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Update on Yahoo-Microsoft Talks: "Hot and Heavy"

Kara Swisher in News on April 20, 2009 at 6:01 pm PT

Microsoft and Yahoo have been busily ferreting away on talks about search and advertising partnership possibilities in what one person close to the situation described as “hot and heavy.” Exactly how hot and how heavy depends on which side you are talking to, with Yahoo seeking to play it a bit cooler and Microsoft, according to many sources, aggressively interested in striking a deal. Nonetheless, sources within Yahoo said that the company is also eager to make what could be a lucrative arrangement with Microsoft, which could come sooner than some expect. In fact, execs from both companies have been meeting in Silicon Valley recently again.