6 posts and columns on Telegraph

Has YouTube Finally Figured Out How to Play Nicely With Big Media?

in Media on October 8, 2009 at 12:52 pm PT

YouTube sneaked up on big media, then scared the hell out of them, then tried to do business with them, more or less unsuccessfully. Now, three years after Google plunked down $1.6 billion for the video site, it seems to have figured out an approach that works for at least some big players: Hand over a chunk of the site to content creators, who get to control it, sell ads on it, program it with their stuff and share some of the ad dollars. Newest example, reportedly: Britain’s Channel 4.
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