6 posts and columns on tagline

Expect webOS Tablet Announcement at HP's Special Event

in News on January 14, 2011 at 3:50 am PT

If there were any lingering doubts over the focus of Hewlett-Packard’s Feb. 9 webOS event in San Francisco, HP Personal Systems Group Executive VP Todd Bradley has helpfully dispelled them.

Yahoo Sticks With "It's Y!ou," Expanding Pricey Ad Campaign by Pushing "Hero Products" and Relevance

in News on December 15, 2009 at 5:40 am PT

When Yahoo launched its massive advertising campaign–featuring the tag line, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo exec to BoomTown in an email, one of many like it that I got from inside the company, all of which worried about whether the motto and ad effort had enough punch and point to get Yahoo back on track. Well, Yahoo is sticking to its guns as it moves into the next phase of efforts to revitalize its brand with more specifics about its products and “relevance.”
its-you

Verizon to iPhone Users: "Want Five Times More 3G Coverage? There’s a Map for That."

in News on October 5, 2009 at 5:24 pm PT

“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
verizon-anti-ATTad

Verizon to iPhone Users: “Want Five Times More 3G Coverage? There’s a Map for That.”

in News on October 5, 2009 at 5:24 pm PT

“Want 5 times more 3G coverage? There’s a map for that.” That’s the cheeky slogan of a new Verizon ad reportedly set to debut during tonight’s Monday Night Football game. Riffing on the tagline from Apple’s iPhone commercials, it essentially turns widespread complaints about the quality, coverage and speed of AT&T’s network into one grand Verizon marketing campaign.
verizon-anti-ATTad

Voices

Yahoo's New Ad Pitch: "It's You!"

in News on September 21, 2009 at 12:00 am PT

Yahoo is planning to reintroduce its battered brand to the public Tuesday with a massive global marketing campaign, according to people familiar with the effort. The Internet company’s new tagline, according to one of those people: “It’s You!”

Apple Confirms Sept. 9 iPod Event

in News on August 31, 2009 at 10:11 am PT

Apple is indeed hosting a music-related event next Wednesday, Sept. 9, as first reported by Digital Daily. This morning, the company broadcast invitations to a product launch gathering to be held on that day at the Yerba Buena Center for the Arts in San Francisco.
applevent