Clearspring Buys Data Science Start-Up XGraph

Clearspring, the social sharing company — in an effort to increase its business as a marketing analytics player — has acquired XGraph, a data science firm.
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Google Beefs Up Its Groupon Killer by Adding More Than a Dozen Partners

Google is expanding aggressively into the daily deals space by partnering with 14 daily deals providers. And — no surprise here — Groupon isn’t one of them.
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Dear Amazon: Somebody Wants to Buy a Brazilian Honey Wax. But Not Me.

You used to know me so well! But now you’ve started sending me random emails for something called “AmazonLocal” and it’s like the last decade-plus never happened.
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Amazon Starts an Ad Network, Powered by Your Data

A new product line for Jeff Bezos and company: Ads on other people’s Web sites, targeted using data from Amazon’s customers and visitors.
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Pulling Out Weeds Online

Seeking to milk the huge growth in online advertising, a rush of technology firms have emerged in recent years pitching an array of techniques for buying, targeting and measuring digital ads. But the raft of newcomers has created a complex landscape that has left marketers confused.

White House to Push Privacy Bill

The Obama administration plans to ask Congress Wednesday to pass a “privacy bill of rights” to protect Americans from intrusive data gathering, amid growing concern about the tracking and targeting of Internet users.

Microsoft Adds Do-Not-Track Tool to Browser

A new version of Microsoft Corp.’s Internet Explorer to be released Tuesday will be the first major Web browser to include a do-not-track tool that helps people keep their online habits from being monitored. Microsoft’s decision to include the tool in Internet Explorer 9 means Google Inc. and Apple Inc. are the only big providers of browsers that haven’t yet declared their support for a do-no-track system in their products.

Apple, Google and the Publishers: Here's How to Make Subscriptions Work

In recent weeks, we’ve heard growing concern from magazine and newspaper publishers regarding the challenge of providing content for mobile media while preserving their print franchises. The concern is nothing new, but it’s apparent that content providers are at risk of losing track of their customers like toddlers in a shopping mall.

News Byte

Meebo Buys Psychographic Targeter Mindset Media

Mountain View, Calif.-based Meebo, the Web toolbar maker, has acquired a New York City-based start-up called Mindset Media, which specializes in psychographic targeting for brand advertising. The company said the acquisition will help with its expansion of advertising products. Twelve members of the Mindset team will be joining Meebo, while two who work in business development will not. Financial terms of the deal were not disclosed.

BoomTown Will Have What Greg Coleman's Having: HuffPo Ad Sales Head Scores Big Bucks Twice From AOL's Armstrong

AOL CEO Tim Armstrong is the gift that keeps on giving–at least to Greg Coleman. He’s the Chief Revenue Officer at the Huffington Post–for which the Internet giant just forked over $315 million to acquire–who will get a multimillion dollar payout from the deal. Except Coleman is the same guy whose three-year contract as AOL’s onetime sales head was paid out by Armstrong after he was replaced after only three months.

Twitter’s Ad Plan: Copy Google