3 posts and columns on Susan Etlinger

Altimeter Group on Facebook

They are going to have to think about whether they can continue with the motto “Done is better than perfect.”

– Altimeter Group’s Susan Etlinger, talking about Facebook in the New York Times

Is Social Media Killing PR? (Or Maybe Vice Versa?)

in News on November 13, 2008 at 1:03 am PT

Last night, BoomTown was at the Horn Group offices in San Francisco to appear on a lively panel called “Is Social Media Killing PR?” Focused on the “future of the media ecosystem,” it was inspired by recent blog rants by Jason Calacanis, Robert Scoble and Michael Arrington, all of whom have taken potshots at the PR industry as unnecessary or broken in the new social media order.