Suzanne Vranica

Kids Lend a Digital Hand

Suzanne Vranica, Reporter, The Wall Street Journal in News on January 10, 2011 at 5:00 am PT

Madison Avenue has been scrambling to keep up with the digital revolution, snapping up small agencies and digital-marketing experts when they can find them. But as that pool runs dry, many agencies are turning to a younger generation and beefing up their training to meet ballooning digital demands.

Tweeting to Sell Cars

Suzanne Vranica, Reporter, The Wall Street Journal in News on November 15, 2010 at 5:00 am PT

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.

Nielsen Testing a New Web-Ad Metric

Suzanne Vranica, Reporter, The Wall Street Journal in News on September 23, 2010 at 12:51 pm PT

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector.

Shaping Ads for Web-Connected TV

Jessica E. Vascellaro and Suzanne Vranica, Reporters, The Wall Street Journal in News on September 20, 2010 at 3:51 pm PT

Technology companies racing to deliver video to the living room over the Web are exploring the idea of offering ads on their services, seeking to capture some of the billions of ad dollars that flow to television. A few companies, including TiVo Inc. and Microsoft Corp., have released ad products tied to broadband-video services designed to be accessed on television sets, not computers.

Brands Friending Social Gaming Amid New Web Craze

Suzanne Vranica, Reporter, The Wall Street Journal in News on August 9, 2010 at 5:00 am PT

Honda Motors Co. and McDonald’s Corp. are making a push into social gaming to promote their brands, as Madison Avenue begins to take notice of the latest Web craze that is drawing growing numbers of people to games on social networks.

Tallying Up Viewers

Suzanne Vranica, Reporter, The Wall Street Journal in News on July 26, 2010 at 12:00 am PT

Some of the nation’s biggest media companies and advertisers, seeking to develop new ways of measuring audiences, could make Apple Inc.’s iPhone the vehicle for a study of how Americans consume media on a range of devices–from TV sets to mobile phones to computers.

Marketers Face Zooming Costs as ESPN Launches 3-D Channel

Suzanne Vranica, Reporter, The Wall Street Journal in News on June 10, 2010 at 12:00 am PT

Walt Disney Co.’s ESPN network has convinced three major advertisers to produce expensive 3-D commercials for its new sports channel debuting Friday with the 2010 World Cup broadcast. It is the first major test of marketers’ appetite for 3-D pitches. Procter & Gamble Co., Sony Corp. and Disney’s Pixar will all experiment with spots on the new 3-D sports channel. ESPN has previously aired several 3-D telecasts, including the Masters Tournament.

Hearst Nears iCrossing Pact

Emily Steel and Suzanne Vranica, Reporters, The Wall Street Journal in News on April 19, 2010 at 8:00 am PT

Newspaper-and-magazine publisher Hearst Corp. is near a deal to acquire digital-marketing firm iCrossing, according to people familiar with the matter, the latest sign of how publishers are going head to head with Madison Avenue to grab some of the growing revenues from online advertising.