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	<title>AllThingsD &#187; Superfund</title>
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		<title>Time to Get Rid of Those Two-Stroke Diesel Data Centers</title>
		<link>http://allthingsd.com/20080501/data-center-pollution/</link>
		<comments>http://allthingsd.com/20080501/data-center-pollution/#comments</comments>
		<pubDate>Thu, 01 May 2008 20:26:14 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[CPU]]></category>
		<category><![CDATA[data center]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[fuel efficiency]]></category>
		<category><![CDATA[green tech]]></category>
		<category><![CDATA[IT]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[McKinsey]]></category>
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		<description><![CDATA[Now that venture capitalists are so taken with green tech, perhaps they can push some VC dollars toward the development of a greener data center. Because according to consultancy McKinsey, data centers are fast becoming the Superfund sites of the tech industry. McKinsey found that data centers are responsible for 0.3% of the world’s carbon-dioxide [...]]]></description>
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<p>Now that venture capitalists are so taken with green tech, perhaps they can push some VC dollars toward the development of a greener data center. Because according to consultancy McKinsey, <a href="http://www.informationweek.com/news/hardware/data_centers/showArticle.jhtml?articleID=207403651">data centers are fast becoming the Superfund sites of the tech industry</a>. McKinsey found that <a href="http://uptimeinstitute.org/content/view/168/57">data centers are responsible for 0.3% of the world’s carbon-dioxide emissions</a>. That’s about half of what the airline industry generates&#8211;and by 2020 it will surpass it.</p>
<p>&#8220;The more you look, the more you find that the entirety of the IT stack, from the CPU up, is very inefficient,&#8221; <a href="http://www.news.com/8301-11128_3-9932184-54.html?tag=nefd.top">said William Forrest, the associate principal for IT at McKinsey</a>. &#8220;Data centers are becoming a major business issue. We think it&#8217;s going to become a regulatory concern that will drive scrutiny not just in (corporate) boardrooms but with regulators as well.&#8221;</p>
<p>So what&#8217;s to be done?  McKinsey proposes that corporations at least double the efficiency of their data centers by 2012 and adopt its Corporate Average Data Efficiency metric, a sort of fuel efficiency standard for IT. Said Forrest, &#8220;<a href="http://bits.blogs.nytimes.com/2008/05/01/data-centers-are-becoming-big-polluters-study-finds/">It’s miles per gallon for data centers.</a>&#8220;</p>
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