News Byte
Peter Kafka in Media on May 10 at 9:30 am PT
Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device — like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.
Peter Kafka in Media on April 30 at 9:26 am PT
After raising $27 million, Web ad pioneer Dave Morgan says his take on targeted TV ads is “very close” to profitable.
Peter Kafka in Media on April 23 at 11:24 am PT
The Internet is supposed to give advertisers pinpoint accuracy. But they’re still throwing away half their money.
Kara Swisher in News on November 1, 2011 at 5:00 am PT
Clearspring, the social sharing company — in an effort to increase its business as a marketing analytics player — has acquired XGraph, a data science firm.
Tricia Duryee in Commerce on October 27, 2011 at 9:00 am PT
Google is expanding aggressively into the daily deals space by partnering with 14 daily deals providers. And — no surprise here — Groupon isn’t one of them.
Peter Kafka in News on August 31, 2011 at 2:54 pm PT
You used to know me so well! But now you’ve started sending me random emails for something called “AmazonLocal” and it’s like the last decade-plus never happened.
Peter Kafka in News on June 28, 2011 at 5:00 am PT
A new product line for Jeff Bezos and company: Ads on other people’s Web sites, targeted using data from Amazon’s customers and visitors.
Voices
Emily Steel, Reporter, The Wall Street Journal in Media on June 6, 2011 at 5:00 am PT
Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.
