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A Garlinghouse Memorial: BoomTown Decodes the Infamous "Peanut Butter Manifesto"

in News on June 27, 2008 at 6:53 am PT

Now that he’s officially–well, Yahoo has not said so, but it is so–leaving the company this later summer, what say we blame Brad Garlinghouse for all the woes of Yahoo! After all, Garlinghouse’s infamous “Peanut Butter Manifesto” was the key Ur-moment that one could point to as the one in which the curtains were pulled back at the troubled Internet company to reveal, well, a very sticky mess. The 2006 internal document, penned by the Yahoo senior vice president, essentially unfairly impugned delicious peanut butter by using it as a metaphor for Yahoo spreading its resources too thinly. So, as a memorial to the Garlinghouse era, BoomTown decodes the manifesto.