17 posts and columns on Suzanne Vranica

Voices

GM to Stop Advertising on Facebook

in News on May 15 at 12:44 pm PT

General Motors Co. plans to stop advertising on Facebook after the company’s marketing executives determined their paid ads had little impact on consumers, people familiar with the matter said — a move that comes as more companies question the effectiveness of advertising on the social networking site.

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The Big Doubt Over Facebook

in Media on May 2 at 5:00 am PT

Facebook Inc. has built a $3 billion-a-year advertising business by convincing marketers to buy new forms of advertising designed to create buzz around their brands. But some advertisers with big spending accounts are wondering whether they’re getting their money’s worth.

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Online Video Turns Up Heat

in Media on April 23 at 3:13 pm PT

Though television may be losing viewers to online video, it has been holding on to advertisers. But with online-video outlets this week making their most organized push yet for ad dollars, that may be starting to change.

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Weather Channel Hires Digital-Ad Expert as CEO

in News on January 24 at 2:21 pm PT

The owners of the Weather Channel abruptly replaced the company’s chief executive, Mike Kelly, naming a digital advertising veteran in his place.

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Digitas CEO Laura Lang to Be Named Chief of Time Inc.

in Media on November 30, 2011 at 6:34 am PT

Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter.

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Kids Lend a Digital Hand

in News on January 10, 2011 at 5:00 am PT

Madison Avenue has been scrambling to keep up with the digital revolution, snapping up small agencies and digital-marketing experts when they can find them. But as that pool runs dry, many agencies are turning to a younger generation and beefing up their training to meet ballooning digital demands.

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Tweeting to Sell Cars

in News on November 15, 2010 at 5:00 am PT

Car companies have long tapped high-profile celebrities to spread word of mouth about new cars by test driving them around town. Now they are turning to a similarly powerful but cheaper source: young social-media influencers who have strong online followings.

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Nielsen Testing a New Web-Ad Metric

in News on September 23, 2010 at 12:51 pm PT

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector.

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Shaping Ads for Web-Connected TV

in News on September 20, 2010 at 3:51 pm PT

Technology companies racing to deliver video to the living room over the Web are exploring the idea of offering ads on their services, seeking to capture some of the billions of ad dollars that flow to television. A few companies, including TiVo Inc. and Microsoft Corp., have released ad products tied to broadband-video services designed to be accessed on television sets, not computers.

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Brands Friending Social Gaming Amid New Web Craze

in News on August 9, 2010 at 5:00 am PT

Honda Motors Co. and McDonald’s Corp. are making a push into social gaming to promote their brands, as Madison Avenue begins to take notice of the latest Web craze that is drawing growing numbers of people to games on social networks.

Tallying Up Viewers

in News, July 26, 2010 at 12:00 am PT

Marketers Face Zooming Costs as ESPN Launches 3-D Channel

in News, June 10, 2010 at 12:00 am PT

Hearst Nears iCrossing Pact

in News, April 19, 2010 at 8:00 am PT

IPad to Launch With Payload of Ads

in News, April 1, 2010 at 10:46 am PT

Magazines Use the iPad as Their New Barker

in News, March 25, 2010 at 4:00 pm PT

H-P to Brandish Its Technology Credentials

in News, March 11, 2010 at 5:00 am PT

Yahoo's New Ad Pitch: "It's You!"

in News, September 21, 2009 at 12:00 am PT