9 posts and columns on Tacoda

Simulmedia Raises $6 Million More for Web-Like TV Ads

in Media on April 30 at 9:26 am PT

After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
dave-morgan

Web Ad Pioneer Dave Morgan Adapts Simulmedia To TV's Reality

in Media on May 17, 2011 at 7:57 am PT

The guy behind Tacoda and Real Media figured the TV industry was staffed by Luddites, and ready for disruption. Turns out he’s the one changing plans.

AOL’s “Forget the Last Few Years Campaign” Continues With Buy.at Sale

in Media on March 1, 2010 at 9:17 am PT

Another marker in Tim Armstrong’s campaign to undo just about every part the old regime at AOL: The company has sold Buy.at, an affiliate marketing company it bought two years ago. Meanwhile, we’re still waiting to hear what happens to ICQ, among other assets.

A Web Ad Guy’s Third Act: Better TV Ads for TV Shows

in Media on March 6, 2009 at 3:00 am PT

Dave Morgan made his reputation, and fortune, by building RealMedia and Tacoda–two pioneering Web advertising technology companies. So it’s no surprise to see him launch another ad start-up. But it is surprising to hear about the market he’s targeting: TV ads for TV shows.
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AOL CEO Randy Falco's Entire Memo to the Troops on Layoffs

in News on January 28, 2009 at 10:37 am PT

Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today. “We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

Can Yahoo Stop AOL's Talent Pool From Leaking So Much?

in News on April 10, 2008 at 2:09 am PT

Gone, Tim Tuttle of Truveo. Gone, the Birches of Bebo. Gone, Dave Morgan of Tacoda. Gone, many Quigos. One of the more interesting little problems that AOL has had over the last few years, in regards to its acquisition of hot Internet companies, has been that it is situated deep in the bowels of the [...]

AOL+Bebo=More Rich Web Entrepreneurs!

in News on March 14, 2008 at 3:01 am PT

After its AOL division paid out an insane $850 million for social networking site Bebo yesterday, one had to wonder if the true digital legacy of Time Warner will be as the perpetual gravy train for legions of Web players. It certainly seems that way from the original AOL execs who “merged” their company with Time Warner in 2000 and cashed out at the peak right after the deal to the series of ad networking startup entrepreneurs who got acquired, took their payouts and skidaddled right on through to the two founders of Bebo–Michael and Xochi Birch–who didn’t even stay long enough for a latte after grabbing their chunk of the payday Time Warner was handing out in crisp bank notes for the social networking site they founded.

AOL: Yadda, Yadda, Yedda?

in News on November 12, 2007 at 12:04 am PT

In an interesting move, AOL made its second acquisition in a week by buying Yedda, an Israeli question-and-answer service with social elements. The price for the start-up, founded in 2006, was not disclosed, although it recently raised $2.5 million. Last week, AOL confirmed it has bought the Quigo ad network at a price tag of [...]