Susan Wojcicki

SVP of Ads Product Management
Google

Long at the epicenter of Google's advertising platform and products, Susan Wojcicki is responsible for leading product design and innovation for the tech giant's most important businesses, including AdWords, AdSense, DoubleClick and Google Analytics. And having provided the garage where Google was founded, Wojcicki is uniquely familiar with Google's evolution. She worked as the search giant's first marketing manager and led other products such as Google Images, Google Books and Google Video. But with the boom of the mobile Web, the search giant must find all new ways of growing its business. Wojcicki was key to its acquisition of adMob and will talk about the challenges ahead as Google seeks to dominate a new and critical landscape. Before joining Google, Susan worked at Intel and was a management consultant at Bain & Company and R.B. Webber & Company. She graduated with honors from Harvard University, holds a master's in economics from the University of California at Santa Cruz, and an MBA from UCLA.

Posts With Susan Wojcicki

Google Points to FX After Revenue Miss; Analysts Harp on CPC

Fun with acronyms after Google’s numbers come in below Wall Street’s expectations.
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Yahoo’s Bartz Also Gets Fired From Fortune’s Powerful Women List, While HP’s Whitman Gets Hired

It’s a tough life at the top, especially of a list.
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My Picks for Yahoo’s Next CEO — Maybe Snoop Dogg, Ya Digg?

While the Yahoo board has yet to begin a search, I have already been hard at work on selecting the next CEO.
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Larry Sends in the Troops for First Earnings Call

Larry Page spared only two minutes of his day to drop in on his highly anticipated first earnings call as CEO of Google.

More Google Management Changes: CFO Patrick Pichette Adds BizOps and HR to His Duties

New Google CEO Larry Page has handed CFO Patrick Pichette control of business operations and human resources, giving the well-regarded exec more power over the company’s internal operations.

Twitter CEO Dick Costolo on Platforms, Reliability and Independence at D@CES

Twitter has crossed the threshold from Web novelty into something substantial. Now Dick Costolo’s job is to turn it into a business–one big enough to justify the sky-high valuation investors have given the messaging company.

D: Dive Into Mobile: The Full Interview Video of Google Ad Head Susan Wojcicki

Will Google dominate mobile advertising in the same way that it’s ruled the online search ad business? Susan Wojcicki, who was key to that first huge success, is in charge of making sure lightning strikes twice for the Silicon Valley search giant.

D: Dive Into Mobile: The Full Interview Video of Hewlett-Packard Mobile Head Jon Rubinstein

Can newly installed Hewlett-Packard mobile head Jon Rubinstein, former CEO of Palm, turn the second act for webOS into a success? He talks about all that and more–including the challenges from Apple and Google–in the race to dominate the fast-growing space.

Susan Wojcicki, Google SVP and Advertising Chief, Live at Dive Into Mobile

You’d have to search a long time to find someone who’s been closer to the evolution of Google than Susan Wojcicki. It was in her rented garage that Sergey Brin and Larry Page launched the company, which she joined in 1999. Now, as one of only eight senior vice presidents, she runs Google’s most important businesses units.
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Can You Hear Me Now? D: Dive Into Mobile Debuts Tonight!

Tonight, All Things Digital will debut its first extension of the D: All Things Digital conference, with D: Dive Into Mobile. The original nickname for the event was “mini-d,” since it is shorter than big-D, focused on one key topic and has a more intimate audience. But the speakers Walt Mossberg and I have assembled are anything but small on the critical topic of mobile–beginning with tonight’s opening session with Google Android kingpin Andy Rubin.

Dive Into Mobile in December

LIVE: Google Press Luncheon

Kara Visits 23andMe