You’d have to search a long time to find someone who’s been closer to the evolution of Google than Susan Wojcicki. It was in her rented garage that Sergey Brin and Larry Page launched the company, which she joined in 1999.

Today, while much of the attention on Google focuses on Android or Chrome, Gmail or YouTube, Wojcicki oversees the operations from which Google generates the bulk of its revenue and profits: AdWords, AdSense and DoubleClick among them. And in October she was made one of Google’s eight senior vice presidents.

She’s lately been quoting research from Forrester, which found that while 42 percent of people do research online before buying something, only 7 percent of those purchases happen online. Mobile advertising, she has argued recently, can help bridge that gap. Expect lots of discussion around that stemming from last year’s $750 million acquisition of mobile advertising firm AdMob.

Meanwhile, let’s be honest: Everyone wants to know what really happened between Google and Groupon.

Liveblog

8:36 am: Everyone is seated in the ballroom, and the session with Wojcicki is about to start.

8:39 am: Walt and Kara have come out onto the stage, thanking the audience for their support at big D and this week at D: Dive Into Mobile.

Before Wojcicki comes to the stage, they are introducing the new writers at All Things Digital:

• Liz Gannes, NetworkEffect
• Ina Fried, Mobilized
• Tricia Duryee, eMoney
• Arik Hesseldahl, NewEnterprise
• Drake Martinet

8:43 am: Walt and Kara hand the stage off to Peter Kafka, who will be conducting the interview with Susan Wojcicki.

8:44 am: We’re getting started. Peter Kafka is interviewing Susan. She says when she first rented to Larry and Sergey, they weren’t allowed to come in the front door.

8:45 am: Susan: I charged them $1,700 a month in rent.

8:45 am: Peter: Let’s start with mobile. It’s a big business but small for Google at $1 billion. Break out that billion dollars.

Susan: We don’t break it out. But they are all growing. To give you an idea of the growth, we saw a 4x increase year over year in the number of searches. AdMob has doubled, and is doing more than a billion ad requests per day.

8:48 am: Mobile brings an opportunity not just to bring people to a Web site but to a store. We just did something with Google Ad Goggles, with Buick, where you can see a magazine ad, scan and that takes you to an ad site.

8:51 am: Peter: In-app advertising is a small opportunity, but Google owns it.

Susan: We’d like to have everyone be an advertiser. We think about having very mobile-specific campaigns.

Our barriers to entry are a lot lower than those at Apple. We offer all the formats like video. We want it to be easy to advertise, we have a lot of systems that measure quality.

8:52 am: Peter: Who’s running AdMob day to day? Original management has left.

Susan: We’ve taken different parts of it and integrated it into our advertising and sales organizations. [Former AdMob CEO] Omar [Hamoui] has left for personal reasons, but pretty much most of the staff who joined with AdMob have stayed. The goal is how do we continue to innovate on that platform.

Peter: Do you view the phone differently from a privacy standpoint than on the PC?

Susan: I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there’s a moment of panic. On the other hand there’s a lot of control that users have.

8:57 am: Peter: You guys and the rest of the ad industry are telling Washington that they will self-regulate around privacy. FTC says that’s not going to fly, and they want something like an opt-out browser.

Susan: Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn’t have the same concerns. We’ve always tried to promote transparency and choice among our users. We didn’t have a cookie on the AdSense network until about a year ago. There were a lot of things we couldn’t do.

8:58 am: Susan: We’re always interested in what’s being proposed. We’ll always participate in any discussion around proposals to improve privacy for users.

8:59 am: Peter: Do you think users really care about this? They’ll say they care if you ask them. Practically, do they really care?

Susan: People care. They also want to have good content. And they want the advertising to be relevant. We see advertising as information, and as long as we can make that information useful, the better it is.

9:01 am: Susan: We’ve had ads in Gmail since Gmail first launched. Ads get a bad reputation sometimes because theyr’e not useful. They’re not relevant, or slow. If you’re planning a trip to Hawaii, and see ads that are related to that, that’s useful information.

9:02 am: Susan: The moment that our products are not as good, people will go somewhere else.

Peter: So you were employee No. 18; now there are 23,000 employees at Google. Talk about how the culture has changed over time.

Susan: Google is a much bigger company obviously. We’ve tried to have a lot of different divisions and groups and have given them autonomy. Our display group is run like a separate group within Google.

The secret is to break into groups that are manageable, and give them as much autonomy as possible.

9:05 am: Peter: What are we to read into the fact that you’re offering employees bonuses to stay at the company?

Susan: Our employees are really valuable to us. They are basically our business. Google has been doing well. As much as possible we’re trying to share back with the employees. They will continue to create a lot of value.

9:06 am: Peter: If you’re coming to Google as a hot young engineer out of Stanford, what’s the most compelling thing you can say to bring them on board?

Susan: Google’s scale and platform. If you have a passion, and want to get things done. [Cites Andy Rubin, and the scale he's working at now vs. when Android was a start-up.] When you do something, it matters.

9:07 am: Peter: You guys were talking to Groupon. That deal has now gone away. [Asks about integrating companies into the Google culture.]

Susan: Each deal is different and you have to consider how best to integrate them.

9:09 am: Peter: What’s the product you’re most excited about?

Susan: Mobile ads. How can we enable you, when you’re walking around, to find out the best local offers around? As an advertiser, how can I find out if someone saw my ad and went to a store?

The local market is a huge market, we’ve always wanted to be in it.

9:09 am: Now going into Q&A from the audience.

9:13 am: Q: What do you view as being so hard about local?

Susan: The reason local is hard is because it needs to be simple. For small businesses, they don’t have a lot of time. You need to create a model that works for them. And it needs to be easy for them to sign up. On the back end, everything needs to just work for them.

9:15 am: And we’re done!

Tonight, All Things Digital will debut its first extension of the D: All Things Digital conference, with D: Dive Into Mobile.

The original nickname for the event was “mini-d,” since it is shorter than big-D, focused on one key topic and has a more intimate audience.

But the speakers Walt Mossberg and I have assembled are anything but small on the critical topic of mobile–beginning with tonight’s opening session with Google Android kingpin Andy Rubin.

There is a lot to talk, about from monetization of the ever-popular operating system to its rivalry with the Apple iPhone to its relationship with wireless carriers.

D: Dive Into Mobile continues all day Tuesday, with speakers that include: Dan Hesse, President and CEO of Sprint Nextel; Mike Lazaridis, co-CEO of Research in Motion; Mike McCue, CEO of Flipboard; Joe Belfiore, Vice President of Windows Phone Program Management at Microsoft; Jon Rubinstein of Palm, now owned by Hewlett-Packard; Foursquare CEO and co-founder Dennis Crowley; Google Ad Products Management head Susan Wojcicki; AT&T Emerging Devices President Glenn Lurie; and Spotify CEO Daniel Ek.

D: Dive Into Mobile is being held at the Ritz-Carlton in San Francisco and, as usual, we’ll be liveblogging the whole thing and also posting highlight videos.

Along with Mossberg and me, Mossberg Solution’s Katherine Boehret and MediaMemo’s Peter Kafka will be conducting the interviews.

For more information, click here for D: Dive Into Mobile news and more.

And we’ve just added an exciting new speaker to the already top-drawer list: Daniel Ek, co-founder and CEO of Spotify.

For those living under a rock, Ek (pictured here with co-founder Martin Lorentzon) leads one of the most exciting music services on the Web right now.

In fact, the Swedish entrepreneur is shaking up how and where people listen to and consume music.

As MediaMemo’s Peter Kafka–who will be interviewing Ek onstage–recently wrote of Spotify’s efforts to bring its hugely popular (and legal) streaming offering to the U.S. market:

In Europe, where Spotify has been a very big success, listeners can stream an unlimited amount of music, on demand, without ever paying a cent. But in the U.S., rival streaming services like Rhapsody, MOG and Napster generally only offer a very brief trial period of a few days before requiring that a pay wall go up.

For the past two years, Spotify has insisted that free, unlimited streaming is the only way the service will work, because that’s Spotify’s most effective marketing technique. Subscribers who do pay up get benefits like ad-free music, and the ability to port their songs to mobile devices like iPhones.

But the labels, most notably Warner Music Group, have insisted that unlimited free streams only serve to strip away their product’s remaining value–if you can listen for free on Spotify, why would you ever buy another CD or iTunes single?

The whole mobile music space is a riveting one to dive into, of course, and we think Ek is the perfect person to help us do so.

Ek will appear Tuesday morning, December 6, but D: Dive Into Mobile opens on Monday, December 6, with an evening onstage interview with Google Android majordomo Andy Rubin.

The new conference represents the very first brand extension of our D: All Things Digital conference, now in its ninth year of grilling the big names in tech and media to sold-out analog audiences and scores more on the Web.

And, as always, there will be no PowerPoints, no panels and definitely no pontificating.

What there will be are unrehearsed, unscripted and unexpected interviews with top players, taking a big-picture view of the broader digital landscape.

But, unlike big D, D: Dive Into Mobile is topic-focused, drilling down deeply into the ubiquity of mobile technology and devices, and its implications for brands, organizations and consumers worldwide.

Offering a more intimate and focused conference setting, D: Dive Into Mobile will feature other industry heavyweights, including: Dan Hesse, President and CEO of Sprint Nextel; Mike Lazaridis, co-CEO of Research in Motion; Mike McCue, CEO of Flipboard; Joe Belfiore, Vice President of Windows Phone Program Management at Microsoft; Jon Rubinstein of Palm, now owned by Hewlett-Packard; Foursquare CEO and co-founder Dennis Crowley; Google Ad Products Management head Susan Wojcicki; and AT&T Emerging Devices President Glenn Lurie.

D: Dive Into Mobile will be held at the Ritz-Carlton in San Francisco and, as usual, we’ll be liveblogging the whole thing and also posting highlight videos.

Along with Walt Mossberg, Kafka and I, Mossberg Solution’s Katherine Boehret will be conducting the interviews.

You can sign up here for D: Dive Into Mobile.

While everyone is considering whether to brine or deep-fry the turkey this week, All Things Digital HQ will be busy with our preparations for D: Dive Into Mobile.

That includes setting the program, which takes place in two weeks and will open with an evening interview with Google’s Andy Rubin (pictured here).

As the search giant’s mobile chief and principal force and creator of its Android operating system, Rubin is responsible for the ongoing development of the major rival to the Apple iPhone.

Many have challenged Android, including a recent jab from Apple CEO Steve Jobs, questioning its overall experience and whether or not it’s actually open.

Nonetheless, Rubin and Android have proven to be a disruptive and fast-growing force in the mobile space, aiming for dominance akin to Microsoft’s on the desktop.

Ironic? Yes.

Rubin started as an engineer at Apple and later worked at General Magic, where he participated in developing Magic Cap, an operating system and interface for handheld devices. When Magic Cap failed, Rubin joined Artemis Research, founded by Steve Perlman, which became WebTV and was eventually acquired by Microsoft.

After several years, Rubin left to found another smartphone effort called Danger, which was also acquired by Microsoft, in 2008.

Disillusionment with his ouster as CEO of Danger motivated him to found Android, which was later acquired by Google.

Now, it seems Rubin is poised to make good on his first efforts at making a truly smart smartphone ubiquitous.

And he is only one of many of the industry heavyweight speakers at D: Dive Into Mobile, among them: Dan Hesse, president and CEO of Sprint Nextel; Mike Lazaridis, co-CEO of Research in Motion; Mike McCue, CEO of Flipboard; Joe Belfiore, vice president of Windows Phone Program Management at Microsoft; Jon Rubinstein of Palm, now owned by Hewlett-Packard; Foursquare CEO and co-founder Dennis Crowley; Google advertising czar Susan Wojcicki; and Glenn Lurie, president of Emerging Devices for AT&T.

Plus, there is also one more big speaker we’ll be announcing soon, so stay tuned.

D: Dive Into Mobile will be held at the Ritz-Carlton in San Francisco on December 6 and 7.

It represents the very first brand extension of our flagship D: All Things Digital conference, now in its ninth year of grilling the big names in tech and media to sold-out analog audiences and scores more on the Web.

And, as always, there will be no PowerPoints, no panels and definitely no pontificating. What there will be are unrehearsed, unscripted and unexpected interviews, where real news is often broken.

But, unlike big D, D: Dive Into Mobile is topic-focused, drilling down deeply into the ubiquity of mobile technology and devices, and its implications for brands, organizations and consumers worldwide.

Along with Walt Mossberg and me, Mossberg Solution’s Katherine Boehret and MediaMemo’s Peter Kafka will be conducting the interviews.

As usual, we’ll be liveblogging the whole thing and also posting highlight videos.

But there’s nothing like being there, so you can sign up for the D: Dive Into Mobile conference here.

Can Google’s Android keep surging without fatally fragmenting? Can Research in Motion get back its mojo? Can Palm be revived inside the Hewlett-Packard monolith? Can Microsoft resuscitate its mobile business? Will local apps and mobile Web sites fight to the death or co-exist? Is the Apple iPad a fluke or will tablets spread like wildfire, threatening laptops?

And what will it matter without better networks, must-have software and a viable advertising model?

These are some of the questions we hope to explore with top mobile industry leaders at the first new edition of our D, conference, to take place December 6th and 7th in San Francisco.

While our main D event, which will continue to occur each year in the late spring, takes a wide view of technology and digital media, this new, shorter confab, called D: Dive Into Mobile, is focused on the most dynamic area of tech–mobile devices and all of the content, apps, social networking and commerce that they support.

Answering all these questions is a strong lineup of leaders in the mobile sector, including Andy Rubin, who runs the surging Android platform at Google; Mike Lazaridis, co-CEO of RIM and the father of the BlackBerry; and Dan Hesse, CEO of Sprint, the wireless carrier that leads in the race to faster 4G networks.

In addition, we’ll be hearing from Jon Rubinstein, who heads Palm; Joe Belfiore, product manager for the new Windows Phone 7; Dennis Crowley, CEO of Foursquare; Mike McCue, CEO of Flipboard; Glenn Lurie, who handles the iPhone and other cutting-edge devices for AT&T; and Susan Wojcicki, the advertising center square at Google.

We’re excited to be doing a deep dive into an exciting topic, using our tried-and-tested technique from eight years of D conferences: No canned speeches, no slides, no large panels–just unrehearsed journalistic interviews on stage, sprinkled with a few demos of interesting new products.

And, this time, we’re adding a fresh twist. In addition to Kara Swisher and me, two of our colleagues, Peter Kafka and Katherine Boehret, will also be conducting onstage interviews.

To learn more, and to register, click here.

With the news that a Hollywood production company is working on a movie about Google, based on the nonfiction book “Googled: The End of the World as We Know It” by Ken Auletta, BoomTown has been noodling on which actors would be good to cast in the various roles of the top players.

While the Google film isn’t as juicy as the film about Facebook–“The Social Network,” coming out this fall (and, par for the course, the social networking site beats the search giant to the big screen!)–there is plenty of opportunity to bring a little glamour to the Googleplex.

While not a casting director by trade, but having actually covered the Google (GOOG) geeks off and on since its earliest days, I feel that I might have nailed the casting, below, for a smattering of the more-visible execs from the company, then and now.

I could not get to everyone–no Silicon Valley frenemies at Apple (AAPL), no VCs, no giant parade of former Googlers now at Facebook–but please feel free to add your own suggestions.

Thus:

CEO Eric Schmidt/Philip Seymour Hoffman (uncanny!):

Co-founder and President, Products Larry Page/Zachary Quinto (keeping the Spock ears):

Co-founder and President, Technology Sergey Brin/Tom Cruise (in crazy jumping mode):

SVP, Product Management Jonathan Rosenberg/Jim Carrey (need we say more?):

SVP, Corporate Development and Chief Legal Officer David Drummond/Denzel Washington (even more uncanny!):

VP, Search Products & User Experience Marissa Mayer/Reese Witherspoon (separated at birth, right?):

VP, Product Management Susan Wojcicki/Maggie Gyllenhaal (because, let’s be frank, both deserve more notice):

VP, Engineering Andy Rubin/Dick Costolo (he’s not an actor, but he plays one at Twitter; also uncannily uncanny!):

VP, Engineering Vic Gundotra/Stewie Griffin (pretend the gun is a smartphone and it will all make sense):

Please see this disclosure related to me and Google. (And I will leave the casting of Megan to others, although I did lob in a call to Angelina Jolie’s people.)

“We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space,” Susan Wojcicki, Google vice president of product management, said in a celebratory blog post. “Today, with AdMob, our work to make them a reality begins.”

And what a circuitous route it was to get there. Google (GOOG) announced plans to buy AdMob last fall, but the acquisition was quickly hamstrung by a grueling regulatory review.

BoomTown liveblogged Google’s earnings call this afternoon.

Earlier today, Google (GOOG) beat Wall Street’s expectations in its first-quarter earnings, signaling that online advertising spending is back on track.

Here we go:

1:30 pm PT: Investor lady went over investor stuff. Zzzz.

1:33 pm: First up: Patrick Pichette, CFO of Google, whose delightful French accent livened up what was an almost entirely newsless event.

In fact, it turned out that the biggest news was changes in how Google presents its earnings calls going forward: No more CEO Eric Schmidt!

Instead, it will be Pichette from here on out, along with sidekick and head products dude Jonathan Rosenberg. Who was not around today, so top Google execs Susan Wojcicki and Jeff Huber filled in.

Also making an appearance, Nikesh Arora, president of Global Sales Operations and Business Development.

Thus, a parade of Google execs replaced Schmidt–all of whom said as little as he used to!

Pichette went through the numbers–lots and lots of them.

“Very strong performance, across the board, in terms of revenue,” he concluded.

1:44 pm: Next up, Wojcicki–fun fact about the VP of Product Management: Google was started in her garage–talking about improvements to ad search results.

They are going to get fat and detailed, apparently, with all kinds of stuff attached to them.

“The idea is for them to be more useful and therefore more high performing,” she said.

In display, Wojcicki said there was “very strong momentum.” More DoubleClick integration, more analytics.

Mobile: “Doing very well.” (I look forward to the first analyst question about its regulatory approval problem with Google’s $750 million AdMob acquisition.)

There will be an ability to “call through” on ads in smartphones, which sounds kind of cool.

1:51 pm: Next, it was Huber’s turn. He is SVP of Engineering.

He started with mobile and geolocation features Google is working on, some of which sounded a bit stalkerish. To the all-seeing eye of Google, they are fabulous, of course.

Its Android and Chrome operating systems are growing, Huber said, noting that there are now 34 Android devices.

Take that, Apple!–which has but one (which is doing pretty well on its own, Huber declined to add).

1:55 pm: Arora joined the call with the others for Q&A.

Questions about international advertising. All was well, said both Pichette and Arora.

Next question was about the percentage of revenue from enterprise and mobile. Also what up with Nexus One?

Pichette was not saying, of course, as that information would be useful.

Also no data on the profits of Nexus one, which Pichette noted was indeed profitable. But Google wasn’t saying how much! More non-news.

Finally, a good question about whether Google will remain on Apple (AAPL) products–given growing corporate rivalry between the two–and why the heck Schmidt is not on the call anymore and whether there is more to it.

Pichette became slightly agitated about the CEO question.

Eric has been everywhere! Abu Dhabi! Washington, D.C.! Jetting around on the GooglePlane like it was nobody’s business!

“It does not mean that Eric is not available,” said Pichette, explaining that the move is simply a question of “streamlining.”

Huber declined to comment about Apple, of course!

But, blood in the water: What’s up with Facebook competition?

This is a true oucher for Google internally, with execs quite concerned about the social networking site’s growth, even if Huber did not admit it and called it “not a significant issue.”

Translation: It’s significant.

2:04 pm Back to the sleepy questions on marketing and how the company feels about upcoming quarters compared with previous ones.

Hey, the colorful letters of Google and Googley goodness are just not cutting it anymore! You need some pretty ads! You have to promote! After all, Google has actual products now, like the Nexus One.

The next questions were on the number of Nexus One phones sold and, finally, on China.

Huber was not disclosing! If there were a badillion devices sold, you know he would, of course.

Pichette took the China question.

“This was a tough situation, but we really think we made the right decision,” he said, noting that the company is kind of still in China from Hong Kong.

Well, not really, but it was the right decision.

2:10 pm: Another good question on the News Corp. (NWS) deal and the AdMob situation.

Pichette pointed out the the mobile ad market is “nascent,” naturally noting that Apple announced its recently announced iAd network.

In other words, let’s keep pointing to what Apple is up to to save our bacon with the government.

“Google wants every partner,” said Pichette about renewing the deal over MySpace, but added that economics have changed since the first one was done with the then-hot-and-now-not social networking site.

Translation: Don’t expect a big check, Rupert Murdoch!

More in-the-weeds questions, which provided some insight, but not much.

2:28 pm: Another China question about whether serving its results from Hong Kong is sustainable.

Yes, said Pichette.

More about search advertising innovations and targeting. Google is all over it, said Wojcicki in many, many, many more words.

This line of questioning continued until someone asked whether the reported tensions between Schmidt and co-founder Sergey Brin over China are behind his absence.

Juicy, but completely ridonkulous.

“Non,” laughed Pichette, answering in a jaunty way.

The lack of Schmidt, he added, was not a negative, but part of a review of stuff Google could do better. In fact, it was an innovation!

Mais oui or mais non, it was the most interesting news of the day.