me today. Before we head into the weekend, I wanted to give a shout out to the Flickr team for their great work on their new mobile features. What they rolled out this week got rave reviews and tons of great buzz. We also had a nice Demos and Drinks event here in Sunnyvale that I was able to check out, so thanks to all the Yahoos involved in that.

Last but certainly not least, I want to say thank you to the teams that are working hard on Advertising Week. It kicks off on Monday, and we’ve got some big stuff in store, so stay tuned on that front.

I know there was some more swirl out there this week. You know we don’t comment on rumors or speculation and for now, everything has been just that — rumors.

Rest assured, when we have something to share, we will. In the meantime, please know how much the entire executive team appreciates your great work — and please keep it up!

Have a good weekend.

Tim

Today, Yahoo leaders — all of them in two different memos — took to the keyboards to fill their 14,000 employees in on what’s up.

Reading them, Yahoos must now be more confused than ever.

To summarize: Yahoo is for sale, sort of. But we’re taking it slow, because we always like to drag out the uncertainty here at Sunnyvale HQ. Hey, keep working hard and innovating, despite the still-matrixed system. But don’t fret that your job and career hang in the balance. And have a good weekend!

In the first email, Yahoo Chairman Roy Bostock and co-founders David Filo and Jerry Yang — also a director — penned a rambling missive, which finally admitted the company was indeed, as was first reported here, for sale.

Yahoo said hired-gun investment advisor, Allen & Co., was “fielding inquiries from multiple parties that have already expressed interest in a number of potential options.”

Not to be a niggler, but didn’t Yang tell the troops at an all-hands meeting recently that Yahoo was not for sale?

Details! Thus, said the memo, until the company sorts out all the offers just pouring in — not so much, but when you’re selling a house, you put on the dog — Yahoos had to keep working hard.

Therefore: “What Yahoo! needs to do better — and we’ve talked about this — is accelerate innovation, reignite inspiration, and give our users what they want now — great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next.”

You’ve. Talked. About. This. You mean to try to make cool stuff like every other tech company — Apple, Facebook, Google — already does? Mind-blowing.

After a little throat-clearing on its fake search for a new permanent CEO and some media-bashing (yes, this all my fault!), the memo noted that all this fancy strategery is going to take “months, not weeks.”

(Is it just me or does it feel as though former CEO Carol Bartz was fired a badillion years ago, instead of just weeks ago? Plus, I actually believe I officially now miss her kooky-but-genuine Friday staff emails.)

The Gang of Three email was followed by one from the incredible shrinking interim CEO Tim Morse, who said Yahoo was not in “limbo,” due to all this obvious limboness about the strategy.

“That means we will not be sitting still over the next few months,” Morse wrote. “We are actively making decisions and taking action.”

In other words, nothing to see here. Except everything.

Oh, I give up — just read for yourselves:

Dear Yahoos:

In our recent all hands meeting, we talked about the Board’s strategic review to help return the Company to a path of robust growth and industry-leading innovation. While our teams are working to evaluate the many opportunities by which Yahoo! can continue building on our success, all kinds of people have been — and will continue — speculating in the media about where that work is headed, so we thought it best to provide you with some additional context directly from those of us who are closest to it. We don’t have specific news to share with you today, but we are committed to communicating with you directly from time to time — especially given the level of external swirl — so that you know where we are in the process. You can expect periodic updates from us and we encourage you to communicate with us as well.

At the heart of what we are doing is our belief that Yahoo!’s core strengths are not only relevant to where users are going today, but can serve as a foundation for the next phase of our company’s growth. Consider our strengths: we have 680 million users worldwide. We have nine of the #1 properties in the U.S., and we are a leader in display advertising. Our brand is iconic — we are not the only ones who bleed purple. By whatever measure you want to use — engagement, quality of products and services, our value to our advertisers — we all feel that we have what it takes to succeed. Also, our Asia assets remain one of our top priorities and we continue to work well with the teams there. As you may have seen, Alibaba Group has just announced a liquidity event for its employees that reflects a continued appreciation in its value, and therefore of the value of our stake.

What Yahoo! needs to do better — and we’ve talked about this — is accelerate innovation, reignite inspiration, and give our users what they want now — great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next. That is the path to enhancing the value of Yahoo! for all of its stakeholders, including its users, customers, shareholders, partners and Yahoos everywhere. Our strategic review is designed to help us map out the best way to achieve that.

At this point, we cannot offer many specifics about the Board’s review; we’ve just gotten started. You should know that the entire Board and management team are fully aligned and unanimous in their views regarding the scope of this work. Allen & Company was a logical choice to help us in this review, because they have been one of our advisers for some time, and this is familiar territory for them. Achieving success in our sector is intrinsic to what they do for a living, and they will be constructive partners.

Our advisers are working with us to develop ideas that we will pursue proactively. At the same time, they are fielding inquiries from multiple parties that have already expressed interest in a number of potential options. We will take the time we need to select and structure the best approach for the company, its shareholders and employees.

In addition, as we announced previously, the Board has commenced a search for a permanent Chief Executive Officer. That process also continues.

When we have updates that we can share we will do so. There will be plenty of rumors and speculation as different parties try to advance their agendas in the media — but it is important that we not be distracted by the rumors and speculation.

You are instrumental to the success of our business — we can’t do it without you. While we will move with a sense of urgency, this process will take time. Months, not weeks. We know that’s a lot of potential distraction, but we believe it will be worth the wait. We are forging a path to a next phase of growth for Yahoo! that feels like our best days: fun, full of possibility, and always in search of how to deliver the new thing people want from us. Together, we can write the next great chapter in the Yahoo! story and secure our place as one of those rarities: an internet company that endures.

Jerry
Roy
David

Yahoos,

I’m sure by now you’ve all seen the note from Jerry, David and Roy. I want you to know that while the Board works through all of our options, CEO Staff and I have been charged to move the company forward.

That means we will not be sitting still over the next few months. We are actively making decisions and taking action.

In fact, for three days this week, CEO staff and I met to do just that. Our planning for 2012 is well underway, and we continue to execute on our current plans — such as our Social Chrome announcement this week. (I want to make sure to give a big shout out to the team behind it; it’s getting some great press.)

You see, the Board is confident we can execute our current game plan in the short term. We’ve done some truly great work on updating the foundation of Yahoo!, and we’ve got some good things in the immediate pipeline. So, the Board’s focus is where it should be — on our long-term outlook, and how we best position ourselves to be successful in 3-5 years.

We need a flexible, visionary plan. That’s why the Board is actively looking at all the options available to put Yahoo! on a strong trajectory.

That being said, while the Board makes this decision, it does not mean we are in limbo. We have to keep Yahoo! moving ahead. And to do that, there are three things I need Yahoos everywhere to focus on:

1. Speed: Emphasize quick execution and decision-making

2. Accountability: Do what you say you’re going to do — and take ownership for time to market, monetization, user engagement, quality, or whatever metric defines success for your team

3. Purpose: Rally behind our mission and purpose: creating deeply personal digital experiences.

In the meantime, we will keep you updated as much as we can. And we will earn your trust — we know we have to.

Have a good weekend.

Tim

According to sources close to the situation, longtime Yahoo front page chief Liz Lufkin has parted ways with the company.

The departure last week appears to be related to a reorg by newish editor-in-chief Jai Singh, who used to run the editorial efforts for the Huffington Post, at the Silicon Valley Internet giant.

Singh appears to be setting up his own team and, thus, Lufkin was out.

Lufkin has been at Yahoo for many years, most recently as VP of front page programming. In that job, according to one bio, she supervised “editors in Sunnyvale, Santa Monica, New York and Dallas and consult[ed] to various international Yahoo! sites. Liz’s group contributed to the successful development of Yahoo’s pioneering content optimization personalization system, improving the relevancy of Front Page for users and providing new insights on audience behavior.”

Previous to Yahoo, she had been deputy managing editor at Gannett’s USATODAY.com and USA Today. She had a similar job at the Hearst-owned San Francisco Chronicle.

Lufkin’s job at Yahoo is a critical one, given how powerful the front page of the site is, with 600 million unique visitors and billions of page views.

While the portal system has been under siege in recent years, it is still a massive driver of traffic to Yahoo’s own Web properties and elsewhere on the Internet.

Yahoo declined to comment (but I am right!).

UPDATE: Yahoo said that it had hired CNET editor-in-chief Scott Ard to take Lufkin’s place. Ard, who worked for the CBS-owned tech news property for 12 years, will report directly to Jai Singh, editor-in-chief of the Yahoo Media Network.

James Gosling, the former Sun Microsystems engineer who went to Google after Sun was acquired by Oracle, has joined Liquid Robotics as chief software architect, he said Tuesday. The Sunnyvale, Calif., company–profiled in the Wall Street Journal earlier this year–makes “wave gliders” that ride ocean currents and collect and transmit data such as water temperature, wave heights, whale songs and chemical levels.

Read the rest of this post on the original site »

The comments from the Sunnyvale, Calif., company raised concern about second-half spending on networking products and weighed on the sector’s stocks Wednesday. Industry giant Cisco Systems Inc., which has talked about the economy’s “mixed signals” and air pockets for almost a year, fell 3.7 percent.

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With its annual meeting this coming Thursday, you’d think Yahoo CEO Carol Bartz would be taking a rest.

Not so!

She has been a regular Carmen Sandiego, in fact, jetting to Yahoo hotspots around the globe from Dubai to Milan to New York and then back to Yahoo’s Sunnyvale, Calif., HQ.

As do Yahoos, I get most of the Friday emails she sends out, but I usually don’t bother to post them.

That said, I liked the can-do tone of this one, shades of Bartz early in her term, even in the face of a stock price that’s dropped almost eight percent this month to close at $14.69 on Friday.

(To be fair, the shares of Google are down by a little more in the same time, although its CEO Larry Page seems to prefer to remain holed up in his digital cave in Mountain View and lick his stock wounds.)

No matter, as Bartz writes, it’s nothing a little retail therapy can’t fix!

I myself am off on an international biking vacation in Ireland next week, so while I am gone, please enjoy Carol’s letter to Yahoos:

Last week was a crazy one -– Dubai and Milan in five days! You may not know it, but the Middle East and Italy are two of our hottest markets in the EMEA region (and I do mean hot — it was 114 Fahrenheit and very humid in Dubai — I thought I was going to melt!).

First on the itinerary was Dubai, where I met with government officials, advertisers, the media, and our awesome Yahoos there.

I kicked things off Monday with the Deputy Ruler of Dubai, Shaikh Maktoum Bin Mohammed Bin Rashid Al-Maktoum. Turns out he is a BIG Yahoo! fan. He told me that he’s on our sites every day to check the latest news and sports headlines. It makes sense — we’re huge in the Middle East and North Africa. Since we acquired Maktoob a year and a half ago, we’ve grown from 30 million to 53 million users. That’s impressive in a region with more than 70 million people online today.

We’re tops in entertainment with omg! Arabic, and with our women’s lifestyle site, Helwa. And we’re a strong #2 in News, thanks in part to our new Arabic homepage that launched six months ago. Already, it’s our fourth most popular homepage in the world — right behind the U.S., India and Taiwan. Meanwhile, Yahoo! is #1 in the Middle East and North Africa for display advertising with 40% market share.

Then on Wednesday it was off to Milan, where I visited with advertisers and our passionate Yahoos there. (I love that our Italian headquarters also happens to be located in one of the fashion capitals of the world — so convenient! An hour of retail therapy goes a long way).

We are winning it Italy. In a business review, our folks called themselves the Yahoo! “Italian Racing Team,” and I believe it. They’re firing on all cylinders. The country boasts some of the highest engagement numbers for us in the EU. We reach 66% of the online population in Italy. We’re top three in seven content categories, and #1 in four of them: Mail, News, Answers and Flickr. Plus, these #1 sites are growing faster than the market. And on the ad side, May was a record month for our display advertising in Italy — we’re taking share while growing revenue.

Throughout my trip to Italy and the Middle East, one thing came through loud and clear: Our local teams are able to execute and grow user engagement more quickly than ever before. This is thanks, in large part, to the great work of our Products org.

Take, for instance, our new Yahoo! Publishing Platform (aka LEGO). Our editors have put it to good use on our Italian Movies site. We’ve seen a 90% increase in page views, and a 60% increase in users. And that’s just in the first three weeks! This is exactly what we’ve been working so hard on for the past two years. We’ve completely re-architected our infrastructure, and it’s incredibly satisfying to see it pay off in so many parts of the world.

After all that fun, I headed back across the Atlantic and spent two good, solid days covering a lot of business in the Big Apple — press, investors, agencies and Yahoo! Sales leaders. Then it was back here to Sunnyvale for CEO staff meetings and a great “Coffee with Carol” with 30+ Yahoos.

I’m off to have a good weekend, hope you do too — especially you Dads on Father’s Day!

Carol

First, let it be said that Yahoo shareholders are a long-suffering group, enduring year after year of mishaps and mishegas with unusual patience.

Still — with the stock of the Silicon Valley Internet giant continuing a worrisome downward movement, closing just below $15 a share both Wednesday and again yesterday — could some of its major investors decide to get angry at Yahoo management and its board at next week’s annual meeting?

So far, a mass shareholder withholding of votes for board members, as has happened before, is not likely, despite some serious recent missteps in China, a continued talent drain and worries about Yahoo’s search deal with Microsoft.

And, of course, there is Yahoo’s lackluster stock, which closed at $14.77 yesterday. That’s nearly a three percent fall for the week and a 6.5 percent decline for the month, losses in value that outpace most other Web companies.

It is not entirely clear exactly what is causing the fall. Culprits may include: An overall weak market; continued uncertainty about Yahoo’s Chinese assets and their worth; recent aggressive moves in the display advertising market by Google; and, well, investor dissatisfaction with its current management.

It will be interesting to see what the mood of the Yahoo annual meeting is next week, which is taking place next Thursday morning at a Santa Clara, Calif., location near its Sunnyvale HQ.

Also on the agenda, a big strategy meeting by Yahoo’s directors, who will apparently be querying its execs, especially CEO Carol Bartz, about the vision and growth plans to get the company’s share price cooking again.

Which is actually a meeting shareholders might like to watch.

But by the time Mr. Paul returned last week, most of the Moffett Towers project’s 1.6 million square feet of space had been accounted for.
Hewlett-Packard Co. and Motorola Mobility Holdings Inc. snapped up more than 600,000 square feet of space, while Microsoft Corp. was close to signing a lease for as much as 300,000 square feet, say people familiar with the matter. Brokers in the area now expect Mr. Paul to break ground on a 230,000-square-foot third phase of the Moffett project by next year, even if he doesn’t sign a tenant ahead of time.

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Yesterday, BoomTown spent a good part of the day at Yahoo’s HQ in Sunnyvale, Calif., meeting with various product execs and seeing some cool new stuff in the works.

I was impressed, as I had been several times over the many years I have covered the Silicon Valley Internet giant, where I have seen innovative efforts by the truckload.

That is, until they never saw the light of day, until some random teenaged entrepreneur got giant funding for the very same idea months later.

I put this question of failure to ship to Yahoo’s Chief Product Officer Blake Irving, who got to the company a little less than a year ago with the goal of shaking the place up.

Irving’s last job was as corporate VP of Microsoft’s Windows Live Platform group.

He left Microsoft several years ago, after 15 years, to spend time with his family and had been teaching at Pepperdine University.

Since he got to Yahoo, he’s certainly done some layoffs, restructuring and hiring–mostly from Microsoft–and now he is promising that there will be big changes in how Yahoo manages its product pipeline.

Here’s a longish video interview with Irving–who is a live wire, as you will see, as well as a wearer of soft and luxe candylicious sweaters–talking about this key issue, the search business, talent retention and more:

]]> http://allthingsd.com/20110330/video-the-cashmere-stylings-of-yahoo-chief-product-officer-blake-irving/feed/ 2 http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/ http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/#comments Wed, 30 Mar 2011 10:43:56 +0000 Kara Swisher http://kara.allthingsd.com/?p=42140

In an interview BoomTown did yesterday with Yahoo’s Chief Product Officer Blake Irving–the video of which will be posted later today–at the Silicon Valley Internet giant’s HQ in Sunnyvale, CA, he managed to actually give me some news to report: the hire of crackerjack user experience design head Tim Parsey.

Parsey’s title will be SVP of User Experience Design at Yahoo, which is now centralizing the important task, Irving said. Previously, in the 67-ring circus that has been Yahoo’s product organization, design was widely dispersed.

Parsey certainly has the cred in the industry, with stints at Apple, Microsoft’s entertainment and devices unit, Mattel and Motorola. Most recently, he was a principal at a Seattle-based design firm called shiftalliance.

The British native ran Apple’s design studio for five years in the early 1990s and and was the main dude behind Motorola’s freaky V70 switchblade mobile phone in 2001.

Best of all: Parsey was once responsible for Barbie, as you can read below from his bio from shiftalliance, which announced his departure several days ago on its site:

[Tim Parsey] co-founded shiftalliance to focus on higher order value creation in business. The company is built on three beliefs: 1. that higher order, or meaningful, value is the next value driver in mature markets; 2. that sustainable innovation needs to consider the whole business model and; 3. that establishing a people-centric continuous change process is critical for success in today’s markets .

Prior to shiftalliance, he served as Partner, User Experience (UX) Director, Xbox Design at Microsoft, where he led a 22-person team responsible for the design and development of a new technology-enabled paradigm of interaction and entertainment that would not disrupt revenue streams from the existing Xbox gaming platform and contribute to the business in a more strategic way.

Previously, at Mattel as VP, Consumer Products Design, Tim was responsible for the Barbie, Hot Wheels and Fisher Price brands (in all non-toy categories) across 45,000 sku’s contributing nearly $2 billion in revenue worldwide. His charge was to establish the strategic and creative vision, and evolve the culture from a traditional licensing to a ‘leveraged innovation’ and ‘marketed product’ based approach. Key components of this evolution were to establish the first design languages for Mattel brands; lead design innovation for cross-functionally conceived marketing platforms (product, entertainment/web and 360 degree marketing); and nurture the individual licensee businesses and 5,000 designers across the portfolio into a community motivated to share and innovate together, thereby driving the business evolution at an appropriate pace. Before that, as VP, Wheels Design, he led 45 toy designers to advance the Hot Wheels, Matchbox and Pixar CARS toy design businesses. Activities included establishing product and brand design strategies, evolving the toy teams and building the first licensed consumer products design team, all of which led to re-energized business growth. This experience was a planned opportunity to understand toy design and specifically play innovation, and led to the formalization of the first play design methodology for Mattel.

Prior to Mattel, Tim served as Corporate Vice President at Motorola, where he built and led the Consumer Experience Design (CxD) group for the Personal Communications Sector (mobile phones) from an established industrial design team of approximately 22 in the US to a multifunctional design organization of approximately 150 distributed. This journey that included developing design as a competitive advantage for the company began 5 years after the StarTac and led to the design of Razr, the most successful brand and product range to be informed by a design strategy called ‘rich minimalism’. At the time, approximately 100 cell phones a year were being designed with a broad range of derivatives for different markets and carriers. CxD was distributed across Asia, North America and Europe and included Advanced Design and Design Planning groups that fed advanced thinking and strategies into the User Interface, Industrial Design and Human Factors groups. Specific achievements included establishing a collaborative industrial and user interface design methodology with key carriers.

Before that, Tim served as VP, Product Design and Development for ACCO, a manufacturer of office supplies and Manager, Design Studio at Apple after working as staff designer at ID Two (now IDEO) and other leading design consulting firms.

And here is a video of him speaking at a TEDx event about a year ago:

]]> http://allthingsd.com/20110330/yahoo-hires-tim-parsey-as-head-ux-designer/feed/ 0 http://allthingsd.com/20101217/nokia-silicon-valley-giant/ http://allthingsd.com/20101217/nokia-silicon-valley-giant/#comments Fri, 17 Dec 2010 13:20:35 +0000 Ina Fried http://mobilized.allthingsd.com/?p=1015 When one thinks of Silicon Valley tech companies, Nokia is hardly a name that comes to mind. But the company has amassed a decent presence in the Valley, with about 500 people working on everything from research to inking deals with Web giants to building the features that the company hopes will someday soon return it to the forefront of the smartphone market.

In fact, the Bay Area unit was one of the first parts of Nokia that CEO Stephen Elop visited when he took the job earlier this year–in part because the company’s board had already scheduled to have its meeting in the area.

Silicon Valley has slowly become an important spot for the company, despite the fact that Nokia doesn’t sell all that many smartphones in the U.S.

Earlier this month, the company’s area employees got a new home as Nokia consolidated nearly all of its Bay Area workers in new offices in Sunnyvale (see picture above). Each floor of the Finnish-style interior has self-standing structures that from the outside look like saunas, but are actually “privacy huts” used for small group meetings or just some alone time pondering the ins and outs of the cellphone business. Nokia kept its research labs in Palo Alto and Berkeley so they could stay close to the area’s top two universities.

The local staff is doing a range of different things. About 50 of Nokia’s Silicon Valley employees come from the company’s 2008 purchase of a Norweigian company called Trolltech, which makes an application platform called QT that is used to control everything from phones to trains and more.

There are also a variety of individuals and small groups working on various product and research efforts. Kari Pulli is a Nokia Fellow who focuses on camera technology. He helped develop a panorama photo feature that is part of the latest Nokia cellphones. His team also developed an HDR photography capability–a feature Pulli reminds people was added to Nokia’s phones before Apple included it in the iPhone. He said his team is currently working on techniques to improve cellphone pictures taken in low-light conditions.

Typically, such photos are either noisy or blurry, depending on what step is taken to compensate for the lack of light. But by taking two pictures–one picture that aims to be sharp, though noisy, and another that will be a bit blurry, but have low noise–he said that a better composite image can be created.

Pulli, who was born in Finland but has spent the past four years in Palo Alto, said he is not too worried that the new Nokia chief is not Finnish. “At least he’s Canadian,” Pulli said, pointing out it’s another cold, dark place that loves hockey. (Elop does love hockey.)

While some of Nokia’s workforce is building new features, others are working on making sure that the company has partnerships with all the important companies in the valley–especially the Facebooks and Twitters of the world.

As for the research projects, they vary widely, and many are only tangentially related to Nokia’s core phone-making business.

Tico Ballagas is a user experience researcher working on how to make technology a better tool for family communications. So he’s been spending a lot of time with Elmo as part of a Family Story Play project to see if distant relatives can better connect with young relatives by reading a story to them over videoconferencing gear.

Meanwhile, Jorg Brakensiek is working with a number of German carmakers to develop a framework known as Terminal Mode, which would allow all manner of smartphones to be usable within cars without users having to stare down at a screen to make use features like maps, email and more.

What many at the offices lament, though, is the fact that so few of the people in the U.S. get a chance to appreciate their work. While Nokia certainly has its challenges globally, it is all but invisible at the cutting edge of the U.S. market. that’s because none of the major carriers here sell a subsidized model of the company’s high-end phones.

What’s worse, the phones that the carriers do sell tend to be the most basic and boring of cellular designs. The company has plans to change that next year, when it hopes the introduction of Meego-based phones will finally sway U.S. carriers to offer subsidized Nokia smartphones, ideally by next summer.

]]> http://allthingsd.com/20101217/nokia-silicon-valley-giant/feed/ 0 http://allthingsd.com/20101213/yahoo-layoffs-of-650-to-700-employees-set-for-tomorrow/ http://allthingsd.com/20101213/yahoo-layoffs-of-650-to-700-employees-set-for-tomorrow/#comments Tue, 14 Dec 2010 00:49:56 +0000 Kara Swisher http://kara.allthingsd.com/?p=38492

It matters a great deal to the unfortunate employees at Yahoo who are being laid off this week for the reporting on the subject to be accurate and to entail some serious effort.

(It’s bad enough to lose a well-paying job in this still-tough economy, but to lose one over the holidays requires quite a lot more than incorrectly quoting a tweet off Twitter without checking first.)

And so here’s the deal, as BoomTown has previously reported, about what’s happening with Yahoo layoffs, set for tomorrow morning:

Yahoo will lay off about 650 to 700 employees.

Those layoffs will come largely from its product division, headed by Blake Irving, although there could be firings in other parts of Yahoo.

The layoffs are mostly in the U.S. units of Yahoo.

Those let go will be notified tomorrow and will likely have to leave Yahoo facilities immediately. Company sources said the action will be completed by early afternoon, Pacific time.

It’s definitely bad timing for Yahoo, given it is less than two weeks until Christmas, but cost-cutting at the company seems unavoidable as it seeks to improve revenue and spur growth.

Still, it is another sad day in Sunnyvale, Calif., where the iconic Internet giant is headquartered.

]]> http://allthingsd.com/20101213/yahoo-layoffs-of-650-to-700-employees-set-for-tomorrow/feed/ 5 http://allthingsd.com/20101202/another-top-yahoo-to-depart-global-initiatives-head-keith-nilsson/ http://allthingsd.com/20101202/another-top-yahoo-to-depart-global-initiatives-head-keith-nilsson/#comments Fri, 03 Dec 2010 02:54:46 +0000 Kara Swisher http://kara.allthingsd.com/?p=38054 Earlier today, BoomTown reported on the departure of Yahoo’s M&A exec, Andrew Siegel, from the company.

Tonight, I got a call that another top Yahoo–Global Initiatives Group SVP Keith Nilsson (pictured here)–was also leaving the Silicon Valley Internet giant.

Nilsson, a 12-year Yahoo veteran, had run emerging markets for the company, until he was appointed in January to his new job.

Reporting directly to CEO Carol Bartz, Nilsson was focused on supporting global relationships and alliances, as well as revenue partnerships.

It’s not clear where Nilsson is going, but he might be headed to a start-up opportunity.

It’s another big blow to Yahoo, where employee morale is worsening after a series of top exec departures and the prospect of a round of layoffs in less than two weeks.

The management capabilities of Bartz are likely to get further scrutiny by Wall Street investors if this talent drain continues.

But that kind of rigorous oversight is unlikely to come from Yahoo’s ineffectual board, which–in fact–is now having a regularly scheduled meeting at Yahoo’s Sunnyvale, Calif., HQ.

Here is a question they might ask Bartz: Why is Yahoo losing so many of its execs and how are you going to stop it?

]]> http://allthingsd.com/20101202/another-top-yahoo-to-depart-global-initiatives-head-keith-nilsson/feed/ 5 http://allthingsd.com/20101202/yahoos-ma-head-andrew-siegel-departs-the-company/ http://allthingsd.com/20101202/yahoos-ma-head-andrew-siegel-departs-the-company/#comments Thu, 02 Dec 2010 16:36:02 +0000 Kara Swisher http://kara.allthingsd.com/?p=37971

Andrew Siegel–Yahoo’s head of corporate development, who is in charge of its mergers and acquisitions strategy–is leaving the company, according to sources.

The former General Electric exec, who came to the Internet giant just over a year ago, is well liked at Yahoo and also has been active in making the rounds in the tech scene in Silicon Valley.

Siegel’s exit is part of a long line of departures of top talent under the leadership of CEO Carol Bartz.

Siegel has made some very prescient moves on game-changing companies for Yahoo to purchase–including Yelp, Foursquare and Groupon–but Yahoo has not been able to land them for a variety of reasons.

In Foursquare’s case, the geolocation hot spot decided to remain independent and take more funding, after also talking to Facebook, and moneybags Google has hip checked Yahoo out of the running for social buying phenom Groupon.

Yelp, the reviews site that had unsuccessful talks with Google too, simply did not want to sell to Yahoo.

Both also were worried about Yahoo’s future prospects and its top management’s ability to turn the situation around, multiple sources confirm, as have other top start-ups that Siegel has been interested in.

And while he has bought some smaller companies for Yahoo–such as Citizen Sports and Associated Content–that’s been frustrating to Siegel, said sources.

Sources also noted that Siegel has also been commuting to Yahoo’s Sunnyvale, Calif., HQ from New York, where his family lives–also a factor in his decision to leave.

He apparently told his Yahoo bosses he was leaving just last week and the company has no replacement as yet.

Yahoo declined to comment about Siegel’s status.

]]> http://allthingsd.com/20101202/yahoos-ma-head-andrew-siegel-departs-the-company/feed/ 6 http://allthingsd.com/20101115/yahoo-debuts-contributor-network/ http://allthingsd.com/20101115/yahoo-debuts-contributor-network/#comments Mon, 15 Nov 2010 08:01:43 +0000 Kara Swisher http://kara.allthingsd.com/?p=37245

Yahoo is debuting a new offering for its hundreds of million of users, which takes the Demand Media model and notches up the volume by presumably allowing a thousand flowers to bloom.

Or, more to the point, blab.

The Internet giant is “inviting people to contribute to many of its most popular sites with the launch of the Yahoo Contributor Network, a new platform for people to publish their creative content on Yahoo!.”

This all comes out of its recent acquisition of Associated Content.

It’s an interesting gambit, since everyone is already yammering away like mad on Facebook.

But Yahoo is trying to put a spin on it by using its copious content assets as inspiration for consumers, and which the Silicon Valley social networking giant does not have.

Yet!

(By the way, Mao Tse-Tung’s whole phrase in his famous speech was: “Let a thousand flowers bloom, a hundred schools of thought contend.” After that happened all over the place, a brutal crackdown was then initiated.)

Let’s hope Yahoo CEO Carol Bartz does not do that, but here is the company’s official press release:

Yahoo! Adds the Voice of the People With the Launch of the Yahoo! Contributor Network

Yahoo! Invites You to Reach Millions of People by Contributing to Its Popular Content Sites, Including the Yahoo! Homepage

SUNNYVALE, Calif., November 15, 2010– Yahoo! (NASDAQ:YHOO) today is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others.

“The launch of the Yahoo! Contributor Network is a great example of how Yahoo! is executing against its content strategy. In less than six months since the acquisition of Associated Content, we’ve completely retooled the platform in order to bring the people’s voice to Yahoo!,” said Carol Bartz, CEO, Yahoo!. “Bringing this authentic perspective to Yahoo!’s most popular sites will deepen our engagement with the millions of people who visit us every day and provide new opportunities for creative contributors who participate in the Yahoo! experience.”

The Yahoo! Contributor Network extends Yahoo!’s position as the leading provider of high-quality, personally relevant content by bringing the diverse perspectives of more than 400,000 contributors to Yahoo!’s existing media portfolio. The new platform invites all Yahoo! users to become a part of the Yahoo! experience by sharing their perspectives and expertise, and also lets Yahoo! editors quickly and efficiently assign and select crowdsourced contributions for all of Yahoo!’s media properties. These contributions–which span topics from niche to mainstream–complement the programming already provided by Yahoo!’s award-winning editorial team and content partners.

“With the launch of the Yahoo! Contributor Network, our contributors now have an unprecedented opportunity for exposure and distribution across Yahoo!’s portfolio,” said Luke Beatty, vice president and general manager, Yahoo!. “Associated Content has been known for maintaining the industry’s largest contributor base, and with the launch of the Yahoo! Contributor Network, we’ve added scale and reach that sets us apart from any other crowdsourced media platform.”

The Yahoo! Contributor Network is the culmination of a months-long effort to merge the strengths of Associated Content and Yahoo!, following the announcement of Yahoo!’s acquisition of Associated Content in May 2010. The Associated Content From Yahoo! library will continue to serve as the official digital library for all content generated by the Yahoo! Contributor Network. It remains one of the world’s largest sources of community-created content, with over two million contributions spanning text, images, video, and audio.

The Yahoo! Contributor Network also sets performance payment guidelines for content featured on Yahoo! sites, and has a dashboard that provides full transparency into how each contributor’s content performs. For more information, visit: http://contributor.yahoo.com.

]]> http://allthingsd.com/20101115/yahoo-debuts-contributor-network/feed/ 4 http://allthingsd.com/20101109/vurve-launches-advertising-on-autopilot/ http://allthingsd.com/20101109/vurve-launches-advertising-on-autopilot/#comments Tue, 09 Nov 2010 18:02:14 +0000 Liz Gannes http://networkeffect.allthingsd.com/?p=118 You know how the Internet is supposed to make things measurable and accountable, and, thus, democratized? There’s still a lot to be done. Vurve today is coming out of stealth to try to make that premise more true when it comes to small-business advertising on Google, Facebook, shopping engines and the like. (The idea is to figure out what’s actually working, and do more of it.)

Vurve (formerly called Palaran) is almost all automated (customers have to put in about 15 minutes per week, the company says), and to start it is focused on e-commerce businesses. The company figures out what combination of search, display, remarketing, social and shopping engine advertising will be most effective on a dynamic basis.

A partnership with Shopify gives Vurve access to more than 10,000 stores, and it is also available through an integration with Yahoo. Customers spend a minimum of $200 per month. Vurve has also scored preferred access to Google and Facebook’s APIs so it can create its ads more easily. As you can see in the image above, the company does a neat job of illustrating where every sale actually comes from.

Vurve founder and CEO Amit Kumar said that though he doesn’t see much direct competition now, he expects there to be a demand-side platform-style gold rush for optimization and data mining. “Anyone can do this; it’s not voodoo science,” he said. Vurve has had a year in stealth to get its product ready and also has a strong team. Kumar previously worked on Yahoo SearchMonkey, and was also at Dapper, which was acquired by Yahoo last month. Vurve recently hired Kent Brewster, formerly a well-known Yahoo engineer, who apparently “singlehandedly” built the Netflix iPhone app.

Vurve raised $1.2 million from True Ventures and is based in Sunnyvale, Calif.

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