One of the most amazing and unexpected experiences I had at the TED conference a couple weeks ago was getting to do one of Gage’s experiments myself. I tracked him down after reading that he was one of 25 invited TED fellows, and before I knew it, I was in a random hallway in the bowels of the convention center, wrestling a squirmy cockroach into my own experiment.

First, Gage had me anesthetize a cockroach by dousing it in a glass of ice water, then sever one of its legs (they grow back), plug in a couple of electrodes, and then listen and watch neurons through an app on his iPad.

There’s actually a really great video of this same experiment, taken from when Gage performed it for an audience of kids. TED just released it today, as part of its new education initiative.

In the video, Gage shows how the living neurons in the cockroach leg can be pulsed with bass from music, and then brings out a live beatboxer on stage to show the cockroach leg dancing to the beat. Read that last sentence again, or just watch the video. It’s pretty crazy.

What’s wackier than a dancing severed limb? A cyborg cockroach. The next product from Gage’s neuroscience education company, Backyard Brains, helps kids surgically attach to a cockroach’s back an electronic pack that can be remote controlled. Then, sending a stimulus to either the right or left antenna nerve prompts the cockroach to turn in that direction. More on that here.

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Yup, it’s a flying robot blooper reel:

Here’s the full talk from TED this week by University of Pennsylvania’s Vijay Kumar:

(Hat tip Farhad Manjoo.)

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It’s for the upcoming movie by Ridley Scott, “Prometheus,” and pretends its main character (played by Guy Pearce) is a speaker at the event, which is a favorite of Silicon Valley players.

On a fake Web site depicting the corporation around which the film revolves, it notes of the appearance: “Considered a seminal moment in the career of our founder Peter Weyland, this 2023 TED Talk launched Weyland Corp into the international spotlight.”

Clever:

James Duncan Davidson

Turkle is a professor of the social studies of science and technology at the Massachusetts Institute of Technology, and she has done her own research on these topics and published a book about them last year called “Alone Together: Why We Expect More From Technology and Less From Each Other” (here she is talking about the book with Stephen Colbert). Her talk clearly resonated at TED, where attendees in the main auditorium aren’t allowed to use their phones or computers, a rare occasion for the many technologists here.

But I don’t think there’s any doubt that after their enthusiastic standing ovation, those twitchy techies were back on their smartphones as soon as the session ended.

What’s so bad about the “I share, therefore I am” mentality, where people live their lives thinking of the pictures they will take and the status messages they will post?

It’s that we’re hiding from each other and real relationships, Turkle said. “We get to edit, and that means we get to delete, and that means we get to retouch. Human relationships are rich and they’re messy and demanding. And we clean them up with technology.”

All this time spent communicating digitally gives us “the illusion of companionship without the demands of friendship,” Turkle said. “If we’re not able to be alone, we’re going to be more lonely.”

Turkle asked people to create spaces in their offices and homes that are designated for conversation. She told them to work on solitude and to listen to each other.

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Flying robots play keyboard

It was a good lineup; the TED audience barely had time to put its socks back on before they were knocked off yet again. Better yet, probably to the delight of the investors in the audience, many of the projects are in the process of being commercialized.

Here’s a glimpse what the future may hold:

Flying robots: Vijay Kumar and other researchers at the University of Pennsylvania build robots — called “Quadrotors” — that can fly incredibly quickly and intelligently. While sensing their surroundings and movement, the robots can avoid obstacles, right themselves and carry and deposit things. Kumar showed a robot jumping through a flying hoop and drawing a 3-D map by navigating a physical space.

Even better, the robots can work together with decentralized control. They can take actions based on local information while being agnostic to who their neighbors are. Kumar said potential applications for the robots include first response work and construction.

Check out this video made for TED of the Quadrotors playing music (take that, OK Go!)

Professor Donald Sadoway diagrams his liquid metal batteries.

Liquid metal batteries: MIT professor Donald Sadoway is building liquid metal batteries to try to separate power supply from power demand. The goal is to help the electrical power grid do a better job of storing energy, including renewable energy. Sadoway dreamed up the idea of combining magnesium and antimony, a process he diagrammed at TED with chalk on a blackboard. Among other benefits, like cheap materials and long lifespans, liquid metal batteries are built to run hot, so they can handle temperature increases.

Sadoway’s research team — which is now also a company funded by Bill Gates — has created a pizza-shaped 16-inch cell battery with a capacity of 1 kilowatt hour, and it expects to manufacture a version four times as big in two years, Sadoway said.

Mach 20 flight: DARPA has conducted two tests of hypersonic vehicles, the fastest maneuvering aircraft ever built. Towed into space by rockets, both gliders crashed in the Pacific Ocean, but along the way they generated a great deal of data and more information than ever before about how to fly so fast, said DARPA Director Regina Dugan.

Mach 20 speed would mean traveling from New York to Long Beach, Calif. (where TED is held), in 11 minutes and 20 seconds, Dugan said. The flight would be quick, but it would also be incredibly hot.

A remote-controlled hummingbird flies onstage at TED.

Dugan, whose team conducts research for the U.S. military, was the surprise hit of our D9 conference last year. I imagine her TED video is going to do pretty well, too.

Dugan urged the TED audience to “be nice to nerds” (probably not that tall an order, given this constituency) and told them to ask themselves, “What would you attempt to do if you knew you could not fail?” (She sounded a lot like Facebook COO Sheryl Sandberg, who has made “What would you do if you weren’t afraid?” a sort of mantra.)

In addition to Mach 20 flight videos, Dugan demonstrated a remote-controlled mechanical flying hummingbird, and showed pictures and videos of a nano-adhesive modeled on geckos, metals that are lighter than Styrofoam and a prosthetic hand controlled by a human mind. She might have the best bag of tricks in the business.

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Photos by James Duncan Davidson for TED.

Introverts, who prefer less social stimulation, make up a third to a half of the world’s population, according to Cain. (Introversion is different from shyness, which is about fear of social judgment.)

Cain argued that workplaces and schools are organized around extroverts, with their tendency toward outspoken leaders and emphasis on group coordination.

“Western societies favor the ‘man of action’ over the ‘man of contemplation,’” Cain said. Over time, she noted, the topics of self-help books have changed from being about building character to teaching the skills of salespeople (winning friends and influencing people, etc.).

Meanwhile, Cain argued, introverts get better grades, are more knowledgeable and can be better leaders because they only step forward to lead out of deep conviction. In a group setting, she said, there is not necessarily a correlation between someone talking the most and having the best ideas.

Cain’s examples of great introverts included Eleanor Roosevelt, Rosa Parks, Gandhi, Charles Darwin, Theodor Geisel and Steve Wozniak. She herself just published the book “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” which she said took seven years of research, including a year of working on public speaking.

Cain’s talk hit exactly on the personal-story-turned-universal-lesson arc beloved by the TED audience, and her effort to transcend her own introversion received the main TED 2012 program’s first standing ovation.

Though Cain’s talk was highly personal, it had a message for the business leaders in the room. “Stop the madness for constant group work, just stop it,” Cain urged. She also told the audience to honor their introverted sides, and spend time in contemplation — and then share that back with the world. “I wish you the courage to speak softly,” she closed.

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As will Kara Swisher, who’s been going to TED since the dawn of time — check out her February 2000 coverage of “The Billionaires’ Dinner” — though she assures me that the yearly dose of techno-optimism is enough to drive her to drink bottled water and drive an SUV.

Meanwhile, I expect to report back to you on some of the most interesting sessions before they are released online and shoot to viral video fame.

TED curates a potpourri of talks and performances on technology, entertainment and design (which is where its name comes from). In recent years, the conference has gotten larger and gained fame through the release of talks online, and the facilitation of independently organized “TEDx” events around the world.

This year’s TED theme is “Full Spectrum,” which is pretty vague, but it looks like there will be some trends around urban planning, robots and climate change.

At the risk of extracting one part from the greater whole, I delved into the program and pulled up some of the talks that look to be more techie, at least on the surface. Here they are:

Sarah Parcak is a “space archeologist” who uses satellite images to find archeological sites.

Peter Diamandis is chairman of the X Prize and Singularity University, and just wrote the book “Abundance: The Future Is Better Than You Think.”

Henrik Scharfe studies people’s interactions with robots, with the help of one that looks just like him.

You may remember DARPA Director Regina Dugan as the surprise hit of our D9 conference last year.

Jack Choi is CEO of Anatomage, which makes 3-D anatomy-imaging software.

Donald Sadoway is an MIT professor who has made a battery using “liquid metal.”

Vijay Kumar is a University of Pennsylvania professor who studies multi-robot formations.

T. Boone Pickens is the oil baron who now supports alternative sources of energy.

Reid Hoffman is perhaps the TED speaker best-known to ATD readers, for his work founding and running LinkedIn, and now as an investor at Greylock Partners and co-author of “The Start-up of You.”

Former Microsoft marketer Lior Zoref is delivering “the first-ever crowdsourced TED talk.”

Jen Pahlka is founder of Code for America. She’ll also be keynoting SXSW in a couple weeks.

Frank Warren created the community confession blog PostSecret.

MIT professor Sherry Turkle wrote “Alone Together: Why We Expect More From Technology and Less From Each Other.”

David Kelley founded IDEO and Stanford’s D School.

John Hodgman is a PC. His latest book is “That Is All.”

Jared Ficklin works at frog design and visualizes music.

Bill Nye is the Science Guy.

Cesar Kuriyama edits together one second of video from every day of his life.

Whew, that’s already a lot — and I’m sure there will be offstage demos and shenanigans to write about, too. Let me know what you want to hear about most.

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One thing that was particularly fantastic from the protests over the two bills in Congress that most of the Internet was protesting over yesterday, was the plethora of creative videos that were released.

Here are two that I liked a lot — a comic one from Jest, called “Wikipedia/SOPA Survival Kit”; and a very cogent argument against the legislation, from Clay Shirky on the TED Web site, titled “Defend our freedom to share (or why SOPA is a bad idea)”:

Two of the more interesting online media properties are apparently joining up for a year-end online idea festival.

The AOL-owned Huffington Post, and TED, the massive conference organization and online site dedicated to its offerings, will jointly feature 18 of the best onstage speeches from TED’s excellent year-round global events.

The idea-thon will be called “Best of TED 2011: A Countdown of 18 Groundbreaking Ideas to Reshape the World in 2012.” A post on the Huffington Post site noted that it will feature the popular TEDTalks and combine them with “new blog posts written by the people who delivered them, examining how their ideas were impacted by being shared with a global audience.”

Out of a total of 300 possible choices, the number of speeches has been narrowed down to 18, because TEDTalks are limited to no more than 18 minutes. The talks range over a wide array of topic areas, including science, art, music, tech and more.

In an interview today, HuffPost majordomo Arianna Huffington said that the aim was to spur thinking around big problems the world faces.

“We are trying to be people to rethink everything in a super engaging way,” she said. “That is what TED is famous for and we wanted to shed a lot of light on it.”

Here’s today’s, with game developer Kevin Slavin on “How Algorithms Shape Our World”:

Showyou is a new iOS app with an imaginative interface built for social video consumption. It’s meant for spurts of time dedicated to watching videos.

The main Showyou view is a never-ending tiled video wall intended primarily for use on the iPad. Scroll horizontally or vertically and you’ll find videos shared by your friends (the organization seems somewhat random, but more recent videos are generally up and to the left, and popular older videos are down and to the right). Click on a video and it pops out from the wall and plays immediately.

Videos keep loading on one page as you move, giving the (somewhat overwhelming!) sensation that there are infinite options to watch. It might be disconcerting not to have a playlist function or a way to filter videos by any sort of topic, but Showyou does also offer a more traditional feed view that shows just the activity of other Showyou users you follow.

The app comes from San Francisco-based Remixation, a True Ventures-backed start-up which for the last four years has been working on a video curation tool called Vodpod. Vodpod still exists, but the Remixation team has in the last six months shifted almost entirely to work on Showyou, in part inspired by iPad consumption experiences like Flipboard.

At launch, Showyou only supports YouTube, Vimeo and TED videos (in part because they are available in HTML5 for display on iOS). There are also a smattering of social tools in the app, so you can click to share a video, “thank” your friends or comment on videos within Showyou. And Showyou is living-room-ready at launch–that is, if you have Apple TV 2.0 with Airplay.

Pretty cool! Also, kinda scary!

At least it is in this video Search Engine Land’s Danny Sullivan shot yesterday outside the TED conference, where the search giant was demoing the project for attendees. It was also implicitly trying to explain, again, why it is exactly that an Internet company is building self-driving cars. But whatever. Check out this video!

And now ask yourself: If push came to shove, and I needed to chase down a drug thug who’d hopped onto the NYC subway, who would I want driving my car–Google? Or Popeye Doyle?

Duh.

Here are three companies you’ll likely be hearing about again:

In recent weeks multiple people have told me about Bubbli, saying it’s a see-it-to-believe-it experience. At TED on Wednesday, the company gave the first public demo of its augmented reality application, which creates navigable photos.

Basically, Bubbli enables you to take a picture with your phone camera that shows not just what’s directly in front of you, but also what’s all around, above and below you. Then, other people can navigate the view of the world captured by that “bubble” by holding their own phones in front of them. When their phone is moved up or down or left or right, they see what you would have seen in that same direction.

At least, that’s how I think it works. The Bubbli demo was a bit raw, in part due to connectivity issues.

Bubbli co-founder Ben Newhouse gained recognition for building the Yelp Monocle feature, which was the iPhone’s first augmented reality app. It uses the phone’s built-in compass to overlay Yelp restaurant ratings onto a camera view of the surrounding area.

Bubbli, which is funded by August Capital, describes its goal as to “build the matrix by defining a new medium to express the physical world around us.”

Meanwhile,

Bluefin Labs co-founder Deb Roy used his full-length speaking slot to describe the process of surveilling his house with video cameras to capture the process of his son learning to speak. In order to analyze more than 90,000 hours of video, his MIT team created machine learning systems that helped trace the evolution of his son’s learning moment by moment.

Roy has now taken a leave of absence from MIT to extend these machine-learning techniques to social media discussions of television programs. His company, Bluefin Labs, raised $6 million in Series A funding led by Redpoint Ventures.

In a previous conversation with NetworkEffect, Roy told me that Bluefin now analyzes 30 television channels 24/7 and computes their intersection with Twitter Firehose data, Facebook updates and blog posts in real time. Bluefin’s customers are big brand advertisers, agencies and media companies, who want to better understand how ads and programs resonate with online audiences.

TED attendee and financial commentator Paul Kedrosky was effusive about Roy’s talk on Twitter, calling it the best ever.

“Epic, moving and wondrous. Generated biggest standing O in ages,” Kedrosky tweeted.

And on Tuesday,

Push Pop Press showed off a reimagined digital version of former Vice President Al Gore’s book “Our Choice” built for the iPad and iPhone with interactive infographics, videos and voice overs. For instance, one demonstration of wind energy generation can be manipulated (as pictured) by a user blowing on the device’s screen. That was a big crowd pleaser.

TEDsters (you’ll notice they’re an effusive bunch) called the demo “mind-blowing” and “amazing.”

I’ve written before about how Push Pop Press is highly anticipated given its founders’ background. Mike Matas, who showed off the app on stage at TED, was formerly a design prodigy at Apple.

Caveat: I am not at the conference myself, but have a press pass for the live stream. TED continues through Friday, and session videos will be posted online in the coming weeks.

Photo credits, via TED:

Mike Matas in Session 3: Mindblowing, on Tuesday, March 1, 2011, at TED2011, in Long Beach, California. Credit: James Duncan Davidson/TED

Today, the formal program at the famous TED conference begins, with the theme title: “The Rediscovery of Wonder.”

BoomTown will be flying down to Long Beach, where the event is now held and runs through Friday (and where I will be sadly missing the Apple iPad 2 launch in San Francisco on Wednesday).

As usual, it’s a highly diverse and unusual speaker schedule, full of artists, scientists, educators and architects.

Among the most interesting to me are speakers such as: Data artist Aaron Koblin, who is now creative director of the Data Arts team in Google’s Creative Lab; Wrongologist Kathryn Schulz, who writes a Slate series featuring interviews with high-profile people about how they think and feel about being wrong; and roboticist Dennis Hong.

And, of course, I will be paying mind to whatever Microsoft Co-founder Bill Gates has to say about his latest philanthropy efforts.

There is a lot more you can read about here in TED’s schedule.

What I like a lot about the TED event is that what’s onstage in terrific videos soon appears on its very robust Web site.

I will be taking my own videos, of course, so get ready.

Coinciding with the release of her book “Reality Is Broken: Why Games Make Us Better and How They Can Change the World” is McGonigal’s keynote tomorrow at the Gamification Summit in San Francisco, and I’ll be interviewing her onstage afterward.

While there’s been much industry discussion of gamification, it’s often about adding lightweight gaming elements to all sorts of things to entice people to participate. McGonigal, it seems, is talking about something different: Using the motivation, focus and creativity of massively multiplayer online gamers to solve real-world problems.

I’m interested to hear her apply her ideas to social games, the stripped-down mindless diversions like Zynga’s CityVille that are growing so fast and addictive to so many.

What would you ask McGonigal? Email me, comment or tweet your questions, and I’ll be sure to incorporate them.

Here’s McGonigal speaking at TED last year, calling for 21 billion hours of online gaming a week by the year 2020.

Many years ago, before Google went public, I had an unusual late-night conversation in the lobby of the TED conference with its co-founder Larry Page about the prospect, about which–despite its inevitability–he had more than a little nervousness.

That would be: Taking the search company public.

After much ruminating, Page concluded that one of the more important reasons he felt compelled to have an IPO was to finally reward Google’s employees for all the work they had done to build the company.

While I have never had a similar chat with Facebook CEO Mark Zuckerberg about the powerful social networking company and an initial public offering, I suspect that he would not express any such sentiment.

And it’s not because Zuckerberg does not value his staffers any less than Page did–instead, it’s because he seems to value his privacy most of all.

I know–ironic!–given how many perceive the company to be cavalier about important issues related to disclosures of personal information uploaded to Facebook by the mountain-load daily by its hundreds of millions of users.

That aside, Zuckerberg’s clear intent to keep the lid on Facebook tight–with no information about the details of financial performance and other pertinent information a public offering would require be disclosed–is clearly about to become a nettlesome issue for the company.

While that effort at preserving secrecy by staying private has resulted in little more than cute Silicon Valley media guessing games about a possible IPO, its most recent machinations are too clever by a half.

That would be the new and giant investment from Goldman Sachs, as well as a deal to get $1.5 billion of pre-IPO shares in the hands of the investment bank’s rich customers.

Aside from the appalling image that only the very wealthy can get an early shot at Facebook shares, which instantly became a press meme yesterday after the Goldman deal was announced, pretending this single investment entity–called a “special purpose vehicle”–simply feels like a Wall Street trick.

Plus, a special purpose vehicle sounds like a car that bankers use to take people for a ride.

Thus, a gaggle of rich doctors in New Jersey are treated like one blob, instead of what is plainly true to all. As the old Latin legal phrase goes: Res ipsa loquitur (the thing speaks for itself).

Of course, this strategic move is designed to keep the number of primary stockholders under 500, which is the IPO tipping point for the Securities and Exchange Commission.

Therefore, by all means, let’s do it!

Or not, because I had an intense déjà vu about all this, and an unease that it felt vaguely familiar as a negative characteristic of Zuckerberg’s leadership that seems to cling to him.

That would be the dicey origins of Facebook, which remain a controversy to this day, including garnering an entire Hollywood movie on the subject.

Anyone with a passing knowledge of Facebook’s history knows the basic question: Did Mark Zuckerberg “steal” the idea for Facebook from the Winklevoss twins, as well as sandbag their efforts, while they were all students at Harvard University?

And, more to the point, was it illegal?

The Winklevii certainly think so, continuing in their Don Quixote quest to take Zuckerberg down in a series of ever-more-comical lawsuits.

For me, the answer is a lot more complex–I think Zuckerberg most definitely screwed with the Olympic rowing twins and it was very creepy that he did.

But, in terms of breaking the law, not so much.

Of course, if you are endeavoring to always act with ethics in your career, this should not be the bar set. But in practical terms, it was most definitely an aggressive knee-capping that is not uncommon in business.

Zuckerberg has shown similar tendencies many times since then, especially around the thorny issues of privacy, where fast-and-loose behaviors are quickly followed by the I’m-sorry-I-didn’t-mean-it excuses.

Okay, fine, I get it. Business is war.

But, as it moves into a more mature place, the question now is whether Facebook should keep stressing this kind of wink-wink-nudge-nudge propensity, because it feels–how can I say this in the nicest way–icky.

Plus it will surely attract unneeded attention from the SEC, which is already looking into the opaque market for trading shares of closely held companies and where Facebook is the star attraction.

And this is to say nothing of other issues–for example, could there be insider trading problems around the buying and selling of these private shares, as one person close to the situation has noted to me?

Facebook, of course, will defend what it is doing as above board, say it’s not unfair to give special access to its bounty to the very rich in what is essentially a private IPO and wag a finger at critics like me and tell us we don’t understand sophisticated financial issues.

But here’s what I grok without a Harvard Business School degree: It feels sneaky, it feels elite, it feels opaque, and this kind of fancy financing footwork could end in tears.

Because these legitimate questions on how Facebook handles its stock will continue to dog the company until–when he is good and ready (and finances at Facebook look prettier)–Zuckerberg eventually pulls the trigger on an IPO.

It would be nice, even if Wall Street applauds his cleverness, if he didn’t keep shooting himself in the foot along the way.

In the middle of the report, I embedded a video from a recent speech Facebook COO Sheryl Sandberg made at a women-focused TED event, which I thought spoke eloquently to the topic.

In fact, the social networking giant–as well as social gaming site Zynga, social buying site Groupon, geolocation site Foursquare and microblogging site Twitter–was one of the companies without any women on its board.

Including Sandberg, although she attends its meetings (but not its executive sessions).

Here’s her TED talk, which is well worth watching:

In one memorable episode of the famous old short films “The Little Rascals,” after not getting invited to a party, the Our Gang little dudes decided to form their own group, comically called “The He-Man Woman-Haters Club.”

In other words: No girls allowed!

While it was wink-wink cute when Spanky, Alfalfa and Buckwheat huffed and puffed about keeping out Darla–which they never ever could do–back in the last century, it’s not quite as adorkable when it comes to the boards of all the major Web 2.0 hotshots these days.

That would be Twitter, Facebook, Zynga, Groupon and Foursquare, none of which have any women as directors.

As in zero.

What’s most remarkable is that most of these start-ups are run by what I consider enlightened and open-minded entrepreneurs, mostly young enough to be part of a generation more inclined to value equality and diversity in the workplace.

In addition, each of these companies has a massive base of women consumers, in some cases well over 50 percent of its audience.

Thus, it would seem logical that in casting about for those to help guide these companies, one or two women leaders might slip in.

To be fair, it’s not for lack of trying, but of completion, as was the case with Twitter’s recent addition of three new board members.

They were longtime Silicon Valley exec Peter Currie, Flipboard CEO and co-founder Mike McCue and former DoubleClick leader David Rosenblatt.

All are deeply qualified for the Twitter board, which is obviously prepping for its next stage of growth and maturity.

But in its search, the San Francisco microblogging site did not manage to cast the net quite wide enough.

While sources said at least one prominent online woman exec was considered, there were some legitimate issues with her appointment, and it was not completed.

Still, one might imagine Twitter could have tried harder to find other workable choices.

Currently, the Twitter board is made up of the new trio, as well as Benchmark Capital’s Peter Fenton, Union Square Ventures’ Fred Wilson, Bijan Sabet of Spark Capital, CEO Dick Costolo and co-founders Evan Williams and Jack Dorsey.

Things are not any better over at Facebook, which has several prominent women execs running the show, most especially its high-profile COO Sheryl Sandberg.

But, inexplicably, though she does attend board meetings, she is not yet a director of Facebook, nor is any other woman.

In fact, here is Sandberg on topic at a recent TED event for women, in an eloquent speech titled “Why We Have So Few Women Leaders”:

Instead, the Facebook board is all men, all the time, composed of CEO and co-founder Mark Zuckerberg, prominent techie and venture capitalist Marc Andreessen, investor Peter Thiel, Accel Partners’ Jim Breyer and Washington Post head Don Graham.

It is no better at three of the most prominent recent Web 2.0 start-ups, which one source attributes to the lack of woman VCs, who are often the first board members after major investment rounds.

At Zynga, the hot social gaming company in San Francisco, it continues, with an all-male board, despite a very heavily female audience for its casual social games.

That would be co-founder and CEO Mark Pincus, COO Owen Van Natta, investor Bing Gordon of Kleiner Perkins, investor Reid Hoffman and Brad Feld of the Foundry Group.

The same is true at woman-targeted–spas, spas and more spas–social buying site Groupon, which has an unusually large board for a start-up and made up of–as per usual–all men.

The list: Co-founder and CEO Andrew Mason, Accel Partners’ Kevin Efrusy, former AT&T President and COO John Walter, New Enterprise Associates’ Harry Weller and Peter Barris, former AOL exec Ted Leonsis, 37Signals co-founder Jason Fried and early investors Eric Lefkofsky and Brad Keywell.

And, much smaller, is Foursquare’s board, which is the trio of co-founder and CEO Dennis Crowley, co-founder Naveen Selvadurai and Union Square Ventures’ Albert Wenger.

New investors–Ben Horowitz of Andreessen Horowitz and O’Reilly AlphaTech Ventures’ Bryce Roberts–have observer status and both are, needless to say, dudes.

There is no question it is tough to make sure there is a good balance of qualified women leaders to men in tech–it is an issue we wrestle with every single year for the program of speakers at our own All Things Digital conference, although we are most excellent on this issue on our Web site and conference staff.

But it can be done, especially at public tech companies. Google has two women on its board of nine directors; Yahoo has three of 10; even Oracle has two of a dozen.

But a grand total of zero at the leading companies of Web 2.0 is not just a coincidence.

It’s a shame.

Tomorrow, BoomTown will post a list of great women who would be superb directors for any of these companies, but until then, let’s not follow in Spanky’s steps:

Who: David Maher Roberts

What: CEO

Why: David came to The Filter from the publishing world. The Filter used to be a music-selection engine (pre-Apple Genius). Today, after a major overhaul, David says it’s trying to be a recommendation engine that brings “the world of entertainment, filtered for me.” Now The Filter offers that service to businesses that want a recommendation engine on top of their own content services. NBC is the company’s latest major client.

Where: thefilter.com (Web site); @davidpmr (Twitter); Bath, United Kingdom (analog place)

Who Else: Apple’s (AAPL) Genius is trying to supply the service on top of its own content engine in iTunes. Pandora is in the mix too.

Five Stats You Won’t Find in His Facebook Profile:

Man of the World: I don’t know where my accent is from. I’m half French and half English and was raised in international schools in Brussels. I’m a true European.

Started Life: I went into journalism as a photographer. When I was 24, I started a couple of magazines, which didn’t go well, but I got picked up by a U.K.-based publisher (Future Publishing) and moved up their ranks.

Biggest Influence: Chris Anderson, founder of Future Media (David’s former employer) and now of TED.

Real Passion: I was trained as a jazz drummer from the age of 10 and always played in bands and things.

On His Playlist: All based around French Electro Pop. Right now, I’ve fallen in love with Owl City. It represents exactly the sort of music I grew up with in France. It just makes me smile. My staple diet is much more British. Stuff like the Twang. My favorite band of all time is Belle and Sebastian.

Bio in 140 Characters

Lives in Bath, U.K., but began life a citizen of Europe. David commutes globally so his family doesn’t have to.

The Five Questions

Break this down for me. What does The Filter do now, and why is Peter Gabriel involved?

Yeah, so Peter Gabriel was one of our founders and is an investor now. He and our CTO, Martin Hopkins, had the idea about 10 years ago that we would need some kind of tool to help us navigate the world of content when we had too much choice. Our model has changed since then, but we still do basically the same thing. Today, we are basically in the SaaS, software-as-a-service, business. Our technology gets laid on top of other businesses’ content to deliver more relevant recommendations.

A good example is Nokia (NOK). They use us to combine information about your content preferences and your geolocation to give you recommendations about events nearby.

Let’s say I’m listening to music online. How much information about me does my music service need to give you in order for this to work?

Well, what we offer to most of our customers is an anonymous service. We do a lot of personalized services too, though. We can do a good job not knowing anything about the person and just about the session they are in right now. We take input like the piece of music, how many times you’ve listened, whether or not you’ve shared it or saved it to a play list, and then recommend statistically similar content. At its core, our product is a Bayesian inference engine, so it assigns mathematical probabilities to whether or not you will like something and then computes the best fit. We blend the metadata connections with the behavioral connections, and then we filter the output.

I’m a little hazy on how you connect consumers to their data and then make recommendations. You said you do use individual-level data sometimes. Do you guys use data collected from one company to inform the algorithm that recommends content at another?

Well, there are two things we are being careful about, as you’d imagine. Generally, we use data from within an organization to inform the decisions made there. We do anonymize and aggregate all of the data and use that for all of our customers. The individual-level data we try to keep anonymous.

What does a paper publishing guy have to offer a digital recommendation engine?

I came in originally as a consultant to help them with their “come to market” strategy. I was running all of Future Publishing’s Web operations for Europe and stumbled upon Eden Ventures, who are the VCs behind The Filter. I came in, and there was already a CEO. I didn’t realize they were trying to replace him, but we worked on what they should be doing and at the end of it they offered me the job. I would say that I come in from the content and publishing world, and I know how media companies make the kinds of decisions like using a service like The Filter.

What is the eventuality you guys hope for here? Is success in ubiquity or in being bought up?

I think my goal with The Filter is to grow it to be so large that it is the glue that connects people to their content. Once that happens, I think we’d hope for a large business to be so connected to our technology that they want to own it.

The In Living Color Interview

]]> http://allthingsd.com/20100416/almost-famous-david-maher-roberts-of-the-filter/feed/ 0 http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/ http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/#comments Mon, 12 Apr 2010 04:00:45 +0000 Kara Swisher http://kara.allthingsd.com/?p=26418

Just as Twitter finally prepares to announce its plans to make money–after what has seemed an eternity–the man responsible for the invention of paid search is beating the microblogging site to the potentially profitable punch, and without its involvement.

Armed with $3.5 million in venture funding from a group of leading investors, well-known entrepreneur Bill Gross is launching a public beta of TweetUp, a keyword-based bidding marketplace akin to Overture/Goto.com, the first paid search system he created a decade ago.

Gross will be the CEO of TweetUp, which will also offer an organic search service to surface the best tweets, a move that seems to put it in competition with Twitter’s own search service.

This comes just as Twitter is aggressively moving to take over key parts of its ecosystem, which has largely been left to third-party developers.

TweetUp could now give these developers a chance to make money on Twitter without relying on Twitter.

TweetUp is backed by Index Ventures, betaworks, Revolution LLC, First Round Capital and other investors, including Mahalo’s Jason Calacanis and BuzzMachine’s Jeff Jarvis.

And TweetUp has struck a number of distribution deals with well-known Twitter search clients and Web sites–such as Seesmic, Answers.com and others–and will pay them half its revenue.

Gross has been working on the service since February at his Idealab start-up incubator in Pasadena, Calif.

He said he got the idea after he was struck by how hard it was to sort through good tweets from the TED conference, as well as how quickly a substantive tweet he posted, which was related to the global climate change event, disappeared as more recent ones replaced it in real time.

Said TweetUp in a press release about its system:

“In addition to an algorithm that combines a variety of factors to determine relevance, tweeters can bid on keywords in a competitive marketplace very similar to what now occurs at Internet search engines. This sophisticated combination of factors pushes the best tweets to the top of the results of users’ searches, allowing them to find the most compelling tweeters, and it enables serious tweeters to expand their following quickly and cost-effectively. TweetUp search will work alongside Twitter’s traditional search to provide a richer array of results.”

Twitter is also making several moves to monetize itself of late, with most observers expecting an advertising system to be announced soon.

The company has also been adding tools, which puts it in direct conflict with outside developers. On Friday, for example, Twitter announced it was purchasing Tweetie, maker of a popular Apple (AAPL) iPhone client for the messaging service.

The start-up has traditionally relied on third-party developers to build apps for the service, much as Facebook did at its start.

But Twitter management and key investors have recently been signaling that the company would be taking over key aspects of its business. This has caused tensions, obviously, in the wider Twitter ecosystem.

Thus, it will be interesting to watch how Twitter reacts to what Gross is doing with TweetUp.

(BoomTown also did an exclusive video with Gross about it all, which is posted here, as well as a tour of Idealab.)

Here are a few screenshots of TweetUp (click on images to make larger):

TweetUp Client

Answers.com

Business Insider

Business Insider Search #1

Business Insider Search #2

And here’s the official press release from TweetUp:

TweetUp Establishes Twitter Marketplace Where the Best Tweeters Rise to the Top

Unique Combination of a Relevance Algorithm and Bidding System Increases Number of Followers and Improves the Quality of Twitter Searches

PASADENA, CA–APRIL 12, 2010–TweetUp, Inc., announced today a new Twitter marketplace designed to showcase the world’s best tweeters and enable them to grow a highly targeted following. TweetUp is a new patent-pending platform that combines the popularity, relevance and influence of tweets and tweeters with a bid-based marketplace. Major partners, including leading Twitter search clients and top web sites, will display the results, enabling users to easily find the best tweets and tweeters in the world.

TweetUp was founded by Bill Gross at Idealab, where he also devised the first model for paid internet search, Overture/Goto.com, over a decade ago. TweetUp is backed by Index Ventures (investor in Skype, last.fm, Myheritage and Playfish), betaworks (investor in Twitter, TweetDeck, Bit.ly), Revolution LLC (founded by Steve Case, investor in Zipcar, LivingSocial, Everyday Health), First Round Capital (investor in Mint.com, StumbleUpon, CoTweet), Jason Calacanis (founder of Mahalo) and Jeff Jarvis (founder of BuzzMachine).

“Twitter has such tremendous potential as a real-time information network far beyond what has been realized to date,” said Bill Gross, Founder and CEO of TweetUp. “For most people, though, 80% or more of the tweets that fly by them when they’re searching for something are useless noise. For serious tweeters, the task of attracting interested and relevant followers is equally daunting. TweetUp will change all of that.”

TweetUp has addressed the needs of both users and tweeters in a single search mechanism. In addition to an algorithm that combines a variety of factors to determine relevance, tweeters can bid on keywords in a competitive marketplace very similar to what now occurs at Internet search engines. This sophisticated combination of factors pushes the best tweets to the top of the results of users’ searches, allowing them to find the most compelling tweeters, and it enables serious tweeters to expand their following quickly and cost-effectively. TweetUp search will work alongside Twitter’s traditional search to provide a richer array of results.

Danny Rimer, a partner with Index Ventures, TweetUp’s lead investor, said, “TweetUp is an opportunity to bring real-time information to the entire Web, and to do it in a way that creates value for everyone concerned. We feel that TweetUp can dramatically improve both the utility and ubiquity of Twitter, and in doing so build a monetization mechanism for real-time search that rivals that of traditional Internet search.”

TweetUp’s search results will be available to hundreds of millions of individuals through revenue-sharing distribution agreements with leading Twitter clients, including one of the leading multi-platform clients, Seesmic, one of the leading Android clients, Twidroid, the leading source of tweets, TwitterFeed, and the leading social media authority and influence ranking system, Klout, as well as popular web sites including BusinessInsider.com, Answers.com, and PopURLs.

Together, these clients and web sites will bring TweetUp search results to more than 40 million unique users per month and serve more than half a billion impressions per month.

“Increasingly, people looking for answers want more than just black and white facts, but also real-time insights relating to the issues surrounding their questions,” said
Bob Rosenschein, Answers.com CEO. “We are at the forefront of meeting that demand, and partnering with TweetUp is an exciting new way to add value to the
Answers.com user community.”

“I have been sharing in social networks and blogs for ten years and realized the power of having a true community,” said Loic Le Meur, CEO of Seesmic. “This is why
I was immediately attracted to working with Tweetup. People who are serious about sharing and having a community around themselves are also often those who have the most interesting ideas to contribute.”

“We believe that the impact of the real-time web, and of Twitter in particular, has only just begun,” explains John Borthwick of betaworks, a major investor in TweetUp, as well as in TweetDeck and Bit.ly. “Because TweetUp will be accessed on mainstream websites across the world, Twitter will be introduced to hundreds of millions of new people. Furthermore, these new users will experience thoughtful tweets, in context, targeted to them according to their areas of interest, and delivered from serious tweeters who care about building a passionate audience.”

“When we created AOL 25 years ago, we believed in the power of community and built a significant company around it,” said Steve Case, AOL co-founder and founder
of Revolution LLC. “Twitter is proving the power of community continues to thrive, and I am excited to be backing Bill Gross and TweetUp as they innovate in the social
media space by making Twitter more useful to a mainstream audience.”

With today’s announcement, TweetUp launches a public beta period in which tweeters can open an account and begin adding search keywords to their profile. For the first 1000 who sign up, the company is providing a $100 in credits to allow tweeters to see how TweetUp’s network can improve their standing in search resultsand attract more followers.

]]> http://allthingsd.com/20100411/paid-search-inventor-bill-gross-moves-to-monetize-tweets-with-tweetup-and-without-twitter/feed/ 1 http://allthingsd.com/20100401/time-warner-gets-the-ipad-seal-of-approval/ http://allthingsd.com/20100401/time-warner-gets-the-ipad-seal-of-approval/#comments Thu, 01 Apr 2010 18:40:10 +0000 Peter Kafka http://mediamemo.allthingsd.com/?p=18035 Many Web publishers are scrambling to make some or all of their sites “iPad ready,” which basically means stripping their homepages of Adobe’s (ADBE) Flash. Some, but not all, are being rewarded with a shout-out from Apple, via a page that identifies “iPad Ready” sites.

Here’s the list of publishers Apple (AAPL) says “deliver content that looks and functions beautifully on iPad”:

CNN
Reuters
New York Times
Vimeo
Time
Major League Baseball
The White House
Virgin America
Sports Illustrated
Flickr
People
TED

Apple acknowledges that this isn’t a complete list of iPad-compatible sites–both NPR and The Wall Street Journal, for instance, are overhauling their pages for the gadget–and it’s unclear whether Apple has any criteria for calling out these sites in particular. (For the record, I’m told that All Things Digital should work just fine, too).

But for whatever reason, the list appears to be particularly heavy on sites owned by Time Warner (TWX). CNN makes the cut, as do Time Inc. magazines Time, People and Sports Illustrated.

One other note: Check out the description Apple uses for each of the sites it calls out and you’ll see that “iPad-compatible” doesn’t mean “completely free of Flash.”

In many cases, Apple can’t say that all of the sites’ videos will play on the gadget. Just “most” videos, or “recently published” ones.

]]> http://allthingsd.com/20100401/time-warner-gets-the-ipad-seal-of-approval/feed/ 0 http://allthingsd.com/20100324/viral-video-eat-pray-love-plus-elizabeth-gilberts-doomed-ted-speech/ http://allthingsd.com/20100324/viral-video-eat-pray-love-plus-elizabeth-gilberts-doomed-ted-speech/#comments Wed, 24 Mar 2010 09:53:07 +0000 Kara Swisher http://kara.allthingsd.com/?p=25877

While the film adaptation of Elizabeth Gilbert’s hit book, “Eat Pray Love,” has exactly zero rock-em-sock-em blockbustery feel, unlike all the others being released this summer, its trailer is gaining in popularity online.

The movie, which stars Julia Roberts, is about a woman in search of, well, herself, via copious travel.

Here’s the video of the trailer, as well as a speech Gilbert gave at TED in 2009 about creativity and genius and how the success of her book and, now, movie, might mean she is doomed:

]]> http://allthingsd.com/20100324/viral-video-eat-pray-love-plus-elizabeth-gilberts-doomed-ted-speech/feed/ 3 http://allthingsd.com/20100305/almost-famous-mehdi-maghsoodnia-of-bookrenter/ http://allthingsd.com/20100305/almost-famous-mehdi-maghsoodnia-of-bookrenter/#comments Fri, 05 Mar 2010 09:35:13 +0000 Drake Martinet http://voices.allthingsd.com/?p=22116 A feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We took a coffee break (and made an interview and video) with Mehdi Maghsoodnia, CEO of BookRenter, a company that claims to be “numero uno” in online textbook rentals, a bone of contention between it and larger competitor Chegg.

Who: Mehdi Maghsoodnia

What: Chief Executive Officer

Why: BookRenter is in a battle with competitor Chegg. Mehdi freely admits that Chegg holds more market share, but says his model has the staying power to outlast it. Presumably, Chegg begs to differ.

Where: bookrenter.com (Web site); @bookrenter (Twitter); Campbell, Calif. (analog place)

Who else: BookRenter is in a battle for the hearts and minds of college students everywhere. On one side, it competes with college bookstores, Amazon (AMZN), and a trial-rental program from Barnes & Noble (BKS). Once a customer goes the way of rental rather than purchase, BookRenter has to fight with Chegg, the textbook service now led by longtime Silicon Valley exec Dan Rosensweig and whose eggshell has been stuffed with $144 million in venture funding.

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Five Stats You Won’t Find in His Facebook Profile

Worst Job Ever: I used to sweep the grounds for a hotel in San Francisco, called Roberts at the Beach Motel (it’s still there). It was right next to the zoo, and the wind would blow all the dust, sand and junk into the hotel, and my job was just to sweep the floor. That was not at all fun.

Geek Crush: I’m a fanatic in terms of business models, and I track the careers of people I admire. I keep track of Maynard Webb, who used to be the COO at eBay (EBAY). I track people with clever minds and clever ideas.

Gadget of the Moment: I love my Apple (AAPL) iPhone–for the first time recently I traveled without my laptop. It was great. The app environment is fascinating. If you look on my phone, the apps are in two distinct sections. One is all the games that keep my kids busy, and the second category is functional things for me. News feeders, banking…and I watch all kinds of videos on the TED app when I’m traveling.

International Businessman of Mystery: I was born in Iran. Then, we moved to London. I traveled a lot and lived all over. I realized early on that a consequence of that is I’m culturally very unmarketable. It’s pretty impossible to market to me. Which, by definition, means I’m not the greatest marketer, because I don’t know what makes people want to buy things.

It’s All in the Family: I sit on the board of Nature Air, an airline in Costa Rica. It’s the first regional green airline, and it’s the family business.

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Bio in 140 Characters

Mehdi grew up global, but landed in Silicon Valley. He spent time as a VC then moved to head CafePress. Now he’s CEO at BookRenter.

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The Five Questions

Let’s get right into this. How are you guys different from Chegg?

When I was at CafePress, we were the biggest online t-shirt retailer in the world. We spent a lot of time getting shirts in from China, organizing them, putting them in bins, tracking them, printing them and so on. I observed how much of our management bandwidth and resources went into back-end fulfillment as a retailer. I came out of CafePress and was sitting on the venture side when I saw Chegg and BookRenter. I said, “These are two teams satisfying specific demands out there, but with totally different business models.”

Chegg was trying to do everything–taking on warehousing, buying the books, etc. There were many companies doing that, by the way. Amazon among them. The BookRenter team was clever, and they said, “Let’s flip this on its head.” Investing in a book as stock is a losing venture, because your individual investment on the book loses value over time. You also lose money on leasing the warehouse, forklifts, all of it.

At BookRenter, we have all kinds of partnerships that handle those logistics, including recent partnerships with school bookstores themselves. We are in a cyclical business, where maybe four months out of the year we are handling books, and, in the other eight, the books are in the students’ hands. Our costs adjust within those cycles as quickly as changes happen.

How do you track and price all the books when you don’t own them?

So, most of the business is done today on an inventory capitalization model. That is to say, you have a position on what books you have. Everyone buys books and then has to find a match for that book in a rental relationship.

BookRenter takes a very different approach. Our software system creates rental relationships in real time, which means it figures out prices and availability for every new rental. If you come to us and say you want to rent a biology book, the system turns around and queries our suppliers and decides who will be able to get us that book at the lowest overall cost. Our cost algorithm is complex and takes into account things like the reliability of the provider for meeting its commitment on that book.

Once the determination has been made, only then do we take a position on that book and add it to inventory. I can offer as many books as [Chegg] or anyone else, because I’m offering that book virtually. I only pay when I have a paying customer.

You’ve got a lot to say about how you are going to gain on Chegg. Is this really a market that is worth the fight?

Oh yes, the market is growing very fast. We saw 300 percent growth year over year in January. The textbook business is a $9-billion-a-year industry. Someday we hope that a third of that is rentals. The value proposition is there. Renting is cheaper than buying. It’s even cheaper than buying used. Eighteen months from now, we are still going to be a smaller player, but we have the longevity.

Do you do this for the competition, or is it something else that drives you?

I’ll be honest. The best possible outcome for us is that Chegg stays prosperous. Both of us are fighting the same battle in terms of converting some of the buying market to a renting market. So, we are all in the same market development boat. But what I really like about this is the process. I see our business as a 0.9 version, so there are so many things we can still work on.

Organizationally and market-wise, it’s a very exciting thing to design a system for. You have to balance the needs of all kinds of partners. It’s like playing multidimensional chess with very good players. It’s just fun. Also, the growth factor is great. If I had to solve these problems in a business that wasn’t growing, that’s not a lot of fun.

I’ve been there man, that’s deadly. You put a lot of intellectual work into it and you can’t get anyone to care.

As a current student, I’ve got to ask: How have you dealt with undoubtedly the biggest customer problem–highlighting?

[Laughs] You know, that was a real issue early on. Our early policy was no highlighting at all, of any kind. It turned out that students didn’t seem to mind [the highlighting], and in fact many liked it. It was like someone had already done the work of showing them the important parts of the book. Today, we will only charge for damage if there’s been a real issue, like, someone spilled water all over the book and really ruined it.

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The In Living Color Interview

]]> http://allthingsd.com/20100305/almost-famous-mehdi-maghsoodnia-of-bookrenter/feed/ 0 http://allthingsd.com/20100227/weekend-update-02-27-10-get-to-high-ground-edition/ http://allthingsd.com/20100227/weekend-update-02-27-10-get-to-high-ground-edition/#comments Sat, 27 Feb 2010 22:14:36 +0000 Drake Martinet http://digitaldaily.allthingsd.com/?p=35741 Everyone up here in the Bay Area is still a little on edge from all the earthquake/tsunami talk this weekend. People here know that the devastation seen in Chile could just as easily be visited along any of our own dozen major faults. Weekend Update’s heart goes out to those coping with disaster in Santiago, Concepción and the rest of the Bay Area’s doppelgänger cities in Chile. Weekend Update is definitely going to text some relief funds down that way.

Kara was full-tilt geek this week with an early post from TED’s viral video division. It seems Bill Gates told the assembled geekerati his one true wish. Wanna know what it is? We guess you’ll have to watch the video to find out. Kara then gave us some perspective on Yahoo (YHOO) playing social catch-up with its recent Twitter deal. Everyone may be muttering “too little, too late,” but it could be worse. The Internet giant could have tried to release its own social network. Kara then jetted off to sunny Mexico to give a keynote at SISCTI, Mexico’s major infotech conference. We’re hoping she brings us back a sombrero.

Everyone is chattering about Web-delivered video this week, but Peter brought some real perspective to all the racket. It looks like Walmart (WMT) is coughing up $100 million for Vudu in its theoretical bid to compete with the iTunes store. That’s a way bigger ticket than had been expected, but it looks like the world’s largest retailer is getting some serious skin in the game. Midweek, Peter brought us a story of triumph from the world of newspapers. It seems that the financial situation at the Washington Post (WPO) was “less bad” last quarter. The bleeding has slowed, but the patient is still in the ICU. Peter rounded things out with a dose of reality for Apple’s (AAPL) otherwise magical rhetoric. Billions of songs, billions of apps and download volume that leaps every quarter do not equal impressive profits, apparently. Don’t feel too bad for Steve though. We all know songs and apps are just fuel for the iFire.

Digital Daily started off the week all aflutter with news that Twitter is pumping out 600 tweets per second. That means if all those tweets are paced end to end, multiplied by 60 seconds in a minute, 60 minutes in an hour and 24 hours in a day, Twitter still isn’t making any money. After a slew of posts early in the week, John tied up Palm coverage with some thoughts on “Project Jumpstart.” It seems Palm (PALM) should be thinking about a different sort of project, maybe one that involves getting bought. Finally, in everyone’s favorite category, John covered some more Apple speculation in the iPad afterglow. It looks like analysts are expecting a refreshed iPhone that will cost less and potentially have some new gesture-based features.

Walt’s column was of particular interest this week, especially if you’ve got finances to deal with or a certain gray-bearded uncle to pay in mid-April. Walt gave the rundown on the latest Mac version of Quicken. The Mac-Quicken relationship has always been tricky, and people (Weekend Updaters included) have used some tricky workarounds to keep using the Windows version of Intuit’s (INTU) popular finance program. Sadly, the latest version for Mac doesn’t really close the gap, and Walt wasn’t too up on making the switch. Mossberg’s Mailbox was full of magicJack mail this week–sort of like the leftovers from last week’s wild VOIParty. It turns out that it’s not the best idea to try to fax over the magicJack, even if it does sort of work for some people some of the time. That settles it. Weekend Update is gonna get one and hook it up to our Clapper-activated file-server.

Finally, Katie brought the cloud down to ground level this week with a review of Pogoplug, a device that lets you host and stream your files from a home hard drive over the Internet to your devices. You can be your own cloud, sort of, and Katie said she liked it just fine. Low-level clouds…maybe we can get the term fog computing to catch on.

Stay safe, be well, and have a look at the some of the stuff coming out of Chile this weekend. This time it was Santiago, but AllThingsD HQ sits on the ring of fire too.

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