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	<title>AllThingsD &#187; Tennessee</title>
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		<title>CTO Cahall Out&#8211;As AOL Buys a Video Platform Company for $36.5 Million and Opens NY Tech Center (Press Releases, Memos&#8211;Natch!)</title>
		<link>http://allthingsd.com/20100125/aol-cto-cahill-out-as-it-buys-a-video-platform-company-and-opens-a-ny-tech-center/</link>
		<comments>http://allthingsd.com/20100125/aol-cto-cahill-out-as-it-buys-a-video-platform-company-and-opens-a-ny-tech-center/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 11:47:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=23382</guid>
		<description><![CDATA[While AOL denied a report last week suggesting that CTO Ted Cahall is leaving, he actually is, um, leaving. Oops! Perhaps to defocus from the CTO-is-not-leaving-oh-yes-he-is snafu, AOL also announced the acquisition of StudioNow, a video creation and distribution platform, as well as the opening of a new tech center in New York, helmed by Jeff Reynar.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/01/cahall.png" alt="" title="cahall" width="254" height="299" class="alignright size-full wp-image-23393" /></p>
<p>While AOL <a href="http://www.techcrunch.com/2010/01/15/aol-cto-ted-cahall-leaving/">denied a report last week suggesting that CTO Ted Cahall is leaving</a>, he actually is, um, leaving.</p>
<p><em>Oops!</em></p>
<p>Sources at AOL said the company thought Cahall (pictured here) was staying when it issued a statement saying he was not leaving. Cahall apparently had other plans.</p>
<p>AOL (AOL) CEO Tim Armstrong wrote a memo to employees this morning about Cahall&#8217;s departure and the search for a new CTO:</p>
<blockquote class="memo"><p>Ted Cahall took on the role of CTO after I had asked him to move into that position from a broader business role at the company. Ted is the person who drove the complete replacement of our publishing systems and took AOL deeper into open-source technology, among many other accomplishments. We all owe him a debt of gratitude for the work he has done. Ted has decided to move back into the business side of technology and feels it&#8217;s the right time to move on from AOL. Ted has been a strong leader at AOL and agreed to transition the company to a new CTO. We are aggressively searching for a new CTO and we believe AOL is a very attractive opportunity for the right candidate.</p></blockquote>
<p>Perhaps to defocus from the CTO-is-not-leaving-oh-yes-he-is snafu, AOL is also announcing the acquisition of StudioNow, a video creation and distribution platform, as well as the opening of a new tech center in New York, helmed by Jeff Reynar.</p>
<p><a href="http://www.businessinsider.com/aol-to-name-an-ex-googler-head-of-technology-2010-1">Silicon Alley Insider reported last week</a> that AOL had hired the former Google (GOOG) and Microsoft (MSFT) exec as &#8220;head of technology.&#8221;</p>
<p>Reynar&#8217;s new title is actually Head of Technology for Engineering and Products in New York.</p>
<p>Got it?</p>
<p>AOL said it would pay $36.5 million in cash and stock&#8211;with cash paid out over &#8220;multiple years&#8221;&#8211;for the Nashville-based StudioNow, its first official acquisition since spinning off from Time Warner (TWX) last year, for integration with its Seed.com content management system.</p>
<p>Here&#8217;s the press release on the StudioNow deal, as well as the one about Jeff Reynar below it:</p>
<blockquote class="memo"><p><strong>AOL ACQUIRES PREMIER ONLINE VIDEO PLATFORM STUDIONOW INC.</p>
<p>Transaction Will Allow AOL to Integrate StudioNow&#8217;s Video Creation and Distribution Platform into Seed.com</p>
<p>StudioNow Will Continue to Develop Existing Business</p>
<p>New York, NY, January 25, 2010</strong>&#8211;AOL Inc. (NYSE: AOL) today announced that it has acquired StudioNow Inc., the premier online platform for quality video creation and distribution. The acquisition will allow AOL to integrate a fully functional video creation platform into its newly-launched content management system, Seed.com. StudioNow will also continue to develop its existing business as a provider of online video creation, management, storage and syndication services to commercial companies.</p>
<p>The acquisition of StudioNow closed on January 22 and was valued at $36.5 million in cash and stock with a portion of the cash paid out over multiple years.</p>
<p>&#8220;The successful combination of a talented team, innovative technology, seasoned/professional video creators and strong client service has rapidly established StudioNow as a leader in online video creation and syndication. Those strengths bring AOL significant strategic benefits and we&#8217;re delighted that StudioNow is joining the AOL family,&#8221; said Tim Armstrong, AOL CEO and Chairman. &#8220;Premium original video creation is a fundamental part of AOL&#8217;s strategy to offer consumers world-class, stimulating content at scale and the integration of StudioNow into Seed.com will enable us to increase our video content/offerings significantly.&#8221;</p>
<p>Founded in January 2007 with headquarters in Nashville, TN, StudioNow partners with blue chip, mid-sized and local companies to create, store, and manage content and syndicate it to online video channels and portals. The company connects clients with its more than 3,000 freelance filmmakers, editors, animators, voice talent and writers/producers to create quality, professional video at an affordable price. In 2009, StudioNow was selected for inclusion on the AlwaysOn Global 250 Top Private Companies List, which honors private, emerging technology companies which create new business opportunities in high-growth markets.</p>
<p>&#8220;StudioNow and AOL share a passionate commitment to high-quality content, services and technology and that makes us a natural fit for this new partnership,&#8221; said StudioNow&#8217;s co-founder and CEO David Mason. &#8220;This new chapter for StudioNow presents a tremendous opportunity for our growing professional creative network to reach new audiences, diversify their assignments and increase their income as the number of projects coming from the numerous AOL properties will create a surge in video assignments.&#8221;</p>
<p>AOL&#8217;s newly launched content management system, Seed.com assigns, buys and distributes work for all of AOL&#8217;s properties in order to meet consumer demand for relevant content in areas including entertainment, news and sports, lifestyle, technology, money and finance, among others. Seed.com allows talented professional contributors to be seen, heard and read on AOL&#8217;s more than 80 premium branded and niche content sites. Seed.com will harness StudioNow&#8217;s technology platform and national network of more than 3000 creative professionals to develop and produce quality, professional video at the request of AOL editors in a way that is rapid, efficient and scalable.</p>
<p>AOL also expects to leverage StudioNow’s technology and resources to complement the ongoing work of its in-house studios, both for AOL productions, which creates original video programming like AOL Sessions, Unscripted, Moviefone Minute and the Engadget Show, and for its branded advertising and content partners.</p>
<p>&#8220;The distributed production capabilities offered by StudioNow, combined with our in-house production studio and video resources, help position AOL to capitalize even more fully on the projected growth of video as it establishes itself as a key form of brand advertising in the digital space,&#8221; said Armstrong.</p>
<p>eMarketer projects that U.S. online video advertising spending will increase from $734 million in 2008 to $5.2 billion by 2014.  This growth will far outpace any other online format, with a compounded annual growth rate of approximately 39% between 2008 and 2014.[1] </p></blockquote>
<blockquote class="memo"><p><strong>AOL NAMES JEFF REYNAR<br />
TO LEAD NEW TECHNOLOGY CENTER IN NEW YORK</p>
<p>New York, NY, January 25, 2010</strong>&#8211;AOL Inc. (NYSE: AOL) today announced that Jeff Reynar has joined the company as Head of Technology for Engineering and Products in New York. In this new role, Reynar will build out and manage AOL’s New York Technology Center and will focus on innovation for AOL&#8217;s content business and lead AOL&#8217;s engineering efforts in New York.</p>
<p>Reynar, 40, is the co-founder of DBT Labs, a company that built a social search service, where he was chief technology officer. Prior to DBT Labs, Reynar spent four-and-a-half years at Google, first as a product manager and then as an engineering manager. He was responsible for co-founding and leading an internal startup team focused on new approaches to search including Google Squared, an experimental search tool that gathers facts from the Web and presents them in an organized collection, and Google Blog Search, among other innovations. Reynar also led the Search UI team in New York that was responsible for much of the search results page on google.com. He previously spent nearly five years at Microsoft where he was a lead program manager on the Authoring Services team that was responsible for Word.</p>
<p>&#8220;Jeff is a hands-on technology leader who is experienced in software engineering, people and product management as well as applied research.  AOL was founded on a belief that behind great consumer experiences is great engineering, and Jeff is precisely the type of all-star we need to identify, recruit and foster talent as we build out our New York Technology Center,&#8221; said AOL CEO and Chairman, Tim Armstrong.</p>
<p>&#8220;This is an incredible opportunity to build a team in New York that will work on products that reach tens of millions of consumers,&#8221; said Reynar. &#8220;AOL&#8217;s strategy&#8211;content, advertising and communications&#8211;presents enormous opportunities. I&#8217;m excited by the prospect of finding engineers here and bringing new, young engineering talent to New York City to develop products that will make a tangible difference to consumers. New York is the media capital of the world and bringing more engineering into the content business will make the Internet even more useful than it is today.&#8221;</p>
<p>As AOL focuses on building world-class platforms for the Web, the company is expanding its engineering talent with the announcement of the New York Technology Center. The company is also launching a search for a new global Chief Technology Officer. Ted Cahall, the company&#8217;s current CTO, has decided to move on from AOL and will be transitioning the company to a new CTO.  Currently the company has engineering and product development hubs in Dulles, Virginia; Mountain View and San Francisco, California; Bangalore, India; Dublin, Ireland, and Tel Aviv, Israel as well as a few additional remote locations in other parts of the U.S. and is aggressively expanding engineering at these centers.</p>
<p>&#8220;We want to be known as a place where world-class engineering drives world-class results for our company and the consumers and partners we serve,&#8221; said Armstrong. &#8220;That&#8217;s why we are expanding our technology organization and making it easier for us to maximize geographically-centered teams focused on specific products and hire world-class engineering resources in multiple locations across the globe. The result will be a global technology organization focused on innovation and execution on a global scale.&#8221;</p>
<p>Reynar is a graduate of the University of Delaware, and received his Ph.D. in Computer and Information Science from the University of Pennsylvania.</p>
<p>Separately today, AOL announced an acquisition focused on accelerating the company&#8217;s investment in content technology and platforms. The acquisition of StudioNow Inc., the premier online platform for quality video creation and distribution, will allow AOL to integrate a fully functional video creation platform into its newly-launched content management system, Seed.com. </p></blockquote>
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		<title>Jobs&#039;s Transplant Highlights Differing Wait Times</title>
		<link>http://allthingsd.com/20090619/jobss-transplant-highlights-differing-wait-times/</link>
		<comments>http://allthingsd.com/20090619/jobss-transplant-highlights-differing-wait-times/#comments</comments>
		<pubDate>Sat, 20 Jun 2009 04:01:04 +0000</pubDate>
		<dc:creator>Laura Meckler</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[kidney]]></category>
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		<category><![CDATA[Steve Jobs]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=12834</guid>
		<description><![CDATA[Apple Inc. CEO Steve Jobs's decision to travel to Tennessee for a liver highlights the significant disparities in transplant waiting times across the country--the source of a longstanding controversy over the fairest way to distribute scarce organs.]]></description>
			<content:encoded><![CDATA[<p>Apple Inc. CEO Steve Jobs&#8217;s decision to travel to Tennessee for a liver highlights the significant disparities in transplant waiting times across the country&#8211;the source of a longstanding controversy over the fairest way to distribute scarce organs.</p>
<p>For liver transplants, the wait is particularly agonizing. Kidney replacements can often be put off for years through dialysis, where a machine does the work of the kidneys. But there is no such treatment for liver disease.</p>
<p><a href="http://online.wsj.com/article/SB124546226305633529.html#mod=article-outset-box">Read the rest of this post on the original site</a></p>
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		<title>10 CAR PILE-UP! ROTFL!</title>
		<link>http://allthingsd.com/20090522/survey-1-in-4-mobile-users-an-accident-waiting-to-happen/</link>
		<comments>http://allthingsd.com/20090522/survey-1-in-4-mobile-users-an-accident-waiting-to-happen/#comments</comments>
		<pubDate>Fri, 22 May 2009 14:50:55 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=18134</guid>
		<description><![CDATA[It’s no surprise to hear that one in four Americans drives like an idiot, but to learn that a similar percentage truly are idiots, well… I guess that’s not really a surprise either. After all, you’d have to be pretty dim to text while driving, a practice that widespread research and more than a few fatal accidents have proven to be a dangerous distraction.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/05/textwhiledrive.jpg" alt="textwhiledrive" title="textwhiledrive" width="200" height="297" class="alignright size-full wp-image-18135" />It’s no surprise to hear that one in four Americans drives like an idiot, but to learn that a similar percentage <strong><a href="http://search.twitter.com/search?q=tweeting+while+driving">truly are idiots</a></strong>, well&#8230; I guess that’s not really a surprise either. After all, you’d have to be pretty dim to text while driving, a practice that widespread research and more than a few fatal accidents have proven to be a dangerous distraction. My God, people can’t even <em>walk</em> and text at the same time.</p>
<p>According to a new survey from Vlingo, a company that develops speech-recognition technology for mobile phones, <a href="http://news.idg.no/cw/art.cfm?id=5F0E1F9B-1A64-6A71-CE9B7CDBC34C12E0">26 percent of its nationwide sample of 4,816 mobile phone users said they sent texts while driving</a>. This despite laws against Driving While Texting in some seven states and <a href="http://www.boston.com/news/local/breaking_news/2009/05/ems_49_taken_to.html">some nasty DWT-related accidents</a>. The states with the highest percentage of DWT drivers: Tennessee (42 percent), New Jersey (35 percent), Alabama (34), Idaho (33) and Oklahoma (31.7).</p>
<p>Ironically, 83 percent of the people surveyed said they feel texting while driving should be illegal.</p>
<p>“In just one year, the public conversation about the issue of DWT has escalated, particularly in the wake of some high-profile accidents,” <a href="http://vlingo.com/pdf/Vlingo%20DWT%20FINAL.pdf">Dave Grannan, chief executive of Vlingo, said in a statement</a>. “Texting is such an integral component of our daily lives, and the cautionary tales about DWT danger have not stemmed the tide. We predicted last year that this problem would get worse, and it has since more people are texting. The good news is that many state legislatures are starting to take up this issue, and today more advanced technologies exist that can increase safety on the roads.”</p>
<p>My God, if one in four drivers admit to driving while texting, how many more were too ashamed to?</p>
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		<title>Doggonit, Palin Email Hacker a Maverick Too!</title>
		<link>http://allthingsd.com/20081009/doggonit-palin-e-mail-hacker-a-maverick-too/</link>
		<comments>http://allthingsd.com/20081009/doggonit-palin-e-mail-hacker-a-maverick-too/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 12:06:54 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=6442</guid>
		<description><![CDATA[Five years in prison, a $250,000 fine and a three-year term of supervised release. That’s the maximum sentence facing the Tennessee college student who was indicted today on charges that he broke into Gov. Sarah Palin’s private email account last month.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2008/09/palin-purple.jpg" rel="lightbox" title="Sarah Palin: Start Wearing Purple"><img src="http://digitaldaily.allthingsd.com/files/2008/09/palin-purple-300x167.jpg" alt="" title="palin-purple" width="300" height="167" style="border: 1px solid #000;" class="aligncenter size-medium wp-image-5194" /></a></p>
<blockquote><p>THIS internet was serious business, yes I was behind a proxy, only one, if this &#8230; ever got to the FBI I was f&#8211;ked.&#8221;</p>
<p>&#8211; Excerpt from <a href="http://digitaldaily.allthingsd.com/20080919/palin-kernell/">a message</a> posted to 4chan.org by someone claiming to have hacked into Gov. Sarah Palin’s Yahoo Mail account</p></blockquote>
<p>Five years in prison, a $250,000 fine and a three-year term of supervised release. That&#8217;s the maximum sentence facing the <a href="http://digitaldaily.allthingsd.com/20080919/palin-kernell/">Tennessee college student</a> who was <a href="http://www.usdoj.gov/opa/pr/2008/October/08-crm-910.html">indicted today</a> on charges that <a href="http://digitaldaily.allthingsd.com/20080917/serves-you-right-for-using-yahoo-mail/">he broke into Gov. Sarah Palin’s private email account</a> last month. According to <a href="http://www.usdoj.gov/usao/tne/pr/2008/October/Kernell%20Indictment.pdf">a statement from the FBI</a>, David C. Kernell&#8211;an economics major at the University of Tennessee and the son of Tennessee state legislator Mike Kernell&#8211;was indicted by a federal grand jury for “gaining unlawful access to stored communications and obtaining information from a protected computer via interstate communication,&#8221; or as the McCain campaign described it, &#8220;a shocking invasion of the Governor’s privacy and a violation of the law.”</p>
<p>Kernell entered the not guilty plea at the hearing and <a href="http://www.tennessean.com/apps/pbcs.dll/article?AID=200881008025">was released on bond with the following conditions</a>:</p>
<ul>
<li>He may not leave the Eastern District of Tennessee without court permission.</li>
<li>He may not possess a computer.</li>
<li>He may use the Internet for classwork only.</li>
<li>He may not have any contact with Gov. Sarah Palin or her family.</li>
</ul>
<p>A trial date has been set for Dec. 16.</p>
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		<title>More States Mull Taxing iTunes, Other Digital Downloads</title>
		<link>http://allthingsd.com/20080812/more-states-mull-taxing-itunes-other-digital-downloads/</link>
		<comments>http://allthingsd.com/20080812/more-states-mull-taxing-itunes-other-digital-downloads/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 14:24:07 +0000</pubDate>
		<dc:creator>Eric Savitz</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=2508</guid>
		<description><![CDATA[State legislators look at Apple's iTunes and other digital download services stealing away business from offline retailers, and you know what they see? A piggybank.]]></description>
			<content:encoded><![CDATA[<p>State legislators look at Apple&#8217;s (AAPL) iTunes and other digital download services stealing away business from offline retailers and you know what they see? A piggybank.</p>
<p><a href="http://news.cnet.com/8301-13578_3-10013327-38.htmll?tag=nefd.lede">News.com reports today</a> that at least nine states this year have considered enacting &#8220;download taxes&#8221; on digital goods&#8211;and five of those states have adopted them, including Nebraska, Tennessee, Indiana and Utah. Similar laws are already on the books in Alabama, Arizona, Colorado, Hawaii, Idaho, Indiana, Kentucky, Louisiana, Maine, New Jersey, New Mexico, South Dakota, Texas, Utah, and Washington.</p>
<p><a href="http://blogs.barrons.com/techtraderdaily/2008/08/12/more-states-mull-taxing-itunes-other-digital-downloads/">Read the rest of this post</a></p>
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		<title>SnagFilms Finds  Virtual Theaters  for Documentaries</title>
		<link>http://allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/</link>
		<comments>http://allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 01:02:02 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/</guid>
		<description><![CDATA[SnagFilms is a great idea for getting documentary films in front of more people, writes Walt Mossberg. It's a new service that allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free.]]></description>
			<content:encoded><![CDATA[<p>Thousands of feature-length documentary films are produced every year, but almost nobody gets a chance to see them. A few dozen are shown to small audiences at major film festivals, and a handful make it into theaters. For every blockbuster like &#8220;An Inconvenient Truth,&#8221; there are hundreds of documentaries that never find an audience.</p>
<p>Starting Thursday, however, there will be a new online service that aims to change all that. The service, called SnagFilms, allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free. The virtual theater is a small widget that contains the film, and that can be embedded easily and quickly in a wide variety of popular social-networking services and blog platforms. No technical knowledge is needed.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C1EEFF09-588E-4C75-A40E-F706AEF8AADC&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C1EEFF09-588E-4C75-A40E-F706AEF8AADC}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Once a site or page owner &#8220;snags&#8221; a film in this way, visitors to the site can view it in a larger window that pops out from the widget. This window plays the film, displays some ads and provides links to charities or organizations related to the topic of the movie. The films can even be played in full-screen mode. Many also include links for buying a DVD of the film. All that&#8217;s missing is the popcorn.</p>
<p>These aren&#8217;t homemade, three-minute YouTube (GOOG) clips. Nearly all are feature-length, professionally produced documentaries, from both small independent filmmakers and well-known sources such as PBS and National Geographic.</p>
<p>The owner of the site or blog gets no direct revenue from posting the films. He or she is, in effect, donating space to support the film or the cause it highlights, a decision SnagFilms calls &#8220;filmanthropy.&#8221; But the filmmaker and SnagFilms do make money &#8212; splitting advertising revenue equally. And the charity or organization can make money, too, if viewers opt to donate. The filmmaker also can make money from DVD sales, paying SnagFilms an 8.5% commission.</p>
<p>I have been testing a prerelease version of the SnagFilms service and have posted SnagFilms widgets with no problems to Facebook, MySpace (News Corp), iGoogle, Netvibes, Blogger, Windows Live Spaces (MSFT) and Vox. Many more Web sites can house these widgets, including the vast number of blogs built on the popular WordPress and TypePad platforms.</p>
<p>Here&#8217;s how it works. You just go to the SnagFilms Web site at <a href="http://www.snagfilms.com" rel="external">www.snagfilms.com</a>, select one or more of the 250 or so films available at launch and click the snag button. A menu pops up that lists numerous popular networking services and platforms. Clicking one will automatically post the SnagFilms widget of your choice on your page or site at one of these services. You can also simply view the films at the SnagFilms site.</p>
<div class="center" style="margin-bottom: 5px;"><object type="application/x-shockwave-flash" data="http://widgets.clearspring.com/o/4837b4759c19ccae/487e188d90c3839b/487d71047a5fbc00/d5dacea8" id="W4837b4759c19ccae487e188d90c3839b" height="250" width="300"><param value="http://widgets.clearspring.com/o/4837b4759c19ccae/487e188d90c3839b/487d71047a5fbc00/d5dacea8" name="movie" /><param value="transparent" name="wmode"/><param value="all" name="allowNetworking" /><param value="always" name="allowScriptAccess" /></object></div>
<p>Each widget includes an &#8220;info&#8221; button that takes you to a page on the SnagFilms site giving the details and background on the film. You can also leave comments here, rate the film, order the DVD and see recommendations for related films.</p>
<p>The system is viral, so you don&#8217;t have to start at the SnagFilms site. A Web surfer who sees a SnagFilms movie anywhere on the Web can spread it around just by clicking the snag button on every widget. The snag button allows the viewer to either host the film or to email a link to the film that will bring friends to the SnagFilms site to view or snag it.</p>
<p>SnagFilms is the brainchild of Ted Leonsis, a former top executive at America Online (TWS), who in recent years has become a documentary-film producer. He became frustrated with the distribution bottleneck for such films and arranged to take over AOL&#8217;s documentary site, TrueStories, and turn it into SnagFilms. He also is chairman of the board of a company, Clearspring, which created the film widgets.</p>
<p>At launch, the SnagFilms catalog includes well-known documentaries like &#8220;Super Size Me,&#8221; but also lesser-known films on a wide variety of topics, including college football, AIDS in Africa, politics, profiles of average people and tales of the New York Fire Department. One of my favorites was &#8220;Paper Clips,&#8221; the story of how a school in Tennessee learned about the Holocaust.</p>
<p>Filmmakers can submit movies to the site by sending an email to: <a href="mailto:submissions@snagfilms.com" rel="external">submissions@snagfilms.com</a>. SnagFilms says it doesn&#8217;t censor or edit the films, but won&#8217;t accept pornography or films deemed to encourage hate. It does have a selection process, so not all films submitted will make it onto the site. The company hopes to add more films soon.</p>
<p>I had only two gripes about SnagFilms. First, the films should be able to play inside the widget itself, with an option inside to play at larger sizes. Having to open a separate browser window is a pain. The company says it&#8217;s working on this.</p>
<p>Second, the initial catalog is light on documentaries from a conservative or probusiness perspective. But the company says it is &#8220;actively seeking to offer differing viewpoints&#8221; and will soon add &#8220;a number of films that are quite conservative in philosophy.&#8221;</p>
<p>SnagFilms is a great idea for getting documentary films in front of more people. It&#8217;s another example of how the Web is changing media distribution for the better.</p>
<ul>
<li>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</li>
</ul>
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