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44 posts and columns on targeting
Voices
When “Likes” Can Shed Light
Facebook users’ patterns of “Likes” on the social-networking site can unintentionally expose political and religious views, drug use, divorce and sexual orientation, researchers said Monday.Loose Lips: Yahoo M&A Head Told Employees Company Looking at Two “Significant” and a Half-Dozen Small Buys
In most cases, they sink ships. Here, perhaps not.
Voices
In the Battle of More Data vs. Better Algorithms, Better Data Beats Them Both
The companies that engage individuals around how their data is used and collected will have an unfair advantage over those that don’t.
As Yahoo Sales Reorg Proceeds, Former Interclick CEO Katz Departs
The well-known ad exec’s exit from the Silicon Valley Internet giant was less than amicable.
In “Seismic Shift,” New COO De Castro Planning to Move Yahoo Ad Sales to Category Model (Backed Up by “Marissa Halo”)
Henrique shakes up Yahoo’s go-to-market strategy.
Yahoo Dings “Do Not Track” Default (And Search Partner Microsoft)
Is the honeymoon over?
Another Taste of an Ad Network: Facebook Debuts Off-Site Mobile Ads
The social giant is testing the waters for Facebook ads outside of Facebook.com.
ProPublica’s New App Explains Why the President Sent You That Email
We aren’t just voters anymore — we’re customers.
Voices
Facebook to Track App Usage to Target Ads
Facebook Inc. plans to launch a new type of mobile advertising that will target ads based on the apps that consumers use, in an effort to boost mobile revenue and find a way to make money off the millions of websites that connect to the social network.Voices
Cable Companies Going Online: It’s the Advertising, Stupid
Netflix, YouTube and Amazon are nipping at cable’s dominance as the best video-delivery game in town.