Parties — Not Panels or Products — Were the Animating Spark at SXSW

The real work happens when the sun goes down.
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CEO Dennis Crowley on Foursquare’s Biggest Mistake

The social check-in startup founder talks about Foursquare’s past stumbles and future prospects.
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How One Boring Company Pulled Off the Perfect SXSW Troll

One unlikely company punks South by Southwest.
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“Scroogled” Shmoogled

“We focus on our users and the products that I love building. Others should focus on building good products, too.”

– Google SVP of Search Amit Singhal, on Microsoft’s recent “Scroogled” media campaign, in which it smears Google’s search products

Google’s Smack-Talking Shoe of South by Southwest

Google unveils another future-oriented wearable device.
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People of South by Southwest — Please, Free Grumpy Cat

A plea to the people of Austin on behalf of an overpublicized feline.
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News Byte

MakerBot Unveils Desktop Scanner Prototype for Amateur 3-D Printing

MakerBot, a company specializing in selling 3-D printing hardware to individuals and smaller companies, unveiled a small, desktop-sized 3-D scanner prototype at SXSW on Friday. MakerBot founder Bre Pettis said the device uses a series of cameras and lasers to scan an object, and then creates a digital file that can be read and used to fabricate a 3-D printed object on one of MakerBot’s Replicator printers. The company aims to launch the product by the end of the year. Inexpensive 3-D scanning was also a major focus at Microsoft’s recent TechFest.