87 posts and columns on The Atlantic

When Page Views Are Not Unique

Readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.

– The Atlantic magazine reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic’”

Telling iPad Stories

It’s funny that people think iPad stories generate ad revenue for media companies. That’s not how it works.

– The Atlantic’s Alexis Madrigal, via Twitter

Not Your Mother’s 1995 Ford Escort

The site is like a 1995 Ford Escort with a 500-horsepower advertising engine under the hood.

– Alexis Madrigal, senior editor at The Atlantic, describing the Drudge Report in an article entitled “Drudge Report Looks Old-School, but Its Ad Targeting Is State-of-the-Art”

The Atlantic Launches a Video Aggregator With a Twist

in Media on August 4, 2011 at 7:13 am PT

Like everyone else on the Web, the brainy site will feature video clips it finds elsewhere. Unlike many others, it will ask for permission to use them.
atlantic video

Verizon's "Can You Hear Me Now?" Guy Gives an Exit Interview

in Media on April 13, 2011 at 1:19 pm PT

You’ve been watching Paul Marcarelli work for nine years, but you’ve never known his name. Time to change that before Verizon pulls his campaign off the air.

The Atlantic Pretties Up With Photos

in Media on January 18, 2011 at 6:02 am PT

Hard to believe it took this long to become a trend, but there you go: Another Web publisher embraces beautiful, screen-hogging photos. Sort of like TV….

News Byte

The Atlantic Joins the iTunes Newsstand

in Media on September 3, 2010 at 5:30 am PT

It’s $4.99 a pop at Apple’s digital store, and publisher Atlantic Media Company got Dow to pony up for the right to be the “launch sponsor” for the app. App developer RareWire did the technical heavy lifting.

Google’s Secret Plan to Save Newspapers: Sell More Expensive Ads

in Media on May 11, 2010 at 4:00 am PT

Google isn’t killing newspapers, says The Atlantic’s James Fallows. It’s trying to save them.

Short, Shorter, Shortest!

in Media on January 5, 2010 at 2:13 pm PT

Michael Kinsley wants writers to get to the point. Done!

Secret Newspaper Cabal Agenda (Sort Of) Revealed!

in Media on May 29, 2009 at 7:55 am PT

So what exactly were the 24 newspaper publishers who gathered in suburban Chicago yesterday talking about? We don’t know, because the meeting was held off the record and participants like the New York Times, Gannett and Hearst aren’t talking about it. Except we do know, sort of.
smoke

Atlantic Writer Hirschorn to New York Times: You Probably Won’t Fold This Spring

in Media, January 14, 2009 at 1:36 pm PT