3 posts and columns on text ad

Voices

Google to Test New Product Ads on Prize Real-Estate

in News on June 19, 2009 at 4:45 pm PT

For years, when people have searched Google.com, they’ve seen standard text ads with no frills attached. While Google sells other sorts of ads on other Web sites, the overall advertising experience on the search results page hasn’t moved beyond snippets like “Free running shoes” when you search for sneakers, for instance.

Google Makes Its First Real Stab at Mobile Marketing: AdWords on iPhones

in Media on December 8, 2008 at 9:08 am PT

Google is letting advertisers who buy AdWords–its main revenue engine–automatically buy mobile advertising, too. The company says AdWords buyers can choose to have their AdWords automatically show up on phones that support “real” Internet browsers like T-Mobile’s G1 phone and Apple’s iPhone. That’s a relatively small market, but one that’s growing fast, and Google’s first real opportunity to show that it can make money on mobile.

DOJ Recalibrates Google Arrogance Algorithm

in News on October 14, 2008 at 3:45 pm PT

A few weeks back, Google wasn’t at all deterred by regulators’ heightened scrutiny of the company’s advertising agreement with Yahoo. It had no plans to delay the deal with its struggling rival, which was to begin this month. “Time is money in our business,” said Google CEO Eric Schmidt. “… While we have been talking to regulators, we don’t know what their position is. We don’t know if they think it’s a good deal or poor deal.” How quickly things change.