What Happened at South By Southwest? A Google Guy Explains.

South By Southwest isn’t just a chance for Webby folks to drink. They also spent a lot of time thinking about the big issues of the day: Namely, what does Twitter mean, and what should we do about it?
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Meet Someone Who Still Wants to Invest in Start-Ups: Founders Fund’s Dave McClure

It’s a whole lot harder for the start-ups buzzing around South by Southwest to find someone to back them than it was a year ago. But there are still investors willing to place some bets, even on the most nascent companies. Meet Dave McClure, who runs the angel investing program for the high-profile Founders Fund.
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Why Is Pepsi Paying for Web Radio, Twitter and Facebook?

Hard to see how Twitter accounts and Web radio sponsorships are going to sell more soda. But Pepsi is trying this stuff out anyway. Here’s what it’s thinking.
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Meet Ms. Techmeme: Megan McCarthy Explains All

The tech news aggregator used to rely solely on algorithm to divine what was important on the Web. Now it’s added a human, who happens to be a lot of fun to chat with.
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What Does Facebook Connect on the iPhone Mean? A Big Web Brain Explains.

Facebook promised big news at South by Southwest. So is Facebook Connect on the iPhone something we need to pay attention to? Web expert Charlene Li explains. Bonus footage: A cameo from an Austin Convention Center employee.
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