In an effort to minimize the impact of massive layoffs that Yahoo’s top management has been planning, according to sources close to the situation, one of the latest ideas to save costs and presumably jobs by new CEO Scott Thompson is to sell off much of its advertising technology platform, including Right Media.

And among the possible buyers Thompson has been targeting in recent visits: Google and Microsoft, as well as Silver Lake, the private equity firm that had once been talking to the Silicon Valley Internet giant about making a large investment in the company.

(That particular deal has gone south, but there is always yet another scheme on the horizon at Yahoo!)

The concept behind such a sale, according to several sources inside and outside the company, is to turn a cost center into a revenue source, with Yahoo essentially outsourcing a business that was a cornerstone of its strategy. A negotiable number of employees affiliated with those units would then move over to the new owner.

The most ideal plan, said sources, would be to sell Yahoo’s whole advertising technology “stack,” including the Right Media Exchange, a marketplace for advertisers, publishers and ad networks to trade online ads. Yahoo bought it for $700 million in 2007.

According to info on the company’s site, it has “300,000 active global buyers and sellers and more than 11 billion daily transactions.”

Also part of the possible package is APT, a system Yahoo has built to make buying and selling online advertising easier. In addition, Yahoo’s technologies for display-ad serving have been mentioned as a possibility for sale.

It’s unclear what the potential sale means for the new ad strategy that U.S. boss Ross Levinsohn and his lieutenant Jim Heckman have been pursuing since last summer. That plan included its own acquisition of ad network Interclick and an attempt to sync up with rivals AOL and Microsoft in an effort to fend off Google and some third-party players, like ad networks.

But the reason for contemplating much a major move — which has been considered before, but never has been seriously offered — are obvious: While Yahoo once dominated this arena, it has steadily lost ground, especially to Google. The search giant has made almost all of its money in search-related ads, but has been moving aggressively via its DoubleClick and other ad-serving entities into higher-level ads.

Microsoft has also been trying to compete, as has AOL, but it’s getting to be an expensive race, and one where Yahoo would have to make major investments to once again gain momentum. Building up this business again had been the aim of co-founder Jerry Yang, who wanted to go big in the arena in a number of ways before he left the company earlier this year.

But those days seem to be over at Yahoo.

“A lot of what has happened so far under Scott [Thompson] has been trying to find more revenue anywhere it can be generated, and get out of businesses that are not growing,” said one person. “Right now, it’s a lot about what we shouldn’t do rather than what we should.”

That has meant visits to see both Google and Microsoft about possible deals by Thompson, with the involvement of CFO Tim Morse and Chief Product Officer Blake Irving.

Thompson (pictured here) has also recently been talking to Silver Lake about the ad-platform sale, in a deal that might include the Andreessen Horowitz venture fund. This would be a different kind of transaction, said sources, in which a separate company would be formed, with Yahoo owning a piece and contracting with the new entity to provide ad technology.

All this activity is related to the layoffs in the works of perhaps thousands of employees, which were to have been communicated to the company this week.

Sources said those have been delayed for some weeks for several reasons, including whether to consider more deeply if certain larger business units can be spun off, sold or somehow transformed. (To be clear: Major layoffs are still being planned, but now might take place in two parts, said sources, in what is a quickly changing and volatile atmosphere at Yahoo.)

Another area being looked at, said sources, is Yahoo’s search advertising partnership with Microsoft, which has not been as successful as had been expected. While Yahoo has been working with the software giant about improving the results, Thompson has apparently been contemplating other possibilities, including working with Google (calling all regulators!) and/or laying off up to 900 employees who work on the company’s search offering.

Any of these moves could, of course, cause a firestorm of controversy, which Thompson appears to not worry much about. He was the driving force in Yahoo’s patent lawsuit against Facebook earlier this week, which is largely attracting a negative reaction across the tech landscape.

A number of prominent voices have spoken out against the legal action, including well-known VC Fred Wilson, who yesterday penned a poisonous blog post, titled “Yahoo Crosses the Line.”

It ends thusly: “I am not writing this in defense of Facebook. They can and will defend themselves. I am writing this in outrage at Yahoo! I used to care about that company for some reason. No more. They are dead to me. Dead and gone. I hate them now.”

Ouch!

Also weighing in publicly via Twitter was former Yahoo director Eric Hippeau, who was one of the company’s first investors, which is embedded below:

Pathetic and heartbreaking last stand for Yahoo bit.ly/yirCcj It’s all over. I loved you very much.

— Eric Hippeau (@erichippeau) March 13, 2012

Double ouch!

All I can say is that Thompson certainly has a lot of gumption. That has actually been his M.O. from the start, said several sources, with the former president of eBay’s PayPal payments unit and dark horse cold-emailing his way into the Yahoo CEO job.

True story: He had not been among its list of possible candidates — largely because he had been placed in his job at eBay many moons ago by Heidrick & Struggles, which was conducting the Yahoo CEO search, and that’s a talent acquisition no-no to poach someone you placed.

That did not stop Thompson, who thought he might be good for the job and reached out directly to board members at the end of the selection effort, which then led to the search committee and soon enough to the job in what was a very quick vetting and secretive (although not secretive enough!) hiring process.

Since then, Thompson has been on a tear, from working on a restructuring to trying to assuage activist shareholder Dan Loeb to helping put the kibosh on its Asian stake sale talks to suing Facebook. And now this sale effort, too.

If the peripatetic Thompson — who might need a dose of Ritalin before this thing is over — wanted to get noticed by the tech powers that be: Mission accomplished!

“He’s definitely someone who appears to have decided on shooting the moon with a lot of these actions,” said one person close to the situation, referring to the move in the card game of Hearts, which is a risky gambit to capture every penalty card worth 26 points in order to win. “I just hope no one loses an eye in the process.”

(That would be triple ouch, by the way.)

No comments all around, but everyone was certainly cordial on this rainy morning.

In what is either the boldest gamble of its history or the most boneheaded, Yahoo has filed a massive patent infringement lawsuit against Facebook.

The attack by the Silicon Valley Internet icon against perhaps the most powerful consumer social networking site today — also based in tech’s heartland and also an important partner of Yahoo — is sure to be a controversial one, pitting Yahoo against a company that has surpassed it handily in recent years in regards to popularity among consumers.

“Facebook’s entire social network model, which allows users to create profiles for and connect with, among other things, persons and businesses, is based on Yahoo’s patented social networking technology,” Yahoo’s lawsuit reads, in part.

That includes, Yahoo alleges, Facebook’s popular News Feed, advertising methods, privacy settings and more. The company adds that Facebook has been “free riding” on Yahoo’s intellectual property and that royalty payments alone will not suffice.

So what does Yahoo want for this alleged free ride? Triple damages and to enjoin Facebook from operating by using said patents.

The 19-page lawsuit over 10 patents — related to advertising, privacy, customization, messaging and social networking — comes as Yahoo is seeking to right itself under new CEO Scott Thompson.

Multiple sources said he is primarily driving this new aggressiveness from Yahoo.

Since Yahoo told the New York Times that it was considering such a move last week, the issue has been widely debated within the company, with many top techies there opposed to it, due to the company’s longstanding ethos of using patents for defense rather than offense.

Thus, the decision to move was closely held, sources said, with only Thompson and legal chief Michael Callahan largely working on it.

Still, patent lawsuits have become ever more prevalent among tech companies, as they seek to battle for advantage in a rapidly changing competitive landscape. Apple, Google, Microsoft and others are involved in several legal actions, although they are largely related to mobile technology.

Yahoo’s lawsuit is the most prominent in the social networking arena, a sector that has seen a huge explosion of late. Its timing could not be worse for Facebook, since it is in a quiet period for its upcoming IPO, which is expected to value the company at close to $100 billion.

Yahoo has done this kind of thing before, of course, having wrangled with Google until right before it went public in 2004 over search patents from its Overture acquisition. The pair settled 10 days before the Google IPO, with Yahoo getting several million more shares of that stock.

Yahoo is shaking Facebook down for much more here and with much higher stakes for both companies. If successful, Yahoo could seriously damage Facebook’s initial public offering; if not, Yahoo will cement its growing reputation as a company with nothing to lose, whose value is built not on its current business, but on non-operating assets.

More importantly, at least initially, the move did nothing to boost Yahoo’s moribund shares — the stock was down about one percent to $14.49 in after-hours trading.

More to come, but here is the entire document below. The lawsuit has been filed in San Jose, Calif., federal court.

Lastly, the official PR back-and-forth:

Said Yahoo, in its statement:

“Yahoo! has invested substantial resources in research and development through the years, which has resulted in numerous patented inventions of technology that other companies have licensed. These technologies are the foundation of our business that engages over 700 million monthly unique visitors and represent the spirit of innovation upon which Yahoo! is built. Unfortunately, the matter with Facebook remains unresolved and we are compelled to seek redress in federal court. We are confident that we will prevail.”

Facebook, obviously, disagrees, and also threw in a jab about the lack of discussions over the issue between the pair:

“We’re disappointed that Yahoo, a longtime business partner of Facebook and a company that has substantially benefited from its association with Facebook, has decided to resort to litigation. Once again, we learned of Yahoo’s decision simultaneously with the media. We will defend ourselves vigorously against these puzzling actions.”

I’ll admit to also being puzzled about the strategery here, but I am sure there will be much more to come.

Until then, read on:

Complaint

And here is what I wrote last week on the subject:

Apparently, Yahoo’s new motto: If you can’t beat ‘em — and it can’t — sue ‘em.

That would be Yahoo — the perpetual 98-pound weakling of the Internet these days — threatening powerful Facebook, which had cleanly bested it by attracting hordes of users with a plethora of popular products and services.

Yahoo has already lost its audience to Facebook, which was most recently followed by its frittering away a commanding lead in display advertising, too.

That would also be the Yahoo whose most recent success in improving its increasingly tenuous connections with customers was, in fact, by deeply integrating Facebook’s social hooks into its Web properties.

That would be the Yahoo which has failed time and again to innovate its own offerings so drastically over the years that it has now apparently decided that its first and best strategic move under Thompson’s rule is a shakedown.

Such a cynical move on rights Yahoo has long held seems more a play for the cheap seats of Wall Street, given that the company needs to look like it is doing everything it can to turn things around right now as it faces a proxy challenge.

First, it ended difficult talks with its Asian partners, Alibaba Group and SoftBank, over selling back lucrative stakes there.

Now, according to sources, Yahoo’s Thompson has actually been trying to make very nice with activist shareholder Daniel Loeb of Third Point — on-the-down-low chitchats that might have played a part of this latest unusual move.

At least Kodak had a good excuse. The once iconic camera company had recently been trying to take advantage of its trove of patents as a way to stave off declaring bankruptcy.

That didn’t work for Kodak, and it will also not work for Yahoo, whose only real option is to try to innovate its way out of the mess it has landed itself in.

You know, with good ideas.

Instead, the company’s leadership has opted for a road that could rain down trouble and paint Yahoo as a company bereft of talent to win any other way.

And while a range of intellectual property lawsuits have broken out all over the digital sector, involving Apple, Microsoft, Google and many others, such a strategy for Yahoo could be dangerous if it fails in its legal effort to take advantage of its 1,000-plus patents, including those related to search and advertising.

Others — including such tech luminaries as LinkedIn’s Reid Hoffman, who co-owns the seminal Six Degrees patent for constructing a networking database and system — hold a number of critical social networking patents, too, so who knows where this thing will go.

Nonetheless, Yahoo has decided to emulate those companies with one of the few valuable assets it might have, waging its little war, right as Facebook is in the midst of its initial public offering period.

Yahoo has done this before, of course, having wrangled with Google until right before it went public in 2004 over search patents from its Overture acquisition. The pair settled 10 days before the Google IPO, with Yahoo getting several million more shares of that stock (which it then, of course, sold too soon).

That certainly could happen here, with Yahoo managing to grab a chunk of Facebook’s pre-IPO stock.
That would mean that Yahoo’s most valuable asset would be those shares, as well as its stake in Asian companies it bought a while back for a bargain and now makes up a bulk of the company’s valuation.

As to Yahoo’s core business — investors consider it almost entirely worthless.

And let’s not forget: Facebook could also sue right back, which it very well might do. Or, perhaps, cut off agreeable ties that have aided Yahoo in recent years.

In other words, in poking Facebook, Yahoo might now learn what it is really like to be de-friended.

In an interesting twist on the accelerator and incubator model for entrepreneurs, StartUp Health Academy announced its first class of “healthcare transformers” today at SXSW in Austin.

StartUp Health, which is chaired by former Time Warner CEO Jerry Levin and is backed by AT&T and the California HealthCare Foundation, is backing 10 entrepreneurs who are focused on “fixing a broken healthcare system in ways that significantly reduce costs and dramatically improve care.”

Unlike programs that support start-ups, some of these companies are well on their way in terms of funding and staff. What has been missing, according to StartUp Health, are the other support functions aimed specifically at companies in the still-nascent digital health care field.

Most of all, it’s a nice break from similar groups that back companies designing apps to help people stalk each other at SXSW bars.

Here’s the press release about the 10 that were picked, who were selected from nearly 400 applications and will be part of a three-year curriculum:

StartUp Health Announces Its Inaugural Class Celebrating “Healthcare Transformers”

AT&T and the California HealthCare Foundation Provide Scholarships to the First Class of the Academy for Health and Wellness Entrepreneurship

Austin, TX — SXSW — Monday, March 12, 2012 –Today StartUp Health announced the ten “Healthcare Transformers” that will make up the inaugural class of the StartUp Health Academy for Health and Wellness Entrepreneurship. These extraordinary and passionate entrepreneurs and innovators are on a mission to solve one of the great challenges of our time: fixing a broken healthcare system in ways that significantly reduce costs and dramatically improve care. StartUp Health also announced that both AT&T and the California HealthCare Foundation will be generously providing full-tuition scholarships for the first class of Healthcare Transformers accepted into the program.

“StartUp Health represents a new model for helping innovation succeed in the health sector and is based on a simple premise,” said Jerry Levin, Chairman of StartUp Health. “The best way to transform healthcare is to support and promote entrepreneurs with ongoing inspiration, education, and access to customers, capital, and other critical resources so that innovation and growth can occur more quickly.”

“StartUp Health Academy is the first program of its kind and is based on our unique methodology and platform for supporting Healthcare Transformers,” said Steven Krein, co-founder and CEO of StartUp Health. “The Academy is structured as a 3-year curriculum with strategic thinking tools and collaborative peer groups designed to help innovators navigate the many challenges of building a sustainable growth business in the health sector. We believe there is great power in these networks and in the access we provide to the community of customers, investors, and partners we have organized to transform healthcare.”

The first class of Healthcare Transformers in StartUp Health Academy are all highly accomplished and are operating companies at various stages of the growth lifecycle. All of them have already received funding or financial backing for their venture via venture capital, angel investors, grants, or customer revenue. Five of the class are serial entrepreneurs, two are healthcare professionals, and half are located on the East Coast and half on the West Coast.

The group includes:

Sundeep Bhan is a serial entrepreneur on a mission to revolutionize the way physicians and patients leverage lab testing to make better decisions leading to improved health. Sundeep is CEO of Medivo (medivo.com), which he co-founded with Jason Bhan, MD, and Destry Sulkes, MD, and is headquartered in New York City. The company recently raised $7 Million in a Series A from Safeguard Scientifics. Sundeep’s previous company Medsite was acquired by WebMD in 2006.

Veer Gidwaney is a serial entrepreneur on a mission to improve people’s health through daily behavior change. Veer is CEO of DailyFeats (dailyfeats.com), which he co-founded along with Morley Ivers, President & COO, and Vinay Gidwaney, Chief Product Officer, and is headquartered in New York City and Cambridge, MA. DailyFeats is profitable and growing rapidly with numerous partners including Walgreens and Cigna. Veer’s previous company Control-F1 was acquired by Computer Associates in 2005.

Samer Hamadeh is a serial entrepreneur on a mission to make it easier for people to find and book appointments with alternative healthcare and wellness practitioners ranging from acupuncturists and chiropractors to massage therapists, physical therapists, and personal trainers. Samer is the Founder and CEO of Zeel Networks (zeel.com), headquartered in New York City. Zeel has raised over $1.5 million in seed funding from angel investors including Esther Dyson, Ravi Mhatre, Tim Kendall, and Matt Ocko. Samer was recently EIR at Lightspeed Venture Partners. Samer’s last venture, career site Vault.com, was acquired by private equity firm Veronis Suhler Stevenson in 2007.

Nadeem Kassam is a serial entrepreneur on a mission to reinvent how people track and manage their health. Nadeem is the Founder and Chief Alliance Officer at Basis (mybasis.com), which he manages with Jef Holove as the CEO, and is headquartered in San Fransisco. The company has raised $9 Million in a Series A from Norwest Venture Partners & DCM. Jef was previously CEO at wireless photo card maker Eye-fi and spent almost a decade at Logitech.

Hesky Kutscher is a serial entrepreneur on a mission to revolutionize and simplify the way families manage their children’s health. Hesky is Founder and CEO of MotherKnows (motherknows.com), headquartered in Palo Alto, CA. MotherKnows has raised $1.7 Million in a Series A from First Round Capital, Charles River Ventures, Giza Ventures, and Band of Angels. Hesky’s previous company Shoplocal was acquired by Tribune and Gannett in 2004. Hesky is also Chairman and founder of High Gear Media, a leading automotive content network.

Bill Scott is a Board Certified Neurotherapist on a mission to revolutionize therapeutic treatment options by giving clinicians the ability to easily and cost-effectively use neurofeedback to help patients train their brains to be more adaptive and healthy. Bill is CEO of BrainPaint (brainpaint.com), which he co-founded with Cora Scott, President, and is headquartered in Malibu, CA. BrainPaint is profitable and growing rapidly with over a 125 customers including Promises treatment centers and hospitals in 35 states and 7 countries.

Bronwyn Spira is a physical therapist on a mission to deliver mobile applications for physical therapists that transform the delivery of care. Bronwyn is co-founder and President of FORCE Therapeutics (forcetherex.com), which she founded with her husband Mark Lieberman, a serial entrepreneur and technology executive, and is headquartered in New York City. FORCE Therapeutics has raised seed funding from prominent CEO investors including Thomas Layton, John Pleasants, Joseph Varet, and Randall Winn.

David Wong, MD, PhD, is a dermatologist on a mission to make it easy and affordable for anyone to get online access to board-certified dermatologists and get immediate assistance in the diagnosis and management of skin diseases. David is CEO of Direct Dermatology (directdermatology.com), which he co-founded with Rajnish Gupta, MD, PhD, and is headquartered in Palo Alto, CA. Direct Dermatology has received funding from California HealthCare Foundation and angel investors.

Faheem Zaman is a young entrepreneur who recently left Harvard University to become one of the first Thiel Fellows and pursue his dream of rethinking healthcare by leveraging technology, data, and elegant design to make quality care more accessible. Faheem is founder of a “stealth mobile health company,” which he co-founded with Ilya Vakhutinsky, and is headquartered in New York City. Ilya brings expertise in contextual design and data visualization from his work at the Princeton Plasma Physics Laboratory. Faheem is a recipient of $100,000 from Peter Thiel and the Thiel Foundation’s “20 Under 20″ Thiel Fellowship program.

George Zamanakos, PhD, is an entrepreneur on a mission to make it easier and more affordable for pregnant women to get remote care from anywhere in the world. He is heading up a “stealth mode” initiative backed by some of the biggest visionaries in the ecosystem, and is headquartered in San Diego, CA. George has a PhD in Physics from Caltech, was an associate principal at McKinsey, and previously worked with Johnson & Johnson’s leading strategy and product development in diabetes.

The inaugural group of ten entrepreneurs represents the first of at least four classes StartUp Health will launch in 2012 and marks the beginning of its decade-long mission to help inspire, educate, and provide resources to 1,000 Healthcare Transformers as they build world-class growth companies. The entrepreneurs were selected from nearly 400 applications. The StartUp Health Academy operates on a “rolling admissions” basis and all entrepreneurs who have already applied will also be considered for subsequent classes.

“These entrepreneurs, along with their co-founders, represent a diverse group of Healthcare Transformers focusing on solutions ranging from mobile and digital health services to new diagnostic technologies and devices that will dramatically improve health and wellness and lower the cost of care,” said Unity Stoakes, co-founder and President of StartUp Health. “This group has visionary dreams and are already busy making them come true and pushing the entire ecosystem forward in the process.”

“The California HealthCare Foundation is excited to support StartUp Health on their mission to help Health Transformers grow and innovate more quickly so together we can spark innovations that can reduce the costs of healthcare and expand access to services for the underserved,” said Margaret Laws, Director of the Innovations for the Underserved Program at the California HealthCare Foundation.

“Innovation and collaboration are critical to drive changes in healthcare, and we’re pleased to support this amazing class of healthcare entrepreneurs in the StartUp Health Academy,” said Eleanor Chye, Executive Director, Mobility Healthcare and Pharma, Mobility Product Management, AT&T Business and Home Solutions. “We’re committed to helping the health and wellness ecosystem grow and support new ways that mobile technologies and smart networks can be used to improve the quality of care, reduce costs, and contribute to a healthier world.”

Anyone who wants to support the movement to help innovate in health and wellness can get involved or apply for a future class at startuphealth.com.

It was Yahoo legal head Mike Callahan who had the thankless task yesterday of calling Facebook’s general counsel Ted Ullyot to tell him the Silicon Valley Internet giant was intent on pursuing patent lawsuits against the social networking giant.

The charge was being led by Callahan, as well as Chief Product Officer Blake Irving and, especially, Yahoo’s new CEO Scott Thompson.

Much of Yahoo’s senior leadership had no idea of the impending move until Callahan informed them it was about to happen at meeting Monday.

Facebook had known of the patent concerns of Yahoo for some months — the issue had also gotten some coverage in the media — but had not engaged formally on the topic, several sources said.

So, the suddenly aggressive call also apparently blindsided Facebook, even though it had been aware of the possibility of such an outcome.

Thus, it had little time to respond, since Yahoo was also simultaneously briefing the New York Times, according to numerous sources at both companies, and then released an astonishing statement to the newspaper:

“Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property. We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights.”

Apparently, Yahoo’s new motto: If you can’t beat ‘em — and it can’t — sue ‘em.

That would be Yahoo — the perpetual 98-pound weakling of the Internet these days — threatening powerful Facebook, which had cleanly bested it by attracting hordes of users with a plethora of popular products and services.

Yahoo has already lost its audience to Facebook, which was most recently followed by its frittering away a commanding lead in display advertising, too.

That would also be the Yahoo whose most recent success in improving its increasingly tenuous connections with customers was, in fact, by deeply integrating Facebook’s social hooks into its Web properties.

That would be the Yahoo which has failed time and again to innovate its own offerings so drastically over the years that it has now apparently decided that its first and best strategic move under Thompson’s rule is a shakedown.

Such a cynical move on rights Yahoo has long held seems more a play for the cheap seats of Wall Street, given that the company needs to look like it is doing everything it can to turn things around right now as it faces a proxy challenge.

First, it ended difficult talks with its Asian partners, Alibaba Group and SoftBank, over selling back lucrative stakes there.

Now, according to sources, Yahoo’s Thompson has actually been trying to make very nice with activist shareholder Daniel Loeb of Third Point — on-the-down-low chitchats that might have played a part of this latest unusual move.

At least Kodak had a good excuse. The once iconic camera company had recently been trying to take advantage of its trove of patents as a way to stave off declaring bankruptcy.

That didn’t work for Kodak, and it will also not work for Yahoo, whose only real option is to try to innovate its way out of the mess it has landed itself in.

You know, with good ideas.

Instead, the company’s leadership has opted for a road that could rain down trouble and paint Yahoo as a company bereft of talent to win any other way.

And while a range of intellectual property lawsuits have broken out all over the digital sector, involving Apple, Microsoft, Google and many others, such a strategy for Yahoo could be dangerous if it fails in its legal effort to take advantage of its 1,000-plus patents, including those related to search and advertising.

Others — including such tech luminaries as LinkedIn’s Reid Hoffman, who co-owns the seminal Six Degrees patent for constructing a networking database and system — hold a number of critical social networking patents, too, so who knows where this thing will go.

Nonetheless, Yahoo has decided to emulate those companies with one of the few valuable assets it might have, waging its little war, right as Facebook is in the midst of its initial public offering period.

Yahoo has done this before, of course, having wrangled with Google until right before it went public in 2004 over search patents from its Overture acquisition. The pair settled 10 days before the Google IPO, with Yahoo getting several million more shares of that stock (which it then, of course, sold too soon).

That certainly could happen here, with Yahoo managing to grab a chunk of Facebook’s pre-IPO stock.

That would mean that Yahoo’s most valuable asset would be those shares, as well as its stake in Asian companies it bought a while back for a bargain and now makes up a bulk of the company’s valuation.

As to Yahoo’s core business — investors consider it almost entirely worthless.

And let’s not forget: Facebook could also sue right back, which it very well might do. Or, perhaps, cut off agreeable ties that have aided Yahoo in recent years.

In other words, in poking Facebook, Yahoo might now learn what it is really like to be de-friended.

“I didn’t want the password to live in an email somewhere. I started thinking, what if there was something that would allow me to destroy the email?” Robbins said in an interview.

The thought stayed with him, and by summer, Robbins had dropped the other project to turn his full attention to building a service for hyper-secure email exchanges. He named the service Burn Note.

Burn Note, which opens up to the public today, allows the sender of an email to set a time frame in which the receiver can read an email before the email disappears.

At that point, the email no longer exists — anywhere.

Burn Note’s Web site says the service uses no binary logging, which means there are no standby servers, or backup copies of emails. The company uses a storage engine that has no journaling capabilities, and an underlying file system that logs metadata but not the content of the notes themselves.

While grabbing an image of the email might seem like a simple workaround, Robbins said he has introduced two methods to the service that make it extremely difficult for recipients to quickly copy the text of an email for posterity. Burn Notes can include Web links, but can’t send attached files, though Robbins has said attachments are in the works.

“I think there are a lot of legitimate uses for why people would want an off-the-record conversation,” Robbins said. “The message goes away, but it’s still been communicated to the recipient, which is the point.”

Robbins most recently served as the head of software development for Facebook-acquired Drop.io; he said the Burn Note service was partly inspired by that cloud-storage service. “There was a feature that we considered, but ultimately didn’t turn on, where a file could have a certain number of views before it self-destructed,” Robbins said.

While there currently aren’t any mobile apps for Burn Note, Robbins said that it’s a mobile-optimized Web site, so it can be accessed from a phone with a Web browser.

Highly encrypted or “vanishing” email services aren’t new. In 1999, Canada-based Hush Communications launched Hushmail, a free Web-based email system for individuals and businesses that sent PGP — Pretty Good Privacy — encrypted emails. As Wired reported, it was originally stated that “uniquely-coded” Hushmails were so encrypted that not even Hush employees with access to servers could read the emails.

But in 2007, Hush turned over a dozen CDs of emails, following a court order obtained through a mutual assistance treaty between the U.S. and Canada. The evidence was requested as part of a U.S. federal prosecution of alleged steroid dealers. The company subsequently acknowledged that Hushmails could, in some instances, be decrypted.

In 2009, the New York Times wrote about a group of scientists at the University of Washington who developed software that would make email messages disappear after a period of time. The software, called Vanish, would rely on a key-based encryption system that differed from the usual key cryptography used in digital communications, by making the “keys” erode over time.

A couple of months after that, “Freedom to Tinker,” which is hosted by Princeton’s Center for Information Technology Policy, released a paper detailing a series of experimental attacks against the Vanish prototype. The paper stated that Vanish should be considered too risky to rely on.

On a Web site for Vanish, the group acknowledged that the implementation on which Vanish was based was not adequately protected against attacks, and says it’s “investigating new directions and architectures for self-destructing data.”

Burn Note’s Robbins says Hushmail’s service and the Vanish project are different from Burn Note because those products rely on encryption keys, while Burn Note is effectively reengineering the default settings of computer systems and server systems so that nothing at all is saved.

When asked what Burn Note’s protocol would be for handling requests from law-enforcement officials for email exchanges, Robbins replied, “Burn Notes aren’t emails.”

He went on to say that the exchange of Burn Notes is more comparable to phone calls in that, unless they’re recorded, the exchange itself can’t be retrieved.

But Burn Note — unlike phone companies — doesn’t keep a log of who is communicating with whom. Robbins said the company plans to compile and study anonymous usage data, but will keep two separate logs — incoming messages and outgoing messages — rather than a log of messages exchanged between users. According to the company’s explanation of its technical procedures, even the time stamp on the message is anonymized: Burn Note rounds the times to the nearest hour so that timing cannot be used as a unique identifier.

“A lot of services launch to acclaim that they’re going make digital communications disappear,” said Paul Ohm, an associate professor of law focused on information privacy at the University of Colorado Law School. “But they sometimes become that place where bad people go to exchange information, or a haven for criminals. In order for this work, you have to stay on the side of legitimacy.”

“It’s never a complete dead end,” Ohm added. “There has to be data living somewhere, and there’s always a way to engineer around these systems.”

While Burn Note will at first be marketed to the average email user, Robbins said he hopes to attract attention from the enterprise market. “I think there’s a really interesting set of use cases around banks, especially if it can be made to plug in to existing systems,” he said.

When asked how Burn Note might comply with the record-keeping obligations of U.S. financial institutions have, Robbins said it would require a case-by-case evaluation.

“I don’t have a good answer for that, because it will require review by a legal professional before we can fully work through that type of situation,” Robbins said. He pointed to the company’s privacy policy, which plainly states:

“If you have a legal obligation to preserve data, do not use Burn Note.”

Well-known tech entrepreneur Peter Pham will be joining the Los Angeles-based start-ups lab that was just launched by former Myspace CEO Mike Jones.

Pham, who was recently helming the high-profile and controversial Color photo-sharing start-up in Silicon Valley, will be moving south again to join Jones at the Santa Monica, Calif.-based “technology studio,” called Science.

As Liz Gannes reported last week, the goal — with $10 million in funding and private equity partners at the ready for more — is to “incubate ideas in-house, invest in other people’s start-ups, advise Silicon Valley companies on breaking into Hollywood, and maybe even look into reworking later-stage Internet companies like Yahoo.”

Pham and Jones will aim at three verticals: The intersection of content and commerce, social systems, and mobile and location.

That’s an area that Pham knows well, with stints at both BillShrink and Photobucket (also a former News Corp. property, as was MySpace), as well as active angel investing.

In an interview yesterday, Pham said he hopes to bridge the Silicon Valley-L.A. delta more, since there is an increasing amount of promising tech taking place there, too.

“There is a lot going on in L.A., and a lot of tech talent that still sometimes get less attention up in Silicon Valley,” said Pham. “I hope to be part of bringing the communities a little closer together.”

In addition, he said that the focus of Science would not necessarily be on online entertainment start-ups, as might be expected, given the proximity to Hollywood.

“We really want to shine a light on the innovation taking place in Los Angeles beyond the obvious,” said Pham.

It’s a good idea, given how navel-gazing Northern California geeks can be.

Also in the L.A. start-up scene of late is a new accelerator called Start Engine, which debuted recently with a focus on mentorship on 120 start-ups per year.

You can see Pham featured in this video that Gannes did about Color:

And here’s the official press release about Pham joining Science:

Peter Pham press release.FINAL11-21-11

]]> http://allthingsd.com/20111121/former-color-co-founder-peter-pham-heads-to-former-myspace-ceos-l-a-tech-studio/feed/ 0 http://allthingsd.com/20111118/former-vp-and-apple-director-al-gore-on-steve-jobs-and-more-the-full-asiad-interview-video/ http://allthingsd.com/20111118/former-vp-and-apple-director-al-gore-on-steve-jobs-and-more-the-full-asiad-interview-video/#comments Fri, 18 Nov 2011 19:53:47 +0000 Kara Swisher http://allthingsd.com/?p=145617

We are now posting the full videos from the recent AsiaD conference, which took place in Hong Kong in October.

We’re following the schedule of the actual event. Up now: Al Gore, former Vice President, Nobel Prize winner, environmental activist, sometime VC, occasional entrepreneur and all-around busy dude.

Of course, Gore talked about a wide range of issues, from the legacy of Apple’s Steve Jobs (Gore is on the company’s board), to being an adviser to Google, to the “broken” U.S. political system, to alternative energy.

Here’s his onstage interview with Walt Mossberg:

]]> http://allthingsd.com/20111118/former-vp-and-apple-director-al-gore-on-steve-jobs-and-more-the-full-asiad-interview-video/feed/ 0 http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/ http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/#comments Fri, 23 Sep 2011 23:17:28 +0000 Kara Swisher http://allthingsd.com/?p=124474

Today, Yahoo leaders — all of them in two different memos — took to the keyboards to fill their 14,000 employees in on what’s up.

Reading them, Yahoos must now be more confused than ever.

To summarize: Yahoo is for sale, sort of. But we’re taking it slow, because we always like to drag out the uncertainty here at Sunnyvale HQ. Hey, keep working hard and innovating, despite the still-matrixed system. But don’t fret that your job and career hang in the balance. And have a good weekend!

In the first email, Yahoo Chairman Roy Bostock and co-founders David Filo and Jerry Yang — also a director — penned a rambling missive, which finally admitted the company was indeed, as was first reported here, for sale.

Yahoo said hired-gun investment advisor, Allen & Co., was “fielding inquiries from multiple parties that have already expressed interest in a number of potential options.”

Not to be a niggler, but didn’t Yang tell the troops at an all-hands meeting recently that Yahoo was not for sale?

Details! Thus, said the memo, until the company sorts out all the offers just pouring in — not so much, but when you’re selling a house, you put on the dog — Yahoos had to keep working hard.

Therefore: “What Yahoo! needs to do better — and we’ve talked about this — is accelerate innovation, reignite inspiration, and give our users what they want now — great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next.”

You’ve. Talked. About. This. You mean to try to make cool stuff like every other tech company — Apple, Facebook, Google — already does? Mind-blowing.

After a little throat-clearing on its fake search for a new permanent CEO and some media-bashing (yes, this all my fault!), the memo noted that all this fancy strategery is going to take “months, not weeks.”

(Is it just me or does it feel as though former CEO Carol Bartz was fired a badillion years ago, instead of just weeks ago? Plus, I actually believe I officially now miss her kooky-but-genuine Friday staff emails.)

The Gang of Three email was followed by one from the incredible shrinking interim CEO Tim Morse, who said Yahoo was not in “limbo,” due to all this obvious limboness about the strategy.

“That means we will not be sitting still over the next few months,” Morse wrote. “We are actively making decisions and taking action.”

In other words, nothing to see here. Except everything.

Oh, I give up — just read for yourselves:

Dear Yahoos:

In our recent all hands meeting, we talked about the Board’s strategic review to help return the Company to a path of robust growth and industry-leading innovation. While our teams are working to evaluate the many opportunities by which Yahoo! can continue building on our success, all kinds of people have been — and will continue — speculating in the media about where that work is headed, so we thought it best to provide you with some additional context directly from those of us who are closest to it. We don’t have specific news to share with you today, but we are committed to communicating with you directly from time to time — especially given the level of external swirl — so that you know where we are in the process. You can expect periodic updates from us and we encourage you to communicate with us as well.

At the heart of what we are doing is our belief that Yahoo!’s core strengths are not only relevant to where users are going today, but can serve as a foundation for the next phase of our company’s growth. Consider our strengths: we have 680 million users worldwide. We have nine of the #1 properties in the U.S., and we are a leader in display advertising. Our brand is iconic — we are not the only ones who bleed purple. By whatever measure you want to use — engagement, quality of products and services, our value to our advertisers — we all feel that we have what it takes to succeed. Also, our Asia assets remain one of our top priorities and we continue to work well with the teams there. As you may have seen, Alibaba Group has just announced a liquidity event for its employees that reflects a continued appreciation in its value, and therefore of the value of our stake.

What Yahoo! needs to do better — and we’ve talked about this — is accelerate innovation, reignite inspiration, and give our users what they want now — great content that is engaging and easy-to-use on any device and provides an experience in which they can participate and contribute. Perhaps most importantly, we need to anticipate what they will want next. That is the path to enhancing the value of Yahoo! for all of its stakeholders, including its users, customers, shareholders, partners and Yahoos everywhere. Our strategic review is designed to help us map out the best way to achieve that.

At this point, we cannot offer many specifics about the Board’s review; we’ve just gotten started. You should know that the entire Board and management team are fully aligned and unanimous in their views regarding the scope of this work. Allen & Company was a logical choice to help us in this review, because they have been one of our advisers for some time, and this is familiar territory for them. Achieving success in our sector is intrinsic to what they do for a living, and they will be constructive partners.

Our advisers are working with us to develop ideas that we will pursue proactively. At the same time, they are fielding inquiries from multiple parties that have already expressed interest in a number of potential options. We will take the time we need to select and structure the best approach for the company, its shareholders and employees.

In addition, as we announced previously, the Board has commenced a search for a permanent Chief Executive Officer. That process also continues.

When we have updates that we can share we will do so. There will be plenty of rumors and speculation as different parties try to advance their agendas in the media — but it is important that we not be distracted by the rumors and speculation.

You are instrumental to the success of our business — we can’t do it without you. While we will move with a sense of urgency, this process will take time. Months, not weeks. We know that’s a lot of potential distraction, but we believe it will be worth the wait. We are forging a path to a next phase of growth for Yahoo! that feels like our best days: fun, full of possibility, and always in search of how to deliver the new thing people want from us. Together, we can write the next great chapter in the Yahoo! story and secure our place as one of those rarities: an internet company that endures.

Jerry
Roy
David

Yahoos,

I’m sure by now you’ve all seen the note from Jerry, David and Roy. I want you to know that while the Board works through all of our options, CEO Staff and I have been charged to move the company forward.

That means we will not be sitting still over the next few months. We are actively making decisions and taking action.

In fact, for three days this week, CEO staff and I met to do just that. Our planning for 2012 is well underway, and we continue to execute on our current plans — such as our Social Chrome announcement this week. (I want to make sure to give a big shout out to the team behind it; it’s getting some great press.)

You see, the Board is confident we can execute our current game plan in the short term. We’ve done some truly great work on updating the foundation of Yahoo!, and we’ve got some good things in the immediate pipeline. So, the Board’s focus is where it should be — on our long-term outlook, and how we best position ourselves to be successful in 3-5 years.

We need a flexible, visionary plan. That’s why the Board is actively looking at all the options available to put Yahoo! on a strong trajectory.

That being said, while the Board makes this decision, it does not mean we are in limbo. We have to keep Yahoo! moving ahead. And to do that, there are three things I need Yahoos everywhere to focus on:

1. Speed: Emphasize quick execution and decision-making

2. Accountability: Do what you say you’re going to do — and take ownership for time to market, monetization, user engagement, quality, or whatever metric defines success for your team

3. Purpose: Rally behind our mission and purpose: creating deeply personal digital experiences.

In the meantime, we will keep you updated as much as we can. And we will earn your trust — we know we have to.

Have a good weekend.

Tim

]]> http://allthingsd.com/20110923/yahoos-dueling-internal-memos-board-followed-by-ceo-spam-employees-in-race-to-explain/feed/ 0 http://allthingsd.com/20110505/demand-media-beat-the-street-and-promises-to-cleans-up-its-act/ http://allthingsd.com/20110505/demand-media-beat-the-street-and-promises-to-cleans-up-its-act/#comments Thu, 05 May 2011 20:39:37 +0000 Kara Swisher http://kara.allthingsd.com/?p=43598

Demand Media handily beat Wall Street expectations in its first quarter results today, released after the market closed.

The company reported revenue of $79.5 million and six cents a share in adjusted net income.

Investors were expecting the company to report about $69.6 million in revenue for the three months, with four cents a share in adjusted profits.

On a GAAP basis, the net loss per share was 13 cents compared to 94 cents a year ago.

The decent results could boost Demand’s stock, which has been hit hard since Google launched “Panda,” an overhaul of its search algorithm to improve results and remove poor quality content.

In a conference call at 2 pm PT today, which BoomTown will be liveblogging, most will be paying more mind to what the online content company’s top execs–especially CEO Richard Rosenblatt–have to say about the impact of the updates from Google to Demand’s various Web offerings.

As a first strike, some of Demand’s execs briefed the media earlier today on efforts to improve the quality of its content–you can read the official press releases here on that and also here.

In them, Demand said it will remove some online posts that were substandard and created under a now-suspended writers’ compensation system. It said it is also improving reader feedback tools and adding more substantive stories to its sites.

Those are all good ideas, since Google’s tweaks have been chewing away at a range of Web sites–such as those owned by Demand–which rely heavily on search engine optimization to bring in huge traffic.

One big hit for Demand, due to Panda, has been to its flagship eHow site.

All the mishegas has hurt the Santa Monica, Calif., company’s stock. It’s down just over 30 percent since Demand’s IPO in late January, as bearish investors fret over the implications of Panda.

Still, in its report, Demand said its content and media revenue was up 72 percent to $51.9 million, compared to $30.2 million last year.

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