Pre-$200 Million Valuation: Flipboard's Mike McCue at SXSW (The Full Onstage Video)

In March, BoomTown travelled hipster-Texas-style for the South by Southwest festival in Austin to interview Flipboard’s Mike McCue in an onstage interview there. The well-funded Silicon Valley start-up makes an innovative and highly designed social media reading app for the Apple iPad and McCue talks about its next steps in this hour-long video.

Gogii Hires Ex-Myspace Exec to Make Group Texting Pay Off

Gogii, a company that makes a popular group text messaging app called textPlus, has hired Chandra Hill to figure out its monetization plans as it weighs paid vs. ad-supported features.

Ten Entrepreneurship Rules for Building Massive Companies

Last week I gave a talk at South by Southwest, and in it I shared my top 10 rules for entrepreneurship. They are borne from my experiences starting companies and partnering with great entrepreneurs in Silicon Valley as an angel and a venture capitalist. I hope they prove to be useful to you. If you are an entrepreneur and have other rules you live by and want to share with others, please post your thoughts in the comments field.

What Connect.me–the Sign-up Page That Got 50K Users in a Day–Actually Does (Video)

A certain type of social Web user is virtually rabid for the new hotness. Connect.me’s page had all the right hooks: A cute and simple domain name and design, the enticing header “Reserve your username and get early access,” and rewards for getting connections from your social network to sign up as well.

Is There a Second Act for Kevin Rose?

As TechCrunch reported today, Digg founder Kevin Rose is starting a new company. Rose told NetworkEffect at SXSW he was working on a new start-up, but I hadn’t written about it yet as I had yet to find out what the company actually does.

Survey Says: The iPhone Still Dominant Platform for Mobile Social Apps

Upstart social apps don’t seem to be following Facebook’s lead in using HTML5 for mobile. Many of the new mobile social apps I’ve seen launch for iPhone alone, and hardly any are mobile-Web-only.

Inside the Recommendation Engines of StumbleUpon, YouTube, Pandora and Hotpot

Product leaders for four of the Web’s leading recommendation engines lay out the signals and measurements they take into account when trying to figure out what content their users will like.

Viral Video: "Conan O'Brien Can't Stop" (at SXSW)

Conan O’Brien has been all over the South by Southwest festival this week, hawking a new documentary about his time wandering in the late-night talk television wilderness after he left “The Tonight Show” last year, titled “Conan O’Brien Can’t Stop.” His hysterical journey, of course, was deftly played out by O’Brien all over the Internet, which was definitely on “Team Coco.”

Video: GroupMe Dudes Talk Group Messaging Phenom (and Drink Beer at the Same Time)

If you had to pick the hotsy-totsy start-up to win the media darling of South by Southwest award for 2011–following in the precious footsteps of Foursquare and Twitter from years past–it would probably have to be GroupMe. Here are the co-founders of he group messaging/conference call/locations/photo sharing service enjoying their day in the sun–quite literally, at their free grilled-cheese-and-beer giveaway this weekend in Austin.

Video: BoomTown Versus Texas Hipsters and Cheddar Cheese Cats at SXSW

As it turned out, BoomTown did not succumb to hipster poisoning on my sojourn this past weekend to Austin, Texas and the famous South by Southwest festival. The annual gathering, which has interactive, music and film elements, started last week and is still going strong–fueled, as far as I can tell, by beer, blogging empanadas and excessive start-up hype.

SXSW Gets Its Own Apple Store

Viral Video: Biz Stone Gets Couric-ed