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News Byteofficially launching its ads API, which will allow marketers to buy Twitter ads via tools provided by third-party service companies. That’s an important step toward scaling its ad business, and one that helped boost Facebook’s revenue as it traveled down a similar path. Twitter is launching the tool in conjunction with five partners: Adobe, HootSuite, Salesforce, Shift and TBG Digital. TechCrunch predicted the move late last month.
News ByteTechCrunch, has been in the works since April, and also triggers a “liquidity event” for the Web video site’s employee shareholders, including CEO Jason Kilar. Hulu’s others owners are Comcast, Disney, and News Corp., which also owns this Web site.