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	<title>AllThingsD &#187; Texas Instruments</title>
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		<title>Huawei Aims to Be Smarter About Its Phone Branding</title>
		<link>http://allthingsd.com/20120511/huawei-aims-to-be-smarter-about-its-phone-branding/</link>
		<comments>http://allthingsd.com/20120511/huawei-aims-to-be-smarter-about-its-phone-branding/#comments</comments>
		<pubDate>Fri, 11 May 2012 12:00:39 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Ascend]]></category>
		<category><![CDATA[Huawei Technologies]]></category>
		<category><![CDATA[John Roese]]></category>
		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[tablets]]></category>
		<category><![CDATA[Texas Instruments]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=206820</guid>
		<description><![CDATA[Still excluded from selling its carrier-grade networking gear, the Chinese company is looking to make a name for itself in the U.S. smartphone market.]]></description>
			<content:encoded><![CDATA[<p>China&#8217;s Huawei has been a rapidly growing force in the global smartphone market, but remains little known to most U.S. consumers.</p>
<p><a href="http://allthingsd.com/files/2012/05/Huawei-John-Roese-at-AsiaD.png"><img src="http://allthingsd.com/files/2012/05/Huawei-John-Roese-at-AsiaD-380x253.png" alt="" title="Huawei John Roese at AsiaD" width="380" height="253" class="alignright size-Medium380 wp-image-206858" /></a></p>
<p>The company hopes to change that &#8212; not just by stepping up sales, but also through a big marketing campaign set to kick off in the second half of the year.</p>
<p>In an interview at the CTIA trade show in New Orleans on Thursday, Huawei Executive Vice President James Jiang said the company has high hopes for the American market.</p>
<p>&#8220;We have ambitions to be one of the top players in this market and globalwise,&#8221; Jiang said. The company last year sold $1 billion worth of devices, double that of the prior year. It has said it <a href="http://allthingsd.com/20120328/huawei-aims-to-ship-60-million-smartphones-this-year/">hopes to ship 60 million smartphones globally</a> this year.</p>
<p>Like <a href="http://allthingsd.com/20120118/chinas-zte-quietly-becoming-a-force-in-global-u-s-smartphone-market/">fellow Chinese phone maker</a> ZTE, Huawei has been steadily building its business from unbranded phones and laptop cards to smartphones bearing the company&#8217;s own name.</p>
<p>The company introduced a range of new phones at Mobile World Congress, ranging from mid-range and youth-oriented devices to its high-end quad core Ascend.</p>
<p>&#8220;We hope to bring the entire line to the U.S.,&#8221; Jiang said. &#8220;It takes some time.&#8221;</p>
<p>Its planned advertising campaign hasn&#8217;t yet been set, but Jiang said it&#8217;s leaning toward a tag line that has something to do with &#8220;smart&#8221;-ness, given its focus on smartphones. In addition to advertising, Huawei plans concert sponsorships and other promotions.</p>
<p>The company also plans to start selling Windows Phone-based devices later this year, though it will probably start outside the U.S., Jiang said. Huawei has started making its own chips for phones and tablets, though Jiang said that the company has no plans to sell to other device makers for now. It also will remain a big buyer of chips from Qualcomm and Texas Instruments, he said.</p>
<p>Outside the U.S., Huawei sells a large amount of network infrastructure gear, but security concerns from the federal government have kept the company from being able to do so here. </p>
<p>&#8220;The U.S. is our developing market,&#8221; North American R&#038;D chief John Roese said in an interview earlier this month. &#8220;It’s the place we have to figure out how to navigate.&#8221;</p>
<p>In the meantime, Huawei is building up a business selling networking gear to businesses, one that it hopes will eventually become significant. It has already grabbed 18 percent of the global router market, having launched in major markets.</p>
<p>&#8220;It makes us relevant to the discussion,&#8221; Roese said. &#8220;People have to at least consider us.&#8221;</p>
<p>Huawei announced this week that it has signed its first U.S. distributor for its enterprise gear.</p>
<p>&#8220;Getting that distribution is big statement,&#8221; Roese said. &#8220;This market is not out of reach.&#8221;</p>
<p>Roese <a href="http://allthingsd.com/20111020/huaweis-john-roese-live-at-asiad/">spoke at last year&#8217;s <strong>AsiaD</strong> conference</a> in Hong Kong outlining the company&#8217;s opportunities and the challenges it has faced in cracking the U.S. market. Check out the video below for the highlights, or <a href="http://allthingsd.com/20111121/huaweis-john-roese-on-the-telecom-giant-that-wants-to-roar-the-full-asiad-interview-video/">here</a> for the full interview.</p>
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		<title>Seven Questions for ARM CEO Warren East</title>
		<link>http://allthingsd.com/20120213/seven-questions-for-arm-ceo-warren-east/</link>
		<comments>http://allthingsd.com/20120213/seven-questions-for-arm-ceo-warren-east/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 14:26:25 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advanced Micro Processors]]></category>
		<category><![CDATA[AMD]]></category>
		<category><![CDATA[Antarctic]]></category>
		<category><![CDATA[ARM]]></category>
		<category><![CDATA[ARM Holdings]]></category>
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		<category><![CDATA[chips]]></category>
		<category><![CDATA[concrete]]></category>
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		<category><![CDATA[Rory Read]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=173935</guid>
		<description><![CDATA[In an interview, the British chip design firm's CEO talks about its unique business model, and some of the more unusual places its chips are showing up.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120213/seven-questions-for-arm-ceo-warren-east/warren_east/" rel="attachment wp-att-173940"><img src="http://allthingsd.com/files/2012/02/Warren_East-380x285.png" alt="" title="Warren_East" width="380" height="285" class="alignright size-Featured wp-image-173940" /></a>It&#8217;s kind of hard these days to avoid an ARM chip. There are probably five or more inside your mobile phone alone, a few in your car, some in your PC, and several more in places you wouldn&#8217;t think of, like your coffeemaker.</p>
<p>Things are good for ARM Holdings, the British chip company whose designs are central to so many of the chips that make modern life modern. In 2011, some 7.9 billion chips with ARM cores in them were shipped. And yet it&#8217;s not a very big company. Where Intel clocked sales of $54 billion, ARM finished the year with sales of $777 million (491.8 million pounds). It all has to do with the differences in how they do business. ARM sells the blueprints to make a core &#8212; the central brain of a chip &#8212; and then those who buy that blueprint can build their own custom parts of a chip around it.</p>
<p>That means an ARM-based chip from Samsung can be significantly different from an ARM chip from Broadcom or Nvidia. And yet designers from either company could probably exchange jobs, because they&#8217;re both familiar with the basic designs. ARM has become something of a lingua franca of electronics design, except in the world of personal computers and servers. Yet with Microsoft set to release a new ARM-friendly version of Windows for notebooks and tablets, and the chip firm Calxeda working on bringing ARM chips to servers, ARM&#8217;s influence is growing.</p>
<p>I caught up with ARM CEO Warren East over dinner in New York last week, and we talked about how its business model is going strong, and where the ARM architecture is going.</p>
<p><strong>AllThingsD: When people ask me what ARM is, I tend to liken it to a recipe for cake &#8212; a cake for which you buy the basic recipe, but which you can then enhance anyway you like. Is that a fair analogy?</strong></p>
<p><strong>East</strong>: Exactly, and the doing whatever you like is very important for our business model. If you couldn&#8217;t, and we were like Intel, say, and you had to do this one thing, the only thing our licensees could &#8212; if you were to apply a licensing model to that &#8212; the only thing they could use to compete against each other is price. Whereas this way, they can do their own stuff around the basic recipe, they can differentiate. But because it&#8217;s the same microprocessor architecture, your cake recipe, then investments they make in software, or if you&#8217;re using a combination of chips from Samsung and Nivida and Qualcomm, any investment you make toward using Samsung chips is equally applicable to the others. </p>
<p><strong>And you can switch to another vendor later if you like, correct?</strong></p>
<p>You can, because they all do different things. If your product is about video, then Texas Instruments&#8217; video accelerator is very good. If it&#8217;s about 3-D graphics, then Nvidia&#8217;s chips are very good. If it&#8217;s a modem you need, then Qualcomm&#8217;s chip is very good. So you can mix and match.</p>
<p><strong>And it&#8217;s not uncommon for many manufacturers, whether they&#8217;re making phones or something else, to have several ARM-based chips doing many things. In a phone, the main microprocessor will be an ARM-based chip, but then also the surrounding chips doing specialized functions will be ARM chips, as well, correct?</strong></p>
<p>Right. The typical smartphone will have four or five ARM chips in it. There&#8217;s the main processor, the thing you interact with as the user. Then there&#8217;s the modem, which connects to the phone network. And then there&#8217;s a connectivity processor that handles the Bluetooth and the Wi-Fi or both. And then there may be a power management processor, or a touchscreen controller, a camera, or GPS, and so on. And the next one that&#8217;s being integrated is NFC, or Near Field Communications, for payments by phone. And your 8-bit processor in the SIM card is turning into a 32-bit microprocessor, and that will likely be an ARM, as well.</p>
<p><strong>When you think about competitors, who is it? Is it MIPS? Is it Intel, perhaps, down the road?</strong></p>
<p>When you think about the consumer electronics space, TVs and the like, MIPS has been very strong in that space. Increasingly, as the TVs become smarter and more connected then they start to look more and more like a smartphone with a 46-inch screen. And so, actually, the infrastructure that exists around ARM makes it very compelling to put an ARM chip in there. In the computing world then, the competition is really Intel and AMD x86 chips.</p>
<p><strong>Speaking of AMD, its CEO, Rory Read, raised some eyebrows at its analyst meeting recently when he mentioned ARM and described a new &#8220;ambidextrous&#8221; approach to its chips, implying, many think, that AMD might combine its x86 cores in some way with an ARM core. Can you give any visibility into what he might mean?</strong></p>
<p>We can&#8217;t tell you really anything about it. But I will say something that we&#8217;ve said about this before, when people had picked up similar noises about something like this. AMD is in the business of selling microprocessors. We&#8217;re in the business of selling microprocessor designs. We wouldn&#8217;t be doing our job properly if we weren&#8217;t at least talking to them. And so we have been, for the last 10 years or so. If those discussions go anywhere, and if and when there&#8217;s something to announce to the world, we&#8217;ll do so.</p>
<p><strong>How many licensees are there? Are there any that surprise you because they&#8217;re unusual or unique?</strong></p>
<p>Now there are 290 licensees. It&#8217;s a good question, and one we don&#8217;t get very often. There are all sorts of weird applications. There&#8217;s a glaucoma monitor chip that&#8217;s a cubic millimeter. It&#8217;s a pressure sensor, a solar panel, a microprocessor and a radio and a battery, all in that space, so it can be fitted inside the eye so you can be tested for glaucoma. On the other extreme, we&#8217;re in a neutrino detector that&#8217;s in a kilometers-long chain of sensors, with another sensor every few meters, down in the Antarctic. So we&#8217;re in applications that are as small as a cubic millimeter to as large as several square kilometers. Looking forward, one of the ones I&#8217;m intrigued about at the moment is with a company that makes concrete. The idea is it concerns networks of sensors that would be embedded directly in the concrete. But you get the feeling that one company is going to pour the concrete and another is going to place the sensors. But this company wants to put the sensors in in the first place. We&#8217;ll just pour the concrete with the sensors already there. It&#8217;s all about energy harvesting from the vibrations in the concrete. The processors come with little wireless communications [abilities], and use hardly any energy, because the communication is only from one sensor to the next. That one is probably a few years off, but the fact that a concrete company is thinking about this is very interesting.</p>
<p><strong>The next big thing is that ARM chips are coming to traditional PCs running Windows. We&#8217;ve been hearing about it for more than a year now, and Microsoft is starting to show Windows 8. Is the opportunity for ARM in PCs real, and is it going to happen?</strong></p>
<p>It&#8217;s real and it&#8217;s going to happen, and it&#8217;s absolutely on track. Obviously, the detailed timeline is a matter for Microsoft and not for us. Metro is happening. It&#8217;s a big change to the user interface. They have pioneered Metro in their mobile offering, and you can sort of see where they&#8217;re going with it. But Windows 8 is going to be about Metro. That lends itself a little more to tablets in a way that they haven&#8217;t been before. That is clearly going to happen. For us and for Microsoft there are two different objectives. For them, it&#8217;s about getting a route to support the billions of Internet-connected screens that are going to appear over the next decade or so. Most of them are going to have an ARM processor in them. Without Windows on ARM, Microsoft is excluded from those products, so they need Windows on ARM. For us, a great side effect is getting into the PC world where, outside of Apple, Windows is everything, and it has been inextricably linked to Intel and x86. So now if Windows appears on ARM, we can address those 300 million PCs that are sold each year. And for us, it&#8217;s like having an extra 300 million smartphones. It&#8217;s certainly nice to have.</p>
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		<title>Windows on ARM, Complete With Next Version of Office, to Arrive With Rest of Windows 8</title>
		<link>http://allthingsd.com/20120209/windows-on-arm-complete-with-next-version-of-office-to-arrive-with-rest-of-windows-8/</link>
		<comments>http://allthingsd.com/20120209/windows-on-arm-complete-with-next-version-of-office-to-arrive-with-rest-of-windows-8/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 18:01:50 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Nvidia]]></category>
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		<category><![CDATA[Steven Sinofsky]]></category>
		<category><![CDATA[Texas Instruments]]></category>
		<category><![CDATA[Windows 8]]></category>
		<category><![CDATA[Windows on ARM]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=172871</guid>
		<description><![CDATA[In an interview, Windows unit head Steven Sinofsky explains some of the key things that will -- and won't -- be part of the Windows 8 version that runs on ARM-based machines.]]></description>
			<content:encoded><![CDATA[<p>After being somewhat less than clear about its Windows-on-ARM plans, Microsoft answered a number of lingering questions on Thursday.</p>
<p><a href="http://allthingsd.com/files/2012/02/Sinofsky-Windows-8.png"><img src="http://allthingsd.com/files/2012/02/Sinofsky-Windows-8-380x253.png" alt="" title="Sinofsky Windows 8" width="380" height="253" class="alignright size-Medium380 wp-image-173113" /></a></p>
<p>In an interview, Windows unit President Steven Sinofsky said that the first ARM-based machines running Windows 8 should show up around the same time as the first Windows 8 machines running traditional PC processors from Intel and AMD. He didn&#8217;t give a time frame for when that would be, but PC manufacturers and chipmakers have said they expect it to arrive later this year.</p>
<p>Sinofsky also said that the Windows-on-ARM machines will come with several Office apps &#8212; Word, PowerPoint, Excel and OneNote &#8212; that have been tuned to run in a very battery-efficient manner. But Sinofsky said that, although those applications will run in the traditional Windows desktop, they will be the only programs allowed to do so, other than components of Windows itself.</p>
<p>&#8220;There are no other compiled dekstop apps that are available,&#8221; Sinofsky told <strong>AllThingsD</strong>. All of the other apps for Windows on ARM will be the new-style &#8220;Metro&#8221; apps.</p>
<p>Windows 8 for Intel and AMD chips, by contrast, will be able to run all of the kinds of programs that have traditionally run on Windows, inside a Windows 7-like desktop environment.</p>
<p>Although Microsoft has said that its focus around Windows 8 would be around new-style &#8220;Metro&#8221; apps, there had been significant question as to whether, and under what circumstances, programs designed to run in a classic Windows desktop might be able to run.</p>
<p>Windows on ARM will have the desktop as an option for Internet Explorer, the Office apps and various system functions, such as the control panel, file management and other built-in features of Windows. Sinofsky also said that the version of Internet Explorer for Windows on ARM won&#8217;t support plugins such as Adobe Flash, noting the trend in the industry away from supporting Flash on mobile devices.</p>
<p>Sinofsky is also penning a several-thousand-word blog post on the subject &#8212; long even for someone known for his lengthy posts. In it, Sinofsky said, he goes into more detail on the company&#8217;s plans for Windows on ARM, as well as its rationale for some of the decisions it has made.</p>
<p>&#8220;There have been a lot of questions,&#8221; Sinofsky said. &#8220;I want to do my best to answer them.&#8221;</p>
<p>Sinofsky had already ruled out some sort of emulation mode for running older Windows apps on ARM chips, noting that the whole point of running Windows on the same kinds of ARM-based chips used for phones and tablets was to gain the kind of power efficiency those chips can deliver.</p>
<p>Microsoft has said it will <a href="http://allthingsd.com/20120208/microsoft-to-launch-consumer-preview-of-windows-8-in-barcelona-on-feb-29/">deliver an updated &#8220;consumer preview&#8221; test version of Windows 8 on Feb. 29</a>, with plans to tout the software at an event in Barcelona. However, that test version, like a <a href="http://allthingsd.com/20110913/live-microsoft-details-windows-8-at-build-conference-in-anaheim/">developer preview released last fall</a>, will be available only for machines running traditional Intel and AMD chips.</p>
<p>Sinofsky said the company is working with chipmakers Nvidia, Qualcomm and Texas Instruments to provide a limited number of test machines to those that make software, hardware and peripherals. The machines are aimed at developers, though, with easy access to the internals, and the company has no plans to make those machines available to enthusiasts, corporate customers or other testers.</p>
<p>Microsoft <a href="http://allthingsd.com/20110105/live-microsoft-talks-arm-at-ces/">first announced its plans to allow Windows 8 to run on ARM-based machines at CES 2011</a>.</p>
<p>At the time, it showed a demo of some Office apps running on ARM chips, but showed little else of its plans for the operating system. Months before, it talked about other features of the operating system. Several months later, at our <strong>D9 conference</strong>, it <a href="http://allthingsd.com/20110601/exclusive-making-sense-of-what-we-just-learned-about-windows-8/">showed the new Metro interface for Windows</a>, as well as its plans to feature a whole new kind of application, and its plans for a built-in store to sell these new apps.</p>
<p>While the goal is to have Windows-on-ARM machines out at the same time Windows 8 lands on new traditional PCs, Sinofsky noted that there is a lot of work to be done to get the entire PC ecosystem ready.</p>
<p>&#8220;We&#8217;re building a whole new product, on a new platform, with new partners,&#8221; he said.</p>
<p><strong>Update</strong>: Sinofsky&#8217;s <a href="http://blogs.msdn.com/b/b8/archive/2012/02/09/building-windows-for-the-arm-processor-architecture.aspx">blog post is up</a>, all 8,610 words of it.</p>
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		<title>Tilera's Server Chip Challenges Intel, Sort Of</title>
		<link>http://allthingsd.com/20120130/tileras-server-chip-challenges-intel-sort-of/</link>
		<comments>http://allthingsd.com/20120130/tileras-server-chip-challenges-intel-sort-of/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:44:45 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=168642</guid>
		<description><![CDATA[A start-up called Tilera has a server chip that can do roughly the same work that a server chip from Intel does, but uses less power.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120130/tileras-server-chip-challenges-intel-sort-of/tilera-logo/" rel="attachment wp-att-168658"><img src="http://allthingsd.com/files/2012/01/tilera-logo.png" alt="" title="tilera-logo" width="282" height="74" class="alignright size-full wp-image-168658" /></a>It&#8217;s been awhile since there was a new chip on the scene to get excited about; one that didn&#8217;t come from Intel, and wasn&#8217;t aimed at a mobile phone. It&#8217;s been even longer since there was a chip aimed at servers. Today is one of those days.</p>
<p>A start-up called Tilera today <a href="http://www.tilera.com/about_tilera/press-releases/tilera-leaps-forward">unveiled a chip</a> it calls the TILE-Gx. Essentially, it&#8217;s a super-chip with 36 cores which &#8212; so the company claims &#8212; beats a traditional Intel server chip on the key metric of performance per watt.</p>
<p>For those who don&#8217;t keep score in the arcane world of semiconductors, I&#8217;ll revisit some of the basics of the above paragraph. We all know that <a href="http://allthingsd.com/20120119/who-says-intel-is-weak-just-look-at-those-crazy-numbers/">Intel</a> and its one main rival, Advanced Micro Devices, sell chips for servers. Those chips, and those that go into PCs, are generally known as x86 chips, a name derived from the instruction set they share. </p>
<p>On the other hand, there are ARM chips, which are a different breed, and exist in a very different ecosystem. Scores of companies make ARM-based chips for all kinds of different uses, and they license the basics of the designs from <a href="http://allthingsd.com/20110701/look-whos-got-the-beefy-arms-now-a-chip-designers-shares-are-pumped/">ARM, the company</a>, which last year did $636 million in revenue. </p>
<p>ARM chips show up in phones and tablets from the likes of Broadcom, Qualcomm, Texas Instruments and Nvidia, but not so much in PCs and servers. ARM is even the basis for Apple&#8217;s A4 and A5 chips. At CES last year, Microsoft said it would create a version of Windows 8 that will <a href="http://allthingsd.com/20120109/intel-awaits-microsofts-next-number/">support ARM chips</a>. And a company called Calxeda (which I initially got mixed up with Tilera) is aiming to bring ARM cores to chips running in servers.</p>
<p>Tilera, based in San Jose, Calif., is backed by investments from Bessemer Venture Partners, Walden International, Columbia Capital and VentureTech Alliance; plus a trio of strategic investors, Quanta Computer, NTT Finance and Broadcom. Its new chip is based around an entirely new architecture developed by Tilera&#8217;s CTO Anant Agarwal, a professor at the Massachusetts Institute of Technology. It forgoes both the traditional x86 and ARM architectures. Aimed squarely at servers, its intention is to get the same work done that a traditional Intel server chip does, while using less power to do it.</p>
<p>That&#8217;s not a trivial benefit, especially in data center environments where servers are bunched together and pushed to the performance limit. The biggest operational expense in running them is going to be power. So it&#8217;s on this point that server vendors and chip vendors obsess over saving a watt here and there &#8212; over the machine&#8217;s useful lifetime, the costs will add up considerably.</p>
<p>How it does this is what makes it interesting. Essentially, the cores on the chip do something that an Intel chip can&#8217;t do: They communicate among themselves. The way I understand it &#8212; and I admit I&#8217;m simplifying it greatly &#8212; the cores on an x86 chip rely on a single communications channel, called the Bus, to communicate. The Tilera architecture allows each core to communicate directly with the other cores, thus eliminating the need for the Bus and cutting back on the need for power.</p>
<p>The top-end chip &#8212; there are two versions &#8212; has 36 cores. A core is essentially the main computing engine on a chip. If you&#8217;re reading this on a PC, chances are the chip inside it has two cores, maybe four. It used to be that chips had only one core, until it became logical to put two or more on a single chip. I&#8217;ve always compared multicore chips to roommates folding laundry together. When there&#8217;s a big pile of laundry to be folded, one person can certainly do it, but two or four get it done faster and with less effort. Multicore chips basically prove the old adage that many hands make for fast work.</p>
<p>There&#8217;s an obvious appeal to a chip like this, but there are a lot of strikes against it. First, much of the server ecosystem is pretty well entrenched. Companies run what applications they already have, and are usually loath to mess with their computing environments much. Changing the architecture  of the CPU chip inside the servers is about as major a decision as a CIO may ever make, and one they don&#8217;t make lightly. First they&#8217;ll have to test it and run it for awhile, and then see how it interacts with other systems. It&#8217;s not the sort of decision that happens just overnight. Also, a new architecture brings with it a lot of software compatibility questions that will give many IT departments pause.</p>
<p>Meanwhile, Intel, which sells chips that go into most of the world&#8217;s mainstream servers, will continue to push its power consumption down. At the same time, it&#8217;s been trying like crazy to use its Atom line of chips to mount an attack on ARM&#8217;s territory and win business from phone and tablet vendors. That effort is just now seeing its <a href="http://allthingsd.com/20120110/intel-shows-just-how-it-plans-to-get-into-phones-video/">first early successes</a>. If there&#8217;s a great long-term story in chips that bears watching, the grappling between Intel and the ever-expanding universe of ARM vendors is certainly it.</p>
<p><strong>Correction</strong>: I initially thought the Tilera chip was based on the ARM architecture. I&#8217;ve revised the story to correct that.</p>
]]></content:encoded>
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		<title>Intel Shows Just How It Plans to Get Into Phones (Video)</title>
		<link>http://allthingsd.com/20120110/intel-shows-just-how-it-plans-to-get-into-phones-video/</link>
		<comments>http://allthingsd.com/20120110/intel-shows-just-how-it-plans-to-get-into-phones-video/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 01:00:34 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Atom]]></category>
		<category><![CDATA[Broadcom]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES2012]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Mike Bell]]></category>
		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Motorola Mobility]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[Qualcomm]]></category>
		<category><![CDATA[Sanjay Jha]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Texas Instruments]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=162455</guid>
		<description><![CDATA[In an interview, Intel's top phone executives talk about the company's big bet on Android.]]></description>
			<content:encoded><![CDATA[<p>For years, Intel has talked about <a href="http://allthingsd.com/20111221/intel-to-detail-its-phone-plans-at-ces-next-month/">using its chips to power smartphones</a>. Now it actually has something in its hands.</p>
<p><img src="http://allthingsd.com/files/2012/01/mike_bell_intel.png" alt="" title="mike_bell_intel" width="380" height="285" class="alignright size-full wp-image-162637" /></p>
<p>At the Consumer Electronics Show in Las Vegas, Intel is showing a working reference design that it is offering to any phone maker that wants to use its chips. The phone itself packs a 1.6GHz single-core Atom chip along with an array of sensors and radios.</p>
<p>&#8220;The sample platform we have is fully buzzword compliant,&#8221; General Manager Mike Bell said in an interview.</p>
<p>The company has been testing thousands of phones internally and says the performance is top of class, with battery life at least as good as most Android devices.</p>
<p>&#8220;We are not the best at power, but we are definitely very, very competitive,&#8221; Bell said.</p>
<p>Compatibility is another issue that Bell said he is asked about a lot. Nearly all Java-based Android apps should run, as well as a good number of those designed specifically for chips based on cores from rival ARM.</p>
<p>&#8220;We think that gets rid of the last argument people have,&#8221; Bell said.</p>
<p>Of course, Intel faces plenty of competition in the phone chip space, including existing Android chip providers Qualcomm, Nvidia, Texas Instruments and other challengers, such as Broadcom.</p>
<p>Intel is announcing two phone customers running its chips &#8212; a Lenovo phone for China slated to be released in the first half of the year and a multi-year, multi-device alliance with Motorola Mobility that will begin with a phone in the second half of the year.</p>
<p>Although Intel announced only the two customers, Bell indicated more names will be coming soon. (Think next month&#8217;s Mobile World Congress for an update.)</p>
<p>&#8220;You can imagine our business is all about scale,&#8221; he said, declining to say how many phone designs are being built around its chips, or how many customers it has.</p>
<p>In a roundtable with reporters, Motorola CEO Sanjay Jha said he was attracted to the chipmaker by both its roadmap and its approach, which focuses as much on running multiple instructions on a single chip core as it does on packing in as many cores as possible.</p>
<p>&#8220;What they have done is multithreading vs. multicore,&#8221; Jha said, noting there is a big debate in computer science as to which is better. Jha said that, along with other innovations like three-dimensional transistors, this will be important as the laws of physics prevent rapid performance gains just by shrinking the size of transistors.</p>
<p>Intel has focused its phone efforts entirely on Android for now, noting that it believes it has more people working on Android than Google does.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=5CC354B7-472E-48E0-A938-F58A4D07A22C&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={5CC354B7-472E-48E0-A938-F58A4D07A22C}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
<strong>MORE CES NEWS:</strong></p>
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</ul>
</blockquote>
</p>
]]></content:encoded>
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		<title>Intel to Detail Its Phone Plans at CES Next Month</title>
		<link>http://allthingsd.com/20111221/intel-to-detail-its-phone-plans-at-ces-next-month/</link>
		<comments>http://allthingsd.com/20111221/intel-to-detail-its-phone-plans-at-ces-next-month/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 18:17:30 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[Consumer Electronics Show]]></category>
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		<category><![CDATA[Mike Bell]]></category>
		<category><![CDATA[Nvidia]]></category>
		<category><![CDATA[Paul Otellini]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=155876</guid>
		<description><![CDATA[The PC chipmaker plans to detail its long-planned move into the Android phone market at next month's Consumer Electronics Show in Las Vegas.]]></description>
			<content:encoded><![CDATA[<p>Intel plans to use next month&#8217;s Consumer Electronics Show as the launching point for its effort to get serious in the market for the chips that power smartphones.</p>
<p><a href="http://allthingsd.com/files/2011/12/Intel-reference-design.png"><img src="http://allthingsd.com/files/2011/12/Intel-reference-design-380x285.png" alt="" title="Intel reference design" width="380" height="285" class="alignright size-Medium380 wp-image-155892" /></a></p>
<p>The company has <a href="http://allthingsd.com/20111129/paul-otellini-busts-some-myths-about-intel/">come up with an iPhone-esque prototype of an Android device running its chip</a>. More than just a concept device, though, the phone (pictured here) is a fully baked design that Intel is making freely available for phone makers to use in whole or in part.</p>
<p>&#8220;You&#8217;ll see a number of Intel customers using the guts of this phone to go into the market in the first half of next year,&#8221; CEO Paul Otellini said at a Credit Suisse investor conference last month. &#8220;And we&#8217;ll have more announcements of that at CES.&#8221;</p>
<p>Otellini is slated to give a keynote speech at the Las Vegas event on Jan. 10, so that would be a logical place for any news, though the company has also scheduled a notebook-related press conference for the prior day.</p>
<p>Technology Review <a href="http://www.technologyreview.com/computing/39378/page1/">posted a story on Tuesday</a>, talking about Intel&#8217;s efforts and quoting Intel as saying the phones should hit the market in the first half of 2012. However, Otellini suggested in his Credit Suisse speech that Intel is aiming to have products out there sooner rather than later.</p>
<p>&#8220;We&#8217;ll be shipping in the first quarter of next year,&#8221; Otellini said.</p>
<p>Intel has previously talked about its plans for phones, and Android in particular, including at its September developer conference, when Otellini invited Android chief Andy Rubin on stage to talk about Google&#8217;s work to make Intel chips a first-class citizen for future Android releases.</p>
<p>The chip giant faces a host of competitors as it enters the space, including the current Android leaders &#8212; Qualcomm, Texas Instruments and Nvidia. Broadcom has also said it has designs on the market, particularly the low end, an area dominated by MediaTek.</p>
<p>Though cognizant of the competition, Intel has said its tests show its reference design as a solid competitor not just on performance, but also in the all-important area of battery life, where many have felt that Intel could not compete with ARM-based processors.</p>
<p>The move is about more than phones, though. Intel already faces steep competition from ARM and Apple in the tablet arena, and with Windows 8 it will also see challenges on the PC side of things.</p>
<p>Leading Intel&#8217;s effort are former Infineon executive Hermann Eul, and former Apple and Palm executive Mike Bell. The chipmaker <a href="http://tech.fortune.cnn.com/2011/12/14/intels-emergency-maneuver-in-mobile/?iid=SF_F_LN">recently reorganized its mobile efforts</a>, putting the two executives in charge of all aspects of the project.</p>
<p>After years of talking about being in the smartphone processor game, it will be interesting to see if Intel can actually make some headway.</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
<strong>MORE CES NEWS:</strong></p>
<ul>
<li><a href="http://allthingsd.com/tag/ces/">Complete coverage</a></li>
<li><a href="http://allthingsd.com/20120112/hps-former-cto-ultrabooks-are-nothing-new-webos-still-has-life-yet/">HP’s Former CTO: Ultrabooks Are Nothing New, webOS Still Has Life Yet</a></li>
<li><a href="http://allthingsd.com/20120112/walt-shows-off-ces-gadgets-for-fox-business-news-video/">Walt Shows Off CES Gadgets for Fox Business News (Video)</a></li>
<li><a href="http://allthingsd.com/20120112/what-kind-of-web-video-plans-does-sony-have-video/">What Kind of Web Video Plans Does Sony Have? (Video)</a></li>
<li><a href="http://allthingsd.com/20120112/fujitsu-seeking-way-back-into-us-market/">Fujitsu Seeking Way Into Crowded U.S. Smartphone Market</a></li>
<li><a href="http://allthingsd.com/20120112/why-rhapsody-is-probably-bigger-than-spotify-in-the-u-s/">Why Rhapsody Is (Probably) Bigger Than Spotify — In the U.S.</a></li>
<li><a href="http://allthingsd.com/20120111/microsoft-beefing-up-cebit-presence-even-as-it-pulls-back-on-ces/">Microsoft Beefing Up CeBit Presence Even as It Pulls Back on CES</a></li>
<li><a href="http://allthingsd.com/20120111/inside-the-ces-lost-found/">Inside the CES Lost &#038; Found</a></li>
<li><a href="http://allthingsd.com/20120111/fcc-chairman-we-need-that-spectrum-and-we-need-it-now/">FCC Chairman Has New Tablet, but Same Script: More Spectrum!</a></li>
<li><a href="http://allthingsd.com/20120111/verizon-wireless-we-want-to-connect-five-devices-for-every-subscriber/">Verizon Wireless: We Want to Connect Five Devices for Every Subscriber</a></li>
<li><a href="http://allthingsd.com/20120111/ultrabooks-from-hp-and-lenovo-that-are-kinda-sorta-different/">Ultrabooks From HP and Lenovo That Are (Kinda, Sorta) Different</a></li>
<li><a href="http://allthingsd.com/20120110/walt-and-katie-take-a-tour-of-ces-video/">Walt and Katie Take a Tour of CES (Video)</a></li>
<li><a href="http://allthingsd.com/20120110/schmidt-storm-alert-the-google-chairman-didnt-like-your-question/">Schmidt-Storm Alert: The Google Chairman Didn’t Like Your Question</a></li>
<li><a href="http://allthingsd.com/20120110/t-mobile-expands-bobsled-messaging-service/">T-Mobile Expands Bobsled Messaging Service</a></li>
<li><a href="http://allthingsd.com/20120110/intel-shows-just-how-it-plans-to-get-into-phones-video/">Intel Shows Just How It Plans to Get Into Phones (Video)</a></li>
<li><a href="http://allthingsd.com/20120110/motorola-ceo-were-going-to-release-fewer-phones-this-year/">Motorola CEO: We’re Going to Release Fewer Phones This Year</a></li>
<li><a href="http://allthingsd.com/20120110/kinect-helps-keep-aging-xbox-at-the-top-of-its-game/">Kinect Helps Keep Aging Xbox at the Top of Its Game</a></li>
<li><a href="http://allthingsd.com/20120110/more-from-t-mobile-ceo-on-pricing-lte-and-that-ever-elusive-iphone/">More From T-Mobile CEO: On Pricing, LTE and That Ever-Elusive iPhone</a></li>
<li><a href="http://allthingsd.com/20120110/exclusive-new-boss-acknowledges-windows-phone-still-has-awareness-problem/">Exclusive: New Boss Acknowledges Windows Phone Still Has “Awareness Problem”</a></li>
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<li><a href="http://allthingsd.com/20120110/interview-t-mobile-ceo-says-no-second-att-deal-out-there/">Interview: T-Mobile CEO Says No Second AT&#038;T Deal Out There</a></li>
<li><a href="http://allthingsd.com/20120110/grover-is-at-ces-and-i-am-missing-it/">Grover Is at CES and I Am Missing It</a></li>
<li><a href="http://allthingsd.com/20120110/bluestacks-bringing-android-apps-to-windows-8/">BlueStacks Bringing Android Apps to Windows 8</a></li>
<li><a href="http://allthingsd.com/20120110/why-the-future-of-tv-wont-be-here-soon/">Why the Future of TV Won’t Be Here Soon</a></li>
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<li><a href="http://allthingsd.com/20120109/microsoft-phoning-in-its-last-keynote/">Microsoft Phoning In Its Last CES Keynote</a></li>
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<li><a href="http://allthingsd.com/20120106/coming-to-a-smartphone-near-you-gorilla-glass-2/">Coming to a Smartphone Near You: Gorilla Glass 2</a></li>
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<li><a href="http://allthingsd.com/20120104/ultrabooks-the-ultra-fancy-new-name-for-laptops/">Ultrabooks, the Ultra-Fancy New Name for Laptops</a></li>
<li><a href="http://allthingsd.com/20111230/at-ces-expect-more-gadgets-telling-you-to-get-off-the-couch/">At CES, Expect More Gadgets Telling You to Get Off the Couch</a></li>
<li><a href="http://allthingsd.com/20111221/intel-to-detail-its-phone-plans-at-ces-next-month/">Intel to Detail Its Phone Plans at CES Next Month</a></li>
<li><a href="http://allthingsd.com/20111221/microsoft-pulling-out-of-ces-after-this-year/">Microsoft Pulling Out of CES After Upcoming Show</a></li>
<li><a href="http://allthingsd.com/20111221/intel-to-detail-its-phone-plans-at-ces-next-month/">Intel to Detail Its Phone Plans at CES Next Month</a></li>
<li><a href="http://allthingsd.com/20111130/dell-will-drop-the-flashy-vegas-act-for-ces-this-year/">Dell Will Drop the Flashy Vegas Act for CES This Year</a></li>
<li><a href="http://allthingsd.com/20111118/ultrabook-conga-line-preps-for-ces-2012/">Ultrabook Conga Line Preps for CES 2012</a></li>
</ul>
</blockquote>
</p>
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		<title>How Thrilled Is Texas Instruments to Have Its Chips in the Kindle Fire?</title>
		<link>http://allthingsd.com/20111118/how-thrilled-is-texas-instruments-to-have-its-chips-in-the-kindle-fire/</link>
		<comments>http://allthingsd.com/20111118/how-thrilled-is-texas-instruments-to-have-its-chips-in-the-kindle-fire/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 18:03:18 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=145720</guid>
		<description><![CDATA[Very thrilled. Chipmaker TI does something that chip companies practically never do: It says how happy it is to have Amazon as a customer.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111118/how-thrilled-is-texas-instruments-to-have-its-chips-in-the-kindle-fire/mrhappy/" rel="attachment wp-att-145744"><img src="http://allthingsd.com/files/2011/11/mrhappy-380x285.png" alt="" title="mrhappy" width="380" height="285" class="alignright size-Featured wp-image-145744" /></a>This morning, I awoke to something I never thought I&#8217;d see. It was an email message, and what it contained was so rare that I thought I had to share it with you.</p>
<p>Yesterday, I published a story about the <a href="http://allthingsd.com/20111117/kindle-fire-costs-about-203-to-build-teardown-finds/">teardown analysis by IHS iSuppli</a> of Amazon&#8217;s Kindle Fire tablet. And, as you may remember, the story related how, in the opinion of its analysts, it cost Amazon $201.70 to buy the parts and build the Fire &#8212; a sum which is only slightly above the $199 retail price of the device.</p>
<p>The other big news was how dominant the chipmaker Texas Instruments is among the suppliers. Its applications processor chip, wireless chips, and audio and power management chips add up to about $25, approximately 12 percent of the bill of materials (BOM), which is the aggregate cost of all the components. It&#8217;s a pretty solid victory for TI in the competitive tablet field, where, outside of Apple&#8217;s iPad, <a href="http://allthingsd.com/20111031/hps-touchpad-the-tablet-that-refused-to-die/">success</a> has been <a href="http://allthingsd.com/20111117/blackberry-friday-playbook-at-300-off/">rare</a>.</p>
<p>Naturally, I asked Texas Instruments for a comment about this, and expected none. I&#8217;ve been writing teardown stories for six years (here&#8217;s <a href="http://www.businessweek.com/technology/content/sep2005/tc20050921_4557.htm">the first I ever did</a>); never once has the manufacturer of the device in question, nor any of its suppliers, given anything more than a &#8220;no comment.&#8221;</p>
<p>Manufacturers tend to hate teardowns because they&#8217;re invasive. Take a product apart and you find out who a company is working with &#8212; and you learn a lot about how they see things. With the Kindle Fire, for example, we learned that Amazon deliberately took a &#8220;less is more&#8221; approach to keep costs down, minimize its loss and pave the way to eventually selling the device at a profit.</p>
<p>Suppliers hate teardowns, too. There is nothing more secret &#8212; or more interesting to know &#8212; than what company is supplying a manufacturer with a key component. Companies can rise or fall on a strategic relationship with someone like Apple or HP &#8212; or Amazon. The first iPod, for example, put an otherwise unknown company named PortalPlayer on the map &#8212; until Apple replaced its chips with something else. Now that company is part of Nvidia.</p>
<p>Usually these suppliers are unwilling to rock the boat, and usually they&#8217;re covered by nondisclosure agreements. So when I do the typical reporter thing and call  them for a comment, after a teardown clearly shows their chip or display or other component inside the product, the supplier always &#8212; 100 percent of the time, without exception &#8212; says, &#8220;No comment.&#8221; Probably they&#8217;d like nothing more than to brag about how their chip makes this or that product do amazing things, but usually they just can&#8217;t, won&#8217;t and just <em>don&#8217;t</em> say a word.</p>
<p>Until today. Today, in response to my questions of yesterday, I got a comment from Texas Instruments. And that meant I just had to share it. Here it is, courtesy of a company spokeswoman:</p>
<blockquote class="memo"><p>
&#8220;We can confirm that TI’s OMAP4430 processor and WiLink 6.0 connectivity combo solution are inside of the Kindle Fire. &#8230; TI is thrilled to be a part of the Amazon Kindle Fire, which boasts powerful performance and engaging consumer experiences that are sure to make it a coveted device this holiday season.&#8221;</p></blockquote>
<p>Not exactly riveting. But rare!</p>
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		<title>Kindle Fire Costs About $203 to Build, Teardown Finds</title>
		<link>http://allthingsd.com/20111117/kindle-fire-costs-about-203-to-build-teardown-finds/</link>
		<comments>http://allthingsd.com/20111117/kindle-fire-costs-about-203-to-build-teardown-finds/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 21:06:24 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=145351</guid>
		<description><![CDATA[A teardown analysis by IHS iSuppli finds that the Kindle Fire costs about as much to make as it sells for -- maybe a little more.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111117/kindle-fire-costs-about-203-to-build-teardown-finds/kindlefire-exploded/" rel="attachment wp-att-145437"><img src="http://allthingsd.com/files/2011/11/kindlefire-exploded-380x285.png" alt="" title="kindlefire-exploded" width="380" height="285" class="alignright size-Featured wp-image-145437" /></a>Amazon.com’s Kindle Fire tablet appears to cost about as much to make as it sells for &#8212; maybe a little more. That&#8217;s about <del datetime="2011-11-17T23:20:36+00:00">$203</del> $202, according to a teardown analysis by IHS iSuppli.</p>
<p>This essentially confirms what everyone has suspected for a while &#8212; that Amazon expects to lose a little money up front on the $199 Fire, in hope of selling in volume. It also hopes to make more money on sales of the digital media and physical goods consumers may order from Amazon on the device.</p>
<p>Andrew Rassweiler, the IHS iSuppli analyst who supervised the teardown, said the analysis is still under way, and that the firm may reduce its final estimate slightly. <strong>Update:</strong> It&#8217;s done: The final figure is $201.70.</p>
<p>That Amazon&#8217;s model with the Kindle Fire is essentially the opposite of rival Apple&#8217;s has been understood for some time. Apple&#8217;s iTunes store runs at or <a href="http://allthingsd.com/20100225/apple-billions-of-songs-billions-of-apps-not-much-profit/">slightly above the break-even point</a>, and encourages the sale of higher-margin hardware like the iPad, iPhone and iPod. The teardown study gives both a rough idea of how much Amazon can realistically expect to lose on the Fire, and also the extent to which it took steps to minimize those losses.</p>
<p>There are several examples of where Amazon clearly intended to minimize its hardware costs, Rassweiler says. For one thing, most tablets contain 8 <del datetime="2011-11-17T23:57:50+00:00">gigabytes</del> gigabits of DRAM memory. The Fire contains only four. It also contains only 8GB of flash memory used for storing content, where the iPad starts at 16GB and goes up to 64GB. Amazon also skipped other features, like a camera and Bluetooth connectivity, and more expensive wireless chips. </p>
<p>&#8220;All the choices have been made here to minimize the hardware cost,&#8221; Rassweiler says. &#8220;We expected to see a certain wireless module that&#8217;s commonly been seen in other tablets, and we were surprised that it wasn&#8217;t there. There was a cheaper one with fewer features that saved them a few bucks.&#8221; The chips were combined into a module manufactured by a previously unknown company called Jorjin, he says.</p>
<p>The box contents are also minimal. The box the Kindle Fire ships in is the same box it comes in when sold by third-party retailers like Best Buy. And the only accessories inside are a wall charger and a cord. Rassweiler says iSuppli initially expected the box contents to cost more than $5; instead, the cost is closer to $2 or $3. &#8220;Amazon&#8217;s approach was to take out everything they didn&#8217;t need,&#8221; he says.</p>
<p>But, as is always the rule with consumer electronics, prices come down. That $25 worth of TI chips will cost about $12 in the near future, meaning that Amazon will in time be able to sell the same device, but at a much lower cost to build. Of course, if it&#8217;s successful, consumers will want one that&#8217;s a little more fabulous, perhaps with a bigger screen, perhaps.</p>
<p>Inside the Fire, chipmaker Texas Instruments appeared to be the big winner, supplying numerous chips that combined for about $25, about 12 percent of the total materials cost. One TI chip, the OMAP4430, is the main applications processor in the Fire. It has previously been seen in the Droid Bionic, the LG Optimus and Research In Motion&#8217;s PlayBook. TI also supplied chips that help manage audio, power and Wi-Fi. </p>
<p>It&#8217;s a victory for TI, which appears to have beat out Qualcomm, who supplied Hewlett-Packard with the applications chip in its <a href=" http://allthingsd.com/20110703/hps-touchpad-teardown-its-deepest-secrets-revealed/">now-abandoned TouchPad tablet</a>, as well as Nvidia and Broadcom, who have been competing for business with other tablet outfits.</p>
<p>South Korea&#8217;s LG Electronics supplied the display. LG has a relationship with E Ink Holdings, the company that has supplied the displays on Kindles, and also Barnes &#038; Noble&#8217;s Nook, since the beginning. LG is also thought to supply displays for the iPad to Apple.</p>
<p>Along with the display are touchscreen components. Rassweiler says the touchscreen controller chip is from a previously unknown supplier known as Ilitek. The appearance of lesser-known suppliers for these components is increasingly common, Rassweiler says. A surge in demand for touch devices has brought forth a bumper crop of new companies supplying the components that make them work.</p>
<p>Amazon declined to comment directly on iSuppli&#8217;s findings, but CFO Thomas Szkutak said in an Oct. 25 conference call with analysts that the company is counting on the device to serve as a platform for the sale of content; Szkutak emphasized the &#8220;<a href="http://allthingsd.com/20111026/why-amazon-is-happy-to-burn-money-on-the-kindle-fire/">lifetime value</a>&#8221; of the device. </p>
<p>It may just work. Amazon is said to be seeing higher-than-expected demand for the Fire, and is reported to have ordered another million units from its manufacturing partner, Taiwan&#8217;s Quanta Computer. Still, it will take many more than that to <a href="http://allthingsd.com/20111117/kindle-fire-wont-cool-off-ipad-sales/">make a dent in iPad sales</a>.</p>
<p>Amazon shares fell by more than 4 percent today. The shares are down from a recent peak, after the company disclosed an <a href="http://allthingsd.com/20111025/amazon-blows-it/">earnings miss on Oct. 25</a>.</p>
<p>Click to  see a bigger version of the exploded view, courtesy of iSuppli, below:</p>
<p><a href="http://allthingsd.com/20111117/kindle-fire-costs-about-203-to-build-teardown-finds/kindlefire-exploded-labels/" rel="attachment wp-att-145440"><img src="http://allthingsd.com/files/2011/11/kindlefire-exploded-labels-640x480.jpg" alt="" title="kindlefire-exploded-labels" width="640" height="480" class="alignright size-large wp-image-145440" /></a></p>
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		<title>Say, When Did Apple Become an Enterprise Company?</title>
		<link>http://allthingsd.com/20111019/say-when-did-apple-become-an-enterprise-company/</link>
		<comments>http://allthingsd.com/20111019/say-when-did-apple-become-an-enterprise-company/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 13:45:18 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=134054</guid>
		<description><![CDATA[When Tim Cook rattles off a list of iPhone- and iPad-using companies, it says a lot about how far Apple has come without having a formal enterprise strategy.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111019/say-when-did-apple-become-an-enterprise-company/greyflannel-feature/" rel="attachment wp-att-134085"><img src="http://allthingsd.com/files/2011/10/greyflannel-feature-380x285.png" alt="" title="greyflannel-feature" width="380" height="285" class="alignright size-Featured wp-image-134085" /></a>Perhaps it&#8217;s just that I haven&#8217;t dialed in to an Apple earnings call in more than a year since leaving <a href="http://www.businessweek.com/technology/content/dec2009/tc20091231_183323.htm">my old job</a>. But it sure sounded like a new thing to me when Apple CEO Tim Cook rattled off a list of large companies using the iPhone.</p>
<p>Here&#8217;s the direct quote taken from the <a href="http://seekingalpha.com/article/300433-apple-s-ceo-discusses-q4-2011-results-earnings-call-transcript">transcript</a>: </p>
<blockquote class="memo"><p>&#8220;IPhone continues to be adopted as the standard across the enterprise with 93 percent of the Fortune 500 deploying or testing the device, up from 91 percent last quarter and 60 percent of the Global 500 testing or deploying iPhone, up from 57 percent last quarter. A recent example of iPhone&#8217;s enterprise success is Lowe&#8217;s. Lowe&#8217;s is in the process of rolling out over 40,000 iPhones with a custom application to allow their store associates to execute real-time inventory checks, product orders and interactive customers with how-to videos.</p>
<p>Additional examples of companies around the world supporting iPhone on their corporate networks include L&#8217;Oreal, Royal Bank of Scotland, SAP, Texas Instruments, Jacobs Engineering Group, Tenet Healthcare, Jaguar Land Rover, Takeda Pharmaceuticals, Lincoln National and CSX Corporation. And of course, we&#8217;re thrilled to begin shipping iPhone 4S this month.&#8221;</p></blockquote>
<p>And later, a similar section devoted to the iPad:</p>
<blockquote class="memo"><p>&#8220;Every day, we learn about innovative new ways our enterprise customers are using iPad. The airline industry is a great example of the momentum we&#8217;re seeing. United Continental Holdings is putting iPads in every cockpit to replace heavy, paper-based flight bags. In Japan, All Nippon Airways is now using iPad in training programs for flight attendants.</p>
<p>Sonic Automotive is using iPad for customer check-in at the service department and also to provide analytics to regional managers. Aflac, Biogen and General Mills have developed internal apps that their field sales teams leverage daily, and technicians of Siemens Energy are bringing iPads along when they do maintenance work at the top of their wind turbines.&#8221;</p></blockquote>
<p>It turns out that it&#8217;s not a new thing, exactly. Cook has recited similar lists on Apple conference calls before. But as recently as 2008, when Businessweek published its cover story called &#8220;<a href="http://www.businessweek.com/magazine/content/08_19/b4083036428429.htm">The Mac in the Gray Flannel Suit</a>&#8221; (which, full disclosure, I worked on), Apple was generally considered an outsider in the enterprise IT business, and Apple products a novelty in the office. In broad brushstrokes, Macs tended to show up at media and advertising companies, and in the creative and marketing departments of other companies. The iPhone, and later the iPad, changed all that.</p>
<p>Here&#8217;s about as good an indication of that trend as I&#8217;ve ever seen: Intermedia, a company that operated a hosted Microsoft Exchange service for small and mid-sized businesses, said earlier this month that among its 41,000 customers, <a href="http://www.intermedia.net/about-us/news/press/2011/intermedia-supports-hosted-exchange-and-other-cloud-services-on-new-iphone-4s.aspx">78 percent are using Apple devices</a> to get their mail, contact lists and calendars.</p>
<p>Meanwhile, look at all the companies that have developed enterprise applications for iOS: Salesforce.com, NetSuite and Citrix immediately come to mind. And Tidemark &#8212; the business intelligence start-up I wrote about yesterday &#8212; is <a href="http://allthingsd.com/20111017/tidemark-comes-out-of-stealth-with-funding-from-greylock-andreessen-horowitz/">iPad-ready from the start</a>. There are probably hundreds, if not thousands, of examples I&#8217;m missing.</p>
<p>Apple has cumulatively sold 40 million iPads since the device launched last year. The company doesn&#8217;t offer much in the way of a data breakdown of how many of those are sold to businesses, but it almost doesn&#8217;t matter, because in so many cases, people buy one and just take it to the office. When you hear the phrase &#8220;<a href="http://www.cio.com/article/689944/_Consumerization_of_IT_Taking_Its_Toll_on_IT_Managers">consumerization of IT</a>,&#8221; which already feels pretty worn out to me, it refers mostly to people who want to use iOS devices at work, and to a lesser extent, Google&#8217;s Android. A recent survey of 750 IT managers found that the iPhone led the pack of personal devices used at work, followed by Android Phones and the iPad. </p>
<p>I probably shouldn&#8217;t be surprised by all this, but when I heard Tim Cook list all those big companies using iThings to get things done, it finally dawned on me: Apple is as much an enterprise story as it is a consumer story.</p>
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		<title>Is Windows 8 Just the Bold Bet That Microsoft Needed?</title>
		<link>http://allthingsd.com/20110915/is-windows-8-just-the-bold-bet-that-microsoft-needed/</link>
		<comments>http://allthingsd.com/20110915/is-windows-8-just-the-bold-bet-that-microsoft-needed/#comments</comments>
		<pubDate>Thu, 15 Sep 2011 12:30:53 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Windows 8]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=120387</guid>
		<description><![CDATA[With Windows 8, Microsoft seems to be indicating a willingness to shake things up in order to better compete in a new world of devices.]]></description>
			<content:encoded><![CDATA[<p>For years, Microsoft has prided itself on being able to show the latest version of Windows running even the oldest of applications.</p>
<p><a href="http://allthingsd.com/files/2011/09/chips1.png"><img src="http://allthingsd.com/files/2011/09/chips1.png" alt="" title="chips1" width="319" height="240" class="alignright size-full wp-image-120729" /></a></p>
<p>This week, however, Redmond is striking a very different tone <a href="http://allthingsd.com/20110913/live-microsoft-details-windows-8-at-build-conference-in-anaheim/">in introducing Windows 8</a>. Although any programs that ran in Windows 7 should do just fine in the new release, Microsoft is putting nearly all of its energy around a whole new type of application that is quite unlike the Windows programs of yesteryear.</p>
<p>A scan of the session list at Microsoft&#8217;s Build developer conference in Anaheim, Calif., reveals dozens designed around building the new &#8220;Metro-style&#8221; applications, and almost no programs focused on traditional Windows applications.</p>
<p>Also, as one reporter pointed out to me, it&#8217;s worth noting that the new-look Windows has no windows. Nor do the new kind of apps have visible menus or other hallmarks of the venerable desktop operating system. Instead, new Windows applications fill the entire screen and are navigated largely through touch, with needed commands brought up with the swipe of a finger.</p>
<p>And although Windows 8 will run older programs, there are <a href="http://allthingsd.com/20110913/windows-8-forces-some-compromises-after-all/">clear signs that Microsoft is ready to break with tradition</a>. Older Windows apps share space on one screen &#8212; the desktop. That&#8217;s the same amount of screen real estate that all other apps have to themselves. And while both new and old apps will run on Intel-based Windows 8 machines, Microsoft is only promising that new-style programs will run on the forthcoming machines using ARM-based chips from Nvidia, Qualcomm and Texas Instruments.</p>
<p>It&#8217;s a major shift that Microsoft has resisted making for many years. Even as rivals like Apple and Palm went back to the drawing board and redesigned their operating systems for the Internet age, Microsoft chose to make evolutionary improvements to Windows while maintaining nearly full compatibility with the past.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=D92C31FC-65D1-42A7-8D56-D0A40C3D53AE&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={D92C31FC-65D1-42A7-8D56-D0A40C3D53AE}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Change is clearly needed. After years of dominating the computing universe, Microsoft has seen a number of incursions into its core business. A resurgent Mac has grabbed a significant share of the computer market, while the iPad and other mobile devices have also taken momentum and sales away from the traditional computer business.</p>
<p>And as much as Microsoft needs an answer to the iPad &#8212; and it clearly does &#8212; the threat posed to today&#8217;s Windows extends far beyond the tablet. The type of mobile computing that dominates the smartphone and tablet markets today is poised to move into laptops and desktops, as well. On the laptop side, in particular, customers clearly want the same thinness and long battery life that is found on tablets.</p>
<p>The only way for Microsoft to get there with Windows was to break with the past. Microsoft indicated its willingness to go in new directions back in January, when it announced that Windows 8 would support ARM-based processors. With this week&#8217;s announcement, Microsoft is showing that it is willing to go a step further and sacrifice some backward compatibility to produce more competitive products.</p>
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		<title>Windows 8 Forces Some Compromises After All</title>
		<link>http://allthingsd.com/20110913/windows-8-forces-some-compromises-after-all/</link>
		<comments>http://allthingsd.com/20110913/windows-8-forces-some-compromises-after-all/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 19:39:10 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Windows 8]]></category>
		<category><![CDATA[X86]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=119965</guid>
		<description><![CDATA[Systems running Intel and AMD chips will be able to run Windows apps both new and old. However, systems using ARM-based processors will primarily be able to run only new-style Windows programs.]]></description>
			<content:encoded><![CDATA[<p>Steven Sinofsky <a href="http://allthingsd.com/20110601/exclusive-making-sense-of-what-we-just-learned-about-windows-8/">talks about Windows 8 as a &#8220;no compromise&#8221; operating system</a>, but the fact is there are some trade-offs to be made.</p>
<p>Although <a href="http://allthingsd.com/20110913/live-microsoft-details-windows-8-at-build-conference-in-anaheim/">the new Windows</a> offers a number of upsides, including the fact it runs on a wider range of processors, such flexibility comes at a cost. </p>
<p><img src="http://allthingsd.com/files/2011/09/Steven-Sinofsky-at-Build-380x253.png" alt="" title="Steven Sinofsky at Build" width="380" height="253" class="alignright size-Medium380 wp-image-120299" /></p>
<p>Systems that run Windows 8 using low-power ARM processors will be able to run all of the new-style Windows applications, but it appears few traditional Windows programs will run. Microsoft demonstrated a technology preview of Office running on ARM back in January, but Sinofsky said that in general older Windows applications won&#8217;t run on ARM-based machines. </p>
<p>That&#8217;s not to say Microsoft didn&#8217;t make the right choices when it comes to Windows 8. Were Microsoft to have brought over all of its legacy to the new chips, it might well have lost the long battery life and other benefits that ARM-based systems can provide.</p>
<p>A strong case can be made that this break with the past is exactly what Microsoft needed in order to compete with a new generation of devices running operating systems designed with mobility in mind.</p>
<p>However, the choice means that Microsoft and its partners will need lots of new apps to make Windows 8 a success. Indeed, a big part of this week&#8217;s Build conference will be <a href="http://allthingsd.com/20110913/microsoft-releases-first-test-version-of-windows-8/">equipping developers with the tools they need</a> to write such programs and convincing them of the upside of doing so.</p>
<p>Recognizing this, some of Redmond&#8217;s partners are taking matters into their own hands. Nvidia, for example, plans its own program to convince developers to write new-style Windows apps.</p>
<p>&#8220;We’re going to be investing in our own effort to get developers on board,&#8221; Nvidia General Manager Rene Haas said in an interview.</p>
<p>But if the company faces challenges getting developers to write the new apps, Haas said he is not worried about finding PC makers willing to make machines with the ARM-based processors. Such systems, he said, can be slimmer and cheaper and offer better battery life than those running traditional PC processors from Intel and AMD, he said.</p>
<p>&#8220;We’ve seen very big OEM interest,&#8221; Haas said, using the industry term for PC makers. &#8220;Virtually every OEM around the world wants to do something with Windows-on-ARM.&#8221;</p>
<p><h4 class="subhed">Related posts</h4>
<ul>
<li><a href="http://allthingsd.com/20110601/exclusive-making-sense-of-what-we-just-learned-about-windows-8/">Exclusive: Making Sense of Our First Look at Windows 8</a></li>
<li><a href="http://allthingsd.com/20110910/windows-8-gets-ready-for-its-big-debut/">Windows 8 Gets Ready for Its Big Debut</a></li>
<li><a href="http://allthingsd.com/20110912/gearing-up-for-microsofts-big-week/">Gearing Up for Microsoft’s Big Week</a></li>
<li><a href="http://allthingsd.com/20110913/live-microsoft-details-windows-8-at-build-conference-in-anaheim/">Microsoft Details Windows 8 at Build Conference in Anaheim</a></li>
<li><a href="http://allthingsd.com/20110913/what-we-just-learned-about-windows-8/">What We Just Learned About Windows 8</a></li>
<li><a href="http://allthingsd.com/20110913/microsoft-releases-first-test-version-of-windows-8/">Microsoft Releases First Test Version of Windows 8</a></li>
<li><a href="http://allthingsd.com/20110913/windows-8-forces-some-compromises-after-all/">Windows 8 Forces Some Compromises After All</a></li>
<li><a href="http://allthingsd.com/20110913/boys-and-their-toys-developers-rush-to-get-windows-8-tablets/">Boys and Their Toys: Developers Rush to Get Windows 8 Tablets</a></li>
<li><a href="http://allthingsd.com/20110914/windows-8-shows-its-server-side/">Windows 8 Shows Its Server Side</a></li>
<li><a href="http://allthingsd.com/20110914/ballmer-500000-downloads-of-windows-8-since-last-night/">Ballmer: 500,000 Downloads of Windows 8 Since Last Night</a></li>
</ul>
</p>
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		<title>Gearing Up for Microsoft's Big Week</title>
		<link>http://allthingsd.com/20110912/gearing-up-for-microsofts-big-week/</link>
		<comments>http://allthingsd.com/20110912/gearing-up-for-microsofts-big-week/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 12:30:39 +0000</pubDate>
		<dc:creator>Ina Fried</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=119421</guid>
		<description><![CDATA[Redmond is due to offer its first detailed look at Windows 8 and make its case to developers and Wall Street at a conference in Anaheim, Calif.]]></description>
			<content:encoded><![CDATA[<p>For years, Microsoft has faced the theoretical concern of Windows becoming less relevant in a world where the computer was one device among many, rather than the centerpiece.</p>
<p><img src="http://allthingsd.com/files/2011/09/Screen-Shot-2011-09-11-at-10.08.34-PM-380x145.png" alt="" title="Screen Shot 2011-09-11 at 10.08.34 PM" width="380" height="145" class="alignright size-Medium380 wp-image-119449" /></p>
<p>With the rise of the smartphone and the emergence of the tablet, that threat has become real. Now, as the pressure mounts, Microsoft is due to make its case for why Windows can not only hang on to the desktop, but finally deliver on the tablet promises it has been making for a decade.</p>
<p>At a <a href="http://www.buildwindows.com/">developer conference in Anaheim</a>, Calif., the company is expected to <a href="http://allthingsd.com/20110910/windows-8-gets-ready-for-its-big-debut/">offer a great deal more detail on Windows 8</a> &#8212; the next version of the operating system <a href="http://allthingsd.com/20110601/exclusive-making-sense-of-what-we-just-learned-about-windows-8/">first shown</a> at our <strong>D9</strong> event in June. Windows 8 boasts a touchy-feely new interface, literally, along with a whole new means for writing Windows apps. Also, in a shift, Windows <a href="http://allthingsd.com/20110105/live-microsoft-talks-arm-at-ces/">will run on the same kinds of ARM chips</a> that power many of today&#8217;s smartphones and tablets.</p>
<p>With the changes, Windows chief Steven Sinofsky says Microsoft is in a position to deliver a &#8220;no compromise&#8221; operating system that is equally at home on small tablets and powerful desktops.</p>
<p>Some are hoping that Microsoft would go a step further and announce some sort of plan to allow Windows Phone apps to run on Windows 8. That, however, seems unlikely. While Windows and Windows Phone may someday converge, for now the two remain on different architectures.</p>
<p>Whatever Microsoft has to say, <strong>AllThingsD</strong> will be on hand to make sure our readers don&#8217;t miss a beat.</p>
<p>Redmond will also be talking about its bottom line, holding a financial analysts&#8217; meeting on Wednesday. And since it is bringing out its big guns, <strong>AllThingsD</strong> is doing the same, with Kara Swisher joining me in Anaheim to bring her wit and wisdom to that part.</p>
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		<title>HP's TouchPad Teardown: Its Deepest Secrets Revealed</title>
		<link>http://allthingsd.com/20110703/hps-touchpad-teardown-its-deepest-secrets-revealed/</link>
		<comments>http://allthingsd.com/20110703/hps-touchpad-teardown-its-deepest-secrets-revealed/#comments</comments>
		<pubDate>Sun, 03 Jul 2011 21:26:41 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<category><![CDATA[D: All Things Digital]]></category>
		<category><![CDATA[featured post]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=94147</guid>
		<description><![CDATA[The release of Hewlett-Packard's TouchPad tablet -- its answer to Apple's iPad -- may not have brought out many consumers lining up to buy it. But it did bring out the gearheads wanting to take it apart, see what's going on inside and make an educated guess on what it cost to build.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20110703/hps-touchpad-teardown-its-deepest-secrets-revealed/tpad-expld-760/" rel="attachment wp-att-94172"><img src="http://allthingsd.com/files/2011/07/tpad-expld-760-380x285.png" alt="" title="tpad-expld-760" width="380" height="285" class="alignright size-Featured wp-image-94172" /></a></p>
<p>What would the release of a headline-grabbing new consumer electronics device be without a handful of people buying them only to take them apart to see what&#8217;s going on inside?</p>
<p>So it goes with Hewlett-Packard&#8217;s TouchPad, the webOS-based answer to the king of tablet computing, Apple&#8217;s <a href="http://allthingsd.com/tag/ipad/">iPad</a>. The teardown team at market research firm IHS iSuppli picked one up only to skulk around its insides. The picture at right (which you can click to make bigger) is the exploded view of the device. </p>
<p>ISuppli isn&#8217;t the only place that does these teardown reports, but it&#8217;s one of the few that also estimates the combined cost of the parts and materials used to build the device. These bills of materials, or &#8220;BOM&#8221; estimates, as they&#8217;re called in industry parlance, are important indicators of the kind of profit margin a company can expect to see on a device on a per-unit basis. The BOM doesn&#8217;t take into account other costs that are impossible to estimate, such as software development, licensing of any intellectual property, distribution or marketing.</p>
<p>So what does the TouchPad cost to build? The teardown by iSuppli pegs the cost of the components used in the 16 gigabyte version, which sells for $499 at retail, at $306.65. Meanwhile, the 32GB version, which sells for $599, costs $328.65 to build. (The difference, obviously, is memory.) HP didn&#8217;t immediately comment on iSuppli&#8217;s findings.</p>
<p>As is often the case with tablets and <a href="http://allthingsd.com/20110613/samsungs-chromebook-torn-down-costs-322-to-make-isuppli-says/">notebooks</a>, the display is the most expensive component in the device. In this case, <a href="http://allthingsd.com/tag/hewlett-packard/">HP</a> went with a proven winner. It selected a 9.7-inch display from LG Electronics that is thought to be either identical or very similar to the LG-made display Apple used in the first-generation iPad. Andrew Rassweiler, iSuppli&#8217;s senior director for teardowns, pegged the cost at $69.</p>
<p>Internally speaking, the similarities to the iPad end there, Rassweiler told me. The components connected to the display that enable the touch-sensitive interface are different from those on the iPad. Where Apple has favored chips from Broadcom and Texas Instruments, HP has gone with a set of six chips from Cypress Semiconductor to control the touchscreen. It costs $11.75, which makes it one of the more expensive touchscreen driver products on the market, Rassweiler said. Additionally, materials used to build the capacitive glass assembly that overlays the LCD display cost another $63.50. All in, components related to the display come to a subtotal of $144.25, iSuppli estimates.</p>
<p>The next most expensive set of components is the memory. For the NAND-flash memory used for storing data, HP selected SanDisk&#8217;s iNAND chips. The iSuppli teardown reckons that HP paid $23 for 16GB, and $45 for 32GB. Samsung provided 8GB worth of system memory (DRAM) for both models, at an estimated cost of $26.</p>
<p>he TouchPad&#8217;s main application processor is interesting both for who made it &#8212; Qualcomm &#8212; and for what it isn&#8217;t: A full-fledged member of its <a href="http://allthingsd.com/20110213/qualcomm-aims-to-heat-up-phone-chip-race-with-dual-core-quad-core-chips/">Snapdragon chip family</a>. &#8220;This appears to be a Snapdragon derivative without the baseband functions that would normally be seen on a Snapdragon,&#8221; Rassweiler told me. The chip costs $20, iSuppli estimates. Chances are a fully enabled Snapdragon chip will be used in a future model, he said.</p>
<p>For now, as The Wall Street Journal&#8217;s Walt Mossberg noted in his <a href="http://allthingsd.com/20110629/touchpad-needs-more-apps-reboot-to-rival-ipad/">review of the TouchPad last</a> week, the device is Wi-Fi only, but a model with the ability to connect to cellular networks is planned. </p>
<p>It&#8217;s also clear from the teardown, Rassweiler said, that there&#8217;s room for the addition of other components in the future. And other things are missing.</p>
<p>&#8220;We noticed there&#8217;s a gyroscope chip and an accelerometer, but we couldn&#8217;t find any GPS chips,&#8221; he said. &#8220;Plus, when we looked at the design we noticed there seems to be a lot of breathing room inside to add additional parts without having to change the design.&#8221; More stuff to expect from a future 3G-ready TouchPad.</p>
<p>Qualcomm supplied several other chips. Its <a href="http://allthingsd.com/20110105/qualcomm-makes-it-official-grabs-atheros-for-3-1-billion/">newly acquired</a> Atheros subsidiary provided the Wi-Fi chips, at a cost of $2.60, and two power management chips that cost another $5 combined. Texas Instruments supplied four chips &#8212; three related to power management and one display interface chip &#8212; that added $4.50 to the cost.</p>
<p>Of course, the TouchPad is not only intended to be a successful device on its own for HP, but represents a new strategic opportunity. As in, HP wants to license the <a href="http://allthingsd.com/tag/webos/">webOS</a> on the TouchPad to other manufacturers.</p>
<p>That makes it something of a showcase for the software&#8217;s capabilities. <a href="http://allthingsd.com/tag/leo-apotheker/">HP CEO Léo Apotheker</a> discussed this possibility in his appearance last month at the ninth <strong>D: All Things Digital</strong> conference. </p>
<p>You can see his comments on the subject from the highlight clip below. And you can see the <a href="http://allthingsd.com/20110701/hps-leo-apotheker-talks-webos-touchpad-and-more-the-full-d9-interview-video/">full interview here</a>:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C1677C83-9EE0-480A-BEE2-512BC3EA163B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C1677C83-9EE0-480A-BEE2-512BC3EA163B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Texas Instruments Cuts Outlook, Citing Nokia</title>
		<link>http://allthingsd.com/20110608/texas-instruments-cuts-outlook-citing-nokia/</link>
		<comments>http://allthingsd.com/20110608/texas-instruments-cuts-outlook-citing-nokia/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 23:31:49 +0000</pubDate>
		<dc:creator>Shara Tibken</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=84585</guid>
		<description><![CDATA[Semiconductor maker Texas Instruments Inc. reduced its expectations for the second quarter because of weaker demand from wireless customer Nokia Corp.]]></description>
			<content:encoded><![CDATA[<p>Semiconductor maker Texas Instruments Inc. reduced its expectations for the second quarter because of weaker demand from wireless customer Nokia Corp.</p>
<p>TI&#8217;s lowered guidance, announced at the company&#8217;s midquarter update Wednesday, comes after Nokia last week sharply lowered its sales forecast. The Finnish handset maker, a big customer of TI chips, has been struggling to keep up in a smartphone market increasingly dominated by rivals like Google Inc. and Apple Inc.</p>
<p><a href="http://online.wsj.com/article/SB10001424052702304392704576374020707156948.html">Read the rest of this post on the original site »</a></p>
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		<title>TI Profit Inches Higher, but Japan Weighs on Results</title>
		<link>http://allthingsd.com/20110418/ti-profit-inches-higher-but-japan-weighs-on-results/</link>
		<comments>http://allthingsd.com/20110418/ti-profit-inches-higher-but-japan-weighs-on-results/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 22:45:31 +0000</pubDate>
		<dc:creator>Don Clark and Shara Tibken</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=39074</guid>
		<description><![CDATA[Texas Instruments Inc. provided more evidence of the financial fallout from the earthquake in Japan, which hurt the chip maker's first-quarter results and is expected to hold down growth in the current period as well.]]></description>
			<content:encoded><![CDATA[<p>Texas Instruments Inc. provided more evidence of the financial fallout from the earthquake in Japan, which hurt the chip maker&#8217;s first-quarter results and is expected to hold down growth in the current period as well.</p>
<p>The Dallas-based company had already issued warnings about the impact on its two factories in the quake zone. In reporting first-quarter results Monday, TI put costs associated with the disaster at $30 million, which reduced earnings per share for the period ended in March by about two cents. In addition, the company suffered about $20 million in lost sales, said Ron Slaymaker, TI&#8217;s vice president of investor relations.</p>
<p><a href="http://online.wsj.com/article/SB10001424052748703916004576271323893589058.html">Read the rest of this post on the original site »</a></p>
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		<title>The Clock on the Wall Says It May Be Time for More Analog Deals</title>
		<link>http://allthingsd.com/20110404/the-clock-on-the-wall-says-it-may-be-time-for-more-analog-deals/</link>
		<comments>http://allthingsd.com/20110404/the-clock-on-the-wall-says-it-may-be-time-for-more-analog-deals/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 00:34:52 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4711</guid>
		<description><![CDATA[Today's surprising combination of Texas Instruments and National Semiconductor has market watchers going crazy for analog chips in hopes of catching the next deal. Shares of other analog chip makers rose as much as 8 percent after hours.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/04/lg_analog_1-275x206.jpg" alt="" title="lg_analog_1" width="275" height="206" class="alignright size-medium wp-image-4712" />The surprise <a href="http://newenterprise.allthingsd.com/20110404/texas-instruments-to-acquire-national-semiconductor-for-6-5-billion/">acquisition of National Semiconductor </a>by Texas Instruments has given stocks in other companies that make analog semiconductors a big jolt.</p>
<p>Here&#8217;s a sampling: Fairchild Semiconductor is up nearly 5 percent in after-market trading. Analog Devices is up a little more than 4 percent. Maxim Integrated Products, 5 percent. Linear Technology about 3 percent. On Semiconductor more than 5 percent. Intersil, 8 percent. STMicroelectronics, 3 percent. You get the idea: Investors are clearly hoping that another acquisition is soon to happen in the world of analog semiconductors.</p>
<p>TI was already the big gorilla in the analog business. It&#8217;s a $42 billion business and TI accounted for about $6 billion worth of analog sales in 2010, and the analog business amounted to 43 percent of TI&#8217;s business last year. With this acquisition it goes from being a chip company that supplies the microprocessors for most of the world&#8217;s wireless phones to a mostly analog company. A Gartner market ranking of analog chip makers ranked TI number one and National fourth. The combination makes TI an even bigger gorilla yet.</p>
<p>Who&#8217;s number 2? Analog Devices, ahead of Maxim and Linear Technology, who are numbers three and five respectively in the Gartner rankings. Further down the list you see names like STMicro, On Semi, Intersil and Fairchild.</p>
<p>So what&#8217;s so great about analog chips? They go into everything: From wireless phones to games to medical devices to military and industrial gear. They manage power; help convert light and sound into digital information; and measure temperature or pressure or any other quantity that occurs in the real world. And with all the digital gadgets we rely upon these days, we&#8217;re relying increasingly on analog chips of every stripe. Analog sales grew 37 percent last year, which was faster than the chip business as a whole, Gartner analyst Steve Ohr told me.</p>
<p>As is the case with TI and National, there&#8217;s bound to be a lot of overlap in products and customers among all these other companies. That suggests that more combinations are likely, though with valuations inflating on the speculation, any company thinking of making an acquisition would probably want to sit tight until the prices come down a little bit before making a move.</p>
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		<title>Texas Instruments to Acquire National Semiconductor for $6.5 Billion</title>
		<link>http://allthingsd.com/20110404/texas-instruments-to-acquire-national-semiconductor-for-6-5-billion/</link>
		<comments>http://allthingsd.com/20110404/texas-instruments-to-acquire-national-semiconductor-for-6-5-billion/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 20:17:48 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4690</guid>
		<description><![CDATA[Two of the oldest names in the chip business are about to combine. About as long as I've known about electronics, I've known of the names Texas Instruments and National Semiconductor. Today, TI announced it will acquire National for $6.5 billion, representing a 77 percent premium over the $3.4 billion market cap it had as of the close of today's regular trading.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/04/tiplusnsm-275x206.jpg" alt="" title="tiplusnsm" width="275" height="206" class="alignright size-medium wp-image-4700" />Two of the oldest names in the chip business are about to combine. About as long as I&#8217;ve known about electronics, I&#8217;ve known of the names Texas Instruments and National Semiconductor. Today, TI announced it will acquire National for $6.5 billion, representing a 77 percent premium over the $3.4 billion market cap it had as of the close of today&#8217;s regular trading. TI will pay $25 a share, nearly $11 north of the $14.07 at which National shares closed.</p>
<p>In a company statement announcing the deal, TI CEO Rich Templeton described the deal as being about &#8220;strength and growth.” He said National had done a good job boosting its profitability and reining in expenses, and that the combination will, upon the close, boost TI&#8217;s earnings per share.</p>
<p>TI specializes in wireless chips sold into mobile phones while National specializes in analog chips. TI is in the analog chip business too and has 30,000 analog products in its portfolio, which will now be supplemented by the 12,000 analog products that National sells. In one go, analog products will become more than 50 percent of TI&#8217;s business.</p>
<p>Another key factor: National&#8217;s manufacturing prowess. It owns chip factories&#8211;usually referred to as &#8220;fabs&#8221;&#8211;in Maine, Scotland and Malayasia, and TI says it will continue to operate them.</p>
<p>Terms of the agreement call for National shareholders to receive $25 in cash for each share of National common stock they hold at the time of closing. TI expects to fund the transaction with a combination of existing cash balances and debt. As of December 31, TI had about $3 billion in combined cash and short-term investments, and no long-term debt. TI also had access to a variable-rate revolving credit facility that gives it access to a combined $1.9 billion until August 2012; I&#8217;m presuming that the remaining $1.5 billion or so will be borrowed. National also has $879 million and change in cash on its books, but a little more than a $1 billion in long-term debt.</p>
<p>Investors seem cautiously optimistic about the deal. TI shares are up slightly in after-hours trading. National shares are naturally soaring by 70 percent to catch up with the valuation of the deal. One other company whose price I just checked is that of Fairchild Semiconductor. It&#8217;s a rival to National in the analog and power-management business. Its shares are up 94 cents&#8211;or more than 5 percent&#8211;after hours, and there&#8217;s no mistaking the speculative hope that it could be the next takeover target.</p>
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		<title>The Nintendo 3DS Appears Pretty Profitable, Judging by the Teardown</title>
		<link>http://allthingsd.com/20110328/the-nintendo-3ds-appears-pretty-profitable-judging-by-the-teardown/</link>
		<comments>http://allthingsd.com/20110328/the-nintendo-3ds-appears-pretty-profitable-judging-by-the-teardown/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 13:30:05 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4430</guid>
		<description><![CDATA[The latest Nintendo handheld gaming machine hit the market in North America and Europe this weekend. As usual, research firm IHS iSuppli rushed to tear it apart and look inside. What they found was a device that looks to deliver a tidy profit.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/03/51aILz7zUZL-275x275.jpg" alt="" title="51aILz7zUZL" width="275" height="275" class="alignright size-medium wp-image-4431" />Nintendo&#8217;s latest handheld gaming device has hit the market in Europe and North America and <a href="http://newenterprise.allthingsd.com/20110313/days-after-its-release-the-ipad-2-gets-the-teardown-treatment/">as so often happens</a>, before the weekend was over my in-box contained a detailed teardown report from the team at IHS iSuppli.</p>
<p>As usual, the idea behind the teardown is not only to figure out who Nintendo&#8217;s component suppliers are and what parts are being used, but to estimate how much all the components cost to help guess how much of a profit margin Nintendo is making on each unit. And it looks like a decent margin. ISuppli says the cost of all the parts in the device itself plus what&#8217;s in the box amount to $103.25 for a device that&#8217;s selling at retail for $249. The cost works out to an increase of about $25 over the Nintendo DSi, the most recent Nintendo handheld, released in 2009, which cost about $78, when iSuppli tore it apart that year.</p>
<p>While most of the components come from Japan, it&#8217;s not entirely clear if the supply of any of the parts used come from areas <a href="http://newenterprise.allthingsd.com/20110321/japans-quake-cuts-into-supplies-of-raw-materials-used-in-chips/">affected by the earthquake</a> and tsunami, says Andrew Rassweiler, an iSuppli analyst who supervised the teardown. &#8220;Many of these component should have a greater risk exposure to supply chain problems, though we don&#8217;t know about any specific disruptions at this point,&#8221; he said.</p>
<p>The most expensive component, as is often the case with consumer electronics, is the displays. The 3DS uses two Sharp displays that cost a combined $33.80. The headliner is the top screen 3D. It&#8217;s a 3.5-inch 800-by-240 pixel display that uses an LCD-based parallax barrier panel sandwiched to the back of the color LCD which alternates between the left and right images at a high rate of speed to produce the 3D effect. &#8220;It looks like a conventional LCD from the outside, but when you open the display you see that on one side of the glass is essentially the conventional color element, and on the other side of the glass is a monochrome element,&#8221; Rassweiler told me. &#8220;It&#8217;s a clever bit of display engineering.&#8221;</p>
<p>The handheld&#8217;s main chip is an applications processor. It&#8217;s a custom <a href="http://newenterprise.allthingsd.com/20110107/youve-heard-about-windows-for-arm-chips-now-meet-arm/">ARM-based chip manufactured</a> by Sharp, that at a cost of $10.02 is only slightly more expensive than the chip in the previous Nintendo DSi. However, Nintendo has quadrupled the amount of flash memory in the 3DS versus the DSi to 16 gigabytes, and Samsung, the world&#8217;s largest manufacturer of flash, supplied it. Fujitsu supplied another type of memory known as fast-cycle RAM. Rassweiler says for this particular type of memory, Nintendo has used a type of chip that&#8217;s only made by Fujitsu, which is odd because FCRAM is widely available, and its unusual for consumer electronics manufacturers to &#8220;single source&#8221;&#8211;that is, rely upon a single supplier for an important component. The combined cost of memory on the 3DS worked out to $8.36, more than twice the cost of the memory found on the DSi.</p>
<p>Three chips related to the user interface cost a combined $6.81: an accelerometer from STMicroelectroncis, a gyroscope from Invensense, and an audio chip from Texas Instruments.  Atheros, the Wi-Fi chipmaker that&#8217;s <a href="http://newenterprise.allthingsd.com/20110105/qualcomm-makes-it-official-grabs-atheros-for-3-1-billion/">being acquired by Qualcomm</a>, supplied a $5 Wi-Fi chip. TI and NEC supplied power management chips that cost $3.63. The 3DS contains three cameras, and though it&#8217;s not clear who supplied them&#8211;camera suppliers have gone to great lengths to hide their identities in recent years&#8211;iSuppli reckons their combined cost at $4.70.</p>
<p>Since I often get asked this question, let me say that iSuppli&#8217;s analysis focuses strictly on the materials used and doesn&#8217;t account for the cost to develop software or to license any patents. Nor does it account for the cost of any shipping or distribution or marketing. It&#8217;s just the raw cost of the hardware.</p>
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		<title>Short Supply of Japanese Electronic Parts Hitting Global Car Industry</title>
		<link>http://allthingsd.com/20110324/short-supply-of-japanese-electronic-parts-hitting-global-car-industry/</link>
		<comments>http://allthingsd.com/20110324/short-supply-of-japanese-electronic-parts-hitting-global-car-industry/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 18:56:21 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4351</guid>
		<description><![CDATA[The problems plaguing the supply of electronics components in the wake of the earthquake, tsunami and nuclear disaster are reverberating into the automotive industry and causing some production lines to shut down.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/03/JAPAN_EARTHQUAKE_20110311-275x245.png" alt="" title="JAPAN_EARTHQUAKE_20110311" width="275" height="245" class="alignright size-medium wp-image-4084" />First it was chips for <a href="http://newenterprise.allthingsd.com/20110317/japan-quake-roundup-some-companies-more-disrupted-than-others/">computers and consumer electronics</a>; then it was the <a href="http://newenterprise.allthingsd.com/20110321/japans-quake-cuts-into-supplies-of-raw-materials-used-in-chips/">raw materials</a> used to make those chips. Now the earthquake in Japan is affecting the supply chain for components used in auto infotainment systems, according to the latest look at market conditions by the research firm IHS iSuppli.</p>
<p>Japan in 2010 accounted for 35 percent&#8211;or $11 billion worth&#8211;of the $31.5 billion global market for automotive infotainment electronics, iSuppli says. On top of that, Japan is responsible for about one-third&#8211;$7.3 billion&#8211;of the $23 billion market for chips used in cars overall. Aside from chips, Japanese companies produce LCD panels and optical sensors used to make in-car systems.</p>
<p>ISuppli says Renesas Electronics, Texas Instruments, Freescale Semiconductor and Fujitsu, all of which supply components to the auto industry, have all been affected by shipping problems and difficulty in obtaining raw materials. The problems could last weeks or months.</p>
<p>Problems like this aren&#8217;t just hitting infotainment systems. As <a href="http://online.wsj.com/article/SB10001424052748704050204576218710838251784.html">The Wall Street Journal reported today</a>, shortages of a single electronic part made by Hitachi Automotive that measures airflow in car engines have forced companies like General Motors, Toyota and PSA Peugeot-Citroën to cut their output at auto plants in the U.S. and Europe. The plant that makes the component is located to the north of Tokyo and has been shut down. Hitachi makes about 60 percent of the world&#8217;s supply for this type of part. The Journal said Toyota on Wednesday warned employees to expect a production halt at some plants in the U.S. and Canada.</p>
<p>Meanwhile, Japanese automakers have stopped production at several plants in order to conserve electricity following the loss of generating power from the troubled Fukushima Daiichi nuclear plant. There has been a 10 percent reduction in electrical capacity, iSuppli says. Additionally, companies like BMW, Volkswagen, Continental and Bosch have removed their expatriate employees from Japan.</p>
<p>Separately, Dow Jones <a href="http://online.wsj.com/article/BT-CO-20110323-712976.html">reported yesterday</a> that ZTE Corp., a Chinese maker of networking gear, is suffering quake-related supply problems. A company exec said it expects the problems to last as long as six months.</p>
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		<title>Japan Quake Roundup: Some Companies More Disrupted Than Others</title>
		<link>http://allthingsd.com/20110317/japan-quake-roundup-some-companies-more-disrupted-than-others/</link>
		<comments>http://allthingsd.com/20110317/japan-quake-roundup-some-companies-more-disrupted-than-others/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 19:09:07 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
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		<category><![CDATA[Mitsubishi Gas Chemical]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=4080</guid>
		<description><![CDATA[Assessments of the disruptions that companies around the world are expecting as a result of the earthquake in Japan are still emerging nearly a week after the initial event. One thing that's clear is that some companies will be worse off than others.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/03/JAPAN_EARTHQUAKE_20110311-275x245.png" alt="" title="JAPAN_EARTHQUAKE_20110311" width="275" height="245" class="alignright size-medium wp-image-4084" />The disruptive effects of the ongoing earthquake plus tsunami plus nuclear near-meltdown in Japan are still being assessed nearly a week after the initial events. And while there&#8217;s still a lot that remains unclear about the longer-term effects for the tech sector, the picture is clearing up at least a little. Here&#8217;s a roundup:</p>
<p><strong>Sony Ericsson</strong></p>
<p>Wireless handset maker Sony-Ericsson just issued a statement on the extent of disruptions it expects.</p>
<p>&#8220;Although the full impact of the current situation on our business will take additional time to assess, Sony Ericsson anticipates disruption to its supply chain operations,&#8221; the company said in a statement. &#8220;As part of our business continuity plan, we are in contact with all our key suppliers in the region and we are identifying the possible relocation of certain component manufacturing, and looking at secondary sources of supply.&#8221;</p>
<p><strong>Intel and Qualcomm </strong></p>
<p>Some analysts had speculated that plant shutdowns by Mitsubishi Gas would slow chip production by cutting supplies of certain chemicals used in the chip making process. Both Intel and Qualcomm told <a href="http://www.bloomberg.com/news/2011-03-17/intel-qualcomm-say-earthquake-in-japan-won-t-slow-chip-output.html">Bloomberg News</a> that they&#8217;re careful to avoid situations where important supplies come from only one source.</p>
<p><strong>Texas Instruments</strong></p>
<p>Wireless chipmaker Texas Instruments said on Monday that a plant in Miho, about 40 miles northeast of Tokyo, had suffered &#8220;substantial damage&#8221; and that it may be July before the plant is back up to full production.  The plant is responsible for about 10 percent of TI&#8217;s overall production, and about a third of its capacity is devoted to its Digital Light Processor, and the rest to analog components. Shares of Diodes, Inc., a TI rival, jumped when analyst John Vinh of Collins Stewart said the company stood to benefit from TI&#8217;s troubles.</p>
<p><strong>Oracle </strong></p>
<p>Analyst Derrick Wood of Susquehanna Financial said in a note to clients that fears about Oracle&#8217;s exposure to the Japanese market, which has driven the shares down in recent days, are probably overblown. Even though Japan accounts for about five percent of Oracle&#8217;s revenue, he said, fears are &#8220;likely overdone.&#8221; Most of Oracle&#8217;s revenue from Japan comes from recurring maintenance fees, so the risk of a serious hit to sales is minimal.</p>
<p><strong>Raw Materials</strong></p>
<p><a href="http://online.wsj.com/article/SB10001424052748703818204576206170102048018.html"><br />
The Wall Street Journal</a> notes that Japan supplies about 90 percent of the world&#8217;s <a href="http://en.wikipedia.org/wiki/BT-Epoxy">bismaleimide triazine</a>, an important material used in making printed circuit boards for wireless phones. Japan also supplies much of the world&#8217;s <a href="http://en.wikipedia.org/wiki/Wafer_%28electronics%29">silicon wafers</a> that are used to make chips.</p>
<p>(Map via <a href="http://commons.wikimedia.org/wiki/File:JAPAN_EARTHQUAKE_20110311.png">Wikimedia Commons</a>)</p>
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		<title>Days After Its Release, the IPad 2 Gets the Teardown Treatment</title>
		<link>http://allthingsd.com/20110313/days-after-its-release-the-ipad-2-gets-the-teardown-treatment/</link>
		<comments>http://allthingsd.com/20110313/days-after-its-release-the-ipad-2-gets-the-teardown-treatment/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 14:59:22 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=3943</guid>
		<description><![CDATA[Like night follows day, an Apple product release is always followed by a bunch of reports by people who live to tear the latest gadgets apart to see what's inside, and more importantly to investors, to estimate what everything inside them costs. The release of the iPad 2 has been no different.]]></description>
			<content:encoded><![CDATA[<p><a href="http://newenterprise.allthingsd.com/files/2011/03/High-Res-Exploded-View.jpg"><img src="http://newenterprise.allthingsd.com/files/2011/03/High-Res-Exploded-View-275x262.jpg" alt="" title="High Res Exploded View" width="275" height="262" class="alignright size-medium wp-image-3951" /></a>Part of the tradition of an Apple product release is the teardown. Usually within hours of the first sales, pictures begin to emerge from the odd people who delight in taking the new gadgets apart to see what&#8217;s going on inside. The days following Friday&#8217;s <a href="http://ptech.allthingsd.com/20110309/ipad-2-thin-not-picture-perfect/">release of the iPad 2</a> have been no different. I&#8217;ve seen two different teardowns already.</p>
<p>But the teardown that Wall Street and the investment community is waiting on is the one from the market research firm IHS iSuppli, whose team spent all day Saturday in a furious effort to dissemble a 32-gigabyte iPad 2 and estimate the cost that Apple paid for every component. They gave me an exclusive early look at their findings.</p>
<p>The point is to form a partial picture of the gross profit margin on every unit, a figure that Apple generally keeps to itself. This information is useful to investors and analysts who then factor the findings in with other assumptions they use to predict how much of a profit Apple is going to report over the next few quarters.</p>
<p>The headline of iSuppli&#8217;s teardown researcher is always the estimated bill-of-materials cost, which is the sum cost that it thinks Apple has paid for all the hardware inside the iPad 2. It doesn&#8217;t take into account the cost to develop software, or other things like packaging, shipping and distribution, or manufacturing.</p>
<p>In this case the estimates are for the 32-gigabyte, 3G version of the iPad which sells for $729, and there are two estimates, one for the AT&#038;T version&#8211;$326.60, and one for the Verizon Wireless version&#8211;$323.35. Some of the wireless chips used in the AT&#038;T version are a little more expensive or require an extra part. For example, on the Verizon version, GPS is integrated with the Qualcomm-made wireless baseband chip. On the AT&#038;T version, an extra GPS chip had to be added along with the Broadcom-made Bluteooth and Wi-Fi chips, adding an extra cost of $1.50 per unit.</p>
<p>The baseband wireless chips were naturally different because AT&#038;T and Verizon use different wireless technologies. Intel, the new owner of the former wireless chip division of Infineon, supplied the main wireless chip in the AT&#038;T version, with supporting chips coming from TriQuint Semiconductor and Skyworks for a combined cost of $18.70.</p>
<p>Qualcomm supplied the main wireless chip Verizon version, with supporting chips coming from Skyworks, Avago Technologies, and Murata for a combined cost of $16.35. While there had been some speculation that Apple had used a Qualcomm chip in both versions, but it turned out not to be the case.</p>
<p>Aside from the wireless chips, the components are otherwise identical across both versions. Both sport Apple&#8217;s A5 chip, and iSuppli says that Samsung is still manufacturing it for Apple at a cost of $14. While there had been some talk in recent weeks that Apple was moving its chip manufacturing contract to <a href="http://www.eetimes.com/electronics-news/4213951/Analyst--TSMC-to-take--bite-of-apple--">Tawain Semiconductor Manufacturing Corp</a>, there&#8217;s no evidence that it has made such a move, at least not yet.</p>
<p>The most expensive component by far is the touch-sensitive display, coming at $127. ISuppli says that the LCD portion the unit they tore apart was built by LG Display, but Apple is known to use other sources for displays, including Samsung, and possibly ChiMei Innolux. The glass assembly covering the display is thought to come from TPK or WinTek. ISuppli says costs on the display are going up because manufacturing yields on LCDs have been lower. Apple is also thought to be using a more expensive glue to improve the efficiency of the process of bonding a new thinner type of Gorilla glass to the display.</p>
<p>Samsung supplied Apple with the NAND flash memory used in the iSuppli sample, holding on to a relationship that goes back several years to the days of the first iPod nano, though Toshiba is also known to supply Apple with flash. It is the world biggest consumer of flash memory, after all. Elpida supplied the DRAM memory. ISuppli estimates the combined cost of memory, both flash and DRAM plus a Micron-made MCP memory chip at $65.70.</p>
<p>Then there&#8217;s a set of components seen in the iPad 1 that remained the same in the iPad 2. STMicroelectronics supplied the gyroscope and the accelerometer, and AKM Semiconductor supplied the electronic compass. Broadcom supplied touch interface chips, while Texas Instruments supplied a touch screen driver chip. Analog Devices supplied a capacitive touch controller.</p>
<p>Finally there are the two cameras. ISuppli hasn&#8217;t yet named the suppliers there, though the usual candidate is Aptina, the former camera unit of Micron, though it&#8217;s possible that Apple sources them from more than one place.</p>
<p>ISuppli&#8217;s estimates are a lot higher than the findings of another teardown shop, UBM Techinsights. The Wall Street Journal <a href="http://blogs.wsj.com/digits/2011/03/12/ipad2-teardown-shows-apple-samsung-ties-remain/">reported that UBM&#8217;s cost estimate is about $270</a>, but that estimate was made before it conducted its actual teardown, and didn&#8217;t change once it had.</p>
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		<title>Otellini: The Internet Is Really Big; Good News for Intel</title>
		<link>http://allthingsd.com/20110113/otellini-the-internet-is-really-big-good-news-for-intel/</link>
		<comments>http://allthingsd.com/20110113/otellini-the-internet-is-really-big-good-news-for-intel/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 01:07:57 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=1767</guid>
		<description><![CDATA[PC sales may be a little flat right now, but Intel's CEO had a lot to crow about on an earnings conference call today. The Internet and cloud computing is causing a surge in demand for server chips.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/potellini_5-199x300.jpg" alt="" title="potellini_5" width="199" height="300" class="alignright size-medium wp-image-1768" />Sales of PCs may be <a href="http://newenterprise.allthingsd.com/20110113/intel-beats-earnings-expectations-despite-slower-pc-market/">slowing down</a>, and Intel may as yet be all but nowhere in the emerging market for smartphones and tablets, but that&#8217;s okay with Intel CEO Paul Otellini.</p>
<p>Despite the headwinds, Intel delivered on its quarterly results. Profits were up 48 percent year-over-year, and Intel set <a href="http://intc.com/releasedetail.cfm?ReleaseID=543708&#038;ReleasesType=Home">all-time records </a>in sales and profits both for the quarter and the full year.</p>
<p>As he pointed out in his prepared remarks in today&#8217;s quarterly earnings conference call, sales at Intel&#8217;s Data Center Group grew by 15 percent in the fourth quarter and finished 2010 up 35 percent. What&#8217;s driving such healthy growth? The Internet, of course. Its growth is causing a mushrooming demand for servers of all kinds, which means demand for Intel server chips is going up right along with it.</p>
<p>Traffic on the Internet was 245 exabytes in 2010, he said&#8211;greater than all previous years combined, and within five years another billion people getting online will push that to over 1,000 exabytes a year.</p>
<p>(What&#8217;s an <a href="http://en.wikipedia.org/wiki/Exabyte">exabyte</a>? 1,024 petabytes. What&#8217;s beyond the exabyte? The <a href="http://en.wikipedia.org/wiki/Zettabyte">zettabyte</a>. Incidentally, Royal Pingdom released some interesting numbers about the <a href="http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/">size and scope of the Internet</a> today, and they&#8217;re worth reading.)</p>
<p>Hear the snippet from Otellini&#8217;s remarks below.</p>
<p><object height="81" width="60%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9112367&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9112367&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff" type="application/x-shockwave-flash" width="100%"></embed></object></p>
<p>Later, in response to a question from Patrick Wang of Wedbush Securities, Otellini talked about where enterprises are in their PC refresh cycle, one of the few bright spots for PC sales that Gartner and IDC mentioned in their sales estimates yesterday. Reiterating an earlier comment that he expects PC sales to grow at a rate in the &#8220;low to mid-teens&#8221; in 2011, Otellini said he thinks many corporations haven&#8217;t yet updated to using Microsoft&#8217;s Windows 7, and so the upgrade cycle hasn&#8217;t yet, in his view, reached its midpoint. Then Intel CFO Stacy Smith jumped in with some comments about where cloud computing figures into sales of server chips. Another two-minute audio highlight is below.</p>
<p><object height="81" width="60%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9113303&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9113303&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff" type="application/x-shockwave-flash" width="100%"></embed></object></p>
<p>Also asked during the call by Shawn Webster of Macquarie Research about Microsoft&#8217;s announcement that it will <a href="http://mobilized.allthingsd.com/20110105/live-microsoft-talks-arm-at-ces/">create a version of Windows for ARM-based chips</a> from Qualcomm, Texas Instruments and Nvidia, Otellini said it didn&#8217;t seem to him like &#8220;new news,&#8221; and that versions of Windows for chip architectures other than Intel&#8217;s x86 family have been around before. In this 90-second audio clip he talks about the potential pluses and minuses of Microsoft&#8217;s move for Intel.</p>
<p><object height="81" width="60%"><param name="movie" value="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9113927&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff"></param><param name="allowscriptaccess" value="always"></param> <embed allowscriptaccess="always" height="81" src="http://player.soundcloud.com/player.swf?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F9113927&amp;show_comments=true&amp;auto_play=false&amp;color=0075ff" type="application/x-shockwave-flash" width="100%"></embed></object></p>
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		<title>Intel Beats Earnings Expectations Despite Slower PC Market</title>
		<link>http://allthingsd.com/20110113/intel-beats-earnings-expectations-despite-slower-pc-market/</link>
		<comments>http://allthingsd.com/20110113/intel-beats-earnings-expectations-despite-slower-pc-market/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 21:29:41 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=1753</guid>
		<description><![CDATA[Earnings were up a record 48 percent, while PC revenues were flat and data center sales grew.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/intel-logo-275x181.jpg" alt="" title="intel-logo" width="275" height="181" class="alignright size-medium wp-image-1754" />Chipmaker Intel just reported quarterly earnings of 59 cents a share, beating the expectations of analysts who had expected earnings of 53 cents. Revenues were $11.5 billion, ahead of the forecast of $11.37 billion. Sales were up 8 percent versus the year-ago quarter, while profits surged 48 percent.  Gross margins, a key measure of profitability, was 67.5 percent, slightly above the company&#8217;s prior guidance. Intel shares are trading up by 1.7 percent after hours.</p>
<p>Intel said in its statement that PC Client Group revenue was flat. Other groups were stronger: Data Center Group revenue was up 35 percent, and Intel&#8217;s architecture group saw sales surge by 27 percent. Intel Atom microprocessor group, its low-power chip aimed at tablets and smartphones, saw revenue grow 8 percent. This despite word from Microsoft last week at the Consumer Electronics Show that it will <a href=" http://mobilized.allthingsd.com/20110105/live-microsoft-talks-arm-at-ces/">develop a version of Windows for ARM-based chips</a> from Texas Instruments, Qualcomm and Nvidia aimed at tablets and smartphones. Microsoft&#8217;s move calls into question Intel&#8217;s hopes to land design wins for the Atom low-power chip that it hopes to sell to manufacturers of smartphones and tablets, but which has yet to show any significant results.</p>
<p>This report of flat revenues for PCs comes a day after Gartner and IDC both said they saw <a href="http://newenterprise.allthingsd.com/20110112/pc-sales-weakened-in-q4-everyone-blame-the-ipad/">weaker-than-expected sales of PCs</a> in the fourth quarter of 2010.</p>
<p>For its 2011 first-quarter outlook, Intel said it expects revenue of $11.5 billion, plus or minus $400 million, and a gross margin of 64 percent, plus or minus a couple of points. For the full year, it expects gross margins to be 65 percent, plus or minus a few points. More after I go through the numbers and attend the conference call, which starts in about an hour.</p>
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		<title>Replacing Dirk Meyer at AMD Will Be No Easy Task</title>
		<link>http://allthingsd.com/20110111/replacing-dirk-meyer-at-amd-will-be-no-easy-task/</link>
		<comments>http://allthingsd.com/20110111/replacing-dirk-meyer-at-amd-will-be-no-easy-task/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 23:00:44 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=1654</guid>
		<description><![CDATA[The sudden departure of AMD's third CEO leaves a big problem in its wake that says more about the state of the company than it does about him.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/dirkoutwhoin-275x278.jpg" alt="" title="dirkoutwhoin" width="275" height="278" class="alignright size-medium wp-image-1658" />The sudden and <a href="http://digitaldaily.allthingsd.com/20110110/amd-ceo-resigns/">unexpected resignation</a> of Advanced Micro Devices CEO Dirk Meyer yesterday has left some issues in its wake.</p>
<p>First, the departure has jarred the confidence of investors who have pushed the value AMD stock up by more than 57 percent since September. Shares are down by more than 8 percent today.</p>
<p>Second there’s the problem of hiring a replacement for Meyer, who had been on the job only a little more than two years. I’ve been talking to people both inside AMD and longtime AMD watchers outside of the company and practically all of them have been having trouble coming up with a short list of potential candidates.</p>
<p>For one thing, I’m hearing from people familiar with the thinking of those involved in the hiring process that there’s a strong preference for an external candidate.</p>
<p>Among the criteria are someone with a proven record of running large technology companies, and one with some charisma who can get the marketplace excited about AMD again. While Meyer deserves credit for getting AMD back on relatively stable footing following the divestiture of its manufacturing operations&#8211;now GlobalFoundries &#8212; and his predecessor, Hector Ruiz, gets the credit for doing the heavy lifting of getting the <a href="http://digitaldaily.allthingsd.com/20081007/absolutely-fabless">complicated transaction related to that split</a>, neither could be described as charismatic.</p>
<p>Historically, AMD knows what it&#8217;s like to have a charismatic CEO. Jerry Sanders who founded the company and ran it from 1969 until 2002, possessed plenty of it, and some of the more colorful anecdotes about Silicon Valley history concern him. The board wants someone who’s both capable and cool at the same time. Someone who can represent the company well to the outside world, bring an air of stability and competence and elaborate a vision that will move the company forward. That’s a tall order for a company like AMD, whose fundamental strategic problem can be summed up in a single phrase: Competing with Intel is brutal, no matter what you do.</p>
<p>The list of potential candidates isn&#8217;t obvious by any stretch. Still in my conversations today, a few names came up, some more idealistic than realistic. One internal candidate who will probably get courtesy consideration I’m told is Rick Bergman, senior vice president and general manager for AMD’s products group. He oversees both the graphics and microprocessor operations and came to AMD in 2006 as a senior executive at ATI, the graphics chip company that AMD acquired for $5.4 billion in 2006. His résumé includes time at Texas Instruments and IBM. He&#8217;s described by those who know him as hard-driven and competitive and a capable well-respected manager, though at the end of the day not likely to get the nod.</p>
<p>Another name that has come up is that of Pat Gelsinger, not necessarily because he’d be a candidate for the job, but more as an example of the kind of person AMD would like to hire. Gelsinger was Intel’s CTO from 2001 to 2005 and was senior corporate vice president for the Digital Enterprise Group until 2009, when he <a href="http://digitaldaily.allthingsd.com/20090914/emc-poaches-top-intel-exec/">suddenly jumped to EMC</a> as president, COO and apparent successor-in-waiting to CEO Joe Tucci.</p>
<p>Finally there’s Michael Capellas, whose name invariably comes up whenever a significant CEO slot comes open. He’s currently running Acadia, a private cloud computing joint venture between Cisco Systems and EMC with investments from Intel and VMWare. Capellas was the CEO of Compaq Computer when Hewlett-Packard acquired it in 2002, then went on to helm MCI and engineered its turnaround and sale to Verizon in 2006. His <a href="http://digitaldaily.allthingsd.com/20070710/capellas-curly-shuffle/">next stop</a> was the payment giant First Data after it was taken private in a leveraged buyout by the private equity fund Kohlberg Kravis Roberts. He was considered for the CEO job at Hewlett-Packard, before Léo Apotheker was named, but was <a href="http://digitaldaily.allthingsd.com/20101001/apotheker/">said not to be interested</a>. He&#8217;s got the tech and management chops and has a proven record for getting troubled companies on solid footing. It&#8217;s unclear if he would be interested.</p>
<p>Whoever they pick, they may want to do it quickly. AMD has a tough road ahead of it, and uncertainty at the top certainly isn&#8217;t going to help.</p>
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		<title>You&#039;ve Heard About Windows for ARM Chips; Now Meet ARM</title>
		<link>http://allthingsd.com/20110107/youve-heard-about-windows-for-arm-chips-now-meet-arm/</link>
		<comments>http://allthingsd.com/20110107/youve-heard-about-windows-for-arm-chips-now-meet-arm/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 16:00:11 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=1467</guid>
		<description><![CDATA[There's been a lot of attention in recent days paid to Microsoft's creation of a version of Windows for ARM chips from TI, Qualcomm and Nvidia. But what do you know about ARM, the company behind all those chips designs?]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/01/arm-275x81.jpg" alt="" title="arm" width="275" height="81" class="alignright size-medium wp-image-1470" />For all the attention being paid to the fact that <a href="http://mobilized.allthingsd.com/20110105/windows-on-arm-been-in-works-since-before-windows-7s-release/">Windows now runs on ARM chips</a> from the likes of Texas Instruments, Qualcomm and Nvidia, few people know much about ARM, the British company whose technology is central to so many of the devices seen at the Consumer Electronics Show in Las Vegas this week.</p>
<p>Shares in ARM have nearly tripled in value from this time a year ago, and the most recent surge occurred in December, when the <a href="http://mobilized.allthingsd.com/20101221/microsoft-plans-to-talk-windows-on-arm-at-ces-but-products-a-ways-off/">first reports emerged</a> that Microsoft would do something that previously seemed almost unthinkable: Create a version of Windows designed to run on chips other than the x86 chips from Intel and Advanced Micro Devices. Microsoft confirmed the news two days ago. If 2011 is going to be the year of the tablet, then chances are it’s going to be the year of ARM chips.</p>
<p>The funny thing is, practically every year has been a good year for ARM chips. They&#8217;re so widely used already that there’s a good chance you use them, probably several of them, every day. During its most recent quarter, more than 900 million ARM-based chips were sold in mobile devices like smartphones and tablets, while another 600 million were used in devices as varied as TV, toys, cars, alarm clocks and remote controls.</p>
<p>ARM doesn’t build the chips itself; it designs the cores&#8211;or central brains&#8211;used on those chips. I like to compare it to selling a basic cake recipe. If you&#8217;re a baker whose expertise is making really great frosting, why bother dreaming up a brand-new cake recipe when you can use an existing one, and instead use your time and effort to make great frosting?  A lot of semiconductor and electronics companies have reached the same conclusion, and paid to license ARM&#8217;s recipes for chips, and then built their own custom enhancements around the ARM core.</p>
<p>It&#8217;s a pretty popular recipe. The company issued more than 700 licenses as of last year to some 250 chip companies, which then turned around and sold the chips to more than 1,000 manufacturers. ARM estimates that in 2009 four billion chips based on its designs were sold, and that more than 20 billion have been sold in the two decades since the company launched.</p>
<p>Aside from the three ARM-based chips from Texas Instruments, Nvidia and Qualcomm that Microsoft demonstrated running Windows as part of <a href="http://newenterprise.allthingsd.com/20110105/liveblogging-steve-ballmers-ces-2011-keynote/">CEO Steve Ballmer’s Jan. 5 keynote presentation at CES</a>, the list of companies using ARM includes Samsung, Broadcom, Toshiba and scores of smaller chip companies.</p>
<p>ARM also has an interesting history. It was founded as a joint venture between Apple and a British outfit called Acorn Computers in 1990. Apple’s interest was to create and develop a chip that would run the Newton, and spur the development of a new-age handheld computer that the Newton was supposed to bring about. (As a few commenters note below, the first ARM chips were used in desktop computers sold primarily in the U.K.) The Newton went nowhere, but the vision for ARM as the chip of choice for mobile computing was right on the money. ARM chips from Motorola (now Freescale) landed in devices from Palm and early handhelds running Windows Mobile. ARM flourished and went public on the London Stock Exchange in 1998. Between 1998 and 2004, Apple sold off its ARM shares for combined proceeds of almost $800 million.</p>
<p>Now having built a considerable lead in the wireless world, ARM-based chips look awfully strong as the battle over tablets shapes up. And beyond that lies higher-end computing opportunities like servers. Some think Intel should be worried. Despite this week&#8217;s launch of its Sandy Bridge generation of PC processors, Intel&#8217;s shares are trading lower today than they did at the start of the week.</p>
<p>I caught up briefly with ARM Executive Vice President Antonio Viana by phone from CES to talk about the year ahead for ARM.</p>
<p><strong>There’s been a lot of attention around ARM coming into the Windows fold, and everyone knows it from its strength in the wireless devices. How is 2011 shaping up for ARM?</strong></p>
<p>We got our start more than 20 years introducing a chip architecture aimed primarily at the mobile industry. We offered a chip design that’s efficient in the way it consumes power. What happened was the technology moved beyond the cellphone: Into the home, cars, printers. And that trend is continuing. Consumers want features that require a lot more computing power. Some of these devices are handhelds, some aren’t. What makes the ARM architecture central to all that is that industry brings their own secret sauce, their own pieces to the table. The development with Microsoft is just a small microcosm of that.</p>
<p><strong>Are there new licensees coming on?<br />
</strong><br />
Our roadmap is constantly evolving, and we’ve developed the architecture for a pretty broad set of use cases. We license to companies like NXP that are relatively simple 8- and 16-bit microcontroller chips that go into industrial equipment, or meters or toys. But because of the network connectivity requirements that are starting to come to those devices, you’re starting to see some of these move to more versatile 32-bit chips and the costs are manageable because developers are so used to working with ARM. Then if you swing way out to the other extreme we just launched our A15 architecture. That’s a multicore design, and it&#8217;s finding its way into next-generation servers.</p>
<p><strong>Who’s using that?</strong></p>
<p>Unfortunately, we can’t say yet. A15 was announced last year. We think we’ll start seeing production silicon in the latter half of next year, and there will be samples before that. When you start seeing samples then the partners working with it will start announcing products.</p>
<p><strong>Obviously Intel has its Atom processor, which it has aimed at tablets and handhelds and many other market segments you’re involved in. What kind of competitive threat do you see from Intel?</strong></p>
<p>The competitive threat is certainly there&#8211;x86 is incredibly robust and it has the incredible capital resources of Intel behind it. ‘Nuff said. Intel will be successful in various markets they go after. We’d be fools not to acknowledge that. But the question is who’s going to grow more? Who is going to leverage off the market trends right now? Tablets are a wonderful example of that. Right now about 90 percent of all tablets in the marketplace are ARM-powered. At a show like CES you see a lot of things that indicate the market trends. You always have to take a step back and wonder which of the things you see may never happen. But the trends are usually accurate. One of those trends is for always-on, always-connected power-efficient devices. When you look at it that way I’m pretty comfortable with ARM’s position.</p>
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